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Make Money on Instagram: This is the worth of your account!

Are you a blogger and have you built yourself a strong reach? If you want to use your community now to earn some advertising on Instagram to make your channel even better, there is now a super handy tool that lets you now calculate your own Instagram value online for free. Thanks to the social analytics software, everyone can now analyze their Instagram profile data. The evaluation here in our price calculator is kept small, so especially young bloggers have a quick overview. With a screenshot you can easily insert the statistics in your offer. With the price forecast you can either justify your own price or the other way around, as an agency or company to influencers. Calculate your Instagram value for free now!

The Instagram value calculator: So much you can at least demand!

Depending on the level of awareness and, of course, the more cross-network activities you do, the more you value. Basically, however, customers always book reach or target groups. This is defined and comparable by the TKP (Thousand Contact Price) in the advertising industry. An advertising agency will always look at how much you “cost” compared to another advertising campaign. A small example:

  • Advertising ad in the fashion magazine reaches 100,000 people for 10,000 euros. If you want to reach 1,000 people, they cost 100 euros.
  • You reach 100,000 people and write in the offer 1,000 euros. Thus, the agency reaches 1,000 people for only 10 euros.
    This gives you chances to be booked for the job.

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The Swedish Nomad: A Innovative explorer

Alex, who is better known as ‘Swedish Nomad’ on Instagram, is a passionated full-time traveller and blogger. He made travel into his business. We interviewed the Swedish Nomad and he told us what you need, to be a traveller blogger Read more

Stephan

Mode, Trends und Highlights aus der Medienwelt. Ich nehme euch mit hinter die Kulissen von Fashion und Werbung. Egal ob bei GNTM oder der Fashion Week New York, wir sind für euch dabei!

Fashion, trends and highlights from the media world. I take you behind the scenes of fashion and advertising. Whether at GNTM or Fashion Week New York, we are here for you!

Emma Rose – the Woman who can do it all

Emma Rose is 27 years old and is a health, lifestyle, fitness, beauty and fashion blogger who is based in Sydney Australia but currently in L.A. She is the co owner of an Online Marketplace. She also works as an active ambassador for International health brands Read more

Stephan

Mode, Trends und Highlights aus der Medienwelt. Ich nehme euch mit hinter die Kulissen von Fashion und Werbung. Egal ob bei GNTM oder der Fashion Week New York, wir sind für euch dabei!

Fashion, trends and highlights from the media world. I take you behind the scenes of fashion and advertising. Whether at GNTM or Fashion Week New York, we are here for you!

Social Analytics: The Influencer + Campaign Manager

For advertising agencies, fashion companies and many others, Influencer Marketing is the new, successful strategy to reach people. Especially Instagram is the focus of many. The right software Read more

Stephan

Mode, Trends und Highlights aus der Medienwelt. Ich nehme euch mit hinter die Kulissen von Fashion und Werbung. Egal ob bei GNTM oder der Fashion Week New York, wir sind für euch dabei!

Fashion, trends and highlights from the media world. I take you behind the scenes of fashion and advertising. Whether at GNTM or Fashion Week New York, we are here for you!

FIV Magazine # 3 July – Blogger, Photo Galleries, Columns, Horoscop, Quiz and more!

Our fashion magazine now comes as a third print edition for July + in two languages! Lots of great highlights, like blogger interviews, photo spreads, quiz quicky, travel tips, columns, and much more!
Read more

NA-KD Haul !! Summer Special

Hello my love! The summer feeling has finally come to me and I’m just outfit my wardrobe with new great parts for the warm temperatures! One of my current favorite online stores is NA-KD. Since they have infinitely nice summer parts and I could not resist, I ordered there and show you today my yield and imagine my new It-Pieces!

Clothes – my favorite parts in summer

What could be nicer than going to the door on a hot summer’s day with a breezy dress? What I especially love about them? They are simply uncomplicated. You do not have to worry about your outfit as the dress just speaks for itself. It also looks really nice and does not keep you warm. During my online shopping, I found two super beautiful new summer dresses that are definitely among my favorites this year.

Beach Dress – Airy and cozy

I have ordered this dress for this year’s holiday. It is super comfortable, super airy and you can just quickly pull over the bikini and go to the beach. I’m really looking forward to wearing it on vacation because it just looks really nice. For you I have combined it again for everyday life. By the way, if you need insider tips for your holiday on the beautiful island of Tenerife, just take a look at my blog over Tenerife.

Carrie Bradshaw Style – Elegant but suitable for everyday use

I had to think straight to my absolute style icon Carrie Bradshaw when I saw this dress. Elegant, simple but still suitable for everyday use. Combined with simple Stifeletten you conjure up a super fast, chices outfit for the summer. The neckline makes it a real eye-catcher and also airy enough for the particularly warm temperatures.

Denim Jackets – Summer Trend 2017

Over the years, one has seen that denim jackets never actually come out of fashion. This year, however, the trend seems to be particularly extreme. Oversized denim jackets are also particularly popular with prints, patches or embroidery. You can combine them with most summer outfits. I fell in love with a denim jacket with the print: ‘The Future Equals Female’ at the NA-KD online shop and combined it with a white wrap top and black jeans. Perfect for the temperatures momentary and super simple.

every minute of the day I am addicted to what you giving me #ootd #d

Ein Beitrag geteilt von iva (@ivaxbrd) am

Tunic Blouses – Bohoo Style for Summer Chic

Tunics are in my opinion great for the summer but rather something for the beach. Tunic blouses, however, you can combine great with skirts, shorts and pants and they are not only super comfortable but also look great. I opted for an off-shoulder tunic blouse. It is super airy, but also has long sleeves which makes it great to combine in spring.

Hello summer ☀ #ootd

Ein Beitrag geteilt von iva (@ivaxbrd) am

I hope you liked my little haul about my favorite online shop NA-KD.com. Ordering is also super easy. My package was there after 2 days and with the free return shipping you need to worry about anything else. All shown outfits you can of course also online directly to nachshoppen! If you have any questions, comments or suggestions for improvement feel free to write in the comments! I’m looking forward to next time and wish you a great week!

Your Iva ❤


Kolumnen von Ivaiva

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Store Openings: 6 reasons why they are great for bloggers!

Store Openings. They are a great way to draw attention to their brand and their new store. A lot of advertising, specials and a cool event help one or the other store to attract many new customers and make a name for themselves. As the topic of influencers and bloggers has become increasingly important lately, many of them are being invited to reach even greater reach. As I’ve recently been invited to one or the other store opening, I have summarized my 6 reasons why I became such a big fan of store openings and why you too should look over at the next opening near you.

6 reasons why store openings are great for Bloggers

Store Openings are of course mainly intended for the normal customer. He expects great little things here and usually also great discount promotions or competitions. Since I was invited to one or the other event now even as a blogger, you can look at the whole again from a different angle. So here are my 6 reasons why store openings are just great.

Great catering – a little refreshment while shopping can never hurt

Most store openings entice you on the front door with great little things, such as champagne, lemonade, popcorn, iced coffee, sandwiches or other goodies, because of which it is worthwhile to take a look in the store. With a little refreshment, it’s much better and you’re happy when you have something to snack on.

Event factor – the fun should not be forgotten

Give the customer a good feeling, and keep good memories of the store. So you get the customers to come back again and again. And how could that be better than music? At almost every store opening you can now find a DJ who plays music for the customers. That makes shopping a very exciting experience.

Discounts! – Is there anything better?

Be presented or make a bargain. Is there anything better than knowing that you’ve got something cheaper than it actually is? Almost the best thing about store openings in my opinion are discount promotions or sweepstakes. Whether a wheel on which you can win something, coupons or competitions, it’s just fun and increases the fun factor for the customer enormously.

Star Watch – Meet Stars in Real Life

Stars are often invited to such events, the moderators or just bloggers who use Youtube Cam and Equitment to inspect the store. A store opening is the perfect event to meet someone you know, as the store invites many influencers to showcase the event in a targeted manner. Advantage of these. They usually get something for free or are paid for their performance.

New products, new brands

At Store Openings, depending on the store, you can discover new brands or find products that you did not know before. Quickly you fall in love with the new It-Piece and here comes reason # 3 again to the advantage, because this one gets with a little luck then even cheaper! And what is better?

Specials – Earlier in the Store?

Here’s a small reason for the bloggers or influencers among us. Store Openings are great events that will interest your followers and that you will enjoy. Often by agreement great specials are possible, such as one hour before anyone else in the store to be able to show your followers exclusively products etc. A great idea to make a great new video or just on Instagram live with to take.

My store opening experiences

I was already invited to one or the other store opening and of course also made videos. I have here again a short overview for you.

Onygo Store Opening

This was very spontaneous but was great fun. I was at a store opening in Cologne together with my collegue Soraya and a friend of mine.

Reserved Store Opening

Also this opening was super cool. Nikeata Thompson was there and we were able to get in the store and movies an hour before opening. Also one day before the opening we were already there, and were allowed to put together an outfit for the opening.

Those were my 6 reasons why Store Openings are just great. I hope you liked the little mini blog in between and motivated you to go to an opening soon. Until then, I wish you a great week!

Your Iva ❤

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Travel Tips Amsterdam: PINK! The new trend color of spring

Hello my dears, I hope you had nice Easter days! I spent mine with my family in Holland. Even though I’m not really a fan of the Netherlands, I let myself be persuaded to drive again. We lived in a small house near Zandvoort. Advantage? It was right on the sea and lay between dunes, so real holiday feeling + It is only half an hour away from Amsterdam. Disadvantage? It was icy cold and very windy, so you lost this summer feeling as soon as you left the house.

Our trip started on Friday morning, when my step brothers collected me here in Cologne and we drove on towards Zandvoort. Once there, the whole patchwork family was waiting for us. Of course, then first a beach walk in icy temperatures was announced. Not necessarily my highlight of the trip, but apart from the temperature and the wind very nice. Saturday we spent our day in Amsterdam. The city is really beautiful and I have a little bit in love with the old houses with huge windows, but also here it was very cold and how could it be otherwise, windy. What I have to let the Dutch, but nowhere else does the pancake taste as good as there. Of course, we also enjoyed it directly in a ‘Pannkokenhus’. I do not know what the Dutch do differently, but somehow they manage to make the pancakes delicious and yet very different. Of course I could not take a little shopping. For such a day full of shopping, sightseeing and running around, the right outfit has to be found. I have for you one or the other Outfitalternative detained.

Black and White – Chic but still warm!

This outfit looks both chic and elite but is also very practical as it keeps you warm at the same time. The sweater by Zara is super warm and super comfortable. Due to its white color and a zipper on the back, it still looks very stylish. For this I have combined a black basic pants Reserved. Since there is a lot going on during a sightseeing / shopping tour, I exceptionally left the high heels at home and put on my Adidas Superstar glitter. The outfit is completed with my bag by Fashion Drug, which is not too big but still big enough so that I could take everything necessary. If that’s still too cold for you, you can also combine a white leather jacket on the sweater (pic 2).

New favorite purse ? #ootd

Ein Beitrag geteilt von iva (@ivaxbrd) am

PINK! The new trend color of spring

This outfit is definitely not suitable for the chilblains among you, but you can combine it so great in the summer. It is especially suitable for city trips, as it does very little with very little. Soberly wired, it’s just a top, a leather jacket and a pair of jeans, but it looks like much more with the use of colors and accessories. Since it is so simple, this outfit is super comfortable and uncomplicated. I fell in love with the color of the top. The Pink is super trendy this summer and fits particularly well with brown hair. If you like the color, you can find more great pieces in this color at Zara. Just like this top. The jacket, which is definitely my favorite part this spring, you can buy at Zara. These pants are again from Reserved and the bag from Fashion Drug.

All Black Everything – Outfit Inspiration

As you have noticed by now, this bag is my absolute favorite. It simply has the perfect shape and size to take with you every day. Even with this outfit she manages to upgrade the whole look. The t-shirt is also one of my new achievements from my favorite new online store, Fashion Drug, which is also the bag. It is super comfortable and looks great by the cut and the print just by itself. In addition a black pants with cracks by Zara and your outfit is perfect. Since the temperatures are just a little too fresh for such an outfit, I recommend you to the Edgy look a leather jacket or a cool torn denim jacket. So you complete this look perfectly and have simply created a cool outfit.

Perfect waves for a perfect outfit

As a last tip, I’ll show you something from the field of beauty, with which you can easily spice up your look. The Perfect Beachwaves, as seen from the Victoria’s Secret catwalks. Who does not dream of it? It is so easy to get the perfect waves. The nuts and bolts here are the curling iron. it shouldnt be too thin or too thick and should already meet a certain quality. It is also important that you will not get the perfect beachwaves with a flat iron, a curling iron is definitely necessary.
When you have found your perfect curling iron, there is not much left. Just divide your hair into two parts (I always divide them from one ear to the other) and put the top half away. Then you spray your hair with heat protection spray. I use guardian angels from Schwarzkopf got2b. If your curling iron is preheated (in my hair 180 degrees) you take a ca 5cm thick strand and wrap it around your curling iron. After about 20-30 seconds you can let go and continue with the next one. You do all this with all your hair and make sure you all turn in the same direction. When you’re done, just spray your hair over the top with hairspray (extra volume) and set it up. If you want, you can also use a comb to go through your hair again. Your beachwaves are done. The whole thing looks like my own.

Happy Easter ? #ootd

Ein Beitrag geteilt von iva (@ivaxbrd) am

Such a hairstyle enhances your outfit enormously and makes you look super elegant.
Sunday it was already back home and I was able to rest a little and relax the rest of Easter.
I hope you liked my blog this week and you were able to take some great new Outfitideas / Beauty Tips with you. Who wants to go to Amsterdam, I can only recommend a boat trip through the canals and definitely a Pannkokenhus. I still wish you a great week and a good start to the day! If you have suggestions / suggestions or ideas for a blog post, feel free to write me in the comments!

Your Iva ❤


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Weitere Kolumnen von Iva Bernard x ivaiva.de
 

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Influencer Events

The topic of influencers and bloggers is currently becoming increasingly important. Many brands and, above all, beauty companies are currently organizing events exclusively for influencers to introduce new products or to draw attention to the brand. But one question remains open. What do you do on such an event? There are so many possibilities and that’s why I took a look around what other brands did, thought things over for myself and summarized them for you.

Program highlights on influencer events

The A & O: food!

Food is in a good mood and of course you want to have it at an event. It is great if you can connect the food with a conscience Fun Fact. Of course, there are many different ways to present food and, of course, different things to serve. What arrives good and what is fun, I’ll show you now.

The classic: buffet from the catering

Of course this is the easiest way to serve food. There is a lot of choice, everyone finds something and you can sit comfortably together while eating, exchange ideas, meet new people or just enjoy.

The Candybar: My highlight with cupcakes & more

There are many ways to put the candybar around. Whether macarones, cupcakes a gummy selection, cotton candy or chocolate. The Candybar offers a wide range of options. Everyone can choose something and it’s more than finger food. People eat while standing it’s a laid back atmosphere.

Gold & Sweets – mein Paradies ☺ ? #benefit #influencerevent #beauty #coffee #cupcakes #gold #loveit

Ein Beitrag geteilt von Theresa (@theresa.bliss) am

The mixture of both: Fingerfood & Candy!

You want more than just finger food and sweet serve but not directly a huge buffet must build. Of course, there is also a variant where you can mix light food with the fun of a candy bar. These include, for example, salad bars, where you can put together salad yourself, plates with hearty finger food on the tables and possibly a few sweets as a dessert here and there. People can sit and choose whether they want a proper meal or just appetizers. Especially since this variant can run in parallel next to the normal program.

Influencer Events: Full program with products and talks

Of course, the influencers do not just want to go to an event to eat and meet others. Often the program specializes in the brand. Such a program is easy for beauty manufacturers, as they can work a lot with their products and themes. For all the others I have some ideas here.

Richtig girly ????#pink #balloons #lifeatbenefit @benefitgermany #influencerevent #benefitbrows #beauty

Ein Beitrag geteilt von Theresa (@theresa.bliss) am

Individual events: Personalize and do it yourself

It has a certain fun factor and after the event you have a very special memory of the day. Personalizing clothes or accessories is possible in a variety of forms. For example, patches, small stickers made of fabric, which are pressed by heat on clothing. A great way to quickly and beautifully turn your clothes into something special.

Social Media Content: Great Class Reunion

The intention of such a meeting is, of course, a large reach of people to talk to. Of course, using the followers of the Influncer on such a meeting is the main intention. In order to provide the influencers with good footage for posting, things like a boomerang box or a photo wall are great.

Make-up and Styling Corner: The Must Have for Bloggers!

Since most influencers are female, make-up corners are great. The influencers can get make-up tips and the fun factor is missing there by no means.

MWAH! ? #benefit #theyrereallips #influencerevent

Ein Beitrag geteilt von Vivianne (@viviannevbr) am