Outfit inspiration of the 2000s: Britney Spears, Paris Hilton & Co.

In the boutique you will find everything the early 2000s heart desires. From dresses, shoes and bags to much more, the boutique not only offers a unique selection of curated pieces from past decades, but also a fair price for every budget. The owner regularly posts outfit inspiration à la Britney Spears, Paris Hilton or Gossip Girl on Instagram and TikTok.

Check out this post on Instagram

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Store Events: Modelcastings & Closet Sales

Regular store events make the store a true oasis for fashion lovers and creative minds. Influencers and fashionistas often organize closet sales in the boutique. During my exploration tour at Berlin Fashion Week, the boutique even served as the venue for an exclusive model casting in collaboration with the renowned model agency CM Models.

Limited availability: Unconventional opening hours

But what makes it special is not just the fashion itself, but also the unconventional opening hours: The boutique only opens its doors three days a week, for four hours at a time, to welcome fashion enthusiasts. From Thursday to Saturday from 2 p.m. to 6 p.m., fashion lovers have the chance to immerse themselves in the world of Y2K style.

Location: Y2K Oase in Berlin Kreuzberg

Here you will find Everythinggarms Vintage, at Grimmstraße 27, 10967 Berlin.

A must for all Y2K fashion enthusiasts

Whether searching for the perfect vintage find or simply hunting for inspiration in a unique atmosphere, this boutique in Berlin Kreuzberg is undoubtedly a must for all fashion enthusiasts who want to experience the timeless charm of Y2K style.

What will be the trend in 2024?

Statement jackets, knitted sweaters, futuristic streetwear: that’s what’s in this year! Statement jackets that radiate personality and style are dominating the wardrobes of fashion lovers this year. Knitted sweaters are experiencing a stylish renaissance and are becoming the epitome of comfort and elegance under the motto “knitwear is chic”. At the same time, the futuristic streetwear aesthetic combines functionality with high fashion.

Jackets with character

Jackets that blend tradition with modernity. With structured cuts and a bold use of colors and patterns, they are reminiscent of classic designs, but are clearly anchored in the future with unique details and innovative materials. A wide variety of statement jackets were on show at Fashion Week.

• PLNGNS x Fashion Week 2024

Streetwear with bows & patches

The boundaries of streetwear are being redefined this year. Collections that present a mix of streetwear, avant-garde and futuristic influences play with a variety of textures and captivate with asymmetrical lines and powerful silhouettes. This can also be seen at Damur in Berlin.

• Damur x Fashion Week 2024

Trouser trends: between comfort and elegance

This season’s pants show that comfort and elegance can go hand in hand. Wide cuts that guarantee freedom of movement meet carefully selected fabrics that range from velvety textures to flowing, lightweight materials.

• Richert Beil x Fashion Week 2024

Sweater trends: the return of knitwear

Knitwear is experiencing a renaissance, but with a twist. Whether finely knitted or coarsely knitted, the sweaters are rich in color and shape and make a clear statement against the dreariness of winter. Dennis Chuene shows at Berlin Fashion Week that knitwear can be revolutionized.

• Dennis Chuene x Fashion Week 2024

Shoes: Function meets fashion

On the catwalks, shoes were not just an accessory, but an essential part of the overall look. From practical boots to elegant high heels, the designs show a preference for striking shapes and eye-catching details that both attract attention and emphasize comfort. As fluffy boots for winter at Danny Reinke show.

• Danny Reinke x Fashion Week 2024

Fashion trends 2024: knitwear, comfort & functionality

This year, the trend in fashion is moving towards a bold, unconventional era that emphasizes individual personality while setting new standards in terms of comfort and functionality. The collections presented are a promise that the future of fashion will be dynamic, diverse and, above all, unexpected.

Trends at a glance

Here is a summary of all the trends you should keep an eye on in 2024:

• Statement jackets
• Knitted sweater
• Futuristic streetwear
• Functional shoes
• Comfortable and elegant pants

Brand success story

The brand belongs to the French Mulliez Group, whose subsidiaries include Orsay, Auchan, Decathlon and Leroy-Merlin. The group is still owned by the French Mulliez family. In 1971, the brand was founded by three textile specialists who were enthusiastic about the then emerging trend of women’s trousers. They wanted to expand the trend further. Their designs of women’s pants were considered innovative even to the point of revolutionary. When the brand’s first store opened in 1972 in Lille, France, the response from customers was accordingly overwhelming. By 1982, Pimkie managed to expand and grow as a brand very successfuly, opening hundreds of stores in France. From 1988, Pimkie also managed to conquer the European market and opened numerous stores in Europe, as well as in Germany. In 1990 the first Pimkie stores opened in Spain and in 1994 the first stores opened in Italy. In 2006, the brand also launched its online store, since then you can buy your favorite fashion from Pimkie online.

The logo of the brand

Pimkie’s logo is simple but effective: no bright colors or embellishments distract from the lettering, so the complete focus is on the brand name Pimkie.

Fashion from Pimkie: Elegant & Trendy

The range of the brand includes jackets, coats, sweaters, T-shirts, jeans, pants, dresses, skirts, lingerie, shoes and accessories. The fashion of Pimkie is very trendy and fashionable and especially aimed at young women who are looking for fashion that is stylish, but still not too expensive. At Pimkie you can always find the latest trends, but also basics that just always go like leather jackets, trench coats, but also simple basic T-shirts, sweaters and cute cardigans. From playful frilly and flowery dresses, T-shirts with prints and leggings with flared legs, here is really just the right thing for every taste!

Winter Must-Have: Fluffy Jackets

Perfect for the cold days: fluffy jackets made of teddy fur, which keep you nice and warm and also look great! Pimkie fluffy jackets in different styles and colors such as beige, brown and gray. In addition to teddy jackets, Pimkie also has great fashion basics that everyone should have in the closet, such as leather jackets, denim jackets and blazers in their jacket range.

Elegant and timeless: coats from Pimkie

Especially popular at Pimkie are the beautiful coats of the brand. No wonder the coats range includes not only trendy teddy coats, but also timeless, classic coats made of wool and trench coats. At Pimkie you will find the right coat for every season and every style.

Boots and ankle boots: various styles

You are looking for great boots or ankle boots? Then Pimkie is the right place for you! The brand offers stylish boots with and classic elegant ankle boots made of velvet. Perfectly combined with a leather skirt and tights or casually with jeans, with boots from Pimkie your outfit is guaranteed to be an eye-catcher!

Even more great fashion brands to discover!

Are you excited about fashion brands and designers like Pimkie and want to get to know more brands? Then check out our fashion brand guide here and get to know the top fashion brands in the world.

Fashion brands from A-Z

Which brands are hot right now? What is the most popular fashion brand? Which brands are there for women, which for men? Dior, Gucci, Givenchy, Hermès, Prada, Chanel & Co are brands known to almost everyone. But what is actually behind them? These and many other brands have changed the history of fashion. Here you can find out which brands are among the top fashion brands in the world. Sorted by A to Z, you can pick out exactly your favorite brands or maybe get to know a few new ones.

• Fashion brands from A-Z

Fashion brands with P

Prada, Puma and Philip Plein are some of the many fashion brands that start with P. With the mass of fashion brands that exist worldwide, it is easy to lose track of them. To give you a good overview of the brands, we have sorted them into a list according to the alphabet.

• Fashion brands with P

Calvin Klein: From the foundation until today

Calvin Richard Klein was born on November 19, 1942 in the Bronz in New York City. Since childhood he was interested in fashion, art and design, which is why he decided to study fashion design. He studied fashion design at the Fashion Institute of Technology until 1963.

After graduating, he worked for a while as a freelance designer for various labels before founding the Calvin Klein fashion brand in 1967 with his longtime friend Barry Schwartz. His first collection consisted of three dresses and six coats for women. Large fashion houses quickly became aware of the label and gave Calvin Klein orders, so the label could further expand its range. In the New York fashion scene Calvin Klein quickly became a celebrated designer by his timeless style, which nevertheless appeared modern.

Shortly after the label was founded, Calvin Klein appeared in Vogue and other important fashion magazines. In 1971, the brand expanded its range to include sportswear, blazers and lingerie for women. After Calvin Klein won the Coty American Fashion Critics’Award in 1973, the range was expanded to include scarves, belts, shoes, sunglasses, coats with fur, bed sheets, jeans, cosmetics and menswear. Especially the world-famous jeans with the printed Calvin Klein logo on the back pockets helped the label to become even more famous and successful.

From the year 1980 Calvin Klein introduced his still famous boxer shorts line for men and women, which is still the flagship of the brand. The line had great success and through seductive and impressive campaigns with stars like supermodel Kate Moss, Calvin Klein skillfully drew attention to his label. To this day, Calvin Klein manages to impress with its advertising campaigns and to win world stars like top model Kendall Jenner or singer Justin Bieber as models for its collections.

In 2002 Calvin Klein was sold to Phillip Van Heusen Corp and since then Calvin Richard Klein is no longer part of the label.

History of the label at a glance

• 1942 – Birth of Calvin Richard Klein
• 1963 – End of his fashion design studies at the Fashion Institute of Technology
• 1968 – Foundation of the Calvin Klein brand
• For the time being concentration on the production of dresses and blazers
• Through orders from large fashion houses, the range could be expanded
• 1971 – Expansion of the women’s range
• 1973 – Winning the Coty American Fashion Critics’ Award
• The brand becomes world famous for its jeans with logo print
• 2002 – Sale to Phillip Van Heusen Corp.

The style of the brand: clean aesthetics and innovative designs

The brand Calvin Klein stands for minimalist fashion with simple cuts and exciting designs. The brand manages like no other wearable, stylish clothes with that certain something to design. Calvin surprises every season with bold designs to surprise.

The fashion of Calvin Klein

The flagship of the brand is its famous underwear line, but the designer brand Calvin Klein has so much more to offer: The range includes jackets, jeans, cargo pants, skirts, dresses, t-shirts, sweaters, accessories, leggings, sweatpants, shoes and suits. Especially popular are the brand’s famous jeans, their stylish jackets, tops with the brand logo and their casual sneakers.

Always on trend: underwear from Calvin Klein

Calvin Klein underwear, with the brand’s signature Calvin Klein lettering on the waistband, is one of the brand’s most popular items. The range consists of boxers, briefs, bras and bralettes. But the underwear is not only worn as underwear, but integrated into the outfit and is considered an absolute Fashion It Piece: Many women wear the bralettes from Calvin Klein simply as a stylish top and for a particularly casual look, fashion role models such as Justin Bieber, Shawn Mendes or Kendall Jenner let the waistband of their Calvin Klein underwear peek out from under the jeans.

Celebrities also love Calvin Klein underwear: VIPs like Shawn Mendes, Kendall Jenner and ASAS Rocky show up in the brand’s latest designs for the Calvin Klein campaign My Calvins.

Jackets & Coats: Stylish & High Quality

Stylish jackets with logo are totally trendy right now: Of course, Calvin Klein as an innovative and trend-conscious label offers fashionable and high-quality jackets with the CK logo for men, women and children. At Calvin Klein you will find a great selection of jackets and coats, which convince with their elegant, but still sporty and unique style. The jackets are totally trendy right now, but their minimalist style makes them absolute fashion must-haves, because they are timeless classics.

Cool & Chic: Calvin Klein tops with logo

For a few years now, it is again trendy to wear fashionable basic tops with statement logo. Sweatshirts, sweaters and T-shirts with the Calvin Klein logo should not be missing in any closet, because they can be combined with anything and visually enhance boring outfits. Stylish VIPs like Blackpink singer Jennie like to wear sweaters with the Calvin Klein logo to make a fashion statement!

Perfume: sensual and timeless fragrances

Calvin Klein’s perfumes, like the brand’s fashion, are characterized by classic and timeless scents. The range includes men’s, women’s and unisex perfumes. Whether floral, fresh or something spicy-oriental, at Calvin Klein you can find the right fragrance for every taste!

Ck One Unisex: the fresh fragrance for bold

The absolute classic among perfumes: Ck One by Calvin Klein. It impresses with a fruity-fresh combination of bergamot, cardamom, papaya and pineapple. The perfume is complemented by the fragrance notes of violet, rose, nutmeg, musk and amber. The fragrance is aimed at the young, self-confident and open generation, which boldly stands up for a society in which all are equal. The fragrance was first sold in 1994 and is perfect for every day.

Eternity for her: a sensual fragrance

Eternity for her is a sensual and floral fragrance designed to capture the feeling of eternal love. The fragrance combination of freesia, mandarin and sage creates a seductive fragrance for confident and independent women. As additional fragrance notes lily of the valley, white freesia lily, marigold and narcissus harmonize perfectly with each other, resulting in a perfume with a heavenly scent! As a base note patchouli, sandalwood and amber refine the unique fragrance from the house of Calvin Klein.

Even more great fashion brands to discover!

Are you excited about luxury brands and designers like Longchamp and want to get to know more brands? Then check out our fashion brand guide here and get to know the top fashion brands in the world.

Fashion brands from A-Z

Which brands are hot right now? What is the most popular fashion brand? Which brands are there for women, which for men? Dior, Gucci, Givenchy, Hermès, Prada, Chanel & Co are brands known to almost everyone. But what is actually behind them? These and many other brands have changed the history of fashion. Here you can find out which brands are among the top fashion brands in the world. Sorted by A to Z, you can pick out exactly your favorite brands or maybe get to know a few new ones.

• Fashion brands from A-Z

Fashion brands with C

Chanel, Chloé and Celine are some of the many fashion brands that begin with C. With the mass of fashion brands that exist worldwide, it is easy to lose track of them. To give you a good overview of the brands, we have sorted them into a list according to the alphabet.

• Fashion brands with C

History and foundation of the brand Esprit

The couple Susie Russell and Doug Tompkins founded the fashion brand Esprit in 1968, five years after their wedding. The brand was intended to be an authentic, approachable brand, producing wearable clothing for all people, regardless of their background. Through its campaigns featuring real-life people and Esprit salespeople, the brand solidified its image as an approachable, fun-loving brand that sells clothes for people who are in the middle of life.

A brand takes action: Sustainability, LQBTQ & International Women’s Day

As a brand, Esprit has been committed to important causes since its inception. Through advertising campaigns in which Esprit draws attention to social problems and donations to charitable causes, the brand has shown its commitment to important issues for years. Especially in the area of sustainability, however, the brand goes a step further and relies on Concious Fashion, which means for Esprit pays attention to social and ecological aspects in the production of their clothes. But also through limited actions, such as the collection with the designers Craig and Karl, to stand up for the rights of the LGBTQ community, the brand manages to make political statements. In doing so, Esprit focused on the message of love and equality. For International Women’s Day, Esprit is also campaigning for the rights and equality of women worldwide with T-shirts.

Esprit logo: colorful and unique like the brand

Esprit’s logo was designed by John Casado, who is considered one of the most talented art directors of his time. He decided to create a colorful eye-catching logo for the brand and at first he couldn’t convince the boss of Esprit with his design. But when Doug Tompkins asked him to suggest other designs and he still stuck to his first attempt, he finally convinced Doug with his persistence. So that’s how the logo was born, which is now known to the whole world and which, with its colorful bright letters, perfectly fits the Esprit brand.

Esprit fashion

Esprit offers clothing, shoes and accessories for women, men and children. Esprit fashion is characterized by wearable clothes that are perfect for everyday life. At Esprit you can find everything you need from everyday fashion to swimwear and sportswear.

Everyday fashion: dresses, jackets & t-shirt

There is a wide selection of dresses, jackets and T-shirts at Esprit. Especially popular are the casual summer dresses for women, statement T-shirts with the Esprit logo and the functional, yet stylish jackets of the brand.

Swimwear: Bikinis, Tankinis, Swim Shorts & Swimsuits

At Esprit you can find great and unique swimwear for your next beach vacation! If you prefer a classic look, then go for a simple bikini in dark blue with a shell hem. If you prefer something more daring, a model with a beautiful paisley pattern or trendy stripes will fit you perfectly. The tops are each available in different shapes, such as triangle or underwired top. For the bikini bottoms you can choose between lowwaist and highwaist cuts.

Shoes: cozy boots & stylish sandals

At Esprit you’ll find the right shoes for any weather and season. From lined boots that keep you nice and warm in winter to cool sneakers that go with any outfit. Of course, Esprit also has a great selection of sandals and high heels for summer. Esprit’s fluffy booties are especially popular and come in brown, beige, black and gray. There are also Special Editions every year with patterns, in gold with glitter and much more. The boots are perfect for the winter, because they are comfortable to wear and also look great!

About You Fashion Week

Esprit had the great opportunity to present their new fall/winter collection at the About You Fashion Week in Berlin: The collection consists of stylish coats and trench coats in muted tones, fluffy knits for winter and casual blazers and denim jackets for the transition. Of course, the it piece of the season, down jackets, may not be missing. Esprit presents down jackets in different styles from long to short and from classic white to a fancy rust brown. The eye-catcher of many outfits are belts, which are also worn over dresses and coats to set a fashion statement!

More great fashion brands to discover!

Are you excited about luxury brands and designers like Longchamp and want to get to know more brands? Then check out our fashion brand guide here and get to know the top fashion brands in the world.

Fashion brands from A-Z

Which brands are hot right now? What is the most popular fashion brand? Which brands are there for women, which for men? Dior, Gucci, Givenchy, Hermès, Prada, Chanel & Co are brands known to almost everyone. But what is actually behind them? These and many other brands have changed the history of fashion. Here you can find out which brands are among the top fashion brands in the world. Sorted by A to Z, you can pick out exactly your favorite brands or maybe get to know a few new ones.

• Fashion brands from A-Z

Fashion brands with E

Emporio Armani, Ellesse and Ecco are some of the many fashion brands that begin with E. With the mass of fashion brands that exist worldwide, it is easy to lose track of them. To give you a good overview of the brands, we have sorted them into a list according to the alphabet.

• Fashion brands with E

Fashion brand list for jackets

You are looking for a new jacket, whether for spring, winter or just for lukewarm summer nights? Then you’ve come to the right place. We have picked out the best jacket brands for you:

• Acne Studios
• Adidas
• Airfield
• Alexander McQueen
• All Saints
• Ambush
• American eagle
• American Vintage
• Amiri
• Antonelli Firenze
• Arma
• Armedangels
• Asics
• Aztech Mountain
• Balenciaga
• Balmain
• Balr
• Barbour
• Beaumont
• Belstaff
• Black Palms the Label
• Blue
• Blonde No.8
• Boglioli
• Bogner
• Boss
• Brunello Cucinelli
• Brunotti
• Bugatti
• Burberry
• C.P. Company
• Calida
• Calvin Klein
• Camouflage Couture
• Canada Goose
• Carlo Colucci
• Casablanca
• Cecilie Copenhagen
• Chiara Ferragni
• Chloé
• Cinque
• Cinzia Rocca
• Circolo
• Claudie Pierlot
• Closed
• Cocovero
• Colmar
• Colours & Sons
• Columbia
• Comma
• Craft
• Craghoppers
• Daily Paper
• Damsel in a dress
• Dante
• Darling Harbour
• Denham
• Diesel
• Distretto
• Dolce & Gabbana
• Dorothee Schumacher
• Dsquared2
• Dualist
• Duno
• Ecoalf
• Eduard Dressler
• Ellesse
• Emporio Armani
• Escada Sport
• Esprit
• Etro
• Fabiana Filippi
• Fay
• Fendi
• Fila
• Fire+Ice
• Forét
• Fred Perry
• Freequent
• Frieda&Freddies
• Fox Schmitt
• G.i.g.a. dx by Killtec
• Ganni
• Gant
• Gil Bret
• Gipsy
• Givenchy
• Goldbergh
• Golfino
• Goosecraft
• Gucci
• Guess
• Hackett London
• Herno
• Hobbs
• Holubar
• Hugo Boss
• Icebreaker
• Icepeak
• Ichi
• Ienki Ienki
• Inwear
• Ion bike
• Iris von Arnim
• Isabel Marant
• Ivy & Oak
• J.Lindeberg
• Jack Wolfskin
• Jcsophie
• Jil Sander
• Joop
• Jordan
• Juicy Couture
• Juvia
• Karl Lagerfeld
• Karo chewer
• Kenzo
• Lacoste
• Lala Berlin
• Laurèl
• Lauren Ralph Lauren
• Levi’s
• Liu Jo
• Louis Vuitton
• Maje
• Mammoth
• Marcus Aurelius
• Marc Cain
• Marc O’Polo
• Max & Co.
• Max Mara
• Maze
• Mcm
• Me°ru’
• Mey
• Michael Kors
• Milestone
• Moncler
• Moorer
• More & More
• Moss Copenhagen
• Munthe
• Nanushk
• Napapijri
• National Geographic
• Neo Noir
• Nike
• O’neill
• Oakley
• Off-White
• Only
• Oui
• Palm Angels
• Parajumpers
• Patrizia Pepe
• Paul & Shark
• Peak Performance
• Perfect Moment
• Peserico
• Peuterey
• Phase Eight
• Polo Ralph Lauren
• Prada
• Princess goes Hollywood
• Puma
• Rains
• Reebok
• Reiss
• Replay
• Reset
• Rich&Roya
• Roberto Cavalli
• Rough
• Saint Laurent
• Solomon
• Samsøe Samsøe
• Sandro
• Save the duck
• Schneider’s
• Schöffel
• Scotch & Soda
• Scott
• Set
• Short Stories
• Someday
• Sophie
• Sportalm
• Sportmax
• Stand Studio
• Stella McCartney
• Stone Island
• Strellson
• Strokesman’s
• Superdry
• Ted Baker
• The North Face
• Thom Browne
• Tiger of Sweden
• Tigh
• Tom Ford
• Tommy Hilfiger
• Toni Sailer
• Triple
• True Religion
• Ugg
• Under Armour
• Valentino
• Vila
• Wellensteyn
• Whistles
• Windsor
• Wood Wood
• Woolrich
• Zara
• Carpenter

Fashion brands like for jackets: Evening dress and business wear

Are you looking for fashion brands for evening wear or business attire? Then you’ve come to the right place!

Evening dress: Dior, Fendi and OhPolly

Who of us doesn’t know it? We receive an invitation for a special party, a fancy dinner or a ball. Exactly, then the right evening dress must be there. For women, a chic evening dress must quickly come and for the men a classic tuxedo. Intended for celebrating: You can find the most beautiful evening gowns with us.

• Evening gown

Businesswear: Armedangels, Strellson and Isabel Marant

New job, an important assignment or a fancy dinner, means a new challenge is ahead. For this, the business look should fit perfectly. In the business world, the dress code is classic-serious. Muted colors such as white, gray, beige and black are a must. The task that the suit performs for men is taken over by the pantsuit or the costume for women. Both variations are composed of skirt or trousers with a blazer. Under the blazer is usually worn an elegant blouse.

• Business clothes

Fashion brands: list

Are you looking for fashion brands for any category, whether for shoes, bags or jeans? Then you’ve come to the right place. In our XXL fashion brands guide you will find all fashion brands, whether for bags, Spanish fashion or evening wear.

• Fashion brands

Nike Inc.: Overview and Share

Nike Inc., started under the name Blue Ribbon Sports, managed to work its way up from trunk sales to its own shoe production in just a few years. Phil Knight and his track coach Bill Bowerman started out importing Onitsuka Tiger shoes and selling them at the track meets they went to.

Break with Onitsuka Tiger and Nike Launch

After the demand became too great to only serve from the trunk of their own car, Blue Ribbon Sports opened its own store. Already in 1966 the company expanded and opened a second store. In 1971, the relationship with Onitsuka Tiger, now Asics, began to crumble further and further until it finally came to a termination of the business relationship. In that breakup, BRS won naming rights to some shoe models and seed money. More on the lawsuit can be read in our article on Asics. This is also where the era under the Nike name began. The famous Swoosh became the brand logo and the own shoe production started. Knight and Bowerman had enough experience as athletes with the needs of athletes to lead the label to success.

5 facts about Nike Inc.: Amazon, stock and subsidiaries

Here’s a quick look at some interesting facts about Nike Inc. In case you want to shine with a bit of expertise in your next conversation with a sneakerhead, or just have an interest in the brand:

1. In November 2019, Nike discontinued its direct sales through the Amazon.com platform in an effort to build a more personal relationship with its business and consumer customers
2. Since the start of the IPO, Nike Inc. shares have seen a rise in value of over 500% with steady growth
3. The only subsidiary that is listed under Nike Inc. is Converse.
4. Nike recorded 73,100 employees in 2018
5. The simple swoosh, which currently adorns Nike articles, has only been the brand logo in this form since 1995 and is the fourth logo of the label.

Sneakers with cult status: Air Force 1, Jordan, Blazer & Co.

Several factors have to do with the rapid, unchecked rise. On the one hand quality, on the other hand smart marketing and famous brand representatives. Nike, for example, was one of the first brands to launch collections and, above all, shoe models together with athletes over a longer period of time. As former athletes, the company founders understood that athletes have a precise idea of what the perfect shoe should be like. This set the label apart from other brands that until then had classic sponsorship contracts with athletes.

Air Force 1: Models, prices and more

The Air Force 1 is undisputedly one of the most successful shoe models to date and can be found on the feet of young and old. The success is mainly due to the great representation by the hip-hop scene. We’ve put together a few facts for you that you might not have known yet, but definitely should:

1. Air Force 1 was originally marketed as a basketball shoe
2. The shoe appeared in 1982
3. The production was supposed to be stopped in 1984, after the first wave.
4. The Air technology is an embedded inert gas mixture
5. Designer of the shoe was Bruce Kilgore

Nike Air Jordan

The Air technology from Nike was also used here. Shoes were designed specifically for Michael Jordan, which attracted attention with their red and black appearance. So much so that the NBA quickly discovered that the shoes violated their rules. This fact did not dampen the success of the shoes. On the contrary, the controversy contributed to the popularity of the model. The Jumpman logo was specially designed for the line and adorns the shoes alongside the Nike Swoosh. The line started in 1985 and launched countless models in the following decades. And also a new interpretation of the classic in red-black is available again at Nike.

5 most popular Nike sneakers: Air Force, Blazer, Air Max and Co.

With the huge selection that Nike offers you, it can be hard to make the right choice. That’s why we have compiled the most popular models of the brand for you. Maybe you will find the right shoe for you. If you are not satisfied with the offer, you can also customize a shoe model to your taste on the website.

• Nike Air Max 90
• Nike Air Force 1
• Nike Internationalist
• Nike Blazer
• Nike Huarache

Air Max 90 relaunched: Video

2020 is the year Nike finally re-released the Air Max 90 with minute changes after numerous requests. The design, which is supposed to be reminiscent of the shape of sports cars, has been modernized. How exactly the process behind the re-design was, the designers reveal to you here:

https://www.youtube.com/watch?v=Vn0NZ73956I&list=PLNqKTn4CuEXfKd-AnmcCpkp7a9CdggEnZ&index=10

Collaborations: Nike feat. Dior, Off-White and more

Nike has managed to be one of the first sports brands to team up with competitors in the apparel market to design clothing. These brand collabs herald a new era of fashion design. They often consist of bringing designs and logos together to create something brand new. Advantages for the collaborators are that no completely unknown creations are necessary to create a new product.

Stüssy x Nike: Video

The surf brand from the Californian coast has found its place in various subcultures. To reach these groups, Nike has teamed up with the label. The following designs, among others, have emerged from this collaboration:

• Nike Zoom Spiridon Sneaker
• Nike Air Force 1
• Stüssy Beach Pants
• Nike Windrunner

Sacai x Nike: Video

With the Japanese high-fashion label Sacai, Nike has designed LDWaffle shoe. Sacai is known for fusing everyday and formal wear to create a style that makes the pieces unique. Here you can check out the result of the collaboration and get an idea of the sophistication of the design.

Dior x Nike: Video

The French haute couture label has also understood that streetwear fashion is increasingly influenced by sportswear and sneakers also make a good combination with more elegant outfits. The collaboration has resulted in a reinterpretation of the classic Air Jordan 1 shoe model. The limited edition and exclusivity lead to the shoes going for more than 12,000€ over the counter.

Off-White x Nike: Video

Together with Virgil Abloh, creative director for Louis Vuitton and originally an architect, Nike has created and launched several garments. Abloh has made a name for himself in street fashion with his own label and stands out especially for establishing ideas from modern art. For example, themes such as post-structuralist approaches to language are threaded indirectly.

Casual sportswear for men and women

Nike also has a lot to offer when it comes to sportswear. Especially the anchoring in different sports ensures that Nike has a monopoly on the jerseys and parts of the merchandise of certain teams. However, you can also find clothing that simply features the brand’s logo.

Hoodies for autumn and winter

Hoodies are cozy and keep you nice and warm in the cold seasons. And if the hair does not play along as you would like, you can simply pull up the hood. There are situations in life where no piece of clothing would be more appropriate than a hoodie. That’s why we’ve put together a selection of the most beautiful models from Nike for you.

• Nike SB Hoodie
• Nike Therma Hoodie
• Nike Sportswear Hoodie
• Nike Pro Hoodie

Sweatpants in grey, white, black and colorful

Jogging pants are no longer just used for sports, but also find their place in the everyday wardrobe. Smartly combined and in the right fabric, legwear can even be very chic. The athleisure trend has done a lot to establish sportswear. To help you find the right pants for everyday wear, sports and relaxation, we’ve put together a little overview for you:

• Nike Therma Sweatpants
• Nike Tech Fleece Sweatpants
• Nike Pro Sweatpants
• Nike Essential Sweatpants

Tops for sports: tank top, shirt or sleeveless

Vests help you regulate your body temperature without restricting your freedom of movement. This makes them the perfect addition to your running outfit for the transitional season. Even sports like golf are better played in vests. We have summarized different models for you at a glance:

• Nike Sportswear Down-Fill Windrunner
• Jordan Jumpman Air Vest
• Nike Pro Sleeveless Top
• Nike Aerolayer Running Vest

Nike Outlet in Herzogenaurach

The home of Adidas and Puma also attracts other brands with its factory outlets. So if you’re looking for factory-fresh Nike clothes and shoes, you can easily find them here:

Alexander Wang: dark designs for sweaters, jeans and shoes

Alexander Wang continues to regularly present new collections under his own name. However, the never-resting designer does not shy away from collaborations with other fashion houses. Wang has already released collections together with Adidas and H&M. These collections are often characterized by the color black and are particularly characterized by the combination of different fabrics and unusual cuts, which make his designs so special. The creations are significantly influenced by the Californian West Coast flair and enjoy great popularity.

Model Off-Duty Look: Shoes, Tops and Co. with Kaia Gerber and Kendall Jenner

The model off-duty look is well known to fans of supermodels and street fashion fanatics. Stars like Kendall Jenner, Kaia Gerber, the Hadid sisters and many others. The casual, sporty look looks fantastic in everyday life and is quite easy to recreate. Of course, it works especially well with the pieces of the father of the Model Off Duty look: Alexander Wang.

5 Key Pieces of the Model-Off Duty Look

Messy hair, no-makeup makeup look and comfortable clothes, that’s what makes the look. The centerpiece, the clothes, we present to you here. These pieces are the essential pieces that make up the perfect outfit:

• Cropped shirts
• Sneaker
• Boyfriend pieces
• Athleisure
• Denim
• Biker Jackets
• Blazer

Video: Sneakers and ankle boots with Adidas

The Alexander Wang x Adidas collection brings together the substantial elements of the look Athleisure and high-quality fabrics are combined here. Dark as usual, but also with little splashes of colour like the coveted pink sneakers. These pieces will complete your outfit.

Design Streetwear Alexander Wang: Designs for shoes, sweaters & co.

Alexander Wang has designed several collections and runway shows. Get an overview of his collections and designs and the diversity of his clothing. Alexander Wang has received a lot of praise for his collaboration with Adidas, a brand that supports the streetwear image that Wang also relies on.

Tops: Cropped tops, hoodies and shirts.

The tops that make up the style are different. On the one hand, you can wear casual crop tops, on the other hand, shirts and hoodies do very well. Here is the possibility to directly add another element to the look by opting for ‘boyfriend fit’, so everything can be a bit wider. But be careful: you should make sure you have a good mix of tight and loose pieces so that the outfit doesn’t look too much like a couch outfit. The model off-duty look just plays with the idea of a normal casual outfit, but the styling differs mainly in that it is chosen and put together with care.

These pieces from Alexander Wang will help you get closer to your goal:

• Bodycon Mock Neck Top
• Cinched Button-Down Shirt
• Cropped Curdoroy Hoodie
• Logo Elastic Sweater

Elegant blazers and jackets in boyfriend cut

The outerwear decision is also influenced by your previously chosen piece and how you want the outfit to look. On the one hand, there is the option to go in the direction of casual-chic. Also, a casual-cool way may be chosen. If you’re going for a smart-casual look, you’ll find a selection of blazers at Alexander Wang to help you complete your outfit:

• Cinched Waist Blazer
• Single Breasted Blazer
• Cropped Trench Jacket

If your ultimate look is more of the casual-cool route, we recommend the following products:

• Cropped Moto Jacket
• Falling Back Jacket
• Game jacket
• Padded Track Jacket

Relaxed pants and jeans

What is almost guaranteed to be said about the model off-duty look is that the bottom of choice is almost always a pair of pants. Whether it’s jeans, shorts or track pants, it doesn’t really matter as long as it matches the rest of the composition. The trousers by Alexander Wang are not only popular with models, but also with other starlets. For example, Kylie Jenner’s Logo Elastic Leggings were featured on her Instagram profile, sparking a veritable run on the designer’s wares. But jeans and shorts with a paperbag waistband are not to be neglected. These emphasize the waist particularly beautifuly and give enough room for the hips. High-waist models have been particularly popular in recent years, but recently low-waist models have also become increasingly popular again, heralding the renaissance of the Y2K trend.

Athleisure for the relaxed days

Athleisure, i.e. sporty clothing with everyday potential, has become a real hit in recent years. Jogging pants are no longer an expression of laziness or the intention to do sports. For a long time now, sportswear has become part of the daily wardrobe and can always be found on the street. It’s not for nothing that the sportswear market has continued to grow in recent years. Alexander Wang has also added sporty pieces to his range. Not all of these pieces qualify as athleisure per se, as the designs are not designed to be worn as sportswear. The aim is rather to let the essence of sportiness flow into the creations.

• Logo Elastic Legging
• Compact Logo Legging
• Stretchy Curdoroy Pants
• Foundation Terry Sweatpants

Must-have accessories: bags, scrunchies and jewellery

For the perfect model off-duty style, the right accessories must of course not be missing. Absolute must-haves are sunglasses in geometric shapes, tennis socks and earrings. Especially popular are small golden creoles, which are well accentuated with pinned up hair. Equally, bags and even such simple things as scrunchies in the right design make an absolute eye-catcher that enhances the simple outfit. Accessories are really what complete the look and give it the final touch. Alexander Wang has these little eye-catchers on offer:

• Scrunchy bag
• W Legacy Bags
• Wang Sport Backpack
• Scrunchie Rhinestone Bracelet

Inside Alexander Wang’s Show: Vogue Video

You can follow the FW 2018/19 show in more detail here, with exclusive behind-the-scenes looks and comments from the designer on his designs. A rhinestone-studded freshness bag? Count us in! And you’ll find out what made the show, aside from the clothes, such a special event.

Model Off-Duty: A style that moves with the times

Now that we’ve introduced you to the key pieces of the look and written about Alxander Wang’s position, we’d like to give you the opportunity to delve a little deeper into the style and learn more about the background and the look through the ages.

Fashion Shows & Catwalk Videos

Many designers have their fashion shows and runway looks filmed to get their clothes on everyone’s lips. This is of course also the case with Alexander Wang. Check out some of his most famous and successful fashion shows and collections here and fall under the spell of his unique designs.

Video Alexander Wang Fashion Show 2010 Ready-to-Wear: Pre-Balenciaga

Not only did Alexander Wang aim to tailor clothes that women would actually want to wear. He established rock and punk elements in his designs, coining the cool model-off-duty look. Ripped tights were not taboo on his runway. Safety pins and lots of neutral colors. But above all, black is hard to imagine an Alexander Wang collection without. Leather, cutouts and sheer fabrics make for cool sexiness.

Balenciaga FW 2013 Ready-to-Wear Video: Wang’s Launch at Balenciaga

As a ready-to-wear designer for Balenciaga, Wang was not without controversy. After all, he took his first steps in high fashion with the brand. While he was an accomplished streetwear designer, his luxury fashion portfolio was limited. With his sophisticated designs Wang still managed to convince his critics and cleverly combined elements that were found in his streetwear fashion with the chic designs that he sent on the runway for Balenciaga. Cristóbal Balenciaga and Alexander Wang have one thing in common: they both rely on fancy tailoring. Creating structures through cut and fabric instead of relying on pompous decorations.

Video FW 2018 Ready-to-Wear: Female CEO meets Matrix

For his fall and winter 2018/19 collection, Wang reinterpreted business wear. Leather and studded elements were used to add edge to the designs. Functional accessories were also presented on the catwalk. Comfortable designs were meant to be stylish on the one hand, but also strong on the other. above all, however, they had the goal of supporting women. On show were classic office staples such as pencil skirts and blouses with the designer’s very own signature: rivets, zips, modern fabrics and, as always, a lot of black.

Facts and Success Story

The international fashion label H&M (Hennes & Mauritz) was founded in 1947 by Erling Persson. Meanwhile the group owns a total of 4,000 stores in over 60 different countries worldwide. In addition to fashion, the range includes accessories, make-up, shoes and even home accessories.  The brand’s first store opened in Sweden with the aim of offering affordable women’s fashion. Erling Persson’s concept was successful and after a short time the business expanded into Scandinavia, followed by Europe, America and Asia.  Eleven years later, the designer bought out Mauritz Widforss, a fishing outfitter. This is where the present name of the model label Hennes and Mauritz came from. For many years H&M has been one of the most popular fashion stores in Europe. Since 2004, the brand has been offering collections in cooperation with world-famous designers, including Karl Lagerfeld and Versace. Celebrities also get the chance to cooperate with the company. Newcomer singer Mabel brought out her first collection with H&M this year.

Sale actions & Coupons

The fashion group offers discounts throughout the year. Especially after the summer and winter time, H&M completely sorts and restructures. For members of the brand, there is a 10% discount on the first order, discounts all year round and free shipping to their homes.

• Shop Sales at H&M

https://www.youtube.com/watch?v=DR2pFTdxZq8

H&M brands

Sub-brands of H&M are among others ”Divided” for youth, women and men fashion, ”L.O.G.G. The sub-brands of H&M are among others: ”Divided” for youth, women’s and men’s fashion, ”L.O.G.G.”, which offers leisure fashion, ”&denim” a jeans brand for women and men, the plus-size collection ”H&M”, the pregnancy fashion ”MAMA”, an underwear collection ”Basics”, the sustainable collection ”Conscious”, the high-quality collection ”Premium” and the beauty collection ”by H&M”.

The company Hennes & Mauritz also bought up other well-known fashion labels in recent years. We introduce them to you with the most important information!

monki

• Since 2008, the women’s clothing brand has joined the H&M Group with clothing and accessories
• Monki was founded in 2005 and one year later they opened three stores in Stockholm
• Now there are branches in China, Denmark, Germany, Austria, Finland, France, Hong Kong, Norway, Russia, Sweden and the Netherlands, among others

Cheap Monday

• The brand was originally established in Sweden in 2000.
• H&M bought the label from its owner six years later
• Cheap Monday has stores in Copenhagen, London, Stockholm, Beijing, Shenyang and other cities

weekday

• The brand Weekday has been in existence since 2008 and is known as a hip brand for young adults
• H&M acquired the Weekday brand in 2006 and integrated it into the H&M Group
• Stores of the brand are represented in Germany, Denmark, Finland, Norway, Sweden, Japan, Austria and the Netherlands

& Other Stories

• & Other Storie was introduced into the H&M Group in March 2013
• Stores can be found in Copenhagen, London, Paris, Vienna, Berlin, Hamburg, Cologne, Frankfurt am Main, Mannheim, Munich, Milan, Rome, Barcelona, Stockholm, Brussels, Ghent, Amsterdam and Antwerp, among others
• The brand offers women’s clothing, shoes, cosmetics and decorative items

Arket

• Arket offers, among other things, men’s and women’s clothing and accessories
• The first store was opened in London
• The first store was opened in London
• So far, another 15 stores have opened in six Western European countries, each with a café

Afound

• In June 2018, H&M opened stores under the name Afound in Stockholm and Malmö, where high-priced designer brands were sold at lower prices
• Followed by other stores in Gothenburg and Kristianstad, the fashion label grew

/Nyden

• 2017 H&M launched the /Nyden fashion brand with affordable luxury fashion
• In some countries /Nylon was sold via the online store of H&M

COS

• The fashion concept with fashion for women, men and children was launched by H&M in 2007
• The first store was opened in London in the same year

https://www.instagram.com/p/CF1Qnyfhw_q/?utm_source=ig_web_copy_link

Assortment: Men, Women & Children

The fashion group’s product range extends from menswear to toddler fashion. The chain also offers a separate line for young people. However, the company has long since ceased to limit itself to just fashion, offering shoes and accessories such as jewelry or handbags, swimwear and beauty articles.

Trademark & Target group

The trademark of the Swedish fashion label H&M is not only the affordable price but also the chic and neutral style of the clothes. However, there are also eye-catching prints next to the variety of basic clothes. The concept of H&M: There is something for everyone. So they offer the “Conscious Collection” for environmentally conscious buyers or the “Premium Quality” fashion for more demanding customers. The fashion group always orients itself to current trends, also from the high fashion sector.

H&M Conscious

H&M: Cooperations Designer

Over the years, the fashion label cooperated with many well-known fashion designers. Together with Karl Lagerfeld or Kenzo, inexpensive fashion was created, from t-shirts and sweatshirts to pants and accessories.

• 2004: H&M x Karl Lagerfeld
• 2005: H&M x Stella McCartney
• 2006: H&M x Viktor & Rolf
• 2007: H&M x Roberto Cavalli
• 2008: H&M x Comme des Garçons
• 2009: H&M x Jimmy Choo
• 2010: H&M x Lanvin
• 2011: H&M x Versace
• 2012: H&M x Marni
• 2012: H&M x Maison Martin Margiela
• 2013: H&M x Isabel Marant
• 2014: H&M x Alexander Wang
• 2015: H&M x Balmain
• 2016: H&M x Kenzo
• 2017: H&M x Erdem
• 2018: H&M x Moschino
• 2019: H&M x Giambattista Valli
• 2020: H&M x Sandra Mansour

Campaign: Mabel x H&M

In 2020 New-Comer singer Mabel brought out her first collection with H&M. The collection includes dresses, bags, jackets, pants and many other accessories.

https://www.youtube.com/watch?v=Qp9gz-wDtOo

Campaign: Giuliva Heritage x H&M

Giuliva Heritage designed together with H&M many beautiful basic parts, suitable for the autumn!

https://www.youtube.com/watch?v=D6LYxDRsx7I

H&M: Cooperation Stars

Fashion brand H&M also does not miss out on well-known faces for its collections. Over the years, stars like Madonna or Zara Larsson have become the faces of the new collections.

• 2007 (spring): H&M x MADONNA
• 2007 (summer): H&M x Kylie Minogue
• 2008 – 2012: Fashion Against Aids (Rihanna, Tyga, Katy Perry, Timberland and many more)
• 2012: H&M x Anna Dello Russo
• 2013 (spring): H&M x Cro
• 2013 (summer): H&M x Béyonce
• 2015: H&M x Katy Perry
• 2011: H&M x Zara Larsson
• 2018: H&M x Dagi Bee
• 2019: H&M x Lena-Meyer-Landrut
• 2019: H&M x Richard Ellen
• 2020: H&M x Giuliva Heritage
• 2020: H&M x Mabel

H&M Fall Collection 2020: Must-Haves

Autumn is here! To go with it, H&M offers the must-haves for the autumn. Cozy wool sweaters, long coats and dark jeans: That’s what you need this year.

• wool coat in grey, beige, black & cream
• pullover with wrap-back part in purple & black
• pants made of imitation leather in black
• knit dress in black, beige & light grey
• Longblazer in green, mauve & beige/brown
• Boots in black
• shorter coat made of teddy fur in white, beige, brown & grey

The creation of the fashion label Ted Baker

Ray Kelvin once made a name for himself in 1988 as a shirt specialist. Humor has always been Ray’s greatest strength. The designer also created his fashion then and now according to this motto. This is reflected in the magnificent patterns of his designer pieces and in his store concept at that time. Nowadays, the colorful bags and flowery dresses are what you would imagine under the brand Ted Baker. In the past, Ray was known for something completely different. After his first store offered a laundry service for every shirt he bought, people began to notice him. No Ordinary Designer Label’, they called Ray’s shirt brand. Customers always liked to go to the designer because his personality was part of the business. Ray opened his first store in Glasgow, Scotland, closely followed by King Street, Manchester and the Nottingham Exchange Arcade. Ray also had an eye for quality from the beginning, which is why he showed a great attention to detail. And it was worth it! Although the then 33-year-old had never believed that his label would ever become so famous, he quickly felt his success and became one of the leading lifestyle brands in the UK.

Ted Baker: The ‘No Ordinary Designer Label

But why did Ray christen his fashion label with the name Ted Baker? Ray first heard the name Ted Baker in a conversation. Since he was not sure at the beginning of his label that this would not be a total flop, he decided to keep his own name out of the brand. The designer saw this name as his personal, made-up alter-ego and thought it was appropriate. And all this came about during a fishing trip!

Visit Ted Baker’s official store: https://www.tedbaker.com/de/Damen/c/category_womens

https://www.instagram.com/p/CFHAVpgAIWo/?utm_source=ig_web_copy_link

An idea becomes a success story

Here you will find a chronological overview of Ray Kelvin’s successes, from the beginning to the year 2000:

• 1987: The idea for a global brand came to Ray while fishing.
• 1988: Opening of the first store in Glasgow, closely followed by King Street, Manchester and Nottingham Exchange Arcade.
• 1990: The first store in London is opened in Covent Garden and the company is taken over completely by Goldberg and Sons
• 1992: The Blue Baker collection is launched.
• 1993: Further stores are opened in Soho, London, the Victoria Quarter in Leeds and Bridlesmith Gate in Nottingham Ted Baker becomes a private company.
• 1994: Start of wholesale business in the United Kingdom. A further store in Liverpool’s Button Street opens its doors.
• 1995: The Ted Baker Woman and Ted Baker Lite collections are launched.
• 1996: Start of the wholesale business in the USA on the occasion of the Magic 1996 Trade Festival and launch of the Teddy Boy collection.
• 1997: Ted Baker becomes a publicly traded company and operates under the trade name ‘No Ordinary Designer Label Limited’. The stores in Liverpool and Glasgow are expanded and
• renovated.
• 1998: Opening of the very first independent store on American soil in New York and www.tedbaker.co.uk goes online for the first time. The launch of Skinwear and the underwear collectioncompleted the year.
• 1999: The Endurance Suit is designed and a new women’s fragrance is introduced. The online store records its first sales. A women’s clothing store is opened in Manchester Triangle Centre, a store in Bluewater and the first store in Stockholm.
• 2000: Launch of the Ted Baker shoe collection and the Teddy Girl collection. Move to The Ugly Brown Building and signing of the licensing agreement with Hartmarx Corp in the USA.
• Opening of the largest Ted Baker store in Birmingham and new stores in Richmond, Canary Wharf and King’s Road in London.

Ray’s unique marketing strategy

Advertising via television or posters? Ted Baker used nothing of the sort to promote his products. Word of mouth, that was the key to Ray’s marketing strategy. So there were original concepts and giveaways that made people aware of Ted Baker. Since this strategy was not common at that time, the brand name spread rapidly. The awarding of “Paxo Stuffing” at Christmas, chocolate bunnies at Easter or in 2006 special World Cup soccer tickets ensured Ted Baker’s success. Without a single advertising campaign, the designer managed to develop into an international fashion label.

Watch Ted Baker’s commercial about her party collection:

33 years of Ted Bakers: The assortment today

Today the brand offers a wide range of collections, including Men’s and women’s apparel, Global, Endurance, Pashion, Langley, accessories, fragrances, skinwear, shoes, eyewear, cell phone cases and watches. The designer’s British collection is mainly known for its original look. Large floral patterns, frills, pleats, bows and flounces set the stage for the unique products. Extravagant, timeless and classic – with Ted Baker you will stand out!

Here you can find some of the most popular products of the brand:

• Ted Baker Shopper: https://www.tedbaker.com/uk/Womens/Accessories/Bags/GABYCON-Bow-detail-icon-bag-Duskby-Pink/p/229320-DUSKY-PINK
• Ted Baker sneakers: https://www.tedbaker.com/de/Damen/Accessoires/Schuhe/Sneakers-fr-Damen/PIIXIE-Snake-effect-leather-platform-trainers-Wei/p/244060-WHITE
• Ted Baker Flower Dress: https://www.tedbaker.com/de/Damen/Kleidung/Kleider/NOLLA-Elderflower-V-neck-skater-dress-Wei/p/243758-WHITE
• Ted Baker sunglasses: https://www.tedbaker.com/de/Damen/Accessoires/Sonnenbrillen/MIINAA-Mittelgroe-runde-Sonnenbrille-Schildpatt/p/244505-TRTOISHELL
• Ted Baker Watch: https://www.tedbaker.com/de/Damen/Accessoires/Uhren/FITZYIA-Uhr-mit-floralem-Zifferblatt-und-Lederarmband-Hellrosa/p/245390-LT-PINK
• Ted Baker cosmetic bag: https://www.tedbaker.com/de/Damen/Outlet/Accessoires/Gifts/CAHIRA-Kosmetiktasche-mit-Schleifendetail-Schwarz/p/150966-BLACK

Ethical principles of the brand

Three important principles determine the label today. First, Ted Baker is very respectful of its impact on the environment. By reducing production waste or managing sustainable packaging and transportation, they contribute greatly to improving the environment. The well-being of the employees and the customers is also a priority. Last but not least, Ted Baker tries to focus on the sustainability of its products, which is why quality is paramount in order to increase the lifetime of all products. Do you think the brand keeps its promises?

https://www.youtube.com/watch?v=-_V281czFZo

Ray Kelvin’s resignation after harassment allegations

Hugs and ear massages: Many of his employees accused this behavior in 2019. CEO Ray Kelvin is said to have hugged employees against their will, as well as urged them to sit on his knees and have their ears massaged.  The 62-year-old did not confirm these accusations. Despite all of this, he resigned from his position as CEO with immediate effect, after numerous media outlets demanded Ray’s resignation. COO Lindsay Page, is to continue to run the company in his place. But what exactly is the truth of the accusations?

“I’ve decided it’s the right step to leave Ted to allow the company to focus on being the outstanding brand it is. So it can face 2019 with fresh energy and a new spirit”.

Ray Kelvin has always been a mystery. At official photo events, the inventor of the fashion label liked to keep a hat or even a shoe in front of his face to stay in the background as much as possible. There are also no interviews with the designer, which underlines his anonymity. And no wonder, hardly anyone knows that behind the luxury brand hides this somewhat quirky guy. His sense of humor also shaped his success story, but in the end he was accused of harassment. According to him, hugs have probably always been part of the corporate culture. But they were never imposed, he says.

What does the brand’s future look like?

After inventor Ray Kelvin left the company, he stayed out of the spotlight for a while. Lindsay Page, the company’s new CEO, now has power over the fashion label. But what happens to the brand now? Shortly after the accusations about Ray’s misconduct, the company’s stock fell sharply. The share price already dropped from GBP 32 (EUR 35.4) per share in March 2019 to GBP 18 (EUR 19.9). At the close of trading, the value was below GBP 15 (EUR 16.6). However, the figures recovered again after the scandal was slowly forgotten.