Swarovski Videos: Crystals, Bella Hadid and the Swarovski Waterschool

Swarovski was founded in 1895 by Daniel Swarovski and since then has a long tradition of producing high-quality crystals and jewelry. Swarovski crystals are known for their high quality and unique brilliance and are used worldwide in various fields, from fashion to architecture. In addition to the production of crystals, Swarovski is also involved in various social projects and is committed to sustainability and environmental protection. For example, the company has set up the Swarovski Waterschool, which is committed to protecting bodies of water and improving the living conditions of people in rural areas. Swarovski manufactures a wide range of products, including jewelry, accessories, watches, fashion and home textiles as well as decorative items.

Swarovski: Unique crystals

Swarovski crystals are renowned for their brilliance, clarity and beauty. They are made from high-quality glass, which is cut and polished in an elaborate process to achieve exceptional optical clarity and precision. Due to the special composition of the glass and the precise cutting technique, the light is refracted and reflected in the crystals, resulting in a sparkling and shiny effect. They are often used in the jewelry and fashion industry, but also in other areas such as interior decoration and lighting. The crystals are available in many different colors and shapes and therefore offer a wide range of design options. Due to their high quality, crystals are very popular and sought-after by many people.

The swan as a trademark

The Swarovski swan was first introduced in 1989 as part of the Swarovski logo and represents a majestic swan spreading its wings. The swan symbolizes elegance, beauty and grace, which also embody Swarovski’s brand values. It has become an iconic symbol since its introduction and is now used in many areas of the brand, including jewelry, watches and crystal figurines. Swarovski is also committed to the protection of wildlife and has launched various initiatives to support endangered species, including swans.

Campaigns: Bella Hadid x Swarovski

The collaboration between Swarovski and Bella Hadid began in 2017, when the model became a brand ambassador for Swarovski for the first time. Bella Hadid has been an important part of the brand ever since and has appeared in several campaigns. As a brand ambassador, Bella Hadid has helped bring Swarovski’s fashion and jewelry collections to a wider audience. She has also participated in various charity events on behalf of the brand and supported social projects. Bella Hadid is known for her sense of style and fashion as well as her classic elegance and therefore fits perfectly with Swarovski’s values and aesthetics.

As part of her collaboration with Swarovski, Bella Hadid has designed several jewelry collections for the brand. These collections were inspired by Bella Hadid’s personal style and include a wide range of jewelry pieces, including earrings, necklaces, bracelets and rings. The jewelry pieces designed by Bella are very popular with Swarovski’s fans and customers and are often described as glamorous and trendy. The collaboration with Bella has definitely helped to strengthen the brand’s image as a leading provider of high-quality and modern jewelry.

Swarovski Waterschool: Educational program for water conservation

The Swarovski Waterschool is an educational program initiated by the Swarovski Foundation that aims to raise awareness of the importance of water resources and the need to conserve them. Swarovski launched this project in 2000. Since then, it has reached over 600,000 schoolchildren in more than 20 countries worldwide. The Swarovski Waterschool uses an innovative, interactive learning methodology to foster young people’s understanding and appreciation of water. Watch the documentary + trailer about the initiative here: