The topic of influencers and bloggers is currently becoming increasingly important. Many brands and, above all, beauty companies are currently organizing events exclusively for influencers to introduce new products or to draw attention to the brand. But one question remains open. What do you do on such an event? There are so many possibilities and that’s why I took a look around what other brands did, thought things over for myself and summarized them for you.
Program highlights on influencer events
The A & O: food!
Food is in a good mood and of course you want to have it at an event. It is great if you can connect the food with a conscience Fun Fact. Of course, there are many different ways to present food and, of course, different things to serve. What arrives good and what is fun, I’ll show you now.
The classic: buffet from the catering
Of course this is the easiest way to serve food. There is a lot of choice, everyone finds something and you can sit comfortably together while eating, exchange ideas, meet new people or just enjoy.
The Candybar: My highlight with cupcakes & more
There are many ways to put the candybar around. Whether macarones, cupcakes a gummy selection, cotton candy or chocolate. The Candybar offers a wide range of options. Everyone can choose something and it’s more than finger food. People eat while standing it’s a laid back atmosphere.
The mixture of both: Fingerfood & Candy!
You want more than just finger food and sweet serve but not directly a huge buffet must build. Of course, there is also a variant where you can mix light food with the fun of a candy bar. These include, for example, salad bars, where you can put together salad yourself, plates with hearty finger food on the tables and possibly a few sweets as a dessert here and there. People can sit and choose whether they want a proper meal or just appetizers. Especially since this variant can run in parallel next to the normal program.
Influencer Events: Full program with products and talks
Of course, the influencers do not just want to go to an event to eat and meet others. Often the program specializes in the brand. Such a program is easy for beauty manufacturers, as they can work a lot with their products and themes. For all the others I have some ideas here.
Individual events: Personalize and do it yourself
It has a certain fun factor and after the event you have a very special memory of the day. Personalizing clothes or accessories is possible in a variety of forms. For example, patches, small stickers made of fabric, which are pressed by heat on clothing. A great way to quickly and beautifully turn your clothes into something special.
Social Media Content: Great Class Reunion
The intention of such a meeting is, of course, a large reach of people to talk to. Of course, using the followers of the Influncer on such a meeting is the main intention. In order to provide the influencers with good footage for posting, things like a boomerang box or a photo wall are great.
Make-up and Styling Corner: The Must Have for Bloggers!
Since most influencers are female, make-up corners are great. The influencers can get make-up tips and the fun factor is missing there by no means.