Guess Videos – Guess is an American company that was founded in 1981 by the brothers Maurice and Paul Marciano. The fashion brand is best known for its jeans, watches, and other accessories such as sunglasses and handbags. Many famous stars have been featured in a Guess campaign, including Jennifer Lopez, Hailey Bieber, Gigi Hadid, and Claudia Schiffer. In this article you’ll get to see the latest commercials and also learn what makes Guess such a successful company.
Guess has been known and loved for its sexy ad campaigns ever since. Here you can watch the commercials for the latest fall campaigns for “Guess” and “Guess Originals” as well as take a look at the unique campaign for the anniversary collection with model Hailey Bieber.
Fall campaign: “Guess Originals”
The collection is inspired by college clothes and original Guess pieces from the 90s. In keeping with the “college” theme, the commercial shows young people walking through the city, in the park, or along the train station. The youth-oriented spirit of the brand is expressed in a great way.
Autumn campaign: “Guess
Love and romance – this campaign was shot in the Italian capital Rome and reflects the romantic flair of the city. The pieces of the collection are elegant and stylish, and simply the ideal choice when you need a great outfit for a date. However, not only can you admire the fall collection in the video, but also the impressive architecture of Rome. Rome is a romantic and classic city and these words perfectly describe the collection.
35th Anniversary: Campaign with Hailey Bieber and Stefano Sala
Sexy underwear and cool jeans looks in a denim wash factory. Model Hailey Bieber stars in a very special campaign with model Stefano Sala as the “Guess Originals 1981 Capsule Collection” celebrates its 35th anniversary. In 1981, Guess first saw the light of fashion, with the Marciano brothers transforming blue-collar denim jeans into highly sought-after fashion must-haves. Hailey Bieber and Stefano Sala show their rocking and seductive side in the video, which is the wild and young spirit of Guess.
Collaboration: Asap Rocky, J Balvin, Jennifer Lopez
Several world stars have already designed a collection together with Guess, including rapper Asap Rocky, singer J Balvin, and singer Jennifer Lopez. Here you can watch the commercials for the collections “Guess x J Balvin” and “Guess x Jennifer Lopez”.
J Balvin: Guess x J Balvin
The Colombian reggae singer is best known for the song “Hey Ma”, on which he can be heard together with Pitbull and Camila Cabello. The collection he designed in collaboration with Guess is called “Colores”, which is the Spanish word for “colors”. Not only is the sporty collection colorful, but so is the Colombian city where the commercial was shot, Medellín. The video is full of colorfully dressed people, colorful cars, and colorful houses.
Jennifer Lopez: “Guess x Jennifer Lopez”
Megastar Jennifer Lopez is not in front of the camera for the first time here for Guess. As the face of the spring campaign, she is simply the ultimate Guess girl par excellence. Jennifer Lopez showcases several pieces from the collection, including several dresses and sunglasses. Of course, it wouldn’t be Guess if there wasn’t at least one pair of jeans or a denim jacket in the campaign. But the black and white headscarf in combination with a black and white jumpsuit and sunglasses in the style of the 50s and 60s is especially cool.
Behind the scenes: Hailey Bieber and Jennifer Lopez
It’s also definitely worth taking a look behind the scenes of the star-studded campaigns “Guess Originals 1981 Anniverary Campagin” with Hailey Bieber and Stefano Sala and “Guess x Jennifer Lopez” with Jennifer Lopez. You’ll learn more about the stars and the brand itself.
Behind the scenes: Hailey Bieber and Stefano Sala
Hailey Bieber gushes about Guess, the co-founder of fashion house Paul Marciano, and the anniversary collection. Stefano Sala is impressed by how much work is actually behind such a jeans collection, because an employee of the washing factory has explained his work to the model. He also can’t stop raving about Guess and the collection and mentions that he especially loves the bomber jacket from the collection.
Behind the scenes: Jennifer Lopez
Jennifer Lopez grew up in the ’80s and has therefore been able to follow the evolution of Guess herself. She talks about how honored she felt when she was first asked to collaborate with Guess. “It’s exciting that we’re continuing our collaboration,” Jennifer Lopez enthuses.
Interviews: Guess Family
For “Guess Family” Paul Marciano asks different people who are members of the Guess family some questions. Among them are models and employees of the company. Guess attaches great importance to a family atmosphere.
Model Bri Teresi gives exclusive insight into her collaboration with Guess
Bri Teresi modeled for Guess for three years and describes that Guess just feels like home, she was able to make a lot of good friends there, and everyone is super friendly. She also describes that the relationships with each other are on a more personal level and you just get to know the employees better than you would at other companies.
Interview with Guess employee Jennifer Fortunato
Jennifer Fortunato is the vice president of Guess stores and she remembers her very first day at Guess very clearly. It started with a conference where Paul Marciano talked about how important people are, among other things, before he got to talking about the company itself. From that moment on, it was clear to Jennifer Fortunato that she would like to work for this company. After all, her former employer had little interest in people and their well-being.