Guido Maria Kretschmer Collection / AYFW Milan 2022 – Germany’s Sweetheart! Guido Maria Kretschmer I don’t have to introduce you, he is GMK, a brand in itself. Here is his new collection for About You. You can find Guido Maria Kretschmer not only on the About You website, but also in Milan at AYFW. The whole time with him was Michelle Hunziker in a glitter look. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.
Guido Maria Kretschmer at the AYFW in Milan
With his collections Guido Maria Kretschmer convinces every time, so also with the new one, which could be admired at the AYFW.
To crown day 3, the G-Star Raw show followed.
Germany - Spain - USA
Vlog: Guido Maria Kretschmer Collection
Behind the scenes @ FIV YouTube.
Designer Guido Maria Kretschmer
Guido Maria Kretschmer is not only a German fashion designer, but also a TV presenter and juror, for example in the show Shopping Queen.
His design career began with a small stand with self-sewn clothes at the famous hippie market in Ibiza, where he was discovered by Udo Lindenberg. His first orders were thus followed by the creation of his own brand and company. Initially, he worked mainly on behalf of large companies and created primarily uniforms for airlines and hotel chains.
With the creation of a new label, he set his focus on evening wear for women. This was also followed by the first fashion shows in Tokyo and Shanghai, and later in Berlin. He also started to develop costumes for various theater and film productions.
Front row and black carpet
Michelle Hunziker and Guido Maria Kretschmer.
Looks from the runway
ABOUT YOU Fashion Week Milan
Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?