Etro / MFW 2022 – The fashion company Etro, bursting with colors, shows at Milan Fashion Week with the new summer collection for 2023.
Etro is an Italian fashion and luxury goods company founded in 1968 and based in Milan. The family business was founded as a fabric weaving company at the time, but Etro still produces about 60% of the fabrics it uses. The brand is known for its use of bright colors and paisley pattern as a recurring motif. Their philosophy of developing traditional products, sometimes in unconventional ways, is called la nuova tradizione.