K-Beauty products in Germany: The best brands & stores
K-Beauty products are more readily available in Germany than ever before. What was previously only possible via expensive direct imports from Seoul is now available on the shelves of Douglas, Sephora and numerous online stores – at fair prices and with fast delivery. An overview of the best brands, products and stores. More about the Korean skincare philosophy in the overview article.
Where to buy K-Beauty products in Germany?
Stationary trade
- Douglas: Largest assortment in stationary retail – COSRX, Some By Mi, Dr. Jart+, Laneige in many stores
- Sephora: Premium segment, Dr. Jart+, Laneige, 3CE Make-up
- DM / Rossmann: Growing range, especially Heimish, some COSRX products, sheet masks
Online stores
- YesStyle: Largest K-Beauty online store in Europe, direct import from Asia, regular sales
- StyleKorean: Official partner of many Korean brands, authentic goods, fast shipping
- Jolse: Wide selection of brands, often cheaper than other providers
- Amazon: Often sufficient for popular products such as COSRX or Laneige – pay attention to original goods
- Niche Beauty: German K-Beauty store with a curated range, good for beginners
The best-selling K-Beauty products in Germany
Cleanser
- Heimish All Clean Balm (120ml, ~14 Euro): Best beginner oil cleanser. Removes make-up, SPF and concealer without being greasy
- COSRX Low pH Good Morning Gel Cleanser (150ml, ~12 Euro): The best-selling K-Beauty Cleanser worldwide, pH 5.0
- Beauty of Joseon Green Plum Refreshing Cleanser (~13 euros): Light, refreshing cleanser for oily and combination skin
Toner & Essence
- COSRX Advanced Snail 96 Mucin Power Essence (100ml, ~20 euros): The most iconic K-Beauty product. 96% snail secretion filtrate for regeneration and hydration
- Klairs Supple Preparation Facial Toner (180ml, ~22 euros): Soothing and hydrating, also suitable for rosacea skin
- Some By Mi AHA BHA PHA 30 Days Miracle Toner (150ml, ~18 euros): The insider tip against acne and blemished skin
Serum & Ampoule
- COSRX Niacinamide 15% Face Serum (20ml, ~18 euros): High-dose niacinamide against pigmentation spots and large pores
- Skin1004 Madagascar Centella Ampoule (100ml, ~25 euros): Centella Asiatica pure – soothes irritated, sensitive skin immediately
- Beauty of Joseon Revive Serum: Ginseng + Snail Mucin (~22 euros): Combination for anti-ageing and regeneration
Moisturizing care
- Laneige Water Sleeping Mask (70ml, ~28 Euro): Overnight mask – “Wake up to glass skin”
- COSRX Oil-Free Ultra-Moisturizing Lotion (~18 euros): Lightweight, non-comedogenic, ideal for oily skin
- Etude House SoonJung Hydro Barrier Cream (~18 euros): Strengthens the skin barrier, ideal after chemical peels
Sun protection
- Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ (50ml, ~17 euros): The most praised Korean sunscreen – no white cast, silky finish
- Round Lab Birch Juice Moisturizing Sun Cream SPF50+ (~20 euros): Ideal for dry skin, absorbs quickly
K-Beauty starter kit: What do I really need?
If you want to start with K-Beauty, you don’t need 10 products at once. A simple starter kit for around 60-80 euros is enough to get you started – more details in the Glass Skin Routine:
- Oil Cleanser (Heimish All Clean Balm, ~14 Euro)
- Water Cleanser (COSRX Low pH, ~12 Euro)
- Essence (COSRX Snail Mucin, ~20 Euro)
- Moisturizer (depending on skin type, ~15 euros)
- SPF (Beauty of Joseon, ~17 Euro)
K-Beauty in the video
K-Beauty overview: K-Beauty: Korean Skin Care – Routine, Products & Brands
Read more:
- Glass Skin: The Korean routine for radiant skin
Hyaluronic serum: effect & the best products
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