Luxury watches and their benefits: Far more than just elegant timepieces

Luxury watches from brands such as Breitling, Omega and Rolex cost several thousand, tens of thousands or even hundreds of thousands of euros. So they are by no means a cheap purchase. Regardless of this, they enjoy great popularity because their benefits go far beyond their function as a timepiece.

Coveted collector’s items: Luxury watches in focus

Luxury watches such as the Breitling Navitimer immediately stand out due to their craftsmanship and quality. Their long tradition is reflected, among other things, in the precise workmanship that sets them apart from conventional timepieces. Coupled with its iconic design, it is understandable that the luxury watch is a coveted collector’s item – even in comparison to other models. The same naturally also applies to many other models from Breitling and other well-known manufacturers. Swiss watches in particular – from regions such as Geneva, Schaffhausen and Solothurn – have a good reputation among collectors.

Stylish self-confidence: the psychological power of luxury watches

How we dress plays a major role in how we are perceived by others. But that’s not even the main reason for dressing smartly. How we perceive ourselves is even more important. It has been scientifically proven that clothing can act as a kind of psychological booster and special accessories such as luxury watches have the same effect. Wearing a luxury watch makes many people feel a lot more self-confident. The reasons for this can be very different, but wearers often associate a luxury watch on their wrist with personal success.

Remember:

1. Clothing influences self-perception
2. Luxury watches as a psychological booster
3. Increasing self-confidence
4. Association of luxury watches with personal success
5. Scientifically proven

Investing in elegance: luxury watches as capital investments

When we buy a luxury watch like a Breitling Navitimer, we are not wasting our money. Unlike most sports cars, fast fashion items or gold-plated household items, luxury watches tend to hold their value. This is why many people see them as a potential investment, even superstars like Ed Sheeren love luxury watches.

This is entirely justified, as some limited editions of popular brands have not only retained their value in recent years, but have even increased in value. In fact, it is not uncommon for a popular model to increase in value by 10 %, 20 % or 30 % within a single year. When comparing luxury watch vs real estate, a good return (profit).

Even higher increases in value are theoretically possible, as the Patek Philippe Nautilus has proven. In 2021, it experienced a huge increase in value of 85%.

Elegant appearance: luxury watches as subtle status symbols

The role of status symbols has been the subject of intensive research for many centuries. Status symbols can include academic degrees, material goods or social contacts. They enable us to show our status to the outside world. This in turn can help us in a wide variety of situations – for example in terms of career, networking and signaling belonging. However, it makes a big difference how we present status symbols. Things like a heavy gold chain come across as very ostentatious and create an unprofessional impression. A luxury watch, on the other hand, is much more subtle. We can simply wear it inconspicuously on our wrist without giving the impression that we are deliberately flaunting our status.

Versatile accessories!

For most people, luxury watches are a fashion statement. This is understandable, as a chic watch can be combined with a wide variety of styles. While some models go well with glamorous, conservative and formal clothing styles, others are suitable for eye-catching, innovative or sporty fashion. What is ultimately possible depends on the charisma, design and material of the luxury watch. This makes these and other luxury watches a desirable investment.