About You Fashion Show in Milan

About You / Milan Fashion Week – You may already know AYFW from Berlin, but now it’s happening in Milan for the very first time! Milan Fashion Week is next to Paris, London and New York the place to be for fashion lovers, buyers, models, designers, content creators and influencers. About You now presents its own Fashion Village next to MFW. 15,000 m², 5 days of shows and stars like Heidi & Leni Klum, Bonnie Strange, Lena Gercke, Guido Maria Kretschmar.

AYFW Opening Show

Already the evening before there was the first big fashion show with invited guests and VIPs like Heidi Klum. After that the AYFW starts.

About You: Online store with class

At About You, you can get everything related to clothing, shoes and accessories. The online stores are active in 24 other countries, making it one of the leading online retailers in the fashion sector. With an assortment of 350,000 items from about 1,500 brands, the online store offers a wide selection with something for everyone. Among them there are also exclusively offered collections.

Above all, About You works closely with well-known influencers, models, TV entertainers, actors and musicians who present their own outfits or even their own collections. These include, for example, Stefanie Giesinger, Lena Gercke, Leni Klum, Millane and Cro.

First Row and Black Carpet

Many famous personalities were seen at the Opening Show of About You Fashion Week. Here is a small selection.

The Elevator Boys sit in the first row together with Heidi Klum.

Also in the front row were Khaby Lame and Caro Daur.

On the Black Carpet posed Alessandra Ambrioso.

Here again Heidi Klum together with her daughter Leni.

Nikeata Thompson was also in the mix.

Just like Toni Garrn.

Looks from the runway

The runway show was opened by Leni Klum. Here you get a little closer look at the looks of the show: