What is a layered look?

The layered look (also known as layering ) describes the deliberate layering of different items of clothing. Different lengths, textures and weights are combined in such a way that each layer remains visible and makes its own contribution to the overall look. The layered look works all year round – but it really comes into its own in fall and winter.

The three levels of the perfect layered look

First level: The property

Direct contact with the skin – must fit and not interfere:

• Tight-fitting long sleeve or turtleneck
• Slim cardigan or fine shirt
• Close to the body, never too wide – so that the next layers don’t puff up

Second level: The centerpiece

Provides volume and character:

• Oversized blazer, cardigan or cardigan with texture
• Vest (puffer vest or knitted vest) – currently the trendiest layering piece
• Short jacket or crop bomber jacket

Third level: The conclusion

Protects you from the cold and frames your look. Trench coats, which you should have in your capsule wardrobe anyway, are particularly versatile here:

• Long coat or trench coat
• Oversized leather jacket
• Buffer coat (strongest in neutral tones)

Layered look with dresses and skirts

Layering doesn’t just work with tops. A midi dress over a turtleneck sweater is one of the strongest fall looks ever. Alternatively: jeans or tight trousers under a wide swinging dress or maxi skirt – gives new proportions and keeps you warm.

Colors and textures in the layered look

Two principles work reliably:

• Monochrome layered look: All layers in the same color but different textures – leather plus knit plus satin makes for a perfect interplay
• Tone-on-tone: gray plus beige plus white – never boring, always harmonious

What doesn’t work: too many patterns on top of each other. Maximum: one pattern per outfit, the rest plain.

Layered look playing with proportions

The key rule of thumb: short over long or long over short – never the same length. A short blazer over a long shirt that peeks out at the bottom. A long cardigan over a short dress. The differences in length are what make layered looks exciting.

The best layered look pieces

• Puffer Vest: Over turtleneck and under coat – works and looks like a professional combination
• Long cardigan: the most versatile centerpiece – as a coat replacement or under a jacket
• Turtleneck dress: the look is complete with a cardigan over it and a coat on top
• Oversized flannel shirt: tied around the waist to create a casual third layer without any extra effort

What is a capsule wardrobe?

A capsule wardrobe is a collection of 15 to 30 items of clothing that are timeless, of high quality and perfectly coordinated. No fast fashion, no impulse buys – but well thought-out investments in pieces that will last for years. The concept was popularized in the 1970s by British designer Susie Faux and is more relevant today than ever.

The 10 essential basics

These pieces form the foundation of every functioning capsule wardrobe – timeless, combinable, worthy of investment:

1. White oversized shirt: the most versatile item of all – with jeans, blazer or skirt
2. Black slim-fit trousers: equally suitable for the office and the evening
3. Dark wash jeans: elegant enough for casual-smart occasions
4. White or cream blazer: enhances any outfit
5. Beige trench coat: the most classic coat in the world – as reinterpreted by the fashion world every season
6. Black dress (midi or knee length): For dinner, events and work
7. Striped navy shirt: the most timeless pattern in the fashion world
8. Cashmere or merino wool sweaters: in nude, camel or black – ideal for layering look combinations
9. Leather jacket or blazer: the edgy accent in the wardrobe
10. Wide linen trousers: comfortable and elegant at the same time

Color palette: How do I choose the right colors?

The golden rule: 70% neutral tones, 30% accent colors. Neutral tones are white, beige, black, gray and camel – they can be combined with anything. Accent colors should match your own type: Terracotta, olive green, dark blue or bordeaux are classics that hardly ever go out of date.

Quality over quantity: what should a capsule cost?

Good basics cost money – but much less than a constantly growing fast-fashion closet. Guide values:

• Basics (shirts, tops): 30-80 euros – Arket, COS, Uniqlo
• Pants and skirts: 60-150 euros – Mango, Zara Premium, H&M Premium
• Blazers and jackets: 100-300 euros – COS, & Other Stories, Massimo Dutti
• Shoes: 80-200 euros – good leather or suede shoes last for years
• Coat: 200-500 euros – one-off investment purchase that lasts a decade

Building a capsule wardrobe: Step by step

Step 1: Sorting out

Everything from the wardrobe onto the bed. Anything that hasn’t been worn in the last 12 months goes. The rule of thumb: if you hesitate when you see the item, the answer is no.

Step 2: Identify gaps

What is missing? Which outfits can’t be put together right now? You might have a white shirt but no matching blazer – that’s a real gap that a targeted purchase can close.

Step 3: Conscious shopping

Shopping rule: If a new item cannot be combined with at least five other items in your wardrobe, it is not worth buying. This principle eliminates 80% of all impulse purchases.

Capsule wardrobe by season

Many capsule wardrobe approaches recommend a seasonal wardrobe with 30-40 pieces in total – 15-20 each for summer and winter, plus some year-round bridging pieces such as knitwear and trench coats. The layering guide explains the ideal way to combine layers.

Rebekka Ruétz Fashion Week 2025

Berlin Mitte. The air vibrated as you entered the room – dominated by a 30-meter-wide screen that opened with a powerful video intro. Elegant, almost like Chanel, but with that typical Ruétz signature: powerful, clear, feminine. The designer once again showed what she stands for – and has done for over ten years. “My looks should convey power without shouting loudly,” she said backstage. And that’s exactly what you could feel in every outfit.

The collection was stylish, modern and yet wearable – a tribute to self-confident women. Flowing fabrics, accentuated shoulders, rich colors. This is fashion as it should be: strong and with soul.

 

Check out this post on Instagram

 

A post shared by rebekka ruétz (@rebekkaruetz)

Rebekka Ruétz – Power meets Color

Born in Tyrol, she founded her eponymous label in 2009 and has been a fixture at Berlin Fashion Week ever since. Her shows are energetic, her designs always a little exaggerated – but that’s exactly what makes them so exciting. Rebekka Ruétz plays with contrasts, exaggerates classic silhouettes and brings together unusual color combinations. The result: fashion that pops – but never looks kitschy.

What sets her looks apart is the interplay of bold colors, sporty elements, high-quality materials and socio-political messages. Her collections are often the result of a critical look at consumer behavior, beauty ideals or social power structures. But the message doesn’t come with a sledgehammer – it is packaged in wearable, strong pieces that can do both street style and runway.

Who wears Rebekka Ruétz?

People who are not afraid of color. Who don’t feel like “business as usual” in their closet. And who want to express themselves through fashion – loudly, but with style. Whether fashion week, music video or street style photo: Rebekka Ruétz is there for everyone who wants to be seen without bending over backwards. Her customers appreciate the combination of power, personality and wearability.

Why do so many people love her looks?

Because they liberate. From norms, from boredom, from the question “Does this suit me?” – Yes, it does, if you dare. The designs encourage you to make more out of fashion than just packaging. This is about attitude – and fun at the same time. Because despite the message, a collection by Rebekka Ruétz is always one thing: a visual feast.

• Strong colors and prints
• Bold silhouettes
• Critical statements through fashion
• Made in Europe
• Popular with creative individualists

Berlin Fashion Week 2025

My top shows of Berlin Fashion Week? Come along to Heroin Kids, Damur at KitKat Club Berlin, evening gowns by Kilian Kerner, Danny Reinke, at the Bunker with Tell The Truth and my “Chanel from Berlin” Rebekka Ruetz.

• Berlin Fashion Week 2025

Summer statement in the middle of Cologne

Hot, bold, unstoppable: Heidi Klum appears on the 84 square meter mural in a light blue “Shiny Satin” bikini – flawless, photorealistic, a real eye-catcher. The work of art was created in just four days directly on the wall of a building in Cologne’s Friesenviertel district. By the way, we were already there for you at the Calzedonia store opening, you can find it here: Calzedonia Store Opening Cologne, with Rebecca Mir and others.

Blue, shiny and larger than life – the new mural shows Heidi Klum in a bikini from the current Calzedonia “Shiny Satin” campaign.

In just four days, artist MaCChine and the creative collective CC Allstars painted the 84 m² work of art on the wall of the building – completely freehand.

Heidi Klum x Calzedonia Mural in Köln (Foto: Calzedonia)

Immediately afterwards, Heidi posted on Instagram:

 

Check out this post on Instagram

 

A post shared by Heidi Klum (@heidiklum)

A performance with star power

On the day of the unveiling, Heidi Klum appeared in person. In a denim-on-denim look with a light blue bikini, she posed radiantly in front of the mural. Relaxed, in a good mood and all Heidi, she took the opportunity to sign her oversized image with a spray can in her hand – to applause, a flurry of flashbulbs and shouts of “Heidi!”, of course.

Heidi Klum Street Art (Foto: Calzedonia)

Calzedonia brings art and fashion together

The campaign is more than just advertising – it is an urban fashion statement. Calzedonia shows how modern brand staging works today: live, tangible, with a strong personality and Instagram-ready images. Instead of a billboard: a real mural. Instead of models from the catalog: Heidi Klum in reality.

• Heidi Klum live in Cologne
• XXL mural: 84 m² street art
• Focus on the “Shiny Satin” collection
• Calzedonia: summer, style & star power

Heidi Klum (Foto: Calzedonia)

Heidi Klum: Model, mom, mega wife

At 52, Heidi Klum still stands for success, self-confidence and a bit of cheekiness – exactly what modern women want to see. Whether it’s Germany’s Next Topmodel or international campaigns – Heidi always delivers. What makes Heidi so special?

She has remained approachable despite her star status – that’s why we love her!

At the event in Cologne, she spoke to fans, waved to the crowd and came across as someone you just have to like – without a show, without a filter.

From model to brand

Heidi has long been more than just a model. She is an entrepreneur, presenter, mother – and now also part of a piece of street art in Cologne. Her energy and presence make her the perfect choice for a brand like Calzedonia.

• Heidi Klum signs her own mural
• 52 years and not a bit quiet
• Style icon with a grip on the ground

Calzedonia: The creative Italian brand

Calzedonia is known for high-quality beachwear, leggings and hosiery – but above all for bold productions. For years, the label has managed to combine classic fashion with emotion and creativity.

Urban storytelling instead of traditional advertising

Whether in Milan, Paris or Cologne: Calzedonia focuses on wow moments. Instead of only being visible online, the brand takes its collections directly to the streets – with real models, real events and a clear message: we are fashion, we are art.

Brand with international charm

Founded in Italy, worn worldwide – Calzedonia has long been a global phenomenon. The combination of Mediterranean flair and urban style is perfect for today. Heidi Klum is now adding the glamor factor to the mix.

• Italian fashion sense meets big city vibes
• From beach to city – collections with style
• Brand experience through events & staging

Stream now: Runway of Power fashion show

Famous, powerful, rich and now in brands like Louis Vuitton thanks to AI.

Fashion and AI: a new era

The integration of AI into the fashion world opens up completely new possibilities. AI supports designers in the optimization of creative processes and the rapid implementation of innovative collections. By analyzing market trends in real time, fashion houses can act more flexibly and efficiently to meet constantly changing requirements.

Mango: AI in the fashion world

Impressive campaign photos

Mango has launched a groundbreaking campaign created entirely with artificial intelligence. The stunning campaign photos show how versatile and creative AI can be used. Each image is a work of art that fully exploits the possibilities of the technology.

Optimized shopping experience

AI ensures an optimized shopping experience in Mango’s online store. Personalized recommendations and a seamless shopping process make shopping a pleasure. Customers feel individually adressed and well advised, which makes the shopping experience unique.

Efficient and sustainable production

The production of fashion items at Mango is being made more efficient and sustainable through the use of AI. AI helps to optimize production processes, minimize waste and reduce the company’s environmental footprint. Mango is thus demonstrating how technology can actively contribute to sustainability in the fashion industry.

Fashion brands from Spain: List

Here you can find a list of fashion brands from Spain:

• Ailanto
• Adolfo Dominguez
• Bershka
• Balenciaga
• Bimba y Lola
• Castañer
• Colmillo de Morsa
• Custo Barcelona
• Cortefiel
• Camper
• Desigual
• DelPozo
• El Corte Inglés
• Farrutx
• George’s
• Hoss Intropia
• Intropia
• Koetánia
• Lottusse
• Loewe
• Luanvi
• Mango
• Massimo Dutti
• Manolo Blahnik
• Martinelli
• Oysho
• Patricia Nicolás
• Pull & Bear
• Pedro del Hierro
• Pikolinos
• Pinza’t
• Rebel Root
• Springfield
• Stradivarius
• Uterqüe
• Women’secret
• Zara
• Zazo&Brull

Fashion brands from other countries: France & America

Check out the hottest fashion brands from France and America here!

