Fashion Week is back! With impressive 32° degrees and star designers like Guido Maria Kretschmer but also Hugo Boss is back. We were there for you: 4 days S/S 19 (Spring-Summer collections for 2019). Berlin Fashion Week runs from Monday to Thursday and shows various shows by designers at the mainstage and various smaller side venues. Most of the hustle and bustle takes place on the Main Stage. Here are four to five fashion designer shows a day. International? Unfortunately not, Berlin Fashion Week is far away from the fashion weeks in London, Paris, Milan or New York. Nevertheless: A real highlight, especially in summer, when Berlin shows itself from its most beautiful sides. And this year, we were really lucky: 30°, 31° and 32° – thanks to air conditioning, doable. Whether big fashion magazines like Vogue in InStyle, the strongest fashion designers from Berlin and Germany or also bloggers, VIPs, musicians and actors. This week all meet to celebrate in Berlin and fashion. From the boutique owner who looks at the fashion fairs around Seek and Premiere or Influencer and fashion magazines at the shows – there’s something for everyone. I take you today, also every day and our highlights of the Berlin Fashion Week S/S 2019.
First, here are the highlights and failures of Fashion Week S/S 19
Highlights and failures of Fashion Week S/S 19
For me, Fashion Week S/S 19 can summarize you like this
Top: Fashion Week back in Berlin Mitte
- Main Stage Location back in Berlin Mitte, near Potsdamer Platz / Mall Of Berlin / Bundesrat
- strong designers from Berlin with established and newcomers
- Stage full seated (no standing room) and great sound in industrial buildings
Fail! No lounge, no electricity (mobile phone), no water
- Networking used to be: Please don’t stay too long! No drinks from ever popular Jules Mumm and no water for spectators (32° degrees outside temperature). Drinks bought at the location may not be taken along, drinks in bags already – eh? We had to refill our purchased water bottles into plastic cups first, on instruction. Back at the entrance we had to throw them away, “you can’t take them in”. In my pocket are two glass water bottles – ok.
- Rebelpin Fashion Awards by Acte – Puh, later you read more, that’s boring. Welcome to the year 1970! The Design Award (Europe-wide) is certainly a great idea, the presentation, the show, the performance of the presenter and the jazz band – disaster! It’s only stupid when you can’t walk for 45 minutes. Conclusion: Buy a Spotify subscription!
Shows: Guido Maria Kretschmar, rebekka ruétz, Lana Müller, Ivanman and I’VR
Anyone who knows Berlin Fashion Week and has already visited a few seasons knows that quality varies from year to year. Sometimes you meet in beautiful locations and sometimes in shady locations, for example in Berlin Wedding. This year they decided to go downtown again. Great idea! As in 2015, at that time still at the Brandenburg Gate, very chic, a real highlight. Shortly afterwards we went to the Erika-Hess-Eisstadion (prefabricated building in Wedding) and then to the department store Jahndorf (no style, XY building in Berlin). Fashion needs a nice environment, of course. Therefore a great idea to go back to Berlin Mitte! After all, you meet friends, colleagues and many new people you would never have met otherwise in the office or in the editorial office. Well, we’re back in.
Day 1+2: Fashion Week has to wait, no Guido
Day 1 consisted for me first of a lecture, still far away from the Berlin – influencer marketing – then it went Tuesday morning by express into the capital. That’s why Monday and the weekend before had to be cancelled, which is very practical to “arrive” in Berlin. Unfortunately, we also missed a real highlight that Guido Maria Kretschmar had already created for OTTO. Very everyday fashion from the star designer. Here are some highlights of the GMK x OTTO Show in Berlin:
Highlights: Guido Maria Kretschmar x OTTO
We finally arrived in Berlin – 11.51 pm, at least on Tuesday. Quickly into the apartments and in a few hours our Fashion Week Berlin S/S 19 starts with great shows by rebekka ruétz, old friends like Ivanman but also new highlights like Lana Müller and the always charming (every show a highlight, you will see later) I’VR: Isabel Vollrath.
Day 3: Rebekka Ruétz and Model Agency Casting
Instead of the usual plane ride, this time we went to Berlin in a van – full of cameras, photographer, videographer, editorial staff and me! Parallel to Fashion Week there are many more to experience: Photoshootings with international models who travel especially to Berlin or also model castings. The first appointment: The Model Casting of Cocaine Models at Alexander Platz in the House Of Weekend. Parallel to Fashion Week the agency was looking for models – Curvy, High Fashion – we are there! Over 250 pre-registrations, including 50 invitations and three hours for small talk, catwalk and posing. Phew, before that we went to the wonderful Rebekka Ruétz, to the Spring-Summer 2019 show:
Rebekka Ruétz Runway Show Berlin: Spring-Summer 2019
style ranking: 8.4 / 10
Colors, so many colors. While many designers in their S/S 19 rely on muted tones, white, beige, the new fashion collection for the coming spring/summer season from rebekka ruétz brings colour accents. Matching the title of the collection: MAKE LOVE GREAT AGAIN, my first show of the season, in Berlin, since we were on the road in southern Germany before. All the better that it is directly rebekka ruétz, who we have accompanied for a long time and are always looking forward to her presentation. Not only we wanted to see the new collection, but also prominent guests like Alexandra Polzin, Annabelle Mandeng, Bahar Kizil, Caro Cult, Eva Nürnberg, Kathi Wörndl, Katrin Wrobel, Lea Mornar, Marie von den Benken (columnist), Rolf Scheider (casting director and former GNTM jury member), Stephanie Stremler and Tanja Bülter. The highlights of the show:
rebekka ruétz fashion show S/S 19 Berlin – Runway Video
We are still waiting for the cut of Fashion Week S / S 19, but here is the video of the last Fashion Week for you:
Naima rocking the runway in our Tv test pattern ? ? @mimeetmoi @strofeld @intersportpregenzer @ghd @hexenalm @mbfw.berlin #tvtestpattern #mbfw #berlin #fashionshow #behindthescenes #fashiondesigner #models #fashiondesign #mercedesbenzfashionweek #runway #mimeetmoi #rebekkaruetz #teamrebekka #catwalk #inspiration #fashion #womanswear #art #artisoninstagram #tbt #itwasamazing #strofeld #intersportpregenzer #ghd
+ AD: Do you know?
Impressions of our show in Berlin. @persina_tesic_ rocking the runway ? ? @gettyimagesgallery @mimeetmoi @strofeld_manufaktur @intersport_pregenzer @ghdhairde @hexenalm @mbfw.berlin #mbfw #berlin #fashionshow #behindthescenes #fashiondesigner #models #fashiondesign #mercedesbenzfashionweek #runway #mimeetmoi #rebekkaruetz #teamrebekka #catwalk #inspiration #fashion #womanswear #art #artisoninstagram #tbt #itwasamazing #strofeld #intersportpregenzer #ghd
It’s all about the details. #printdesign #strofeldmanufaktur ? @gettyimages @mimeetmoi @strofeld_manufaktur @intersportpregenzer @ghdhairde @hexenalm @mbfw.berlin #mbfw #berlin #fashionshow #behindthescenes #details #printlove #inspiration #fashiondesigner #models #fashiondesign #mercedesbenzfashionweek #runway #mimeetmoi #rebekkaruetz #teamrebekka #catwalk #inspiration #fashion #womanswear #art #artisoninstagram #tbt #itwasamazing #strofeld #intersportpregenzer #ghd
Our beautiful models getting ready before the show. ? @gettyimages Hair& Makeup @labiosthetiqueparis @mimeetmoi @strofeld @intersport_pregenzer @ghd @hexenalm @mbfw.berlin #mbfw #berlin #beforetheshow #makeupartist #makeuponpoint #mbfwbeautyexpert #fashionshow #behindthescenes #fashiondesigner #models #fashiondesign #mercedesbenzfashionweek #runway #mimeetmoi #rebekkaruetz #teamrebekka #catwalk #inspiration #fashion #womanswear #art #artisoninstagram #tbt #itwasamazing #strofeld #intersportpregenzer #ghd
Cocaine Models Agency Casting with us and RTL
Curvy Models – Strong theme! Not only men bloggers Riccardo Simonetti was looking for Curvy Models at the Berlin Fasion Week for a show in Hamburg, also Cocaine Models was from the game and was looking for new top models over the rooftops of Berlin (House of Weekend) from 19-22 o’clock. High Fashion & Plus Size. At the casting were also 3 Germany’s Next Topmodels of the current season, plus a camera team from RTL and the top location: The House of Weekend. The highlights of the Model Casting in Berlin:
Hugo Boss Runway Spring / Summer 2019
After a long time back in Berlin, Hugo Boss:
Day 4: Ivanman, Lana Müller and I’VR Isabel Vollrath
Day three was the start of our shows this year. Ivanman was one of the very few highlights at Berlin Fashion Week for men. The bag is packed, here we go. Today, our editor Natascha and two friends or bloggers. Perfect weather, 32°, blue sky. The first and only show for men’s fashion, upcoming for Spring/Summer 2019.
Ivanman – jacket, jacket, coat
block rate>style ranking: 7.9 / 10
We have been accompanying Ivanman since the beginning and are looking forward to his shows every year. Because he shows cuts that are wearable for Fashion Victoms, but also a few Pieces that are over the top. But for Berlin Mitte, Hamburg or the short trip to London and Paris is just the right thing! For the S/S 19 Ivanman uses colours, blue and red. The show convinces with strong, striking faces of the male models and a strong beat that accompanies the show from beginning to end, without interruption.
Here are my highlights from Ivanman for you:
Ivanman Fashion Show S/S 19 Berlin – Runway Show
+ AD: Do you know?
Lana Müller – I would buy these outfits to my girlfriend
style ranking: 8.6 / 10
We visited Lana Müller for the very first time, we were very curious to see her first collection at the Berlin Fashion Week. My highlight by Lana Müller? Super wearable fashion, very chic, airy and a look in which everyone would like to see their girlfriend. The show starts with singer, the transition is seamless. Basses fill the room, showtime starts! All in all a strong first appearance and here we have all highlights of the S/S 19 collection of Lana Müller in Berlin.
Lana Müller Fashion Show S/S 19 Berlin – Runway Show
We are still waiting for the cut of the S/S 19, as long as the current fashion collection for summer 2018!
I’VR – Isabel Vollrath: A breeze of calm and elegance
style ranking: 9.1 / 10 + extra point for’enchant’
After Lana Müller put another topping for the evening? Welcome to I’VR. Every season, I’VR enchants with little special features that not all fashion designers at Fashion Week think of. For example, Seating Cards. In the cards, you will find some information about the new collection, the materials and the thoughts under which the collection was created. A great idea, because it can take 30, 40 minutes from the entrance to the beginning of a fashion show – if you’re unlucky. It might be a clever idea to appear shortly before the event, but on the other hand the best places will be filled. I’ve been waiting for about 20 minutes now – and I’d like to point out the “No drinks in the show” problem this season. I’m dying of thirst! But I’VR can’t help that. Fashion Week planning is. Luckily I have two water bottles in my bag and another orange juice from the Mall Of Berlin. At least the supermarkets in the area benefit from the “drinks” ban. Let’s go: I’VR!
Lights out, spotlight on. The sound of the sea, how nice. A quiet, slightly rising bass feels the rows and the hall. The first model, elegant, almost floating, light fabrics, the sound of the sea, a very magical moment after three days of hustle and bustle. Like every year: I’VR enchants! Thank you for the moment! A great show with many highlights, here are a few pieces we really want to show you!
Runway Show: Highlights from the catwalk
We are still waiting for the cut of the current S/S 19, as long as Isabel Vollrath’s last show at Berlin Fashion Week.
Rebelpin Fashion Awards by Acte: Get a Spotify Abo – Fail!
style raking: 3.2 / 10
Can I be angry? The moderation would have fit perfectly into the Federal Chancellery (directly opposite), with an audience of around 60, politicians, professors… at an evening gala. But not here! It’s Fashion Week, come on! Welcome to the year 1970, as you look at the Rows across the street, one yawn after another.
Apart from that, the designers and their collection pieces (3 each) were really great and varied. From the absolutely wearable to the fashion made for shows. But…
The opening moderation is agonizingly long, far from modern and light years from a fashion week! Long, seven minutes later it should finally start. And the band, is it staying or was the 70s music just for the boring moderation? They stay. No! Already at the first fly (run of the models) and the feeling: Get away! Unfortunately, the exit is on the other side and we would have to walk over the catwalk, in front of all the people, photographers and the boring moderation. Right now, I take my notebook and start with the article. I’m flattened with boredom, the shows are already 35 minutes long and we are still not at the end.
Even after 42 minutes, I’m still torturing myself. In front, a 60-year-old man speaks into the microphone with a low voice. Somebody here, somebody there. Drumroll from the 70s drums. Stop at that spot! Fiasco! For next year: Please engage a person who knows about moderation and fashion. Someone with friends, someone to watch and please: Get a Spotify subscription! I’ve had enough of jazz, that’s enough. I can’t take any more. Over and out, please!
But no – and I won’t bother you – now there were prizes in three categories and of course everyone wants to say something else, some vice president from somewhere. Monotone, without emotion. Next time I’ll make you a video, post on our YouTube channel and whenever you can’t fall asleep, check out Rebelpin’s moderation.
Fashion Week S/S 2019 Berlin: Well done!
Fashion Week was short for me this season – but a real highlight in July 2018 – especially the new move to Berlin’s city centre has really paid off for the flair that fashion needs to be effective. The location, that E-Werk, really gives something away. The only small drawback is that there is no longer a large lounge where you can really network. Especially at such a fashion event! After all, you travel from Germany and all over Europe. There should always be a place to get to know each other.
Apart from that, Fashion Week was excellently organised. Even the decorative elements (palm trees) were right down to the last detail. It was also great in the new location that there are no more standing places, but everything fills up in the row of seats. So everyone has the possibility to take a seat and does not have to wait long in a standing position. Very important for us as editors!
Matching to it, also all shows, very well done (only on a choreography one should work, one turns on 3m in front of the photo wall, the other 5m, then 1m, turn left, turn right). The sound is right, the basses roll through the rows, variety, from deep house, to hard beats, to soft sea noise and relaxing music at I’VR. A good mix that makes the shows different and interesting.
Are we as good as London, Paris and Milan? Unfortunately not! Nevertheless, as every season, Berlin Fashion Week is worth a visit. Especially this season the event came back and was a lot of fun, nice location, well organized. Next: Düsseldorf + London.