#RethinkFashion by Perwoll / AYFW Milan – All pieces are second hand! True to the motto #RethinkFashion by Perwoll. Yes, not only fashion brands and celebrities can develop collections: Big brands can evolve, too. The mild detergent brand Perwoll has made it its mission to develop sustainable fashion. With Soulin Omar among their guests, they have a strong model on their side. The first results can now be seen at AYFW in Milan. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.
#RethinkFashion at the AYFW in Milan
Even with sustainable products, you can develop clothes that stand out. Perwoll definitely cannot complain about too little color.
The penultimate show of an eventful week is Hoermanseder x About You.
Vlog: #RethinkFashion by Perwoll
Behind the scenes @ FIV YouTube.
Perwoll: Slow Fashion
Perwoll is a brand for mild detergents that wants to use Slow Fashion to promote sustainable consumption of clothing. For this year’s About You Fashion Week, they collaborated with fashion and design students to design brand new styles from second-hand clothing. With their #RethinkFashion collection, they want to make one statement: it doesn’t always have to be new. It is a call for more conscious fashion consumption and focuses on the longevity of clothing.
Celebrities on the Black Carpet
Looks from the runway
ABOUT YOU Fashion Week Milan
Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?