ABOUT YOU Fashion Week Milan: All Dates, Shows – Lena Gercke, Leni Klum, …

Fashion Week in Milan 2022 is the place-to-be when it comes to fashion and haute couture, alongside Paris, London and New York. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan 2022, are you ready?

ABOUT YOU Show List: Dates

On Instagram, TikTok, in the online magazine and later as a special in our new issue.

Tuesday: ABOUT YOU Fashion Show

Tuesday is the big kick-off for ABOUT YOU Fashion Week, in the evening at 9pm.

We were there an extra hour before to look at the ABOUT YOU Fashion Week Village. A whole 15,000 m² area with various booths, fashion, styling, but also snacks, drinks, all you need, with ABOUT YOU. While you wait patiently at other fashion shows, here everyone was already dancing. Already at 8 pm the Village was one club and really everyone had extremely fun – unusual for the first show of Fashion Week. We are excited to see what is still to come! Stella McCartney, Lena Gercke, Leni Klum, Hugo Boss, are just a few of the dates that are in store for us in the coming days thanks to ABOUT YOU.

Who was there? Celebrities at ABOUT YOU

Real A-list celebrities were already here for the first shows: Heidi Klum, Leni Klum, Skepta, Toni Garrn, Alex Pettyfer, Alessandra Ambrosio, Khaby Lame, Karolína Kurková, Luka Sabbat, Anna Dello Russo, Dennis Schröder, Guido Maria Kretschmer, Marina Hoermanseder, Achraf, Nikeata Thompson, Mariano Di Vaio, Chiara Biasi, Riccardo Simonetti, Caro Daur, the Elevator Boys and many more were carried away by the good mood.

Wednesday: adidas, Hugo Boss, 6PM & Lorena Rae

Wednesday starts the day with a real icon, Stella McCartney. More precisely, adidas by Stella McCartney. At the end of the day waits Lorena Rae, one of the most successful German models, who even walks for brands like Victoria’s Secret.

Adidas by Stella McCartney

Looks from the runway, guests and the full length fashion show:

photo: ABOUT YOU

Hugo Boss

The new fall / winter collection of Hugo Boss x About You.

photo: ABOUT YOU


His first ever fashion show: a complete success.

photo: ABOUT YOU

RÆRE by Lorena Rae

From Victoria Secret angel to designer, this is RÆRE!

photo: ABOUT YOU

Thursday: Lascana, Puma, Levi’s & Leni Klum

Thursday we full, with no less than 4 shows. About Lascana we have just reported from the Berlin Fashion Week. The conclusion of the day makes Leni Klum, with your collection for and with About You.


It’s getting hot in here! Lascana’s fall / winter looks:

photo: ABOUT YOU


It gets sporty right after that, with the Puma x About You collection.

photo: ABOUT YOU


All looks from the runway, guests and the fashion show in full:

photo: ABOUT YOU


Leni has opened the #AYFW and also presents her own collection.

photo: ABOUT YOU

Friday: Lena Meyer-Landrut & Guido Maria Kretschmer

Friday comes Lena Meyer-Landrut’s “a lot less” collection, followed by Tom Tailor and the Grand Master and Everybody’s Darling, Guido Maria Kretschmer.

A lot less by Lena Meyer-Landrut

“Like a satellite” Lena floats above things and tries to make the fashion world a little more sustainable with her collection.

photo: ABOUT YOU


After Levi’s, Tom Tailor also presents outfits for fall / winter.

photo: ABOUT YOU

Guido Maria Kretschmer Collection

Germany’s Sweetheart! Guido Maria Kretschmer I do not need to introduce you, he is GMK, a brand in itself. Here is his new collection for About You.

photo: ABOUT YOU

G-Star Raw

Denim and jeans play a big role for this fall / winter season, also with G-Star Raw x About You.

photo: ABOUT YOU

Saturday: Perwoll, Hoermanseder & Lena Gercke

Saturday is the grand finale of the ABOUT YOU Fashion Week in Milan. The day opened, that’s really a news, Perwoll. Followed by Hoermanseder, also known from Berlin Fashion Week and LeGer, by Lena Gercke.

#RethinkFashion by Perwoll

All parts are second hand! True to the motto #RethinkFashion by Perwoll.

photo: ABOUT YOU


Sexy. Party. Extravagant. Berlin! What is the best way to sum up Hoermanseder!

photo: ABOUT YOU

LeGer by Lena Gercke

She was the first GNTM winner and she closes the shows of the ABOUT YOU Fashion Week 2022 with her collection: Lena Gercke.

photo: ABOUT YOU

Fashion Week Milan

In addition, of course, we are also at the other shows of Fashion Week Milan. Four times a year, models like Bella Hadid and Kaia Gerber walk the runway in Milan. Four times a year, the city attracts the rich and beautiful. One of the biggest fashion fairs in the world is also not to be missed!


If any fashion company in Germany has fresh ideas, it’s About You. Since 2017, the online retailer has also been hosting the ABOUT YOU Awards, where the most interesting and polarizing content creators are honored. Since 2018 we were also there for you, here you can find the recaps once again: