“tipico italiano” – fashion and numerous designer brands – that’s what Italy is known for. To stand out from this competition is not easy, but Valentino is one of those brands that has been making women’s hearts beat faster for decades. But why Valentino?
The fashion brand Valentino
Elegant dresses, luxurious fabrics, poppy extras and clean colours. Only recently was the Haute Couture Fall Winter 2018 in Paris. Exclusively you can now watch the fashion show and get an insight into the world of Italian fashion. Pierpaolo Piccioli has been Valentino’s chief designer since 2016 and presents the collection in France. From plain black dresses to floral headdresses in the brightest colours, in this show you’ll feel the Italian mentality of the designers.
History – Valentino as a brand
The founder of the fashion label is the Italian fashion designer Valentino Garavani. Born 1932 in Milan and 1949 at 17 in Paris, through a scholarship for fashion design. Inspired by the fashion there and the work under different designers, like Guy Laroche, he returned to Italy to take off himself.
In 1959 he founded his first fashion label together with Giancarlo Giammetti. The first creations also fell into this period. Besides his elegant evening dresses for women, the Valentino red is still known today. The brand gained popularity mainly because famous personalities such as Audrey Hepburn and Lady Diana wore these dresses.
In the 1970s, in addition to striking evening dresses, men’s collections and the No.1 Valentino perfume were created.
In the 2000s, however, the fashion label began to falter. The desired success did not materialize and so the founder Valentino Garavani retired from the company in 2007. Since then, the company’s history has been known above all for a constant change of owners and chief designers. However, it remains to be seen whether it will be possible to regain the status of one of the most respected brands.
Rebellious, Rebellious: The Exclusive Shoe – Rockstud
Recently, however, the style of the Valentino label has changed considerably. With the Rockstud shoe could be continued to old successes again. The Rockstud was presented in 2011 and since then the enthusiasm for this shoe has been unbridled. It symbolizes the change of the company. This one would like to be much more modern and a little more unusual. This represents a departure from the pure classical evening fashion. The courage to present the Rockstud seems to have paid off. So you can find Rockstud in many variations nowadays. If you are looking in fashion shops that offer Valentino shoes, you can choose the current models. These are either with high heels, as ballerina, or the variation with ankle straps.
The Lock Bag of Stars and Influencers
While Rockstud are rebellious women, Valentino’s Lock Bag is chic and playful. With discreet colours and a very eye-catching design this bag sets true accents. The Lock Bag is at Fashion Week and many influencers a frequently seen model, which is why the name suffix “It Bag” is very appropriate. The special thing about this accessory is the adjustable chain, which acts as a carrier. This can either be adjusted so that the bag can be carried loosely over the shoulder, or tighter so that it lies only on the shoulder. If you like, you can also remove the chain completely and wear the Lock Bag as a clutch. Axelle introduces you to her Lock Bag and gives you a nice insight into the world of bags.
4 facts about Valentino
- The final breakthrough came with the help of the former First Lady Jackie Kennedy
- Characteristics: Valentino Red, selected, high quality fabrics, decorations of dresses (sequins, pearls, rivets)
- The fashion label belongs to the Qatar SWF. In addition to the Valentino fashion house, he owns Louis Vitton
- Valentino lines : Valentino, Valentino Haute Couture, Valentino Roma, R.E.D. Valentino, Valentino Garavani