Bread&&Butter

The Bread and Butter – then a fashion fair for the professional audience, during Fashion Week. Today a fashion and cultural festival for everyone. In 2016 the fashion fair was taken over by the Berlin online shop Zalando and is now called “Bread&&Butter by Zalando”. The event takes place once a year at the beginning of September. The perfect chance for fashion & lifestyle enthusiasts to spend a weekend in the Arena Berlin with incredible specials. With more than 20.000 visitors and 24 business partners a fashion, music and food festival of the finest class!

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4 specials

The Bread & Butter invites you to cultural and fashionable exchange. Numerous fashion and cosmetic brands present exclusive products. Over the weekend there are daily different programs and everywhere something to watch.

Talk show

Special Guests – Bloggers, influencers, models and designers are invited and give open panel discussions about current and future fashion or cultural topics. It discusses sustainability, the hype of instagram, beauty trends and beauty ideals of today, as well as taste and expression through social media.

Pre-launches and limited collections

Levi’s, Nike, Adidas, Reebok or Vans – various brands sell limited fashion and with some brands you can even have sneakers, jeans jackets or socks with your own initials made. The most famous brands are presented in various showrooms. Not only to look at and buy, with some brands there is something to take part in. The cool Bread&&Butter team has been offering photo shoots, tattoos and selfmade key rings for the last few years. Of course there are also Goodie Bags and other small things to take with you – with a lot of patience and time, you can spend a wonderful weekend at this festival!

Streetfood – just the thing for food bloggers

While one falls in love with the fashion of the Bread&&Butter, there are noble stalls for the hungry in a beautiful atmosphere. Fries with feet in the sand or a gin tonic with petals on the Spree? – Just the thing for connoisseurs! There are snacks and drinks to try.

Music

The pop-up event invites you to various concerts. Besides DJ gigs and live performances by different artists, Bread & Butter offers an after-show party with live acts like Evian Christ, Hamza, Kitty Cash, Sheck Wes, Paigey Cakey, Princess Nokia, Stefflon Don, Ufo361, Yung Hurn, Luciano and many more.

Shopping

You didn’t have time to show up at Bread & Butter? – After the event, there are selected products to buy online and you can view all possible specials later.

Want to participate next year? In recent years, prices for the pop-up event have been 15 euros per person or 45 euros for group tickets.

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