ZOEVA: All about the brand

German brand ZOEVA is an internationally popular cosmetic brand and has established itself as one of the leading brands in this beauty industry. The brand prides itself on not only offering makeup products, but also a message of self-love, strength and individuality that is shared by its community.

• ZOEVA Instagram

History: How it all began

The ZOEVA brand was founded in 2008 by Zoe Boikou, a then 22-year-old woman from Germany with Greek roots. Zoe had been interested in makeup and beauty products since childhood and recognized a gap in the market for high-quality, yet affordable makeup brushes.

She then began her research and came across products from Canada that were made under the guidance of Korean brush masters in a Chinese factory. She was thrilled with the products and began selling the brushes on Ebay to share her find with others. Through positive customer reviews and recommendations on beauty blogs, her small business idea quickly gained popularity and she decided to officially launch the ZOEVA brand.

“Ebay initially provided me with a great and, most importantly, straightforward platform: I wanted to keep the prices for my brushes low. The feedback was very positive, the first brushes sold out from now on.” – Zoe Boikou

Over the years, ZOEVA expanded its range with other products such as eyeshadow palettes, lip products and facial care products. The brand became popular with consumers around the world and won numerous awards for its innovative ideas.

Features: Brand success cocktail

“With our products, we want to encourage women to be aware of their individual beauty and live it out every day.” – Zoe Boikou

At ZOEVA, make-up is nevertheless much more than a mere beauty product. It is an expression of individuality, strength and especially self-love. The community and the mutual strengthening and inspiring is in the foreground of the brand.

In addition, other key success factors include:

• High quality
• Affordability
• Aesthetic packaging
• Commitment to sustainability
• Good marketing concept

High quality

ZOEVA attaches great importance to quality and ensures that their products are made of high quality materials. The brushes are made of synthetic fibers that are soft and durable. The eyeshadow palettes contain a wide range of colors and textures that are easy to blend and long-lasting.

Affordability

Although ZOEVA products are of high quality, they are still affordable and offer excellent value for money. This makes them accessible to many people.

Aesthetic packaging

ZOEVA is known for its aesthetically pleasing packaging and creative product names, often inspired by art and culture. This gives the products an extra appeal and makes them a popular gift.

Commitment to sustainability

The brand strives to promote sustainability and animal friendliness in its production. Many of its products are vegan and animal-free, and the brand strives to use environmentally friendly packaging materials.

Good marketing concept

ZOEVA has made a name for itself in the beauty industry and is recommended by many makeup artists and influencers. Boikou was one of the first to recognize and capitalize on the opportunities of social media. These recommendations have helped the brand become known to consumers around the world.

ZOEVA YouTube: Zoe Boikou about the brand

In this YouTube video you get an exciting visual insight into the brand ZOEVA, from the founder herself.

Here you will also find an article including an exciting interview with the founder and product recommendations for a natural make-up look.

Get inspired by more products on the official ZOEVA website and secure your must-haves for summer 2026!

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“Less is More” Make-Up

Naturally beautiful – The “less is more” makeup trend has gained a lot of popularity in recent years. Unlike heavy, heavy makeup that alters facial features and often looks unnatural, the minimalist look accentuates your natural beauty. This look focuses on flawless skin, light eyebrow accents and a subtle lipstick or lip gloss.

Another advantage of this trend is that it is easy to implement and requires less time. Using only a few products results in faster application and application. So perfect if you’re in a hurry in the morning!

Many people also prefer this look for health reasons. By avoiding heavy makeup, pores become less clogged and skin can breathe.

The ZOEVA make-up products are ideal for this. Natural, fresh colors and light textures help you to convince with healthy radiance! In this article we present you ZOEVA products, which should not be missing in your makeup bag!

Zoe Boikou in an interview: Exciting insights

In this interview we spoke with the founder of the successful beauty brand ZOEVA. The beauty brand has become an international force in recent years. We are excited about the insights that Zoe Boikou will give us into the genesis and success of ZOEVA. Look forward to an exciting conversation!

ZOEVA: meaning behind the name

FIV: Zoe is part of the name of your brand. Can you tell us the exciting story behind the name ZOEVA?

Zoe: ZOEVA is a symbiosis of two names: my name, Zoe, means “life” in Greek. Eve was the first woman in the Garden of Eden and is emblematic of femininity and feminine grace.

Aiming high with Ebay: How it all began

FIV: We heard it all started with ZOEVA on Ebay, what was the very first product you sold and is that product still available for purchase from ZOEVA today?

Zoe: My sister Barbara and I were born in Greece, but came to Germany with our family when we were very young. As sisters, we are inseparable. Our mother, a loving and strong woman, had a great impact on us and raised us to be confident, independent women. She also inspired us to live our dream, which eventually became ZOEVA.

The idea for ZOEVA was born when we realized that there were no affordable, high-quality makeup brushes on the market. We started in our own four walls, with very limited financial means at the time – but with a lot of passion. At first, we only sold on eBay, but then things progressed quickly. Now we have a portfolio of more than 300 products that we sell all over the world. My first product was a powder brush – a bestseller that we still have in our range today.

ZOEVA brushes: what makes them so special?

FIV: Many who hear ZOEVA immediately think of the incredible brushes. What makes ZOEVA’s brushes so special and different from others?

Zoe: With our products we want to encourage women to become aware of their individual beauty and live it out every day. It is our great concern to give every woman (or man) the opportunity to buy high quality products at an affordable price.

Each ZOEVA brush is a small work of art. Our brushes are created in at least 30 production steps, with unique precision craftsmanship and a great deal of attention to detail. Their high quality and shape retention make them an all-time favorite in every makeup kit.

Sourced from sustainable forests, our wooden handles are lacquered six times to make them extra durable. The brush hairs are knotted by hand. Our special pressing process ensures that the handle and brass ferrule remain permanently connected.

A look into the future: What now?

FIV: What are ZOEVA’s plans for the future, especially in terms of launching new products or expanding into new markets?

Zoe: For the next 10 years: To help as many women as possible through our various charity projects and to establish the ZOE Foundation. We also want to attract new customers worldwide with whom we share our love for makeup.

Integration of values

FIV: ZOEVA is known for its ethical and sustainable products. How do you implement these values in your company?

Zoe: One of our Brand Pillars is Affordable Luxury. For me, this is about much more than price alone. It’s about appealing to all the senses and making it possible to experience the little luxuries in everyday life. Our customers should feel the love and passion that goes into our products. About the affordable price, I just want to make these products accessible to as many people as possible.

Zoe Boikou: Her absolute must-haves

FIV: From brushes to makeup, ZOEVA has everything stylists and makeup enthusiasts love and need. What are your must-haves for a successful “less is more” make-up?

Zoe: Moisturizer, mascara and bronzer are my must-haves in my daily beauty routine. My favorite ZOEVA products are the Brow Jeanie – an eyebrow gel, the Ooh Lalash Lenght & Lift Tubing Mascara and I love the combination of my Velvet Love Lipstick with matching lip liner, which gives the lips extra contour. I even created my own signature color: a soft nude pink. Everyone who sees this color says: that’s Zoe! And of course, Suntorini Matte Bronzing Powder, for a naturally tanned, as if kissed by the Greek sun skin.

For applying my foundation, I choose the ZOEVA 104 Foundation Buffer. The soft synthetic hairs of the brush glide smoothly over the face, creating an even foundation. I accentuate and contour my cheek area with the ZOEVA 127 Blush & Contour Brush – a real multitasker from our range that perfectly places blush and bronzer thanks to its beveled shape. When it comes to eye make-up, it can be quick: I choose the ZOEVA 228 Crease Definer, which applies and blends eye shadow super easily.

