Luxury

When you hear the word luxury, you immediately think of well-known brands such as Versace, Burberry and Coco Chanel. Luxury is like a way of life. A person who lives luxuriously stands out from the normal society by features like status symbols. We have collected the hottest status symbols for you and informed you about the latest trends.

Luxury Brands List: Top 100 Fashion, Private Jet, Car, Yacht, Jewelry & Cosmetics.

The top 100 list of the World Luxury Association – pure luxury! On Instagram, Youtube, TikTok & Co. everywhere you see luxury travel, expensive handbags, sports cars and exclusive products from jewelry to make-up. But who are the leading luxury labels? We have researched the top lists for you. Luxury goods are not only for […]

Capital investment real estate – money long-term in real estate property invest

The question of which capital investment is the most lucrative cannot be answered in general terms. Depending on the investment volume and personal goals, the search for the best investments can be more or less difficult. The fact is, however, that the right capital investment with a suitable yield brings a worthwhile increase in value […]

Your own property in Mallorca: safe investment

Due to the current market situation, investing in your own property is considered particularly recommendable as a profitable way to invest capital. This also includes the acquisition of holiday homes in other European countries, such as Mallorca. After all, the sun-drenched Balearic island is still one of the most popular travel and emigration destinations for […]

Summer in Milan: Best hotels & restaurants

Milan is the destination for fashion, art and design lovers. Fashion capital with Paris, Milan is today the trendy city of Italy for tourists from all over the world. FIV has selected for you the best places to sleep and eat in Milan during your stay. Relaxation, care, luxury, tradition and quality are the watchwords […]

Portrait: Alexis Mabille – Clothing designer Prêt-à-porter & Haute Couture

Elegance, sensuality and lightness – Alexis Mabille has the most unusual looks for fashion enthusiasts. As a designer he makes headlines with the latest trends, sells his clothes worldwide and demonstrates his latest collections at fashion shows and fashion showrooms at Galerie Vivienne Paris. The Career of Alexis Mabille Alexis Mabille became famous for his […]

Portrait: Jean Paul Gaultier – perfume & clothing designer

Playful, vulgar and extrovert, Jean Paul Gaultier has the most unusual looks for fashion lovers. As a designer, he makes the headlines with the latest trends, sells his perfumes all over the world and presents his latest collections not only at trade fairs, but also organizes a kind of musical comedy for his fashion philosophy. […]

High quality glasses: Cazal – Exclusive

The passion for a product in design is Cari Zalloni, whose eyewear designs became a cult in the 80s. A visionary who revolutionized eyewear design and created trends like no other, which were far ahead of their time. He created an extraordinary style that polarized and that continues to captivate his fans to this day. […]

The best cafes, tea rooms, restaurants in Paris

Would you like to spend a weekend in Paris with friends, family or lovers and discover the trendiest restaurants and cafés in Paris? The IVF team has prepared a special article for you! Macaroons, caviar, fish, croissants, chocolate eclairs, quiches, lorraines or even pancakes are part of our selection, which has been put together especially […]

Luxury magazine

When you hear the word luxury, you immediately think of well-known brands such as Versace, Burberry and Coco Chanel. Luxury is like a way of life. A person who lives luxuriously stands out from the normal society by features like status symbols. We have collected the hottest status symbols for you and informed you about the latest trends.

What makes a brand a luxury label?

How does that actually work? What makes a brand like Burberry stand out that it’s okay to sell clothing, bags and jewelry for 10 times as much as similar clothing from Zara or H&M? Most of the time it is a specific, distinctive pattern that is characteristic of a brand. With Burberry it is the check pattern that lets people know immediately that the wearer has spent a lot of money on his garment, bag or accessory. This knowledge makes a status symbol. But not only that. Behind every luxury label stands a well-known fashion designer. A fitting example is the designer Coco Chanel. Coco Chanel has strongly influenced the fashion of her century. She wanted to express the emancipation of women and still today her unique designs adorn the fashion stages of the world.

The development of luxury brands

The luxury brands not only continue to develop, they usually set the latest trends, which fashion chains then orientate themselves by. When Gucci launches the latest bellybag, fashion chains such as Zara also develop bellybag and belt pouches for the “normal earner”. So the trends of the big brands are very decisive for the outfits of the people on the street.

Which luxury brands are out?

The richest of the rich want only the best of the luxury brands, such as Chanel. A luxury brand, which in the meantime already several can afford and which therefore is not so rarely seen on the street, is slowly becoming less interesting. It is the wow effect that is otherwise missing. Whoever buys a luxury bag wants people to think, wow, he or she must have a lot of money that he or she can afford such an extraordinary, expensive bag.