Luxury

When you hear the word luxury, you immediately think of well-known brands such as Versace, Burberry and Coco Chanel. Luxury is like a way of life. A person who lives luxuriously stands out from the normal society by features like status symbols. We have collected the hottest status symbols for you and informed you about the latest trends.

Influencer Awards & World Blogger – Naomi-Jane Adams on Travel, Luxury & Lifestyle

Travel is a very appreciated topic on instagram. The influencer of the moment increasingly share their travels, which for them are the places of new trends. Naomi is one of the best luxury, travel, fashion and lifestyle blogger from London. She is part of the Top 8 Luxury Travel Instagram Page of 2017, Naomi has […]

Cartier: Assortment, History & New Collection

We all know the brand name ”Cartier” and imagine a luxurious jewelry label. However, many people do not know that the billion dollar company started out in a small Parisian street. Today, Cartier’s customers include many people from young to old who are enthusiastic about the brand because of its unique design and high quality. […]

Bvlgari: luxury jewelry, accessories and fragrances

Bulgari – an authority in the world of jewelry, accessories and fragrances. The company found its origin in 1884 in the eternal city – Rome. Extravagant materials and gemstones, stunning craftsmanship and modern as well as timeless designs, all this unites Bulgari – inspired by the Roman sense of beauty. An iconic brand with an […]

Kris Jenner: House Tour Los Angeles

Kristen Mary Jenner – the mother of the famous Kardashian/Jenner daughters Kim, Kourtney, Khloé, Kendall and Kylie has achieved fame and fortune herself through the reality TV series “Keeping Up with the Kardashians”. Now manager and TV star Kris Jenner gives us a glimpse into her luxurious home in Beverly Hills. Hidden Hills: the Kardashian […]

Alessandra Ambrosio – dream house in Santa Monica

The house of the Victoria’s Secret model is a real eye-catcher! She has her very own style, which is represented in the whole interior and exterior. She lives there with her two children Anja and Noah and feels very comfortable in her realm. You can find out the details of the Brazilian’s interior design here: […]

Cara Delevingne: Her $2.5 million villa in Los Angeles

Cara and Poppy Delevingne seem to have a close relationship. They live together in their villa in LA. There they are equipped with nice extras and have a good time. Nevertheless, the models’ villa is different from others: they have a very own style than the chic, classic one that is represented in usual villas. […]

The latest Dior trends from Paris Fashion Week 2020

The famous House of Dior revealed its sublime collections for men, Haute Couture and women at Fashion Week 2020 in Paris through three shows with grandiose settings and striking universes.  Today, FIV Magazine presents the trends of the latest Dior fashion shows imagined by Maria Grazia Chiuri and Kim Jones. The Dior men’s Autumn-Winter 2020/2021 […]

The Phillips auction house (Geneva) finds and sells the rarest watches in the world

Phillips Geneva – The Phillips auction house is the most renowned auction house for the rarest and most valuable watches in the world. Amongst others Paul Newman’s Cosmograph Daytona $17.7 million was auctioned. Who knows the market of luxury watches, knows that all the exhibits with rank and name are traded here in Geneva. The […]

Luxury magazine

When you hear the word luxury, you immediately think of well-known brands such as Versace, Burberry and Coco Chanel. Luxury is like a way of life. A person who lives luxuriously stands out from the normal society by features like status symbols. We have collected the hottest status symbols for you and informed you about the latest trends.

What makes a brand a luxury label?

How does that actually work? What makes a brand like Burberry stand out that it’s okay to sell clothing, bags and jewelry for 10 times as much as similar clothing from Zara or H&M? Most of the time it is a specific, distinctive pattern that is characteristic of a brand. With Burberry it is the check pattern that lets people know immediately that the wearer has spent a lot of money on his garment, bag or accessory. This knowledge makes a status symbol. But not only that. Behind every luxury label stands a well-known fashion designer. A fitting example is the designer Coco Chanel. Coco Chanel has strongly influenced the fashion of her century. She wanted to express the emancipation of women and still today her unique designs adorn the fashion stages of the world.

The development of luxury brands

The luxury brands not only continue to develop, they usually set the latest trends, which fashion chains then orientate themselves by. When Gucci launches the latest bellybag, fashion chains such as Zara also develop bellybag and belt pouches for the “normal earner”. So the trends of the big brands are very decisive for the outfits of the people on the street.

Which luxury brands are out?

The richest of the rich want only the best of the luxury brands, such as Chanel. A luxury brand, which in the meantime already several can afford and which therefore is not so rarely seen on the street, is slowly becoming less interesting. It is the wow effect that is otherwise missing. Whoever buys a luxury bag wants people to think, wow, he or she must have a lot of money that he or she can afford such an extraordinary, expensive bag.