Digital avatars in advertising – Worldwide there are only 3 big creators of digital avatars (or virtual influencers, models). But, who actually makes the first virtual avatars, here in Europe? We met with Stephan Czaja, manager of Zoe and Ella, the first VR avatars and currently seen in the Buffalo London campaign. We talk to […]
Marc Cain @ Fashion Week Berlin – Spectacular prints and quality of the finest. Marc Cain’s fashion shows are well worth seeing. But this year something new is coming to the screens. Marc Cain’s Fashion Show 2021 with the title “How Wonderful” is completely turned upside down. Fiction and reality meet to create something completely […]
Virtual Fashion Movie @ Moscow Fashion Week – This year everything is different – thanks to Corona, Fashion Weeks didn’t run as usual. But as they say: Necessity is the mother of invention. And digitalization is also bringing great news to the fashion industry. The Fashion Week in Moscow has its finger on the pulse […]
Is it real? Many people ask this question, but the blonde model is not real. One of the most famous virtual influencers is Bermuda. Through her scandals and earlier negative nature she became successful. Now she is a singer, model and has built a reach on Instagram. Are the digital influencers the replacement for Naomi […]
Daisy Paige is the latest up-and-coming digital supermodel from Los Angeles. She already has a modeling contract with Lipps LA – a well-known modeling agency from California. Daisy was designed by the start-up company Spark CGI. Lipps LA is known for working with famous faces like supermodel legend Helena Christensen, rapper Cardi B and rocker […]
The model with the ice-blue eyes and the bad boy image. Jeremy Meeks has made many wrong decisions in his life. But getting into the model business was certainly not one of them. The former inmate leaves his criminal past behind in 2014 and signs a modeling contract. The start of a career that loosened […]
Milan cancelled, Paris cancelled, Berlin cancelled, New York cancelled. Corona’s effects also present the fashion world with special challenges. Fashion shows with presence? Hard to imagine in times like these. So it is all the more wonderful to see how the world of fashion defies the crisis and demonstrates innovative flair with future-oriented ideas. Because […]
Claudia Schiffer, Naomi Campbell or Heidi Klum: They are known for the models of the 90s. This includes the 1.77 meter tall Helena Christensen. In her life she has already been able to gather a lot of experience in the modeling universe. Christensen’s list of achievements is long and impressive. But she has not only […]
The 90s model icon Claudia Schiffer has been an integral part of the fashion world for years. Her story shows that coincidence is possible and that you don’t need connections to make it big. The fact that Claudia is not only successful as a model, but has also tried out and done many other things […]
We dive into the world of digital models, Influencer and Instagram starlets. Virtual influencers are take over, they are not a hype anymore. It’s all about fashion and the enthusiasm these virtual personalities create in the fashion world. Who are you? Who created them? What role do you play in today’s fashion and social media […]
