Styling tips, fashion & Instagram - Interview with blogger Anpaulinas - FIV

Anna Paulina Scherg is mainly known on social media for her fashion content. With her excellent fashion sense, the Regensburg blogger posts her daily outfits and styling videos, with which she inspires her followers. The business student has been active on Instagram for two years and has already achieved a lot: collaborations with big fashion brands and her own bag label. We interviewed Anna for you and asked her questions about life as an influencer, the foundation of her own brand and her affinity for fashion.

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Anna’s tips for more self-confidence & the perfect photo

Cooperations with trend brand NAKD, Justfab and Freddywear

Matthieu Areau – Creation of Anna’s own brand

Despite studying and Instagram enough time for the boyfriend?

Now also in the magazine: Anna Paulina Scherg

Anna’s tips for more self-confidence & the perfect photo

FIV: Many girls dream of being as fashion-conscious as you. Long coats, black boots and trendy bags: These are the outfits your followers love you for! How did your affinity for fashion develop and what influence does fashion have on your life?

Anna: I used to be one of those kids who always liked to dress up, so I had fun slipping into different roles through fashion from an early age. My taste in clothes has always grown with me and has constantly evolved. Fashion and an outfit I feel comfortable in gives me self-confidence.

FIV: Besides having a good fashion sense, it’s important to know how to present it properly. What are your tips for the perfect Instagram photo? How do you find the best photo spots and what do you look for when posing?

Anna: The most important thing besides good light is that you feel good. In my opinion, you see that extremely on pictures and benefit from a completely different charisma. It’s best to think about which pose goes well with the outfit beforehand. I usually choose beautiful old town backgrounds for my pictures.

Cooperations with trend brand NAKD, Justfab and Freddywear

FIV: Besides NAKD, you’ve also advertised brands like Justfab or Freddywear on your Instagram account. We would be interested to know what has been your most exciting collaboration so far and why?

Anna: NAKD is one of the most fitting collaborations for me, because I used to love buying my clothes there myself and you always discover the latest fashion trends there. Collaborations that are connected with video shoots and events are especially exciting.

FIV: You don’t just become a successful influencer overnight. With over 160 thousand followers, you’ve really achieved something! How did your career on Instagram start and what is your tip for other girls who want to make their dream as a blogger come true?

With a lot of stamina to the Insta-star

Anna: I never started on Instagram with the intention of making money with it and I didn’t even know that it was possible back then. I just always had fun being in front of the camera and more or less slipped into the social media world. Nowadays, many want to become bloggers/influencers and build their own reach on Instagram. The key to success here is consistency and perseverance. It is essential to deliver daily content and stay on the ball, otherwise you will be poorly listed by the algorithm. It’s also important to be authentic, because in my opinion, people can tell if someone is really passionate about something or if they are just looking for a way to make money.

FIV: To stand out on Instagram, you have to be interesting. How do you think you stand out from other influencers? What are your best qualities and what do your friends & family like about you?

Anna: My friends and family appreciate that I always stay true to myself and am therefore authentic.

Matthieu Areau – Creation of Anna’s own brand

FIV: A few weeks ago you made the announcement of your own first brand: Matthieu Areau. What motivated you to start your own bag brand and what is the philosophy behind it? Are there any other interesting projects planned in the near future? We would be happy if you could tell us something.

Anna: I have always had a preference for beautiful designer bags and also have one or the other in my small collection at home. But sometimes you just pay too much for the name and the bags are not affordable for everyone.

With Matthieu Areau we want to bring high quality and durable bags with a timeless design to the man. We believe that quality is becoming more and more important for today’s generation and that there is a general rethinking in society. More and more people are paying attention to sustainability and longevity when buying their products. This is exactly the zeitgeist we want to meet with our leather goods.

We offer a fair price, use southern German quality leather and produce in the neighboring Czech Republic, only 150 km from our adopted home Regensburg. We are currently planning the launch at the end of November and can hardly wait. Please have a look at our website: www.matthieuareau.com

Despite studying and Instagram enough time for the boyfriend?

FIV: Being an influencer can be more demanding than many people think. Is the platform your main job, or do you do something else on the side? What do you like to do most in your free time?

Anna: Together with my boyfriend and manager, I’ve been doing social media more or less full-time for about two years now, but I’m also studying business administration in my 5th semester at a university. In order to get everything under one roof, I have to structure my day well and always plan everything through. For many people it looks like little work, but it takes a lot of time every day. In my free time, I go to the gym a lot and also like to meet my friends in the city for a coffee.