ASICS Videos: GEL-NIMBUS 23, ASICS Tennis and Sustainability Projects

ASICS – ASICS is a world-renowned brand that is known for its innovative technologies and high-quality sporting goods. The brand is especially popular in the tennis field and has equipped many famous athletes and tennis players with its products. In this article you will find interesting videos about the brand: insights into the successful model “GEL-Nimbus 25”, interviews with tennis icons Alex de Minaur & Novak Djokovic about their product experiences and recommendations and projects on sustainability.

ASICS Running: GEL-NIMBUS 25, number 1 GEL technology

The GEL-NIMBUS 25 sports shoe from ASICS is rated number 1 on the market by runners, according to an independent study by “The Biomechanics Lab” in South Australia. Especially in terms of comfort, this model scores particularly well. The reason for this is probably the new PureGEL technology, which is said to be significantly softer than previous GEL technologies. It is invisibly placed in the midsole. The PureGEL™ absorbs the impact forces with every step and, together with the FF BLAST™ PLUS ECO damping, ensures the most comfortable running experience to date.

For a behind-the-scenes look and more information about the history and unique technology of the GEL-NIMBUS 23 model, watch this video:

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The brand is especially popular in the tennis field and has equipped many famous tennis players with its products. Find out more about the partnerships with top tennis players Alex de Minaur and Novak Djokovic – what the professional athletes think of ASICS products and which models they prefer to wear.

Nothing feels better: Novak Djokovic

Novak Djokovic is one of the most successful tennis players of all time and has been a brand ambassador for ASICS for many years. In close cooperation with the tennis player, ASICS has developed the “Court FF” shoe, which is specially tailored to Djokovic’s needs on the tennis court. Why this model is the perfect support on the tennis court for the pro and now also for many other tennis pros worldwide, you can find out in this video from Novak himself:

Nothing feels better: Alex de Minaur

Alex de Minaur is an up-and-coming tennis player who has attracted attention in recent years with his impressive playing style. As an ASICS brand ambassador, de Minaur has worked closely with the company to find the perfect footwear choice for his needs on the tennis court. In the “Nothing Feels Better” campaign, de Minaur gives a glimpse into his “Footwear of Choice” for the 2023 playing season.

ASICS Sustainability: Sustainability and Right to Play

ASICS is not only a well-known manufacturer of sportswear and equipment, but is also committed to sustainability and social engagement. In cooperation with the non-profit organization “Right to Play”, the brand is committed to supporting socially disadvantaged children through sports and exercise. The brand promotes projects in the areas of safety, education and empowerment, mainly in countries in East Africa such as Burundi.