Store Openings. They are a great way to draw attention to their brand and their new store. A lot of advertising, specials and a cool event help one or the other store to attract many new customers and make a name for themselves. As the topic of influencers and bloggers has become increasingly important lately, many of them are being invited to reach even greater reach. As I’ve recently been invited to one or the other store opening, I have summarized my 6 reasons why I became such a big fan of store openings and why you too should look over at the next opening near you.
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6 reasons why store openings are great for Bloggers
Store Openings are of course mainly intended for the normal customer. He expects great little things here and usually also great discount promotions or competitions. Since I was invited to one or the other event now even as a blogger, you can look at the whole again from a different angle. So here are my 6 reasons why store openings are just great.
Great catering – a little refreshment while shopping can never hurt
Most store openings entice you on the front door with great little things, such as champagne, lemonade, popcorn, iced coffee, sandwiches or other goodies, because of which it is worthwhile to take a look in the store. With a little refreshment, it’s much better and you’re happy when you have something to snack on.
Event factor – the fun should not be forgotten
Give the customer a good feeling, and keep good memories of the store. So you get the customers to come back again and again. And how could that be better than music? At almost every store opening you can now find a DJ who plays music for the customers. That makes shopping a very exciting experience.
Discounts! – Is there anything better?
Be presented or make a bargain. Is there anything better than knowing that you’ve got something cheaper than it actually is? Almost the best thing about store openings in my opinion are discount promotions or sweepstakes. Whether a wheel on which you can win something, coupons or competitions, it’s just fun and increases the fun factor for the customer enormously.
Star Watch – Meet Stars in Real Life
Stars are often invited to such events, the moderators or just bloggers who use Youtube Cam and Equitment to inspect the store. A store opening is the perfect event to meet someone you know, as the store invites many influencers to showcase the event in a targeted manner. Advantage of these. They usually get something for free or are paid for their performance.
New products, new brands
At Store Openings, depending on the store, you can discover new brands or find products that you did not know before. Quickly you fall in love with the new It-Piece and here comes reason # 3 again to the advantage, because this one gets with a little luck then even cheaper! And what is better?
Specials – Earlier in the Store?
Here’s a small reason for the bloggers or influencers among us. Store Openings are great events that will interest your followers and that you will enjoy. Often by agreement great specials are possible, such as one hour before anyone else in the store to be able to show your followers exclusively products etc. A great idea to make a great new video or just on Instagram live with to take.
My store opening experiences
I was already invited to one or the other store opening and of course also made videos. I have here again a short overview for you.
Onygo Store Opening
This was very spontaneous but was great fun. I was at a store opening in Cologne together with my collegue Soraya and a friend of mine.
Reserved Store Opening
Also this opening was super cool. Nikeata Thompson was there and we were able to get in the store and movies an hour before opening. Also one day before the opening we were already there, and were allowed to put together an outfit for the opening.
Those were my 6 reasons why Store Openings are just great. I hope you liked the little mini blog in between and motivated you to go to an opening soon. Until then, I wish you a great week!
Your Iva ❤
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