Fashion brands from France: French fashion

Beret, striped shirt and red lipstick: the stereotypical symbol of French style is as characteristic as it is one-dimensional, because French style is much more. Above all, it is elegant, casual and uncomplicatedly individual. When it comes to fashion, our neighboring country France is ahead of the rest of Europe, and indeed the world. In the Grande Nation – especially in its beautiful and elegant capital – clothing is of great cultural and economic importance.

• French fashion

Fashion brands from America: American fashion

When it comes to fashion, America loves casual and uncomplicated. Whether it’s sports, work or leisure: everyday suitability takes precedence over extravagance. American fashion is characterized by a combination of timelessness, high identification value and relaxed casualness. The typical look is uncomplicated, unpretentious and therefore works well in everyday life. In the USA, fixed dress codes exist only in the business sector. Nevertheless, the typical U.S. look relies more on a certain conservatism and conformity than on experimentation and unconventionality, which characterize fashion in Scandinavia, for example.

• American fashion

Fashion brands: list

If you are excited about Spanish brands and want to learn even more about brands then check out our great guide here and get to know the top fashion brands in the world.

• Fashion brands

Love for designer bags with tam-tam

Tara likes to share her life as Tamtam on her socials, especially her fashion preferences and purchases in her luxury hauls. Tara also likes to dig deeper into her wallet for a good handbag. In this interview, she reveals what really matters when buying a bag and why the plain black one is always a good idea, taking us into the dreamlike world of many women’s favorite accessory.

Tamtam YouTube
Tamtam Instagram

Guess, Chanel and Hermés as investments

FIV: Hello Tara, you have often presented your beautiful bag collection on YouTube, if your handbag had a soundtrack, what music would best represent it?

Tara: Uh, I listen to a lot of different genres, but my handbag would definitely be accompanied by a gentle yet powerful piano piece that exudes elegance and sophistication. Maybe something by Ludovico Einaudi.

FIV: Whether it’s Liebeskind, Guess or Chanel makes a difference in terms of price – do you prefer to go for the most expensive brand or does it matter if it’s a designer piece?

Tara: Neither and for me the story behind each piece is the focus. Although I take the price into account, the quality and design is more important to me than the price. I like to invest in timeless designer pieces like Chanel and Hermés, which are not only a fashion accessory but also an investment.

Staples & order in the bag household

FIV: You’ve probably noticed that handbag organizers are becoming more and more popular – are they helpful or rather useless knick-knacks?

Tara: I find handbag organizers practical, especially for larger bags or tote bags. They help keep my bag organized and make it easier to find items. They also protect the lining of my expensive designer bags from scratches or stains, which could be important for the future of the bag!

FIV: Do you prefer plain black or do you sometimes go for eye-catching designs?

Tara: My taste varies depending on the occasion and mood. While I often go for a plain black handbag in everyday life, I love to impress with an eye-catching designer piece at special events or evening occasions. A touch of color or an unusual pattern can give an outfit a very special touch.

FIV: And if you had to choose between chic and practical – which would you choose?

Tara: Both aspects are equally important to me. A handbag not only has to look good and complement my outfit, it also has to be functional. There has to be room for my essentials and if it has practical details such as inside pockets or an adjustable shoulder strap, then I like to carry my bags crossbody. But it also depends on whether I’m traveling with my little son or on my own.

Find the perfect handbag

FIV: Finally, do you have any tips for readers on how to find the perfect handbag?

Tara: Be clear about what you will mainly use the handbag for, whether for everyday wear, special occasions or both. Invest in timeless designer pieces that represent you and your style and don’t chase trends. Think about classic shapes and colors that can be combined in many ways, such as the Chanel 2.55 Flap Bag.

A handbag should not only look beautiful, but also be comfortable and practical, so try out different models and pay attention to details such as material and workmanship. Stay true to yourself and you’ll be happy to carry your bag every time!

FIV: A bag shouldn’t just look good, it should also be useful … we’ll remember that before we let ourselves be blinded by aesthetics again next time. Thanks for your great insights, dear Tara, and see you soon!

More from Tara on YouTube and Instagram:

• Tamtam YouTube
• Tamtam Instagram

More about bags

• Bag brands for men and women

In the news: The first report on Cavalli’s death

CBS is one of the first to report the death of the star designer. Roberto Cavalli was the father of five children from his first marriage to Silvanella Giannoni and later of a son with his second wife, Eva Duringer, whom he married in 1980.

People loved Cavalli!

Roberto Cavalli has collaborated with various brands and sectors outside its main fashion brand. Notable collaborations include:

• Just Cavalli: This line was launched in 1998 and has been developed and distributed by Renzo Rosso’s OTB Group since 2011. Just Cavalli represents the youthful and lively side of Cavalli’s style
• Roberto Cavalli Home: Launched in 2012, this division creates luxury interiors and home accessories that showcase Cavalli’s distinctive aesthetic in furniture pieces
• Perfumes: Cavalli has launched a perfume line in partnership with Coty Inc
• Class Cavalli: This line includes outerwear for women and men and has been distributed by Swinger International since 2015

In addition, Roberto Cavalli launched a partnership with H&M in 2007 to create a special collection for the retailer. This included iconic clothing for men and women, including lingerie and matching accessories. This collaboration was significant as Cavalli was the first Italian designer to create a collection for H& M.

His last fashion show x Cavalli

Here are his 2 last shows, his last 4 seasons. Roberto Cavalli was known for his striking and distinctive style, which was often characterized by animal patterns and bright colors. Here are two short texts about his last two fashion shows that you could use in your blog post:

The last spring / summer show 2024

In Roberto Cavalli’s latest spring/summer 2024 collection, masterfully realized by Fausto Puglisi, we find a tribute to freedom and sensuality. The designs adorn the catwalks with a bold palette of wild patterns and ornate embellishments. Puglisi’s work reflects the quintessence of the Cavalli heritage – a synthesis of exotic elegance and an almost painterly attention to detail. Inspired by strong personalities such as Millicent Rogers and Georgia O’Keeffe, the pieces exude a raw yet refined power that both elevates and honors the wearer.

The last fall / winter 2023-2024

The fall/winter 2023-2024 collection remains true to the Cavalli ethos of self-confident and passionate femininity. Fausto Puglisi portrays a visionary woman who celebrates her freedom and embraces her wildness. Each piece in the collection is a celebration of luxurious materials, from seductive faux fur to rich denim and intricate dévoré, all fused in a palette of earthy tones and rich textures.

With this collection, Cavalli has left a final impression that both honors the past and looks boldly to the future.

The latest interviews with Roberto Cavalli

Roberto Cavalli on style, comfort and the difference between American and European men.

Roberto Cavalli x GQ Interview

In this fascinating interview, Roberto Cavalli shares his astute observations on the differences in fashion between America and Europe. With his usual eloquence and knowledgeable eye for style, the designer discusses how comfort and elegance can be combined in the modern man’s wardrobe. A must-read for any fashion enthusiast who wants an insight into the mind of one of fashion’s greatest designers.

Documentary: “The Italian Tiger”

This gripping documentary takes an intimate look at the life and unforgettable career of Roberto Cavalli, known as “The Italian Tiger”. From his humble beginnings to the heights of the international catwalks, this documentary traces the intrepid journey of a man who conquered the fashion industry with his ferocity and unrivaled talent. Immerse yourself in the world of Cavalli, where passion meets art.

Sunglasses: 100 years of style

After our look at 100 years of fashion, today it’s all about eyewear superfan Rihanna! Hardly any other fashion accessory has evolved from a useful everyday tool to a trend accessory that even mega icons like Rihanna love.

Are you a true eyewear lover and looking for the perfect pair of glasses to emphasize your personal style? Then let yourself be inspired by the decades and looks of eyewear fashion that have set trends for over a century.

The most important brands

Which brands do you need to know when it comes to eyewear?

1. Ray-Ban
2. Gucci
3. Tom Ford
4. Prada
5. Persol
6. Versace
7. Burberry
8. Dolce & Gabbana
9. Michael Kors
10. Coach
11. …

From the 1910s to today! Video

Trends from 100 years of fashion are not only available at Pret-a-Porter and Haute Couture, the looks and trends in eyewear and sunglasses are also changing! You must have seen this video.

A journey through eyewear fashion!

1900-2000: The looks of the last millennium

In the early 1910s, simple, round wire frames dominated the eyewear scene. But as early as the 1930s, eyewear underwent a revolution with the iconic double bridge aviator glasses. The peak of eyewear fashion then came in the 1970s with the rise of the oversized frame style, popularized by celebrities such as Jackie Kennedy Onassis.

Remember, everything comes back at some point! Even the looks of the 10s, 30s or 70s

Eyewear from 2000: statement accessories

The 2000s then brought a wave of eye-catching, thick-rimmed glasses with rhinestone embellishments that served as statement accessories. Today, we are seeing a return to retro styles, especially colorful cat-eye sunglasses that bring a touch of nostalgia to modern outfits.

Reading glasses in 100 years

Not quite as fancy as sunglasses, but also a statement for many, reading glasses in everyday life.

Glasses for women: The most important designs

The most important designs for women in recent decades.

Eyewear for men: the most important designs

The most important designs of the last decades for men.

Find your perfect glasses and redefine your style

By taking a look at the past 100 years of eyewear fashion, you can be inspired and discover new ways to express your personality and style. Superstars like Rihanna and Heidi Klum love eyewear! Whether you’re looking for a timeless classic or a trendy statement – the history of eyewear has something to suit every taste.

What to look out for?

Tips for female and male faces:

• Find the right glasses

Becoming self-employed: What does that mean?

Becoming a self-employed designer in the high fashion sector means that you are the founder of a start-up. This requires not only money, but also an inventory lead time, which means you have to buy and store clothes. Compared to other industries, such as an advertising agency, there are additional costs for the development of your fashion, production and storage.

Why am I telling you this?

With my social media agency, the model agency, the fashion magazine and other brands, I was able to accompany many fashion labels, including high fashion streetwear, in an advisory and development capacity. What are the 3 most important learnings for your fashion startup?

Perseverance is everything! Motivation & financing

Most businesses fail because of money, the so-called “runway”. Let’s assume you have a start-up capital of 150,000. 50,000 of this goes into production, while you use the remaining 100,000 for yourself and marketing, divided into 5,000 per month. This means you can bridge about 20 months in which you have to continuously earn new money.

Believe me, everything costs money:

• Rent, furnishings, cables, lights, stationery, …
• Internet access, web space, domain, software, …
• Much more and yes, you and your employees too

Golden rule: If you can do X, you can also do X2

In entrepreneurship, conventional wisdom says that if you survive 2 years in the market, you can make it another 2 years. If you survive 5 years in the market, you have a good chance of surviving the following 5 years. Start-up capital is therefore essential, especially in the high fashion sector.

Statistically speaking, 90% of all start-ups fail after 5 years. So your goal should be to overcome this critical mark and survive for 5 years! Rome wasn’t built in a day, and neither was your new fashion label. It all starts with careful planning and preparation.

There are two options: Either you have sufficient motivation and capital or you don’t.

Here are some tips:

Runway: Sufficient capital (and turnover) – Risk #1

When founding a company, one thing counts above all:

Runway: Make sure you have enough capital to avoid going bankrupt straight away.

But how do you reach this point without your own capital?

3 alternatives to get money

You have three options:

1. You can work hard and save money, but this can take a lot of time.
2. Alternatively, you could ask your parents for a private loan.
3. Or you can opt for a loan.

When taking out a loan, it is important to get good conditions, primarily low interest rates. This means you can also take out a loan on good terms as a self-employed person. Choose a term that is long enough so that you don’t have to pay everything back after just 6 months, and make sure that the monthly installments are reasonable.

The reality is harsh, as a company no one will shed a tear for you. When your company goes bust, the daily business of others continues the next day.

Production, manufacturer and supply chain – risk #2

Supply chain: Make sure you have reliable production.

What do you need to look out for?

You need efficient development, high-quality fabrics, precise workmanship – all of this is crucial in the high-fashion streetwear sector. Customers attach particular importance to quality when it comes to high-priced products. Allow sufficient time.

Many founders fail because of production. With small quantities (MOQs = Minimum Order Quantities), you are often placed at the bottom of the manufacturers’ priority list. Make sure you have a reliable production line. If you sell more, you won’t have any problems with replenishment. Many high-fashion start-ups have already failed here, so be warned.

Marketing: Half the battle

Another important aspect is fashion marketing. Henry Ford once said:

Marketing: “For every dollar you invest in your product, you need another to make it known.”

That’s right!

What can you do? Avoid expensive experiments.

1. Work with small micro-influencers who are already recognized in the high fashion scene. Growth often comes from joint efforts.
2. Use advertisements, especially retargeting. If a user has visited your store but has not bought anything and has left, remind them of your offer again with targeted advertising.
3. Be active! Show behind-the-scenes insights, the design process, material selection, the store, promotions and repost posts from micro-influencers.

These are our three key tips for your high fashion startup 2026!