Tiffany & Co. – who does not know the label? One of the most famous and popular jewelry brands in the world is about to adorn the body of every woman in the world. Tiffany’s story is a dream come true. With the famous engagement ring and the distinctive blue-turquoise color, the label is one of a kind. Movies like Breakfast at Tiffanys ultimately gave the brand the fame it deserved. Besides rings, bracelets and necklaces, the Tiffany range included perfumes and home accessories.
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Beginnings: First store in Manhattan
The story of the successful brand Tiffany and Co. begins on September 18, 1837, when the American Charles Lewis Tiffany, the son of a cotton manufacturer, opens a shop for stationery and fancy goods in Manhattan with his school friend John Burnett. Hard to imagine, but the Tiffany store makes just $4.98 in sales on opening day. However, the friends laid the groundwork that day for an exemplary rise to the top of jewelry brands. Tiffany and Co. is the first brand to bring luxury goods to Americans. Since then, the brand has published the rarest jewels in the so-called Blue Book to this day. Since 1974, talented designer Elsa Peretti has been revolutionizing jewelry design, giving it a modern sensibility. She develops a line of jewelry that is suitable for everyday wear and can be worn on any day, in any situation.
“Style is about being simple.”, Elsa Peretti (Source: Tiffany and Co.).
Tiffany Store on Fifth Avenue is most popular shopping destination
Over the years, the Tiffany store on Fifth Avenue has become the most popular shopping destination when it comes to jewelry like necklaces, earrings and especially bark. The engagement ring of the brand has not lost its magic until today and is still a symbol of the most beautiful love stories in the world. Today, the company can proudly look back on a network of 315 own stores.
The Tiffany Diamond: Yellow Gemstone
Diamonds are a girls best friend. Marilyn Monroe was already of this opinion when she sang a song about the popular jewellery of the brand. Tiffany & Co. has followed this credo since its founding. In 1878 Charles Lewis Tiffany bought a 287.42 carat yellow diamond, one of the most beautiful gemstones in the world. The so-called “Tiffany Diamont” is permanently displayed in the Fifth Avenue Flagship and impresses over 300 visitors daily.
Audrey Hepburn in Breakfast at Tiffany’s…
Breakfast at Tiffany’s is one of the most elegant films ever released. Audrey Hepburn, as Holly Golightly, wears Tiffany jewelry in combination with a Givenchy gown and visits a Tiffany store several times in her role. The movie, which is based on the novella by Truman Capote, has made the label and especially the store on 5th Avenue in New York a veritable landmark. The 1961 film adaptation made the brand immortal. It is also the first production ever to film at the Tiffany flagship in new York City. The jewelry made another film appearance in the movie “Sex and the City”. Of course, how could it be otherwise, in the context of an engagement or wedding.
Assortment: Rings, necklaces, bracelets, earrings and Co.
There is no woman who has not dreamed of receiving a blue box with a diamond ring or necklace from Tiffany’s as a gift. The famous blue box has long had cult status. And ever since Breakfast at Tiffany’s, every woman has wanted to accessorize with the jewelry. The manufacturer’s assortment has expanded over the years and adapted to the needs of female customers. In addition to a classic range of jewelry, which includes rings, necklaces, earrings, bracelets, pendants, the customer can now also purchase perfume and home accessories.
Rings: silver, gold and yellow
Tiffany’s has gone down in history with engagement rings. The most affordable ring starts at $1500, while a more extravagant example can quickly cost over $100,000. The cost of a Tiffany ring depends on its size, quality of diamond and complexity.
The Engagement Ring: Tiffany Setting
Tiffany & Co. is where the wife wants to see her husband buy a ring. In 1886, founder Charels Tiffany introduces the “Tiffany Setting”, an engagement ring. Absolutely flawless, it features a diamond in the center that reflects light. The special feature of the ring: the newly invented solitaire setting, through which the diamond receives extra light and is thus highlighted. The classic version of the Tiffany engagement ring has a setting with 6 caps. If the setting has only 4 caps, it is called a classic-modern version. For over 130 years, the Tiffany setting has been the symbol of the perfect love story. The success of the ring is visible in its sales. In Japan, sales of the engagement ring account for 41% of Tiffany’s total sales. In Europe, it is 25%.
Tiffany & Co.: Believe in Love Campaign
Tiffany & Co launched the Believe in Love campaign, in which different couples had the chance to talk about their relationship. The goal: to promote love! The company celebrates the eternal power of love and that’s what they brought into focus with this campaign. Tiffany doesn’t just want to provide the engagement ring, Tiffany wants to be part of the complete love story.
Necklaces & Bracelets – Tiffany’s has Something for Everyone
The jewelry label is arguably one of the most luxurious and expensive, with the most exquisite locations and prices. Nevertheless, there is also a selection of necklaces, earrings and bracelets in the assortment that are affordable for a normal wage earner. The reason for this is that Tiffany’s wants to be a label that people love and honor. However, not every young girl should have to dream of getting an expensive wedding ring from the brand one day, but it is best to start developing a love for jewelry before that. The label has managed to be one of the few luxury brands to keep its exquisite reputation, although they have also included a few cheaper items in their range.
Minimalist bangles in homage to New York City
“I wanted to create a symbol of modern life and the relentless energy that flows through New York and drives art and culture around the world. This is just the beginning of what I want to achieve.”
the trained jeweller Francesca Amfitheatrof announced. For the new Tiffany T collection, the Brit took over the creative direction. With success, as you can see here in the video.
Earrings: Diamonds & Pearls
From classic shapes to creative designs, the impeccably crafted earring collection invites you to make up your own rules.
Tiffany T Eyewear: Sunglasses
With Tiffany you are perfectly equipped even in summer. The new sunglasses collection of the jewelry brand is a true statement and underlines the strength and individuality of women.
Tiffany & Co’s perfume: fragrance for women and men
Since recently, you can also buy perfumes from Tiffany’s. The latest is a real must-have, because he is available for women and men. Countless reviews of the perfume run through the Internet and people can not get enough of the perfumes of the jewelry brand. The fact that the latest fragrance is now available for men and for women makes it that much better. The Tiffany & Love fragrance was released in 2019 and is available in 2 different sizes. The classy bottle, of course in the color Tiffany blue, is a real eye-catcher. The men’s fragrance is spicy-woody and the women’s fragrance is citrus-fruity.
Home & Accessories: Decoration & Gifts
In addition to jewellery such as bracelets, rings and earrings, the label expanded its range in 2017 to include luxury home items and accessories. The collection turns ordinary objects and items into extraordinary elements and is well received by consumers.
The Tiffany Blue Box
The Famous Blue Box. It changed the world. Today, the box is considered an international symbol of style, sophistication and incomparable design. What makes the box so special..: Its color. Founder Charles Lewis Tiffany chose the unforgettable shade of blue and patented it. The Tiffany Blue has been trademarked and unique ever since. In the 19th century, the turquoise gemstone was very popular in jewelry making, that’s why they decided to take the forget-me-not blue as the label’s trademark. Since the introduction of the Tiffany Setting engagement ring in 1886, the box has been as popular as the ring itself. Customers would rush into stores just to grab a box, but Charles Tiffany refused to sell the boxes. A few years later, the box officially became the label’s trademark and was standardized. This ensures that the color is always the same all over the world, regardless of the medium. By the way, the color is called “1837 Blue”. 1837 stands for the founding year of Tiffany and Co.
The turquoise box is sustainable and ecologically produced
The blue box stands for luxury and exclusivity worldwide. But another special feature of the box is its production. The iconic box is manufactured completely ecologically. This means the boxes as well as paper bags are made from sustainable sources and recycled materials. The company thus promotes the use of paper and wood fiber materials from sustainable sources.
“At Tiffany, we believe sustainability makes our business stronger and is the foundation of everything we do.” (Source: Tiffany.com)
The Tiffany Blue Box Cafe: London, New York, Hong Kong
If you want the full Tiffany experience, head to the Tiffany Blue Box Cafe at Harrods in London. The luxurious cafe is already decorated inside (how could it be otherwise) in blue and white and equipped with the most beautiful Tiffany home accessories.
The sustainability promise
In addition to sustainable packaging, the jewellery label Tiffany & Co. also focuses on sustainability and environmentally friendly measures in other areas. At the top of the company’s philosophy is the protection of human rights. Tiffany’s diamonds are sourced with care and consideration, and the environmental impact of mining is minimized. The company’s website states:
“We also maintain our high standards through leading approaches to diamond traceability.”
The majority of rough diamonds are sourced from five countries: Botswana, Canada, Namibia, Russia and South Africa. In 2019, Tiffanys was able to trace 00% of rough diamonds back to known mines and the suppliers. Responsible sourcing practices help promote the protection of human rights, fair labor conditions, environmental protection and ethical business practices.
Crazy About Tiffany’s: Official Documentary
With a brand like Tiffany & Co. it’s no surprise that sooner or later a documentary will flicker across the screens of the world. The documentary “Crazy about Tiffany’s” shows the beginnings and difficulties of the brand and how it became what it is today. Famous personalities talk about the fantastic history of the jewelry brand.
Tiffany produces trophies for NBA, NFL and Co.
The company has been producing the NFL Vince Lombardi Super Bowl trophy since 1967. The seven-kilo trophy is the winner’s trophy of the annual final of the North American professional football league. The Vince Lombardi Trophy is made each year as it is not a traveling trophy. For the players, the trophy has a great sentimental value. However, its material value is not to be scoffed at either. The object is made of sterling silver and would cost around $25,000.In 1978, Tiffany creates the NBA Championship Trophy in addition to the Football Trophy. The basketball trophy is two feet high and weighs about 15 pounds. Since 2000, Tiffany & Co. has also produced the trophy for the World Series and the one for the NASCAR Sprint Cup. Many sports and competitions take notice of the company and have their trophies created by jewelry manufacturers. Among them are golf, tennis, basketball, football and baseball.
15 Things you didn’t know about Tiffany & C0.
Did you know that Abraham Lincoln once surprised his wife by buying her a pearl necklace and earrings from New York-based Tiffany & Co. She wore the jewelry to the Presidential Inaugural Ball a little later in 1862. This and many more interesting facts about Tiffany & Co. can be found in the video:
Now also in the magazine: Tiffany & Co
The fashion brand guide with the luxury brand Tiffany & Co can also be found in the magazine! Now on fivmagazine.com, read the whole magazine online: