Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan 2022, are you ready?
ABOUT YOU Show List: Dates
On Instagram, TikTok, in the online magazine and later as a special in our new issue.
Tuesday: ABOUT YOU Fashion Show
Tuesday is the big kick-off for ABOUT YOU Fashion Week, in the evening at 9pm.
- ABOUT YOU Fashion Show
Wednesday: adidas, 6PM & Lorena Rae
Wednesday starts the day with a real icon, Stella McCartney. More precisely, adidas by Stella McCartney. At the end of the day waits Lorena Rae, one of the most successful German models, who even walks for brands like Victoria’s Secret.
Lorena Rae last year:New Issue! #26 with San Diego Pooth - Newcomer now in Tampa / USA
Thursday: Lascana, Puma, Levi’s & Leni Klum
Thursday we full, with no less than 4 shows. About Lascana we have just reported from the Berlin Fashion Week. The conclusion of the day makes Leni Klum, with your collection for and with About You.
Leni Klum’s first fashion show:
Friday: Lena Meyer-Landrut & Guido Maria Kretschmer
Friday comes Lena Meyer-Landrut’s “a lot less” collection, followed by Tom Tailor and the Grand Master and Everybody’s Darling, Guido Maria Kretschmer.
- A lot less by Lena Meyer-Landrut
- DENIM TOM TAILOR
- Guido Maria Kretschmer Collection
a lot less by Lena Meyer-Landrut:
Saturday: Perwoll, Hoermanseder & Lena Gercke
Saturday is the grand finale of the ABOUT YOU Fashion Week in Milan. The day opened, that’s really a news, Perwoll. Followed by Hoermanseder, also known from Berlin Fashion Week and LeGer, by Lena Gercke.
- #RethinkFashion by Perwoll
- HOERMANSEDER x ABOUT YOU
- LeGer by Lena Gercke
LeGer by Lena Gercke:
Fashion Week Milan
In addition, of course, we are also at the other shows of Fashion Week Milan. Four times a year, models like Bella Hadid and Kaia Gerber walk the runway in Milan. Four times a year, the city attracts the rich and beautiful. One of the biggest fashion fairs in the world is also not to be missed!
ABOUT YOU Awards
If any fashion company in Germany has fresh ideas, it’s About You. Since 2017, the online retailer has also been hosting the ABOUT YOU Awards, where the most interesting and polarizing content creators are honored. Since 2018 we were also there for you, here you can find the recaps once again: