6PM: First fashion show, ever! Casual Street Wear from Frankfurt – AYFW
6PM / AYFW Milan 2022 – The young, but already very successful brand 6PM may present itself at the AYFW in Milan 2022. For many still a blank sheet of paper, but now with About You, the awareness will rise quickly. What makes the brand so successful, you can now discover on the catwalk of AYFW. Find all the looks, outfits and videos from Milan here: ABOUT YOU Fashion Week.
6PM at the AYFW in Milan
Right after Stella McCartney x Adidas and Hugo Boss came 6PM.
6PM Fashion Show: All autumn / winter looks
You can now see the street style look here in the official video of the 6PM Fashion Show.
After 6PM came the big highlight of the day: Lorena Rae x About You.
Behind the scenes @ FIV YouTube.
How was it? All about Casual Street Wear
The first fashion show and then directly Milan. You could see the joy in designer Achraf Ait Bouzalim’s face when he jumped through the front row with high fives shortly after the show. 6PM comes from the Frankfurt district and produces urban fashion for everyday life.
Celebrities like Nils Kuesel, Nic Kaufmann, Jacob Rott and Toni Dreher sat in the front row.
6PM: An emerging brand
6PM is an up-and-coming young brand from Frankfurt from the rap and fashion scene. Impressing it does besides very good, ordinary cuts with high quality, which are usually characteristics of designer brands. With the community that founder Achraf Ait Bouzalim has built up on Instagram and supported by rappers, such as Bausa, who can be seen in the stuff, the collections sell in minutes without even having to do much marketing. In a short time, Achraf achieved great success with 6PM and has already been awarded the About You Award in the Business category. Now the vision is to become a global brand.
Front row and red carpet
At the fashion show of 6PM met especially many influencers. Among other things, they were here.
In the front row Nils Kuesel, Nic Kaufmann and Jacob Rott.
The founder and designer himself, Achraf.
The Elevator Boys together with Nikeata Thompson.
And Toni Dreher.
Looks from the runway
ABOUT YOU Fashion Week Milan
Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?