On Instagram, TikTok, in the online magazine and later as a special in our new issue.
Tuesday: ABOUT YOU Fashion Show
Tuesday is the big kick-off for ABOUT YOU Fashion Week, in the evening at 9pm.
We were there an extra hour before to look at the ABOUT YOU Fashion Week Village. A whole 15,000 m² area with various booths, fashion, styling, but also snacks, drinks, all you need, with ABOUT YOU. While you wait patiently at other fashion shows, here everyone was already dancing. Already at 8 pm the Village was one club and really everyone had extremely fun – unusual for the first show of Fashion Week. We are excited to see what is still to come! Stella McCartney, Lena Gercke, Leni Klum, Hugo Boss, are just a few of the dates that are in store for us in the coming days thanks to ABOUT YOU.
Who was there? Celebrities at ABOUT YOU
Real A-list celebrities were already here for the first shows: Heidi Klum, Leni Klum, Skepta, Toni Garrn, Alex Pettyfer, Alessandra Ambrosio, Khaby Lame, Karolína Kurková, Luka Sabbat, Anna Dello Russo, Dennis Schröder, Guido Maria Kretschmer, Marina Hoermanseder, Achraf, Nikeata Thompson, Mariano Di Vaio, Chiara Biasi, Riccardo Simonetti, Caro Daur, the Elevator Boys and many more were carried away by the good mood.
Wednesday starts the day with a real icon, Stella McCartney. More precisely, adidas by Stella McCartney. At the end of the day waits Lorena Rae, one of the most successful German models, who even walks for brands like Victoria’s Secret.
Thursday we full, with no less than 4 shows. About Lascana we have just reported from the Berlin Fashion Week. The conclusion of the day makes Leni Klum, with your collection for and with About You.
Friday: Lena Meyer-Landrut & Guido Maria Kretschmer
Friday comes Lena Meyer-Landrut’s “a lot less” collection, followed by Tom Tailor and the Grand Master and Everybody’s Darling, Guido Maria Kretschmer.
Saturday is the grand finale of the ABOUT YOU Fashion Week in Milan. The day opened, that’s really a news, Perwoll. Followed by Hoermanseder, also known from Berlin Fashion Week and LeGer, by Lena Gercke.
In addition, of course, we are also at the other shows of Fashion Week Milan. Four times a year, models like Bella Hadid and Kaia Gerber walk the runway in Milan. Four times a year, the city attracts the rich and beautiful. One of the biggest fashion fairs in the world is also not to be missed!
If any fashion company in Germany has fresh ideas, it’s About You. Since 2017, the online retailer has also been hosting the ABOUT YOU Awards, where the most interesting and polarizing content creators are honored. Since 2018 we were also there for you, here you can find the recaps once again:
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