AJOBYAJO: Rebellious street style with extraordinary charm – Seoul Fashion Week FW 23/24

Ajobyajo / Seoul Fashion Week – With its oversized silhouettes and graphic patterns, the South Korean fashion label offers a refreshing twist on the world of Asian street style. Ajo’s designs are always based on the gruffness of being an outsider, influenced by the multitude of Korean subcultures. Here’s a glimpse the fall / winter collection of Ajobyjo. Also: All the highlights of Seoul Fashion Week FW FW 23/24.

Ajobyajo: Autumn Winter Looks 23/34

Ajo’s designs are all in the name of streetwear. The looks are cool and casual and influenced by numerous subcultures. The inspiration behind the designs: bringing together the many underground cultures of South Korea.

Also this season the typical signature of Ajo can be found on the catwalk. The clothes are adorned with social, rebellious messages. The models are distinguished by their very individual, extraordinary charm. Ajo’s inclusion is unique and admirable. Instead of resorting to the typical beauties of the fashion industry, drag queens, seniors and people with disabilities grace the catwalk, in line with the motto: What’s the beauty in non-mainstream, non-mainstream?

The basic idea of Ajobyajo: What is the beauty of non-mainstream, non-mainstream?

Runway: Highlights

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Photo Credits: Seoul Fashion Week