Gen Y – Urban elegance and 100% Made in Italy

Discreet designs for everyday life, “black is the new black”! Today I want to introduce you a new fashion label from Italy – thanks Instagram. Unlike many, Gen Y does not rely on sparkling extras or bright colours but on simple designs, soft materials and elegance. Typical Italian! My name is Stephan, I like to wear simple designs in everyday life and rather an accessory or a piece of clothing that catches the eye. In summer the pockets are missing, of course, shorts, tank top, that’s it. But somewhere the mobile phone has to go in and the water and and and and. But with backpacks and bags I have the problem that a mix of elegance and fashion is hard to find. All have embroidered fancy logos or are too conspicuous for me. I didn’t want to search forever at 32 degrees downtown either: In sport, everything is a little too much of everything. But even in the big shopping houses in the city centre, from Zara to H&M, you won’t really find what you’re looking for. Instagram brought Gen Y to my attention! Already one hour later I had our Iva on the phone for a quick photo shoot, because I had the first samples sent to me directly! You can find the looks at: Gen Y Instagram.

Videos and shop with the Pieces you can find here on Gen Y.

Samples from Italy with Iva: Summer Look + Gen Y

Besides the shirts and caps for me, there was this bag among others: Dare.

Gen Y for Men

More of Gen Y – Italy

You can find the looks at: Gen Y Instagram

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