Tiffany & Co – Who does not know the label? One of the most famous and popular jewelry brands in the world is about to decorate the body of every woman in the world. Tiffany’s story is a dream come true. The famous engagement ring and the striking blue-turquoise color make the label unique. Movies like Breakfast at Tiffany’s ultimately gave the brand the fame it deserves. In addition to rings, bracelets and necklaces, the Tiffany range included perfumes and home accessories.
Beginning: First store in Manhatten
The history of the successful Tiffany and Co. brand begins on September 18, 1837, when the American Charles Lewis Tiffany, the son of a cotton manufacturer, opens a store for stationery and fancy goods in Manhattan with his school friend John Burnett. Hard to imagine, but the Tiffany store had a turnover of just 4.98 dollars on the opening day. On this day, however, the friends laid the foundation for an exemplary rise to the top of the jewelry brands. Tiffany and Co. is the first brand to bring luxury goods closer to the Americans. Since then, the brand has published the rarest jewels in the so-called Blue Book. Since 1974, the talented designer Elsa Peretti has been revolutionizing jewelry design and giving it a modern sensibility. She develops a line of jewelry that is suitable for everyday use and can be worn every day, in every situation.
“Style means to be simple”, Elsa Peretti (source: Tiffany and Co.)
Tiffany Store on Fifth Avenue is the most popular shopping destination
Over the years, the Tiffany Store on Fifth Avenue has become the most popular shopping destination for jewelry such as necklaces, earrings and especially bark. The brand’s engagement ring has not lost its magic and is still a symbol of the most beautiful love stories in the world. Today the company can proudly look back on a network of 315 stores.
The Tiffany Diamond: Yellow gemstone
Diamonds are a girls best friend. This was Marilyn Monroe’s opinion when she sang a song about the brand’s popular jewelry. Tiffany & Co. has followed this credo since its foundation. In 1878 Charles Lewis Tiffany bought a 287.42 carat yellow diamond, one of the most beautiful gemstones in the world. The so-called “Tiffany Diamont” is permanently displayed at the Fifth Avenue Flagship and impresses over 300 visitors daily.
Audrey Hepburn in Breakfast at Tiffany’s
Breakfast at Tiffany’s is one of the most elegant films ever released. Audrey Hepburn as Holly Golightly wears the Tiffany jewelry in combination with a Givenchy robe and visits a Tiffany store several times in her role. The film, which is based on the novella by Truman Capote, has made the label and especially the store on 5th Avenue in New York a real landmark. The 1961 film adaption makes the brand immortal. It is also the first production ever to be filmed at the Tiffany Flagship in New York City. The jewelry also had a film appearance in the film “Sex and the City”. Of course, how could it be otherwise, in the context of an engagement or wedding.
Assortment: Rings, necklaces, bracelets, earrings and Co.
There is no woman who hasn’t dreamt of receiving a blue box with a diamond ring or necklace from Tiffany’s. The famous blue box has long had cult status. And since Breakfast at Tiffany’s, every woman wants to dress up with the jewelry. Over the years, the manufacturer’s assortment has expanded and adapted to the needs of the customers. In addition to a classic jewelry assortment that includes rings, necklaces, earrings, bracelets, pendants, the customer can now also purchase perfume and home accessories.
Rings: silver, gold and yellow
Tiffany’s has gone down in history with engagement rings. The cheapest ring starts at $1500, while a more extravagant one can quickly cost over $100,000. The cost of a Tiffany ring depends on its size, quality of the diamond and complexity.
The Engagement Ring: Tiffany Setting
Tiffany & Co. is the place where the wife wants to see her husband buy a ring. In 1886, founder Charels Tiffany introduces the “Tiffany Setting”, an engagement ring. Absolutely flawless, equipped with a diamond in the center that reflects the light. The special thing about the ring: the new invented solitaire setting, which gives the diamond a particularly high level of light and thus highlights it. The classic version of the Tiffany engagement ring has a setting with 6 caps. If the setting has only 4 caps, it is called a classic modern version. For over 130 years, the Tiffany setting has been the symbol of the perfect love story. The success of the ring is reflected in its sales. In Japan, sales of the engagement ring account for 41% of Tiffany’s total sales. In Europe it is 25%.
Tiffany & Co.: Believe in Love campaign
Tiffany & Co launched the Believe in Love campaign in which different couples had the chance to talk about their relationship. The goal: to promote love! The company celebrates the eternal power of love and that’s exactly what they brought into focus with this campaign. Tiffany doesn’t just want to provide the engagement ring, Tiffany wants to be part of the complete love story.
Ketten & Armbänder – Tiffany’s has something for everyone
The jewelry label is probably one of the most luxurious and expensive, with the most exquisite locations and prices. Nevertheless, there is also a selection of necklaces, earrings and bracelets in the assortment, which can be paid for a normal earner. The reason for this is that Tiffany’s wants to be a label that people love and honor. But not every young girl should have to dream of one day getting an expensive wedding ring from the brand, but preferably start developing a love for jewelry before that. The label has managed to keep its exquisite reputation as one of the few luxury brands, although they have also included some cheaper items in their assortment.
