Set up WordPress: Download, Installation, Theme & Co – Earn money on the Internet (1/2)

You want to start your own business and still need the right website or your own online shop? Then WordPress is the solution for your sales and marketing! WordPress is free, please thousands of extensions and themes and is relatively quickly installed and set up. Here we have a collection of videos that you can use to install your WordPress quickly and easily yourself. These videos from the series WordPress and SEO Tips, from the Lukinski SEO and Marketing Masterclass, show you everything important: From WordPress download to themes and of course the most important settings for SEO, the search engine optimization (for Google, Bing & Co). We will continue in part 2: SEO (search engine optimization) for Google.

Installing WordPress: Step by step guide

In the first part you will see how to download your WordPress, with an FTP program, play on your own web space. In addition, a MySQL database is created, here all information will be stored later. Both steps you have to do only once at the beginning.

Once download, FTP and MySQL are done, you can install WordPress. After that, the system is ready to set up.

Explainer Video: Install WordPress

How to install WordPress:

  • Archive Download
  • Set up FTP users
  • FTP tool and WP transfer
  • Create MySQL database
  • Installation
  • Connect database and WP

WordPress setup

After installing WordPress, you need to finish setting up the system. In the video you will learn the first, important 5 steps. This includes the permalinks, for your search engine optimization and beautiful URL, the page title but also your home page and your blogroll. Finally, you create your first, own main menu. Your site is already built from the ground up and you can already start working.

What is a beautiful permalink?

WordPress itself would select the following link for this article:

This we change, through the settings in the permalinks to:

Explainer Video: Set up WordPress

The five basic settings at a glance:

  • Set permalinks
  • Assign page title
  • Home page and blog
  • Logo of your site
  • Create main menu

Buy and install theme

With a theme you make your WordPress site more “beautiful” and functional. Often it is also called template or design template. With such a theme you can change the design of your site in a few steps. How to install such a theme, you learn in this video. As you can see in video 1, you will need an FTP program. Alternatively, you can upload your ZIP archive in the WordPress back-end.

After the upload follows the activation and your first settings.

Explainer video: Install Theme

That’s what the next video is about:

  • Install Theme
  • Download (example:
  • FTP transfer
  • Activation in WordPress
  • First settings

Expansion to e-commerce & Co.

After learning WordPress installation, setting up WordPress, and already having a little insight into using themes, you’ll get to the possible expansion of WordPress as a system in Part 4.

The content management system is extensible through a variety of plugins. A large part of these extensions is even free of charge. Especially for self-employed and young companies a great benefit. You can e.g. make an e-commerce out of your WordPress in no time. So you have your own online shop, right at the beginning of self-employment. Theoretically, you can learn all the basics in 24 hours!

You can get a small insight into the multitude of variations in this explanatory video.

Explainer video: Expansion to e-commerce & Co.

The contents of the video:

  • Blog
  • Corporate website
  • Online shop
  • Landing page
  • Multilingual

System: pages, posts, category and URL

Now that you’ve gotten to know WordPress a little better, it’s about the basic functions in the active work. In the search engine optimization, however, it also depends very fundamentally on many, individual aspects. Roughly it is about:

To do content marketing you need good content. When you first take a look at WordPress, many questions naturally arise.

Important to mention are pages, or in the English system “Pages”. Times you must for all static content, eg your home page, contact page, privacy but also your imprint.

Posts are used for your daily content. E.g. news, new products but also typical SEO texts.

You should use categories sparingly and use as few as possible, but as many as necessary. As a rough rule of thumb, five to ten categories are perfectly adequate.

Last but not least, let’s take a look at the URL. It is important for the search engine optimization of your site, so that you can be found. You can find more tips on the URL of your page in the original article WordPress and SEO Tips on Social Media One.

Explainer video: Pages, posts, category and URL

In the video “System: Pages, Posts, Category and URL” you will learn:

  • Page
  • Mail
  • Category
  • URL

SEO: Search engine optimization for Google

You want to learn more about search engine optimization? Through SEO you can bring your page on Google far to the front. The higher your page is ranked in the search results, the more people would click on you. Whether you want to become a real estate agent, tax accountant, and open your own online fashion store or even yoga classes in your city. With search engine optimization you can attract new customers! You want to learn how to do it? Read the second part about becoming self-employed on the internet here:

More WordPress and SEO Tips!

These and other great videos about becoming self-employed, making money on the internet, search engine optimization but also digital marketing can be found not only in the original article WordPress and SEO tips but also on the YouTube channel of Lukinski. Don’t miss a new tutorial and follow Lukinski on YouTube!

We also have some other interesting articles for founders here:

  • Develop business idea
  • Establish a company: Legal Forms
  • Tax accountant near you: Tips
  • Doing your taxes: Videos