ZOEVA x “Less is more”

From innovative brush sets to luxurious lipsticks, ZOEVA has a variety of products that are appreciated by beauty enthusiasts around the world. Here are a few of the top products you definitely don’t want to miss! Conjure up your perfect “less is more” look for the hot summer with these products!

Velvet Love Blush Powder

This velvety-soft powder blush gives your cheeks a fresh and healthy glow that lasts all day. Whether with a shimmering or matte finish, the intense shades give your look a long-lasting freshness. Application, blending and intensification are child’s play and promise a high color payoff.

Keyfacts:

• Formulated with more than 91% natural ingredients.
• Enriched with squalane, hyaluronic acid and pomegranate fruit extract for a fresh and healthy-looking complexion.
• Available in 6 shimmer and matte shades.
• Vegan & cruelty-free.

Velvet Love Matte Hyaluronic Long-Lasting Lipstick

A modern, luxurious lipstick collection with velvety-matte texture and nourishing ingredients makes your lips shine. Thanks to the highly pigmented colors and specially treated hyaluronic acid, the lipstick achieves intense and long-lasting results that plump, nourish and moisturize your lips. A single application is all it takes for a comfortable and intense hold that lasts all day. The color delivery can be varied as desired and can be built up effortlessly to achieve the desired look – whether natural, or yet a little stronger for the evening!

Keyfacts:

• Enriched with hyaluronic acid for moisturized, nourished and instantly plumped lips.
• With nourishing oils for healthy looking lips and instant nourishment.
• Available in 12 shades
• Vegan & cruelty-free.

Perfect Pair: Velvet Love Lip Liner X Matte Hyaluronic Long-Lasting Lipstick

Complete your lip look with the ZOEVA Velvet Love Lip Liner to convince with perfect lip contour!

The Artists Brush Set: Completely vegan!

15 vegan face and eye brushes in a brush pouch made of undyed, FSC-certified paper – handmade and with great attention to detail! ZOEVA’s brushes are more than just tools – they are an extension of your creativity and expression. Each brush is designed with the utmost care and precision to give you a seamless and effortless makeup experience. The high-quality materials and fine craftsmanship ensure that each brush is long-lasting and durable.

Get inspired by more products on the official ZOEVA website and secure your must-haves for summer 2026!

SHARE THE LOVE. WEAR THE LOVE.

Emira’s passion: Beauty & Skin Care

In an interview with our magazine, Emira described her journey into the beauty and skin care world and what inspires her to produce this content on a regular basis. Because her passion is quite clear: Beauty and Skin Care! Since she has had her own experiences with blemished skin, she knows how sufferers feel. Thus, she has shared with you three easy tips for beautiful and healthy skin, suitable for all skin types. Furthermore, she talked to us about her three make up must-haves as well as a typical shopping trip to the drugstore. With her experiences and with the help of her job, she was able to gain knowledge and create her own products. Learn more here!

• Emira’s Instagram
• Emiras TikTok

Emira’s Favorite Skin Care Brands: None

FIV: First of all, we would like to thank you again for taking the time for this interview. Beauty and especially skin care is a big topic for you and on your social media channels. What are currently your three favorite skin care brands and why?

Emira: I don’t have a specific favorite brand, as my experience is that each product works differently, one better, the other less effective.

Photo: instagram.com/emirabdc

Beauty – No fun but frustration

FIV: Since it is such a big topic for you, we would be interested to know when you discovered your passion for skin care?

Emira: This came about during the time when I decided to take control of my skin on my own and through a lot of research, I came across the causes of my blemishes. Before that, I’ll be completely honest, I had absolutely no fun with beauty and make up, as it was always frustrating for me.

Tips for healthy & beautiful skin

FIV: In general, do you have any quick easy tips for beautiful and healthy skin for our readers?

Emira: My top 3 most effective tips that are suitable for any skin type and can be implemented immediately without necessarily buying anything new: pat the excess water into the skin after cleansing instead of drying it off; as hard as it sounds, reduce or even eliminate cow’s milk products and use sunscreen on your face daily.

Top 3 Make Up Products: Lip gloss, blush, …

FIV: Also everything about makeup can be found on your channels, what are your 3 makeup must-haves that are in your makeup bag?

Emira: A pink lip gloss, a blush and an eyelash curler are always in my makeup bag! Even if you don’t feel like putting on makeup: curved eyelashes with an eyelash curler make you look much more awake and stylish. Give it a try!

Photo: instagram.com/emirabdc

“Nothing More Desired Than a Safe Space.”

FIV: What inspires you to produce beauty and skin care content every day?

Emira: I remember how sad I used to be when new products or visits to the dermatologist did absolutely nothing for me. During this time I wanted nothing more than a save space that tells me that blemishes are not a bad thing and at the same time gives me solutions to problems and the experience of someone affected by them. In short: I want to save young people time, frustration and money with my content and strengthen their self-confidence.

Create cosmetic products & help people

FIV: Why do you know so much about beauty? Did you perhaps do an apprenticeship in this field?

Emira: After I tried so many products and was at some dermatologists and cosmetic studios, I spent a long time looking for long-term solutions and causes for acne and that has actually also changed a lot, so that my skin, without pill & Co. recover naturally. At the same time I worked for a manufacturer of cosmetic studio equipment in sales and had direct insight into the practice. Then I started to create cosmetic products myself and help people.

1.5 hours visit to the drugstore

FIV: That’s very exciting! Since you also regularly test and try out many products, how long does it take you to shop at the drugstore?

Emira: It depends, lately I always keep very short, because my skin does not like frequent changes of products at the moment. And if I quickly go out again, I’m not even tempted. But there were times when I was certainly also times 1.5h hours in the drugstore.

Photo: instagram.com/emirabdc

Emira’s favorite drugstores: DM & Müller

FIV: Last but not least, we would like to know from you: Which drugstore do you prefer and why?

Emira: I like dm very much in itself, because there is now a lot of choice, but still very much like high-end alternatives, so I find Müller also quite good.

FIV: Thank you again for your time and the great interview. I wish you a lot of success on your way!

More interviews with content creators

Did you like the interview with Emira? Then read more interviews with content creators here.

Millanefriesen in interview: About travel & own collection with About You

The small town girl started using social media for fun. She now has 5.8 million followers. She is known for her outfit inspirations, which she publishes in the form of reels and TikToks. She doesn’t know a bad mood! She exudes positivity and wants to inspire her community to believe in themselves. On her social media channels you can find beauty, fashion and a lot of pasta! We talked to Millane in this interview about travel, must-haves and fashion. Through her job, she travels a lot and has seen a lot of the world. Therefore, we asked her what her favorite travel destination was so far and if she can tell us hotspots. She also reveals her must-haves when traveling. Not only does she travel a lot because of her job, she has also traveled alone and shares tips for you who would also like to travel alone but don’t dare. Furthermore, she launched her first collection with About You and gave us an insight into what the process behind creating a collection looks like. In addition to fashion, she tells us where she likes to buy her clothes and where she gets her inspiration for outfits. Find out all that and more here!

• Millane in interview

Photo: instagram.com/majafelina

Adorable_Caro interview: About the everyday life of a content creator & Ninety-9

Caro is a content creator on Instagram and TikTok. On her social media channels she takes you into her everyday life, where it’s all about lifestyle, fashion, sports, travel and especially aesthetic content. Fashion in particular is Caro’s passion. Therefore, she shares fashion inspo and hauls with her community. From this passion she found her vocation, because together with her father she founded the fashion brand “Ninety-9”, where you can buy accessories, swimwear, loungewear and also eveningwear. In this interview Caro talks to us about the foundation of her own brand “Ninety-9” and its background. Among other things, she tells us about her personal favorite piece of her own brand and her personal biggest success in her social media career. Bags are Caro’s hobby, so to speak, so we asked her which bag is still missing in her collection. She also tells us what her everyday life is like in general. Because with social media, Ninety-9, her podcast with Sonny Loops and many other projects, her everyday life is full. How she manages all that and gets it under one hat, she reveals here in this interview.

• Caro in interview

Photo: instagram.com/adorablecaro

Donnaromina in interview: About fashion and her own brand “high by honey

Romina is a content creator on Instagram and shares her passion for fashion with her community. Outfits, inspirations, hauls and a lot of fun can be found on her social media channels. Her passion has become her vocation, so not too long ago she founded her own fashion brand “high by honey”. From sunglasses to jackets and pants you can find everything there. In the interview with Romina she tells us about the background of her brand “high by honey”, what inspired her to start it and how she dealt with fears during the foundation. In doing so, she shows that getting support and help is not a bad thing at all. As fashion takes over her social media channels, she shares where she prefers to buy her clothes and what accessory she can’t live without. She recently moved into a new home with her partner and what can’t be missing? Deco! Accordingly, she tells us about her favorite decoration stores and which room she likes best. It will be romantic!

• Romina in interview

Alisha_krp in interview: Momlife on social media

About a year ago, Alisha gave birth to her daughter Mira. Since then, there has been a lot of mommy content on Instagram and TikTok. She gives her 1.5 million followers an insight into the reality of everyday life as a mom. Because, as many people already know, everything is always portrayed more beautifuly on social media than it presumably is, and that’s exactly where she wants to pick up. She talks openly about problems and difficulties and wants to give pregnant women as well as moms courage and hope, because they are not alone. We talked to Alisha about her life as a mom in this interview. We rewound the time until before the birth and asked for tips for expectant moms. She also talked to us about where she prefers to buy baby clothes and what 1-year-old Mira can already do. And what is part of pregnancy? That’s right! Crazy eating habits! Find out what Alisha has been reaching for in this interview! Also, a move to her dream house is on the agenda. So she gives us a glimpse of what her home will look like.

• Alisha in interview

Photo: instagram.com/alisha_krp

Thisislauramarie in interview: About acting content, fashion and playing the piano

Laura is a content creator and graduated from high school this year. She enchants her 1.5 million followers on Instagram and TikTok with fashion, acting and much more. In terms of acting, Laura has already gained some experience. She plays in Muscials and has participated among others in the Joyn production “The boarding school” season 3. But that is not all. Besides her hobby of acting, she also plays the piano, her favorite being Atlantique Nord by Yann Tiersen. In this interview Laura talks to us about her hobbies acting and piano. She tells us which series she would like to be in, what she loves about playing the piano and which pieces she likes to play on the piano. Fashion is also a big topic for her, so she tells us the stores where she prefers to buy her clothes, but also which products she always has to take with her when visiting the drugstore. Last but not least, she talks to us about her dream of dancing on “Let’s Dance” and what’s behind it.

• Laura in interview

Photo: instagram.com/thisislauramarie

Anna_hafner_ in interview: About social media, festivals and surfing

In the interview with Anna, she talks to us about her passion for festivals, because she also likes to take advantage of the festival season to party or even DJ herself. She lists the festivals she likes to go to. Attention: It’s getting colorful! Besides festivals, sports also have a special meaning for Anna. She took part in the YouTube Battle at “Ninja Warrior” and got her fame through that. For this she tells us about her experiences during her participation. She also likes to go surfing, and she loves to do it in France. Where she prefers to buy her sportswear and what she would take to a desert island, you can find out here!

• Anna in interview

Photo: Ralf Besier

Sophiachiara__ in interview: The dream of surfing and a house with a small ranch

Sophia is a content creator on Instagram and TikTok and shares travel and sports content on these platforms. Currently Sophia is traveling a lot and takes her community to incredible dream beaches. And what’s a must when it comes to dream beaches? That’s right, surfing. Surfing is her current passion right now, so in this interview, among other things, she brought us a little closer to surfing. Sophia travels around the world and tries to catch the best waves. Sri Lanka is at the top of her list, because it has the best waves and lovely and helpful locals. When traveling, apps are especially helpful, so she reveals must-have apps for traveling, as well as her must-have beauty items that should not be missing on any trip. She also shares surfing tips for beginners and where to get the best bikinis. Learn more here!

• Sophia in interview

Photo: instagram.com/sophiachiara__

Nadinezofia in interview: About Nadine’s passion for fashion & making the catwalk unsafe for once

Fashion is Nadine’s great passion. She already discovered it in her childhood, when she saw her mom’s closet and her high heels. She is now a fashion content creator and shares her outfits and inspirations with her community on a daily basis. Her channels feature fashion hauls, travel and comedy. It never gets boring with her! In the interview with Nadine we talk about fashion sins and trends. Due to her enthusiasm for fashion she owns a lot of clothes, so it’s hard for her to sort out her closet. She tells us about her favorite clothes, which parts should not be missing in the closet and where she buys them. She also tells us where she gets her inspiration for her outfits and how she learned not to listen to the opinion of others and to do her own thing.

• Nadinezofia interview

Photo: instagram.de/majafelina

Philippsteuer interview: Vegetables are the new meat

Philipp is a food content creator and Spiegel bestselling author who provides his 220,000+ followers on YouTube and Instagram with vegan recipes and vegan food tests. In addition to social media, he runs a food blog and has written a book, “I Never Wanted to Be Vegan,” in which he shares tips and experiences of giving up meat. In doing so, he has one goal: He wants to inspire people to eat less meat or give up meat altogether in order to avoid animal suffering and protect the environment. In this interview with Philipp, he talks to us about his passion for cooking and everything that goes with it. From a full fridge to an untidy kitchen. In the process, he tells us about his path to becoming a vegan. Through a harmless animal documentary he became aware that animals should not suffer for his food. Accordingly, he changed his way of life and documented this in his own book. If you also want to live vegan and don’t know how, check out his book! Learn more about Philipp here.

• Philipp in interview

Photo: Jenny Stening

Marylu.ly in interview: Turf sports, pressure and dreams

Marie provides her 360,000 followers on TikTok, Instagram and YouTube with workouts, recipes, coaching and motivation every day. On Youtube, she takes you through her everyday life in vlogs, shows you how she prepares for her vacation and much more. She is a real sports fan and loves challenges. In this interview, Marie takes us into her everyday sports life. She talked to us about her big dreams, her sporty life and how she deals with pressure. She also shares with us tips for motivation and lack of drive to give your best in sports with full energy. Marie has been a sporty person since a young age. From sports acrobatics to hip-hop, working out at the gym to lawn sports, she’s played almost every sport. But she also occasionally watches from the sidelines and cheers on her boyfriend at soccer games. How she manages to keep it all under one hat, she reveals to us here in this interview.

• Marie Luise in interview

Photo: Marvin Schönfelder

Denniskoenigg in an interview: His life as a content creator, fascination with horror and his private side

Already active on TikTok and having gained a good reach, Dennis, the content creator in the Corona pandemic, also started his YouTube career with his horror content. Not shy about getting in touch with his community, it also became one of his sources of inspiration. All horror fans, whether in the form of movies or video games, are in great hands with him. In the interview with our magazine, he talks about his childhood “crimes,” how he came to this particular fascination with horror, his inspiration and motivation with the great aspect of community, as well as his interests that extend beyond horror and his social media presence. Behind the creepy lover is a world explorer.

• Dennis Koenig in interview

Photo: instagram.com/denniskoenigg/

Lindermusic in interview: The Voice of Germany, TikTok and own songs

Lukas became famous through the 9th season of “The Voice of Germany” and around 630,000 people also follow him and his music on TikTok. It all began in childhood in a church with small bongos. From that point on, Lukas discovered music for himself and in the course of his life he found his calling in releasing his own songs. In the interview Lukas talked to us about his way into music and the importance of social media as an independent artist. He also gave us a little insight into what his private life is like. You can follow everything on his social media channels. He found his way to music through boredom in the church band. But in fact, that wasn’t always his plan, because he is also a trained insurance salesman. Find out more about Lukas here!

• Lukas Linder in interview

Photo: Christina Pörsch

Pilotpatrick in interview: About travel, dreams and his own book

In the interview with Patrick we talk about his life and his profession, or rather his vocation. Where he is, is also his community. He takes them with him around the world, whenever he works or goes on vacation. But not only on his social media channels or in his blog you can find out everything, on the side he even wrote a book. It shows that you can do anything as long as you believe in yourself and have fun doing what you do. That’s exactly what he wants to give you, among other things, here on the way.

• Pilotpatrick interview

Photo: instagram.com/pilotpatrick

Dielafira interview: About streaming on Twitch, gaming with the community and tips for beginners

Lafi provides her 200,000 followers on TikTok with gaming and streaming content. Reactions, pranks and a lot of fun can also be found on her social media channels. Together with her community, she plays Clash Of Clans, among other games. With her there is always something to laugh about! In the interview with Lafi, she talks to us about her passion for gaming and streaming. She tells us about her first game, her first game console and her favorite games. These include Valorant for the PC and Cash Of Clans. It all started with her brothers, who got her into gaming. So the passion developed and when she started Musical.ly (now TikTok) in 2018, and her community kept growing, she became a streamer on Twitch. To that end, she tells us how she prepares for a stream and shares streaming tips for gals who would like to get started.

• Lafi in interview

Photo: instagram.com/dielafira

Glow Up: Germany’s next make-up star

In this interview, Riccardo talks to us about his show and its background, what we can expect and what goals he is pursuing with it, because make up in Germany is still associated with pigeonhole thinking, although it is so much more. That’s why Riccardo has set himself the goal of creating respect for people who deal with Make Up In addition, Riccardo shares tips on the subject of Make Up and the realization of dreams.

Here you can find all episodes online:

• Glow Up / ZDFmediathek

How it all began… Glow Up!

FIV: Hello Riccardo, how nice that it worked out with the interview today. You are writing brand new stories in Germany with your 10 Talents: How and where did you find out about Glow Up becoming “your” show? What was your first spontaneous reaction, can you still remember it?

Riccardo: Yes, I can actually still remember that. It was around the German Television Award last year – my manager and I had a great conversation there with Thorsten Haas from ZDF, who told us about the idea. After that, there were further talks, all of which convinced me to help implement this project in Germany.

Destruction of drawers thinking

FIV: Why did you decide to do “Glow Up”, what convinced you about the concept of the show?

Riccardo: I think that, especially in Germany, we still stigmatize the subject of makeup a lot and put people who wear makeup or design makeup in a box that they often don’t fit into. I hope this show helps to show that behind this topic are often very personal motivations and a lot of creativity is required.

Challenges and personal stories

FIV: What can we expect in the first season of Glow?

Riccardo: I must say we really have a great cast that is very brave and convinces with absolute creativity. I am totally thrilled with the results they have achieved in the various challenges and can already say: It will be spectacular!

FIV: What was your favorite challenge, in which episode did you have the most fun and why?

Riccardo: I especially liked the challenges where our MUAs told personal stories with makeup, because I feel like it really makes you realize what a brilliant art form makeup can be.

Cover Boy! FIV #27 with Riccardo Simonetti

Now online! The new issue #27 with entertainer and Everybody’s Darling Riccardo Simonetti. About the first season Glow Up, the candidates and simple beauty tips for men.

• FIV #27 with Riccardo Simonetti
• FIV #27 read online

Copyright: ZDF/[F] Juliette Mainx EYECANDY / [M] Serviceplan

“Make up goes so much deeper than beauty.”

FIV: Positive messages are always important to you, what do you want to achieve with the show?

Riccardo: With Glow Up, I want to create respect for people who wear make-up or do make-up themselves, because I often have the feeling that we in Germany look at such people and often think that they must be superficial because they are passionate about make-up. I think what many people need to understand is that make up is not just about looking more beautiful, but also sometimes about creating something interesting. To tell your own stories. To process what you’ve experienced. Make up goes so much deeper than beauty. And I think this show will definitely make that clear.

FIV: What do you and the Glow Up jury use to decide which make-up will advance on this day, in this challenge, and which unfortunately will not? Is it speed, implementation of the theme, own creativity, a real wow effect?

Riccardo: Fortunately I’m more Team MUAs and I don’t have to do any evaluations and I’m not involved in the decision, that’s done by the jury and they are much stricter than I would be.

Riccardo’s Make Up Must-Haves

FIV: Your show is all about make up, also on Instagram, TikTok, YouTube and in real life. What are your 3 personal makeup must haves?

Riccardo: When I’m not on TV and do my makeup in private, I focus on the eyes. I find with a black kajal or eye shadow you can very quickly turn into a rock star, otherwise transparent eyebrow gel and concealer.

FIV: I brought another question from the editorial office, from Stephan who really has no idea about Make Up: Especially for men who think with Make Up, where do you start?! As a simple start, what would be a basic that can be next to the razor in the bathroom or in the business bag?

Riccardo: I think concealer is a great tool because it’s easy to apply, you don’t need any skills for it and you can easily make dark circles or shadows disappear.

Tips for the implementation of dreams

FIV: What would you tell people who have a dream, whether they’re a makeup artist or an entertainer, but don’t quite know how to make it happen yet?

Riccardo: I would always recommend people to gain as much experience as possible in the field they want to enter. And that even on a small level. That way you find out very quickly if you really enjoy it or if you’ve projected something into the profession that isn’t actually there.

FIV: Thank you for the great interview! I wish you a lot of success on your way!

Glow Up: Show, candidates & dates

Are you interested in Riccardo’s show and want to know more about it? In this article you will find all the important information about Glow Up.

Glow Up: Here Make Up Dreams Come True

On Glow Up, ten make-up artists (MUA) compete against each other. In over eight episodes, the participating make-up talents have to prove their skills. The prizes are 20,000 euros and a contract with a renowned make-up agency. Here you can find all the important information about the show. We have also watched and summarized the first two episodes for you.

• Glow Up

Copyright: ZDF/[F] Juliette Mainx EYECANDY / [M] Serviceplan

Broadcast dates: All episodes in ZDFneo + ZDFmediathek

All 8 episodes and their broadcast dates on ZDFneo + always available in the ZDFmediathek:

• Episode 1: Thu., Sept. 22, 8:15 p.m.
• Episode 2: Thu., Sept. 29, 8:15 p.m.
• Episode 3: Thu., Oct. 06, 8:15 p.m.
• Episode 4: Thu., Oct. 13, 8:15 p.m.
• Episode 5: Thu., Oct. 20, 8:15 p.m.
• Episode 6: Thu., Oct. 27, 8:15 p.m.
• Episode 7: Thu., Nov. 03, 8:15 p.m.
• Episode 8: Thu., Nov. 10, 8:15 p.m.

Here you can find all episodes online:

• Glow Up / ZDFmediathek

Where does the show come from?

Glow Up, now in Germany – In over eight episodes, the participating make-up talents have to prove their skills. The prizes are 20,000 euros and a contract with a renowned make-up agency. Here you can find all the important information about the show. We have also watched and summarized the first two episodes for you. It all started in the UK.

Origin – Glow Up is a reality show developed by Michael Fraser, originally from Great Britain. There you can find the show under the name “Glow Up: Britain’s Next Make-Up Star”. There are already four seasons in the UK, each with eight episodes. Journalist and TV face Stacey Dooley hosts the show and Dominic Skinner and Val Garland sit on the jury and judge the performance of the contestants. The show first aired on BBC Three on March 06, 2019 and debuts in Germany this year. Here is a video with the best looks of the third season.

Here you can find all episodes online:

• Glow Up / ZDFmediathek

Glow Up first became successful in the UK! Meanwhile, there is already season 3.

Debut in Germany: Season #1

In Germany, the show, titled “Glow Up: Germany’s Next Makeup Star,” makes its debut this month. Entertainer and bestselling author Riccardo Simonetti is the host of this show and accompanies the participants on their journey.

The challenges in Glow Up

There are two challenges per episode, which take place in the studio, at video shoots or at fashion events. The first challenge of an episode is always based on the real everyday life of a make-up artist. It’s all about keeping your nerve and working quickly and precisely. The second challenge is all about creativity. Thus, the participants have to show their technical as well as artistic skills to get the victory.

The jury and procedure of Glow Up

The jury, made up of Loni Baur and Armin Morbach, evaluates the transformations and creations. Each week, additional guest judges with expertise, such as Hungry, Naomi Jon and Conchita Wurst, join in to help the jury with the evaluation. At the end of an episode, two make-up artists who were unable to prove themselves in the two challenges face off against each other in the “Face Off”. Here, the task is to once again present one’s skills in a short time and convince the jury. The loser has to go. In the eighth episode, the final takes place, in which the best three make-up artists take part.

Broadcast dates: All episodes in ZDFneo + ZDFmediathek

All 8 episodes and their broadcast dates on ZDFneo + always available in the ZDFmediathek:

• Episode 1: Thu., Sept. 22, 8:15 p.m.
• Episode 2: Thu., Sept. 29, 8:15 p.m.
• Episode 3: Thu., Oct. 06, 8:15 p.m.
• Episode 4: Thu., Oct. 13, 8:15 p.m.
• Episode 5: Thu., Oct. 20, 8:15 p.m.
• Episode 6: Thu., Oct. 27, 8:15 p.m.
• Episode 7: Thu., Nov. 03, 8:15 p.m.
• Episode 8: Thu., Nov. 10, 8:15 p.m.

Cover Boy! FIV #27 with Riccardo Simonetti

Now online! The new issue #27 with entertainer and Everybody’s Darling Riccardo Simonetti. About the first season Glow Up, the candidates and simple beauty tips for men.

• FIV #27 with Riccardo Simonetti
• Riccardo Simonetti Interview
• FIV #27 read online

Copyright: ZDF/[F] Juliette Mainx EYECANDY / [M] Serviceplan

What happened so far…

The first two episodes have already aired and we watched them for you. Here is a short recap:

The first episode: Direct 2 Challenges

The ten MUAs Ahmed, Albert, Ellie, Selina, Katharina, Mario, Johanna, Timo, Adam and Melissa face the Make Up Contest and fight for victory. The first challenge is a “Reallife Challenge”, in which the aim is to create a beauty editorial look. For this, the candidates, the jury and Riccardo go to one of the largest tropical houses in Germany, in Essen.

The theme is Exotic Liner, for which the tropical house should create inspiration. In this challenge, the MUAs have 90 minutes to convince the jury and Hungry, the most famous distorted drag, as the first guest juror. In the end Ahmed could get the victory and was allowed to support Hungry in a beauty editorial shoot. The least convincing were Mario and Johanna. The two have to go into the red chair and have to start 15 minutes later than the other MUAs in the second challenge.

In the second challenge, model Franziska Knuppe is the guest judge and will judge the looks. The motto of this challenge is: What makes you unique? There are two hours for this. In addition, the MUAs were allowed to prepare for the challenge with a mood board. At the end of this challenge, the red chairs are exchanged. Mario and Johanna come out, instead Adam and Albert have to take a seat there and participate in the face off. There, the two have ten minutes to make up the perfect red lip. It’s a close race. In the end, Albert was able to convince and Adam unfortunately has to leave the show.

Episode 2: Face Off between Melissa & Timo

In the second episode, content creator, make-up artist and singer Naomi Jon supports the jury. The episode starts at the Supercandy Museum and the first challenge has the motto posterity. The MUAs are tasked with creating a creative make up look and also shooting a 30 second video, with the intention of going viral. For this challenge, the MUAs have two hours.

Mario, Ahmend and Selina convinced the jury and were allowed to create Jon Content together with Naomi. The performance of Katharina and Ellie was not enough, so the two had to take a seat in the red chairs. The second challenge has the theme Optical Illusion. Melissa and Timo could not impress with their looks and have to go to the face off. There, the two MUAs have the task of creating a cut crease eye in 15 minutes. Unfortunately, it was not enough for Timo in the end and he has to leave the show.

Glow Up! Now on ZDFneo + in the ZDFmediathek

You want to know more? Here you can find all episodes online:

• Glow Up / ZDFmediathek

You are interested in the show and want to get more impressions? Then watch the interview with Glow Up host Riccardo Simonetti here.

Riccardo Simonetti in the interview: Glow Up + Make Up

Entertainer, bestselling author, model, activist and presenter! He has entered the media world with his successful blog and is one of the most popular TV faces in Germany. He has written three books “Mama, I’m gay”, “My right to sparkle” and “Raffi and his pink tutu”, with which he wants to give people inspiration and hope. In addition, he has already participated in several shows, such as “Das Supertalent”, where he was part of the jury.

Now he has his own show “Glow Up”. With this show he wants to show that make up has no gender and it’s not just about beauty, but a way to express yourself.

In this interview, Riccardo talks to us about his show and its background, what we can expect and what goals he is pursuing with it, because make-up is still associated with pigeonhole thinking in Germany, although it is so much more. That’s why Riccardo has set himself the goal of creating respect for people who deal with Make Up.

In addition, Riccardo shares tips on make up and making dreams come true.

• Riccardo Simonetti Interview: Glow Up

Star-worthy looks with Ivana Santacruz

Make it LOUD! Create star-worthy looks with a luxurious makeup collection created by @ivana.santacruz.

Colors: Eye Shadow Palette in 12 colors

Shades at a glance:

Here are the colors again, without distraction:

Brush set in 12 sizes

The set in detail:

By Ivi Cruz:

Ivana Santacruz? Who is Ivi?

You don’t know Ivana yet? Then it’s time!

Your path: series, influencer and brand ambassador

Ivi is a singer and dancer, born in Germany and known since 2016, also through her TV and series appearances, including “Berlyn”, a spin-off of the format “Berlin Tag & Nacht”, in which well-known people play. After that, Ivi’s career went from strength to strength.

No matter what it is about, her boyfriend, her age, her origin or even her star sign, fans want to know everything about Ivi. Also because she is a strong role model for many after 4 miscarriages. Who has experienced so much and has managed so much, has earned our respect!

Songs by Ivi Cruz

You can find more songs on Youtube.

https://www.youtube.com/watch?v=1_5WposB_nQ

So the multi-talent brings everything under one hat!

FIV: Hello dear Tascha great that it worked out with the interview today. You are an absolute multi-talent: You are not only successful as a blogger, model and actress, but also work as a hairdresser. That can definitely get super stressful a lot of the time. How do you manage to balance it all?

Tascha: I have a precise schedule and spread Instagram and the hairdresser over different days. But the secret recipe is that you have to love what you do. When that’s the case, everything comes easy. I get up in the morning and look forward to my tasks and also always feel like breaking new ground. You just have to be careful not to get bogged down.

Models should think about this before participating in GNTM!

FIV: You became known in 2011 through your participation in the 6th season of GNTM. After that you had a successful career. Would you advise young models to also participate in GNTM?

Tascha: It was a mega experience, no question. Whether you can become a well-booked model in the end is another matter. The past has shown that. Personally, it was fun, but I don’t know if the contracts that you sign there are as much fun. Unfortunately, I didn’t get any money for my participation at the time and even had to buy my toothpaste from my training salary.

Tascha’s recommendations: The best hair care products!

FIV: You are an absolute beauty expert, especially when it comes to hair. What are your top 5 hair care products that no hair care routine should be without?

Tascha: I am a fan of Goldwell and Wella. An intensive care may not be missing there. For blond hair, for example, Goldwell reconstruct shampoo and mask. Keratin products I also like to take such as the Lador – Treatment Serum or as hair care. Amika has a super spray to detangle the hair -THE WIZARD DETANGLING PRIMER The Maroccan Oil I love as a finish.

This is how Tascha prefers to wear her makeup in everyday life!

FIV: But you don’t just provide your followers with helpful tips on hair care, but also on makeup. Which make-up look is your go-to look for everyday life?

Tascha: I attach a lot of importance to a fresh complexion and good contouring. This gives you a good feeling and makes you look fresher in everyday life. So a good base with highlights and some blush. The eyes I emphasize only slightly with mascara and bronze eye shadow for everyday life.

These are the dream destinations of the model

FIV: On Instagram, you regularly share impressions from your wonderful travels. Is there a place you haven’t been to yet that you would definitely like to travel to?

Tascha: Sure, I love traveling and would have loved to have been to every spot on earth. My next dream destinations include Mexico and the Seychelles.

Such is the life with her sweet dog Tyson

FIV: You show a lot of your life and your everyday life on social media, which also includes your dog Tyson. How do you combine traveling with your dog?

Tascha: In fact, I got the little one back then in my relationship. My ex-boyfriend and I still get along well and share the dog from time to time when I’m on vacation or have business things to do.

This makes the beauty so really happy!

FIV: It’s not always easy to feel good and be happy. What would you say when are you really happy?

Tascha: I’m happiest in the summer. But being happy is a matter of attitude. I always try to keep in mind the positive things I experience in everyday life and appreciate my current life. Actually, you have so much you need to be happy. You just have to keep it in mind. Of course, the right partner for life would be one more reason to be happy.

This is what the multi-talent is planning for 2022

FIV: Finally, a short look into the future, we are curious what you have planned in the near future: Do you have big plans like a move or something similar or is there something special coming up? Give us a little teaser of what your fans and followers can look forward to in the near future!

Tascha: I definitely want to be able to travel more next year and tackle new exciting projects. There are exciting things coming up, you’ll see.

More about Germany’s Next Topmodel

Did you like the interview with Tascha? Then read more interviews with former GNTM contestants here.

Elena Kilb: About her modeling career, current projects and GNTM

The young model has been successful as a model for over 5 years. In addition, Elena has participated in a beauty contest at the age of 18. She then won the election for Miss Southern Germany and then participated in the 11th season of Germany’s Next Topmodel. In this interview Elena explains how to become successful as a model, her next travel destination and what projects are coming up.

• Elena Kilb Interview

Jolina Fust: emigration to Mallorca, model career & GNTM

After her participation in the 9th season of GNTM, Jolina Fust has started a successful career as a model. The model is also popular on social media and regularly provides her followers with insights from her life. However, there is not only a lot going on professionally, but also in her private life: Jolina has just emigrated to Mallorca together with her boyfriend. In our interview, Jolina talks about her move to Mallorca and reveals whether emigrating has always been her dream. She also talks to us exclusively about her participation in GNTM and looks back on her best experiences from her “Germany’s Next Topmodel” time. Jolina also gives tips for aspiring models and tells us about her plans for the future.

• Jolina Fust Interview

First makeup collection by Ivana Santacruz

With her collection Ivana Santacruz wants to express her unique and bold style and has therefore chosen an eyeshadow palette in soft nude shades, different fake lashes for the eye-catching effect, liquid lipsticks and glosses in exciting colors and a brush set with bags. The make-up collection is perfect to create any make-up look from everyday look to party look. It was especially important to Ivana that the products last a long time on the skin, so that the make-up can withstand even intense dance choreos.

Who is Ivana Santacruz?: 5 facts

Ivana Santacruz is a German-Mexican multi-talent. She is known as a singer, dancer and influencer and entertains her 2 million followers on Instagram with creative dance videos. Here you get a small overview of the beauty:

• She is the daughter of an Italian and a Mexican
• Your star sign is Aquarius
• Before her career as a dancer, Ivana was mainly a fitness model
• She participated in the reality show Berlyn on RTL2
• Ivana Santacruz was already allowed to model together with Sarina Nowak for the fashion label of Khloe Kardashian

Collaboration with world-renowned choreographer

As a dancer, Santacruz has been known since the beginning of her career, but in 2019 she had the opportunity to dance with star choreographer Matt Stefanie, who has worked with absolute world stars such as Taylor Swift, Jason Derulo and Chris Brown, to the mega hit “Que Calor” by Major Lazer ft. J Balvin to dance. To this day, she regularly delights her followers on YouTube and Instagram with successful dance videos.

Successful music debut with “Bum Bum

Ivana Santacruz is not only successful as a dancer, but also as a singer: With her hit “Bum Bum” she celebrated her official music debut and until today this song is her most successful song. The song of the Mexican-born singer is in Spanish and a relaxed pop number that makes you want to dance along. In the video Ivana shows her seductive side and of course also brings her incredible dancing talent through a sexy choreography.

https://www.youtube.com/watch?v=1_5WposB_nQ

You love beauty? Here you will find helpful tips on the subject of hair care

Hair Care Routine – Is your hair brittle, lackluster and breaking quickly? Then you’re probably not using the right products for your individual hair type. Curly and wavy hair has very different needs than straight hair, so it’s super important to use the right products. In this article you will get important tips on how to choose the right care for your hair type and what an ideal hair routine for your hair type should look like.

• Hair care routine

You dream of beautiful, long and healthy hair? You already use the right care in your hair care routine and are looking for more tips to care for your hair? In this article you will find valuable tips on how to avoid hair damage and what else you can do for healthy hair.

• Hair care tips

With make-up to full brows

Trends change all the time, whether it’s in fashion, interior design or even the beauty industry. In the early 2000s, thinly plucked eyebrows were hugely trendy, but unfortunately the hair growth can be permanently damaged and the eyebrows remain so thin forever. In the mid-2010s, bushy and unpinned eyebrows became more and more trendy and the entire market changed in that regard. Eyebrows became a huge component in makeup. Although plucking used to be enough and eyebrows were only lightly accentuated for strong makeup, it is now in the interest of most beauty enthusiasts to leave the house with top styled eyebrows. There are also a much larger amount of products available to repaint one’s eyebrows as desired. Brands like Anastasia Beverly Hills have set themselves apart from their competition in part because of their special eyebrow products. Eyebrow pomade has taken the world by storm, the darker and cleaner the brows looked in 2016, the better. Meanwhile, full brows are still a huge trend and there are eyebrow products en masse from all brands to make any look possible.

Shape your eyebrows with soap?!

With ordinary household curd soap to the perfectly shaped eyebrows? Sounds crazy at first, but it’s really simple! You wet your bar of curd soap and rub your eyebrow brush on the bar of soap until it is completely covered in soap. Make sure the soap isn’t too wet here, it’s best if it sticks a bit and gives a little resistance. Next, use the brush to shape your eyebrows with the help of the soap. After that, let them dry a bit and then you can do your makeup as usual. After drying, the soap ensures that the hairs stay in shape. The result is often similar to a brow lift, which is why it’s such a popular method.

Make-up tips from the pros

Here’s a video on how to easily repaint your eyebrows at home:

Brow Lift at home from Amazon

You can also achieve fuller brows with the help of a so-called Brow Lift. Also known as Brow Lamination. The Brow Lift permanently changes the shape of your eyebrow hairs using chemical processes to alter the structure of the hair, like a perm. The procedure is completely painless and the results last 45-60 days before needing to be repeated. First, the hair is cleaned with a cleanser so that no dirt particles are later under the plastic foil. Next, the so-called Perm Solution is applied, which softens the hair and ensures that the hair, which was previously glued into shape, stays in place and does not lose its shape. After the hair has been coated with the perm lotion, it is covered with foil and left to rest for 10 minutes before the fixative is applied and left to work under the foil for another ten minutes. The fixative regenerates the hair structure with the help of keratin and keeps the stuck hair in place. The brows are then cleansed again with the cleanser to remove residue and finally a follow up conditioner is applied to re-strengthen the chemically treated hair. You can easily do the application at home with the appropriate sets or get professional help from a beautician.

With the right care to full eyebrows

In order to have a perfect eyebrow on your face in everyday life, you need a good care for your eyebrows. There are some oils and serums for the eyebrows that promote hair growth and make your eyebrows appear fuller and darker with a little patience. The serums and oils are applied at night before you go to bed, so they can work their full magic overnight. Castor oil, for example, stimulates hair growth tremendously and can ensure that your eyebrows become fuller quickly if you use it regularly. With the right care and a little patience, you can achieve your dream eyebrows without having to spend a lot of money on cosmetic products or treatments.

Microblading, Powder Brows & Co.

In order to always have pretty brows, you can also choose to have them permanently engraved on your face in the form of a cosmetic tattoo. There are several methods associated with little pain, but the best known and most popular are the Powder Brows and Microblading. With Powder Brows, a fine needle and a tattoo machine are used to place the pigment under the skin with quick stitches, just like a regular tattoo on the body. The whole device and also the result resemble a normal tattoo and are comparable, however the needle is not led so deeply. The result is eyebrows that always look like they have been painted. As an alternative, you can also have your eyebrows microbladed. Here, the colour pigment is scratched under the first layer of skin with a kind of knife that consists of several needles and imitates small, individual hairs. Microblading fills your eyebrows with real looking hairs. With this method, a second touch-up is necessary to achieve optimal results. Both of these options aren’t exactly cheap, though, and they’re also irreversible, as they are a tattoo after all, so look for a good trustworthy studio beforehand, with lots of positive reviews. The upside to this, though, is that you won’t have to worry about tweezing your eyebrows in everyday life and when you’re getting ready, as they’ll always look perfectly shaped. Only the plucking remains your task to maintain the clean shape neatly.

Armani Beauty for women: Perfume, foundation, care and more

If you are looking for classy cosmetics, Armani is the right address. The range of the label offers fragrances, make-up and skin care for elegant, modern women. Cate Blanchett, Barbara Palvin and many more present and use the high-quality products.

Video Sì and My Way: products and comparison

Sì was launched in 2013 as a sweet and fruity fragrance. The success of the water was so great that in the following years the collection was expanded further and further, so that today Sì comprises 5 long-lasting products:

• Sì EdP
• Sì Edp intense
• Sì Passione EdP
• Sì Passione EdP intense
• Sì Fiori EdP

The fragrance notes of the original Sì EdP are characterized by flowers and fruits. The fragrance pyramid is quite complex, but the protruding scents include:

• Black currant liqueur (sweet-fruity)
• May Rose (creamy-floral)
• Jasmine (oriental-floral)
• Vanilla Absolue (sweet-warm)

The EdP is very sweet, some warscheinlich too sweet. Mixed with fruit and vanilla, the fragrance is extremely feminine. Especially you should pay attention to the fact that it is vanilla absolute, highly concentrated vanilla. Sì does not seem like an everyday fragrance unless it is very cold. Also, the perfume tends to fill the room with its fruity sweetness. So for going out and on dates, it is quite suitable. In the office, on the other hand, you should think twice before putting on the scent. The Intense version of the fragrance is a bit more tart. Floral notes come more to the fore and the sweetness was taken back a bit.

It becomes spicier and more oriental with Sì Passione. This relies on fruity pear, woods and jasmine absolute. This creates a fruity-floral, slightly oriental and spicy combination. This impression is reinforced in the Intense version. The Sì Fiori EdP is less fruity, but further appropriates the familiar sweetness. Much more floral nuances are sniffed out here. More powdery than its predecessors, it is also very suitable especially in summer. Vanilla also accompanies this perfume. But instead of thinking of candy apples, the thoughts wander here more in the direction of fluffy marshmallows.

Fragrance notes My Way: Orange, Cedar & Co.

My Way is a women’s fragrance from the house of Armani released in 2020. The fragrance is also floral-sweet and is composed of the following olfactory notes. Thus, My Way has much less fruit than the perfumes of the Sì series and is more synthetic, as well as slightly more floral. Cedar brings a pleasant woody note. Especially beautiful is the bottle, which is based on the Armani Priveé series. The woman who wears My Way should strive for new encounters and exciting journeys. A fragrance that takes on a lot.

• Orange Blossom
• Tuberose
• Cedar
• White musk

https://www.youtube.com/watch?v=htdULupJkSM

When choosing between My Way and Sì, it is advantageous to be aware of the occasions on which you would like to wear the fragrance. My Way is a little more suitable for everyday use than Sì fragrances and is therefore a little more versatile. But if you want to really get going in the evening, Sì is a good choice.

Video Armani Foundation: Louminous Silk, Maestro and Designer Lift

Armani has a rich selection of foundations for different needs, from light coverage to full coverage. Also in terms of function and effect, not all are the same. That’s why we present the range to you and take a closer look at a few selected products.

• Louminous Silk Foundation
• Designer Lift Foundation
• Face Fabric Foundation
• Power Fabric Full Coverage Foundation
• Lasting Silk UV Foundation
• Maestro Fusion Make Up
• Neo Nude True-To-Skin Natural Glow Foundation

The Armani Louminous Silk Foundation is a real favorite and probably the best known and most popular foundation from the house of Armani. The name already reveals that this is not a matte, but silky foundation with medium coverage. The product has an oil-free formulation that moisturizes the skin and makes it look radiantly fresh. In the Designer Lift Foundation, the properties of the Louminous Silk Foundation are additionally combined with skin-firming ingredients and a sun protection factor of 20. This additionally slows down the aging of the skin.

People looking for a matte, powdery finish have come to the right place with Maestro Fusion Make Up. Non-greasy oils and powerful pigments provide a refined complexion that glows with a soft matte finish.

https://www.youtube.com/watch?v=COUfkwfYrBA&list=PLV0Bwi8E4Gb-8VvjyiGX0leEWPReQo0sg

Perfect Foundation Match?: Swatches and Techniques

Finding the perfect foundation match is not that easy, especially here, as Armani tries to cover all complexions and all undertones from light to dark, cool to warm. Finding the right skin tone is not the biggest task, as you can see swatches on real skin on the website. Finding the undertone of your own skin, on the other hand, becomes all the more difficult. However, this is especially important in order to actually buy the optimal match. There are several tricks to achieve this goal. But first it is advantageous to learn which undertones the skin can have at all:

• Warm (yellowish-golden, greenish veins)
• Neutral (balanced proportions of red, yellow and blue)
• Cool (pink, bluish, violet-bluish veins).

Of course, even without knowing your skin undertone, you can find suitable foundation by trial and error, but the knowledge helps. To determine the own undertone there are different possibilities. On the one hand, you can use gold and silver jewelry and try to identify which one flatters your skin better. If gold jewelry is more beautiful, then you have a warm undertone. If, on the other hand, silver fits better, the skin undertone will be rather cool. If you can’t tell the difference, the skin tone is neutral.

Skin Tone Video: Warm or Cold, Finding Perfect Make Up

One should be aware that the skin pigments absorb and reflect the three primary colors, of which light ‘consists’ differently and thus is perceived differently by the eye. Of course, there is much more science behind it and also melanin, the skin pigment plays a role. The basic concept behind how skin color is created is that it is a mixed color of the 3 primary colors. And which light is reflected the most determines how the skin looks. A more detailed guide on how to determine skin undertone can be found here:

Lipsticks: With Lip Maestro, Lip Magnet and Co. to the perfect kissing mouth

Not only a large color variation but also the most diverse textures offer the lipsticks of Armani. The variants come both in stick form, as well as in liquid form with applicator.

• Armani Lip Maestro
• Rouge d’Armani (satin/matte)
• Lip Magnet (matt)
• Ecstasy Shine Lip Cream
• Ecstasy Mirror Lip Lacquer

A true classic are of course the Rouge d’Armani lipsticks in rich colours such as the universally flattering red 400 ‘four hundred’. Much more exciting, however, are Armani’s matte and high-shine lipsticks. Why? Because Armani claims to always incorporate the latest technologies and textures into its lipsticks. So the label offers lipsticks that have a matte finish but a much more comfortable feel. Matte Rouge d’Armani reminds in the application rather of a moisturizing gel and thus guarantee optimal comfort.

Powerful color with a creamy matte finish is what Lip Maestros promise. With their ultra light feel, they are a real favorite. The only drawback of the texture: The lipsticks have to be reapplied after eating and drinking, as the creamy consistency does not dry and is thus worn off more quickly. If you are looking for a liquid, matte lipstick that promises long hold and easy wear, the Armani Lip Magnets are the right choice. These play into a similar category as the Kylie Lip Kits and Fenty Beauty Lip Paints. Fans of the products should take another look at the Lip Magnets. Precise contours of the Armani kissing mouth guarantee the Smooth Silk Lip Pencil in 11 colors.

Breathtaking eye look: Mascara, Eye Tint and Palettes by Armani

Around the eye Armani offers a less large selection of products, which are still not lacking in quality:

• Eye Tint
• Eyes to Kill Stellar
• Eyes to Kill Solo
• Eye Quattro Palette

The star of the range is the Armani Eye Tint. This liquid eye shadow combines extra long durability with a particularly light feel. However, it is not a highly opaque product, because the Eye Tints should lie like a shimmering, translucent veil on the eyelid and provide special glamour. For a more elaborate eye make-up the Eye Quattros are suitable. These combine four colors ranging from light to dark, allowing plenty of creative scope. The buttery texture guarantees an even, smooth application. To complete the eye look, the Eyes to Kill Mascara is perfect. This ensures thick, voluminous lashes and extra expressive eyes. The wax base of the mascara guarantees no settling under the also and hold, all day.

Armani Beauty for men: perfume and skin care

Menswear made Armani great. So today the label is also trying to give back. In the form of perfumes and high-quality skin care products Armani ensures that every man can get the best out of himself. Because a well-groomed appearance has many advantages.

Video Armani Acqua di Giò pour Homme

A party holiday in a bottle. Good styling simply requires the right fragrance. With aquatic notes, Acqua di Giò throws you onto the beach. Naked, tanned skin, relaxed people, sand and sizzling sun. In this weather, you need a little refreshment in between. Acqua di Giò offers just that. But not like a cool, tart beer or a fruity Aperol Spritz. The perfume is more like a cool gin and tonic. Clear, gently spicy and citrusy. You won’t find much sweetness here. The core components are:

• Lime (citrus)
• Salt water (aquatic)
• Patchouli (green-tart)
• Musk (tart-leathery)

Especially in summer, the fragrance is an all-rounder for everyday and party. In winter it can be a little too fresh, but fans of lighter perfumes can wear it in winter without worry.

https://www.youtube.com/watch?v=-EELyExSRvE

Video Scent You: Couple Scents by Armani

Stronger with You and Because its You – these are the mottos of the You series by Armani. The perfumes are both a women’s and a men’s fragrance. Don’t get confused here: they are separate perfumes and not a unisex fragrance. Perfect for any power couple. Giorgio Armani drew inspiration from his own relationship to create these fragrances. The men’s fragrance Stronger with You comes with the scent notes:

• Cardamom
• Sage
• Vanilla

These provide a spicy-sweet fragrance experience. This makes the fragrance a little heavier and less tart than Acqua di Giò, for example. The female perfume counterpart relies on fruity sweetness with the fragrance notes:

• Raspberry
• Rose
• Vanilla

The scent reminds a bit of red fruit jelly with vanilla sauce, which is elegantly broken up by a creamy floral note and thus prevents the smell from slipping too much into the gourmand. An irresistible, fruity-sweet and floral blend. Why not use the fragrance couple as a gift. Not only do you give your girlfriend a treat, you also benefit from it yourself.

https://www.youtube.com/watch?v=-idQxvaO2Lc

Forever Young with skin care from Armani Men

We already mentioned at the beginning that a well-groomed appearance can have its benefits, but what exactly can regular skin care do for you? We’ll tell you.

1. Skin care can have a rejuvenating effect
2. Skin care can refine the appearance of the skin
3. Skin care can fight and prevent redness and itching
4. Skin care can fight and prevent blemishes
5. Beard hair and shave damaged skin benefit from skin care

The right care products are therefore a miracle weapon for many problems that are caused in connection with shaving, but also by everyday life. During shaving, microcracks appear in the skin, which heal faster with the right care. Ingredients such as vitamin E also help to strengthen and soften beard hair.

Regular care makes the skin more supple and can have a firming effect. This makes the skin appear younger and helps to reduce fine lines.

Moisturiser, cleansing cream and toner for the daily routine

Armani Men keeps it simple with the routine for men:

• Cleansing lotion
• Toner
• Day cream

That’s all it takes for optimally cared for skin. The cleansing lotion is gentle and already replenishes the skin’s moisture stores in the first step, while cleansing it at the same time.

Toner has an invigorating effect and is often an extra cleansing step that ensures the face pore-deep to free from dirt. In addition, the toner also has moisturizing and especially skin-soothing properties.

Optimal care for the sensitive skin around the eyes promises the day cream by Armani. As the last step of the routine, the care cream is applied to the face from the center outwards. It provides protection and moisture throughout the day and prevents signs of fatigue.

Video: Barbara Palvin’s Favorite Products and Make Up Tips

For some time now Barbara Palvin is the advertising face of Armani Make Up. The Hungarian beauty is of course also a looker without make up, but she herself seems to have fun with it and after years as a model she has one or the other tip for the perfect make up. Here she shows what she would buy with 150€ at Armani Beauty: