Luxury
Luxury
When you hear the word luxury, you immediately think of well-known brands such as Versace, Burberry and Coco Chanel. Luxury is like a way of life. A person who lives luxuriously stands out from the normal society by features like status symbols. We have collected the hottest status symbols for you and informed you about the latest trends.
What makes good film music? Interview + Studio Walkaround @ Inside deafBird Studios
His own music studio, creative freedom and new challenges every day: Producer Philipp – also known as PK – gives exclus…
3 min read
Philipp Plein - The German "bling bling designer"
Philipp Plein – The dazzling world of a fashion rebel who is shaking up the fashion world with his unconventional style…
7 min read
Burberry: inventor of the trench coat - brand, identity & legendary designer
Burberry – When you think of Burberry, of course you immediately think of the famous trench coat with the check pattern…
11 min read
Eleven Decks: Urban living in Hamburg - luxury at the Elbe Philharmonic Hall
Eleven Decks – Eleven Decks is a unique, new construction project that aims to create new impulses for living in German…
3 min read
Eleven Decks: Urban living in Hamburg Hafencity - Interview with Björn Dahler
Eleven Decks – urban living in one of Germany’s largest cities. In the middle of Westfield Hamburg-Überseequartier, a n…
6 min read
Space Travel Agent: SpaceTicket founder on pricing, waiting lists, SpaceX, Blue Origin and Virgin Galactic
SpaceX , Blue Origin , Virgin Galactic and Sierra Nevada Corporation – space tourism is the future! Icons like Elon Mus…
4 min read
Rolex new watches: Submariner, Datejust & Co.
Rolex – Rolex is a brand that has existed for many years and always surprises Rolex lovers with new models. Also this y…
6 min read
Vestiaire Collective: buy, sell & experience from shopping vintage clothes
Get to know the Vestiaire Collective app. The app is very well known in the second-hand community and is an integral pa…
7 min readLuxury magazine
When you hear the word luxury, you immediately think of well-known brands such as Versace, Burberry and Coco Chanel. Luxury is like a way of life. A person who lives luxuriously stands out from the normal society by features like status symbols. We have collected the hottest status symbols for you and informed you about the latest trends.
What makes a brand a luxury label?
How does that actually work? What makes a brand like Burberry stand out that it’s okay to sell clothing, bags and jewelry for 10 times as much as similar clothing from Zara or H&M? Most of the time it is a specific, distinctive pattern that is characteristic of a brand. With Burberry it is the check pattern that lets people know immediately that the wearer has spent a lot of money on his garment, bag or accessory. This knowledge makes a status symbol. But not only that. Behind every luxury label stands a well-known fashion designer. A fitting example is the designer Coco Chanel. Coco Chanel has strongly influenced the fashion of her century. She wanted to express the emancipation of women and still today her unique designs adorn the fashion stages of the world.
The development of luxury brands
The luxury brands not only continue to develop, they usually set the latest trends, which fashion chains then orientate themselves by. When Gucci launches the latest bellybag, fashion chains such as Zara also develop bellybag and belt pouches for the “normal earner”. So the trends of the big brands are very decisive for the outfits of the people on the street.
Which luxury brands are out?
The richest of the rich want only the best of the luxury brands, such as Chanel. A luxury brand, which in the meantime already several can afford and which therefore is not so rarely seen on the street, is slowly becoming less interesting. It is the wow effect that is otherwise missing. Whoever buys a luxury bag wants people to think, wow, he or she must have a lot of money that he or she can afford such an extraordinary, expensive bag.