Bvlgari: luxury jewelry, accessories and fragrances

Bulgari – an authority in the world of jewelry, accessories and fragrances. The company found its origin in 1884 in the eternal city – Rome. Extravagant materials and gemstones, stunning craftsmanship and modern as well as timeless designs, all this unites Bulgari – inspired by the Roman sense of beauty. An iconic brand with an impressive history and worldwide success. We have taken a closer look at some of the enchanting pieces of jewelry for you.

“If it gives you pleasure, it’s never too much.”

The 5 most successful collections

  • Serpenti
  • 1
  • Diva’s Dream
  • Fiorever 1 (Rock)

The 1 collection can be called the most innovative collection of the house. The original 1 design features rather rough, spiral lines – inspired by the circular shape of the Colosseum in Rome. In the more recent “ 1 Rock” collection these lines meet the modern, angular and geometric shape of rivets with new and unusual creations. 1 is intended to be a bold symbol of uniqueness and self-expression.

Bvlgari Bvlgari

This collection is – as the name suggests – a signature collection of the Bulgari company. The unmistakable circular logo, inspired by the inscriptions on ancient Roman coins, adorns almost every piece of jewelry in this collection. It captivates with new playful variations of the well-known logo and counts as a collection of simple elegance. These creations are designed to open up infinite styling options and gems in vibrant colors add a cheerful splash of color to any outfit.


The snake – for Bulgari a symbol of wisdom, rebirth and life force. As early as 1949, the brand was one of the first to transform this meaningful motif into a timepiece. Since then, snakes have been used to decorate watches, rings and bracelets, and Bulgari has even dedicated the name of an entire collection to this elegant animal – Serpenti. Whether abstract or realistic, the snake winds its way through the brand’s history, representing significant features of the house: love of color, combination of different materials and masterful goldsmithing. The snake is still one of the most popular motifs among wealthy customers.

Fragrance Tip! by FIV

Interview: Creative director Lucia Silvestri about the Serpenti collection


  • Prices

Prices for watches at Bulgari start at around 1.500€ for simple three-hand watches and range from gold chronographs for around 10.000€ to the most exclusive pieces for up to around 45.000€. But custom-made products, high jewelry like diamond necklaces or special collections can exceed even this price range by quite a lot.

  • Tubogas

The so-called Bulgari Tubogas is a supple (watch) bracelet with round contours, which is handmade without soldering. The inspiration for the elegant yet flexible Tubogas motif was the striking shape of the gas pipes used from the 1920s onwards. In the meantime, this shape of the bracelet has become a trademark of the company and can be found in bracelets as well as in watches. Particularly exciting is the combination of snake and wristwatch, which led to the creation of the Serpenti Tubogas. It winds around the arm like a snake, but the head of the supposed snake is the watch’s dial. Like almost all models, it is available in a wide variety of shapes, colors and materials.

  • Secret Watches

The so-called Secret Watches are particularly extraordinary pieces: These watches disguise themselves as opulent and eye-catching bracelets in which a dial is hidden somewhere – always hidden by a folding mechanism. Price information on these glamorous pieces of jewelry is only available on request – the Serpenti Misteriosi Secret Watch, for example, is priced at around $69,000 (approx. 58,500€).

  • Bvlgari Bvlgari

The Bvlgari Bvlgari watch is the successor of the Bvlgari Roma (1975) and has one of the most legendary designs in the history of watchmaking. The model was not announced, but word of mouth spread quickly and more and more customers wanted to catch one of the iconic watches. The engraved BVLGARI BVLGARI logo was integrated into the design of this model and thus became the famous hallmark of the brand – inspired by coins from ancient Rome. The cylindrical design of the case is also inspired by columns of Roman temples. Seemingly a simple form, it is the result of meticulous architectural studies and heralded the beginning of a new era of design and experimentation at Bulgari. With a simple, timeless yet elegant design, the house created an iconic classic with this watch.

  • Awarded watch: Octo Finissimo

The Octo Finissimo is probably one of the most groundbreaking developments at Bulgari. Since 2014 – when the first model was launched – the Octo Finissimo has achieved six world records for the flattest design in six years. Most recently with the Octo Finissimo Tourbillon Chronograph Skeleton Automatic watch, which impresses with its innovative technology and ultra-modern design and a total thickness of only 7.4mm. The Octo Finissimo owes its name to its octagonal shaped dial.


  • 1

The ring of the 1 collection is probably one of the trendiest rings worldwide. The design reminiscent of a car rim has become an icon. With both rough, as well as soft and round lines and the inspiration of the Roman Coliseum, this ring is an elegant and timeless classic. Whether narrow or wide, inside or outside set with the finest diamonds, with white or black ceramic (zebra) pattern or classically made only from the basic material – the 1 is an extremely versatile piece of jewelry. Following the hype around this ring, Bulgari has now designed a follow-up collection, the 1 skirt (see above). With rivet details the range of design possibilities has become even wider. Here, too, the designs are available in yellow gold, white gold and rose gold. Prices are approximately between 2.500-12.000€.

  • Bvlgari Bvlgari

The classic of this ring collection is also adorned with the typical circular logo of the brand. The iconic circle holds various gemstones, some of which are set with a small diamond, and is in turn encircled by a narrow ring band engraved with the classic Bvlgari signature – this ring from the Signature collection should be unmistakable and timeless. A second Bvlgari Bvlgari ring is innovative and designed with a certain amount of wit: it looks like a small water ice, formed from gemstone and set with delicate diamonds at an upper corner. Its stem wraps itself around the finger as a ring band, but does not close completely. The engraved signature can also be found on this ring band. The collection thus ranges from a timeless, classic design to a modern and very playful but nevertheless high-quality version of a ladies ring.

  • Serpenti/ Serpenti Viper

The Serpenti rings are available in different designs. One model does not need a snake, only its links, which look like scales, evoke the association with the eponym of this collection. The links are alternately embedded in two colors (one set with precious stones and the other with diamonds) – a simple yet refined ring with color accents. Another model consists of a simple ring band, on the top of which a relatively large snake’s head is emblazoned with small diamonds and colorful gemstones as eyes – a striking, wild and bold ring. The third design is a symbiosis of the two already mentioned models: it combines the scale-like arranged ring links and the depicted snake head, but in a narrower and finer version. The ring is available completely set with diamonds and winds like a baby snake around the finger of its wearer.

“MAI TROPPO: A celebration of the joyful exuberance of Bvlgari and Rome.”


  • B. Zero 1

The B.Zero collection for chains is extremely well adapted to the design of the corresponding rings. Basically, the chains are composed of fine, circular links from which in turn a miniature version of each ring is attached – the variations in the design of the pendants are identical to those of the available rings. Unagitated yet unique: a piece of jewelry that can enhance any look and turn it into something modern. The chain length is relatively short, the pendant usually hangs just below the collarbone – the chain is also available in the online store in one length only.

  • Bvlgari Bvlgari

The Bvlgari Bvlgari necklaces captivate – just like the earrings and rings of this collection – with their classic and timeless design. The circular logo, on which the Bulgari signature is engraved, includes one round gemstone each, which can be selected in a variety of colors. The pendant is connected by a straight link to a delicate chain, allowing it to rest straight and frontally on the skin of its wearer. The pendant is also identical to the designs of the corresponding earrings and rings.

  • Diva’s Dream

The Diva’s Dream necklace is characterized by its simple elegance. A triangle curved on the sides forms the pendant of this necklace. This is framed by the respective selected metal and consists of different selectable gemstones or even mother of pearl. The tip of the triangular pendant is also set in and connected to the necklace by a small link set with diamonds. According to Bulgari, the Diva’s Dream collection is a Roman tribute to the glamorous divas and is intended to embody feminine elegance.


  • Bvlgari Bvlgari

The Bvlgari Bvlgari earrings or ear studs are probably among the most simple and at the same time most sought-after earrings of the brand. They captivate with their timeless design and can be combined with almost any outfit. The significant Bvlgari engraving gives the studs an even more high-quality and modern touch. The model is available either as a simple button plug with colored inlays of gemstones or diamonds in the core, framed by white gold, yellow gold or rose gold. Or as a circle set with diamonds attached to the Bvlgari logo. The price of the earrings is around 800-5.000€. This piece of jewelry is supposed to radiate a typical Roman as well as a strikingly modern flair and stands, according to Bulgari, for casual glamour and effortless elegance.

  • 1 Creole

The 1 Creole is the matching counterpart to the iconic 1 ring. It has the same design as the ring: round and spiral lines in the style of the Roman Colosseum. This earring is also only made as an ear stud, but the piece of jewelry nestles around the ear like a small Creole. You can choose between several designs: wide or narrow, set with diamonds, with ceramic highlights, in white gold, yellow gold or rose gold. The creole – like the ring – is framed by the stylistic Bvlgari engraving.

Videoreport Bulgari: Important heritage and craftsmanship

On the occasion of the 130th anniversary of the brand, the creative director (jewelry) and the president of Bulgaris talk about tradition, quality, craftsmanship and signatures of the traditional brand.