Store Opening of Calzedonia x GNTM in Cologne with Rebecca Mir, Xenia and Kadidja

Calzedonia, Rebecca Mir, Xenia and Kadidja were all here in the Cologne Calzedonia store yesterday! On Friday, May 24, 2024, a spectacular event took place on Schildergasse. The occasion was the launch of the new “Germany’s Next Topmodel” campaign, at which GNTM contestants Xenia and Kadidja presented the Italian label’s latest beachwear styles together with Rebecca Mir.

Launch of the new “Germany’s Next Topmodel” campaign

Rebecca Mir, known for her elegant style, hosted the evening in a stunning white ensemble. The store, decorated in a tropical style, offered an inviting and modern atmosphere that perfectly matched the new collections. The exterior of the store, adorned with colorful decorations, was a real eye-catcher and attracted numerous passers-by.

Photo: Calzedonia / Vanessa Schröder

Just last week, Rebecca Mir was looking for her campaign faces for GNTM 2024.

Celebrity guests and glamorous fashion

The new Calzedonia campaign, which has been on show throughout Germany since May 17, was celebrated in style on Friday. Rebecca Mir was joined by testimonials Xenia and Kadidja as well as other GNTM participants such as Lea, Jana and Lydwine. The cheerful models posed for photos, gave interviews and celebrated with the guests.

Photo: Calzedonia / Vanessa Schröder

Photo: Calzedonia / Vanessa Schröder

Interactive experiences at the Calzedonia store opening in Cologne

The event offered visitors a variety of interactive experiences. At a meet & greet, fans were able to meet Rebecca Mir, Xenia and Kadidja in person, take a selfie and get autographs. There was also a large selection of beachwear styles from Calzedonia to discover, special shopping offers and refreshing iced coffee from Emmi Caffè Latte.

Pampering program and fashion highlights at Calzedonia x GNTM

Guests were not only able to enjoy the latest fashion highlights, but also a comprehensive pampering program. A free manicure from Essie, personalized bracelets from My Jewellery and a special photo spot where the best moments of the day could be captured rounded off the event.

Photo: Calzedonia / Vanessa Schröder

Successful Calzedonia store opening with Rebecca Mir and GNTM stars in Cologne

The Calzedonia store opening in Cologne was a complete success and an unforgettable experience for everyone involved. The perfect combination of glamorous fashion, celebrity guests and interactive experiences made the event a highlight of the fashion world. With Rebecca Mir and GNTM contestants Xenia and Kadidja at the helm, Calzedonia impressively demonstrated that they continue to be one of the leading brands in beachwear. A visit to the new store on Schildergasse is definitely worthwhile for all fashion enthusiasts.