Minimalist bracelets as a tribute to New York City
“I wanted to create a symbol for modern life and the relentless energy that flows through New York, driving art and culture around the world. This is only the beginning of what I want to achieve.”
said the trained jeweler Francesca Amfitheatrof. For the new Tiffany T collection, the Briton took over the creative direction. With success, as you can see here in the video.
Earrings: diamonds & pearls
From classic shapes to creative designs, our flawlessly crafted earring collection invites you to make your own rules. Discover earrings, creoles and more.
Tiffany T Eyewear: Sunglasses
With Tiffany you are perfectly equipped even in summer. The jewelry brand’s new sunglasses collection is a true statement and underlines the strength and individuality of women.
Tiffany & Co’s Parfum: Fragrance for ladies and gentlemen
Recently, Tiffany’s has also begun to offer perfumes. The latest one is a real must-have, because it is available for men and women. Countless reviews of the perfume go through the Internet and people can not get enough of the perfumes of the jewelry brand. The fact that the latest fragrance is now available for men and women makes it even better. The fragrance Tiffany & Love was released in 2019 and is available in 2 different sizes. The noble flacon, naturally in the color Tiffany blue, is a real eye-catcher. The men’s scent is spicy and woody and the women’s scent is citrusy and fruity.
Home & Accessories: Decoration & Gifts
In addition to jewelry such as bracelets, rings and earrings, the label expanded its 2017 range to include luxury home products and accessories. The collection turns ordinary objects and items into extraordinary elements and is well received by consumers.
The Tiffany Blue Box
The famous Blue Box. It changed the world. Today, the box is an international symbol of style, sophistication and incomparable design. The special thing about the box: Its color. Founder Charles Lewis Tiffany selected the unforgettable shade of blue and had it patented. Since then, the Tiffany Blue is protected and unique. In the 19th century, the turquoise gemstone was very popular in jewelry making, so it was decided to take the forget-me-not blue as the trademark of the label. Since the introduction of the Tiffany Setting engagement ring in 1886, the box has been as popular as the ring itself. Customers rushed into stores just to get a box, but Charles Tiffany refused to sell the boxes. A few years later, the box was officially named the trademark of the label and standardized. This ensures that the color is the same all over the world, no matter what medium is used. By the way, the color is called “1837 Blue”. 1837 stands for the founding year of Tiffany and Co.
The turquoise box is sustainably and ecologically produced
The blue box stands worldwide for luxury and exclusivity. But another special feature of the box is its manufacture. The iconic box is manufactured completely ecologically. This means that the boxes as well as paper bags are made from sustainable sources and recycled materials. The company thus promotes the use of paper and wood fibre materials from sustainable sources.
“At Tiffany, we believe that sustainability makes our business stronger and is the foundation of everything we do.”(Source: Tiffany.de)
The Tiffany Blue Box Cafe: London, New York, Hong Kong
If you want to experience the full Tiffany experience, go to the Tiffany Blue Box Cafe at Harrods in London. The luxurious cafe is already decorated inside (how could it be otherwise) in blue and white and equipped with the most beautiful Tiffany home accessories.
The Sustainability Promise
In addition to sustainable packaging, the jewelry label Tiffany & Co. also focuses on sustainability and environmental protection measures in other areas. The protection of human rights is at the top of the company’s philosophy. Tiffany’s diamonds are procured with care and consideration and the environmental impact of mining is minimized. On the company’s website it says
“We also maintain our high standards through leading approaches to diamond traceability.”
The majority of rough diamonds are sourced from five countries: Botswana, Canada, Namibia, Russia and South Africa. In 2019 Tiffanys was able to trace 00% of its rough diamonds back to known mines and suppliers. Responsible sourcing methods help to promote the protection of human rights, fair labor conditions, environmental protection and ethical business practices.
Crazy About Tiffany’s: Official Documentary
With a brand like Tiffany & Co., it’s not surprising that sooner or later a documentary flickers across the canvases of the world. The documentary “Crazy about Tiffany’s” shows the beginnings and difficulties of the brand and how it became what it is today. Famous personalities talk about the fantastic history of the jewelry brand.
Tiffany produces trophies for the NBA, NFL and Co.
The company has been producing the NFL Vince Lombardi Super Bowl trophy since 1967. The seven kilogram trophy is the winner’s trophy of the annual final of the North American professional football league. The Vince Lombardi Trophy is re-created every year as it is not a challenge cup. For the players, the trophy has a great idealistic value. But its material value is not to be sneezed at. The object is made of sterling silver and would cost around 25,000 dollars. In 1978 Tiffany created the NBA Championship Trophy in addition to the Football Trophy. The basketball trophy is two feet high and weighs about 15 kilos. Since 2000, Tiffany & Co. has also created the trophy for the World Series and the NASCAR Sprint Cup. Many sports and competitions have taken notice of the company and have their trophies created by jewelry manufacturers. They include golf, tennis, basketball, football and baseball.
15 Things you didn’t know about Tiffany & C0.
Did you know that Abraham Lincoln once surprised his wife by buying her a pearl necklace and earrings from the New York company Tiffany & Co. She wore the jewelry a little later at the 1862 President’s Inaugural Ball. This and many more interesting facts about Tiffany & Co. can be found in the video: