Damur x Berlin Fashion Week 2024: Streetwear meets avant-garde & futuristic designs

Fashion between electric cars! Damur presented his latest designs at Nio House in the heart of Berlin. I was at Berlin Fashion Week for you so that you can see Damur’s latest outfits straight away. Fashion Week, Tuesday evening, 7 pm Berlin – Today Damur presents his fall / winter 24 collection. A look at the highlights of the fashion show and the label. Discover more fashion trends 2024 here.

Damur fall / winter 2024

Damur’s collection features a bold mix of structural silhouettes, vibrant patterns and a palette of muted and bright colors. It offers a modern interpretation of streetwear with a touch of futurism and a playful yet thoughtful exploration of texture and form. Suitable for both street and avant-garde occasions, these designs represent a fresh, energetic vision of contemporary fashion.

3 highlights from the catwalk

Photos: Kenneth Dumevi

Backstage interview with designer Damur

We interviewed designer Damur exclusively ahead of the Fall / Winter 2024 runway show. Behind the scenes at Nio House, Berlin:

FIV: Damur, how are you feeling today, given the hustle and bustle and the upcoming show?

Damur: It’s a very intense day, we are constantly busy. The Nio House is huge, spread over three floors, which is a challenge. But we are very excited about the show tonight.

FIV: Are you still nervous before the shows, or does the anticipation prevail?

Damur: We are now going with the flow. We have prepared everything that was possible. Now we’ll do our best and see what happens.

FIV: Do you have a routine to calm your nerves before a show?

Damur: No, I just keep myself busy and then I’m fine.

FIV: Where did the inspiration for your new collection come from?

Damur: This collection is very experimental, with a mix of different gender dresses. We want to offer a new perspective, especially as the world has changed a lot since 2022/2023, including our social lives and the world of work. However, fashion has remained traditional. We experiment with styling, jewelry and sunglasses to reflect the individuality of Berlin.

FIV: Have you ever had a creative slump, and how did you deal with it?

Damur: Yes, that happens. But as a creative you have to find ways to recover. Sometimes I need a vacation or simply need to take a break from fashion so as not to lose sight of authenticity.

FIV: How has the fashion industry changed since you started your career?

Damur: The biggest difference is the influence of social media. Communication and the discussion about gender identity and bodies have changed. The world is moving fast, sometimes too fast to really reflect what we want. The fashion industry has become very fast-paced, there are new collections all the time. I think maybe we need to slow down a bit.

FIV: Are you inspired by trends, or do you reject them completely?

Damur: Trends are important in order to understand the market and survive. But it’s also important to have your own voice. It’s about finding a balance to be creative and marketable at the same time.

FIV: Damur, thank you very much for the open conversation and the insights into your work and philosophy!

Damur: Thank you, I was very pleased to hear that.

Damur: Asian pop culture unites Berlin’s attitude to life

Designer Damur Huang, who trained at renowned fashion institutions such as the Antwerp Royal Academy of Fine Arts and La Cambre-Mode(s) in Brussels, founded his own label in 2015. His #DAMUR brand skillfully combines Asian pop culture with the urban lifestyle of Berlin. His fashion is characterized by striking cut-outs that make a statement for individual development and sustainable design.

More about Damur

Discover more from Damur here: