Hugo Boss: Elegant, Cool, Boss + Big Matthew Live On Stage – AYFW

Hugo Boss / AYFW Milan 2022 – Hugo Boss, a brand that probably everyone knows, is now also on the AYFW in Milan zusehen. Already on the second day one could marvel at the looks next to those of other big brands. Hugo Boss also delivers new ideas, even including a live show by Big Matthew. Here you can find the whole fashion show, his appearance and photos from the Black Carpet. All looks, outfits and videos from Milan can be found here: ABOUT YOU Fashion Week.

Hugo Boss at the AYFW in Milan

In addition to the regular Milan Fashion Week, Hugo Boss also showed the new collection at AYFW.

How was it? Fashion meets music

Right after the kick-off with Stella McCartney x Adidas, Hugo Boss also delivers fall / winter designs from southern Germany. In addition: Pop from South Korea / America! Fashion is not just fabric, fashion is much more: a lifestyle, an attitude to life, places, the people you are with, music – all this influences how we dress. Big Matthew, Korean-American rapper, was the highlight next to fashion with his performance. Currently, he is also part of the campaign under the hashtag #HUGOYourWay.

Runway and live music

Here you can see the whole show and the songs of Big Matthew.

After Hugo Boss came the very first fashion show of 6PM.

Vlog: Hugo Boss

Behind the scenes @ FIV YouTube.

Hugo Boss: The brand

Hugo Boss is a German fashion company where there is something for everyone. From clothing to perfume you will find. But originally the company was not responsible in the field of fashion. When it was founded, it was just a store for manufactured goods and two years later it first started with workwear. When Hugo Ferdinand Boss’ son-in-law took over in 1948, the company produced men’s suits. Today, the company is one of the most famous German fashion brands.

Red Carpet and Looks from the Runway

On the Red Carpet you could see some celebrities, e.g.:

Nils Kuesel.

Toni Dreher.

And Big Matthew.

Here are a few looks from the runway:

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan