Miu Miu – known by many only as the cheaper little sister of Prada – knows how to assert himself even without this. Miuccia Prada has managed to maintain its quality, creativity and innovation despite a lower price segment. Miu Miu has established itself as an Italian luxury label, which aims to express and combine female energy, strength and creativity. Miuccia Prada’s youth closet serves as the biggest source of inspiration here. If you want to learn more about the extraordinary design creations and the establishment of this label, you can take a virtual trip into the world of Miu Mius.
Miu Miu: from nickname to luxury label
The name of the Italian fashion house is inspired by Miuccia Prada’s nickname from childhood. In 1993 a new door opened in the Italian fashion world. A door where especially younger customers ask for entry and queue up. The first boutique opens in Via della Spiga Milan. Three years later Miu Miu debuts with her first fashion show at New York Fashion Week. With Kate Moss as a model, nothing seems to stand in the way of success. Miu Miu acts as the most uninhibited representation of Miuccia Prada’s creativity. XXL lace over tight bodysuits or cycling shorts and shirts establish themselves as a brand recognition factor. The young line is very close to the designer’s heart, which is why authenticity is always her top priority.
“I am many different women, depending on situation and mood. Prada and Miu Miu are the two poles of my universe.”
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Her collections are always a play between youthful naivety and expressive elegance. She prefers to move in the field of feminine clichés and stirs up provocation. Her creations are an expression of new design, unexpected patterns and colors, where boundaries seem like foreign vocabulary.
Miuccia Prada: the face behind the Italian fashion brand
These words sum up the philosophy of Miuccia Prada. She wants to give the woman the opportunity to stand out from the masses without assuming the status of an outsider – just be herself. She was born in Milan in 1949 into a wealthy family and has had contact with the fashion world since birth. Flea market clothes and vintage clothing helped her to stand out from the masses already in her youth.
“I think that every woman should have the opportunity to walk the streets naked!”
“En Vogue” was rarely her goal, rather she understood fun in provocation. She studied political science. This was followed by a five-year acting & amp; mime training. At only 28 years of age, however, her career was to take a completely different direction. She took over the family business Prada, which is run by the third generation of the Prada family. She revolutionized it with the establishment of a fashion line alongside the classic leather creations. But the age of “Pradamania” didn’t seem to be enough for her – so she launched the more affordable second line Miu Miu in 1993. With her unconventional, experimental and yet feminine work she still inspires the fashion world today.
Interview with Miuccia Prada at a Miu Miu Fashion Show
The rather media-shy designer gives here a short interview about her Miu Miu Autumn Winter Collection 1997. This video shows the unique charisma of the designers and the remarkable development of the label. Prada’s little sister has made the step into the modern age and today, just like her parent company, is one of the hottest brands among fashion lovers.
Exceptional, inspiring and feminine collections
Miuccia Prada knows how to get attention. Her collections captivate with their wide range of products, her attention to detail and diversity. Every year the fashion world presents several fashion shows and collections, but Miu Miu always manages to captivate her fans. Convince yourself!
Codes: individual, extravagant handwriting Miuccia Pradas
The designs are often reminiscent of Miuccia Prada’s personal enthusiasm for the hippie style. Oversized cuts in contrast with provocative mini shorts, retro lines paired with modern details and feminine silhouettes express the Prada philosophy.
R.I.P. men’s line, hello shoes, bags and perfumes
While the majority of Miu Miu fans associate the brand only with feminine clothing, there is a minority who know about its male counterpart. This ignorance may be due to the fact that the line has been a thing of the past since 2008.
The loss of something usually goes hand in hand with the gain of another thing. So also in the example Miu Miu. In the meantime, high-quality bags, distinctive shoe creations, accessories, jewelry, extravagant glasses and perfumes have taken their place alongside the traditional form of clothing.
“When I am working on Miu Miu,” Prada told Women’s Wear Daily, “[it] has to come immediately, instinctively, spontaneously, with whatever is available at the moment. If I think three times, I stop. . . Anything avant-garde, twisted, or challenging becomes part of my Miu Miu vision. In this sense there is a bit more room for liberty.”
Creative playground of accessories
In addition to the classic fashion line, Miu Miu has also made a name for itself as an accessories, shoe & perfume brand. Extravagance, creativity and femininity also here where the eye can see!
Shoes: Step into the world of fashion
With her knowledge and love of leather products, it was only a matter of time before her love of experimentation and her penchant for extravagant design made a connection with shoes. Among the most famous shoe designs are:
- Derby laced leather shoes with extravagant stud details
- Leather sling pumps with bow
- Platform pumps -& boots of any shape
- Lace-up shoes and boots in a solid design
Sunglasses: Look into the fashion world
Whether it’s striking aviator glasses, colorful CatEye lenses with jewelry or spraced Matrix sunnies – Miu Miu knows how to attract attention and make a statement with her sunglasses. Kitschy charms, lace gloves and brooches in retro design complement the playful yet strong looks.
Perfume: dream in a bottle
The fragrances Miu Mius shine with the unexpected interplay of fresh and floral notes. The product of these shapes the delicate, irresistible scents of the label. A glass, populated bottle invites you to dream even before opening the perfume.
Fashion shows that will be remembered
While the label celebrated its birth in Italy, it now celebrates its annual collections in Paris. The label is able to shine here with its excellent, innovative designs, exciting staging and material quality. A show that invites every time into a world of creativity and innovation and inspires dreams. Convince yourself!
Video Fashion Show SS21: meeting of fashion and sport
Sporty elegance brings the core design of this collection to the point. It resembles a homage to the wild 90s with its teen style. Eyebrow Slits give the look the last 90s flair. The collection also features uniformed clothing that contrasts with mini shorts, sequined mini costumes and sumptuous skirts. The stage of the show is an amphitheater – a “sports field”.
Video Fashion Show FW20: Dresses, bags and accessories dipped in color
The Autumn/Winter 2020 show is based on a daring scenario. The serious architectural structures of Auguste Perret’s Palais d’léna are alienated with new patterns, textures and colors. The ambience created brings the collection to life. The collection captivates with its gaudy colors, its daring color blocking, its maxi dresses in elegant fabrics and its belted blazers and coats.
IT-Piece: “miu belle” bag
A bag which has the potential to become a trend piece. Variable in its carrying method – shoulder bag or clutch – this jewel made of matelassé nappa leather captivates with its feminine aesthetics. Depending on the size, an elegant gold chain or a simple shoulder strap including leather handle completes the look of the bag. Black, emerald green, marble grey or cameo/beige let the bag shine in its full elegance. In order to satisfy the curiosity of the customers, Miu Miu makes the fascinating process of creating the bag accessible to the public:
Miu Miu Message: Femal empowerment & sustainability
As a member of the Prada Group, Miu Miu is committed to sustainability issues. For example, about 100% of the electricity is generated from renewable resources on Italian soil. Furthermore, Prada Group presents an “Ocean Sustainability Education Programme” in collaboration with Unesco. The aim is to raise awareness, especially among the younger generation, and to draw attention to sustainable production processes.