Fashion Week in Moscow: virtual model Zoe, fashion show & designer

Virtual Fashion Movie @ Moscow Fashion Week – This year everything is different – thanks to Corona, Fashion Weeks didn’t run as usual. But as they say: Necessity is the mother of invention. And digitalization is also bringing great news to the fashion industry. The Fashion Week in Moscow has its finger on the pulse of the digital world and is starting another round exclusively together with our Zoe von Cocaine Models. Zoe is our first digital model who will turn the fashion world upside down.

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Fashion Week Revolution in Moscow

Next Sunday, September 06, 2020, she will definitely rock the catwalk in Moscow. Yes, you heard right: Our Zoe is not a real person, but she will be present at Chain’s fashion show anyway. How does that work? State-of-the-art technology makes it possible! Zoe is the very first digital model in the world. If that isn’t a goal! The fashion shows are sponsored by Mercedes-Benz Fashion Week Russia, Russian Fashion Council and Global Talents Digital.

The event of the year in the fashion industry

Global Talents Digital: Now that’s something the fashion industry should know. The digital fashion shows are of course not only revolutionary, but can also offer a creative solution in Corona times. So you can easily stay up to date and watch the show from home on the couch in a comfortable jogging suit.

The fashion show with our model Zoe can be streamed live from over 80 countries. She is one of six models who are walking the catwalk in Moscow. There will be eight virtual shows in total. On Sunday the time has finally come: According to German time at 19:50 Zoe’s time to shine. The outfits that Zoe will present are also digitalized. So in any case nothing can go wrong in the dressing room. All in all, the shows will already start on September 04 and end on September 06, 2020.

  • Moscow Fashion Week from September 4 to 6, 2020
  • Zoe’s appearance on the catwalk for Chain: 19:50
  • Livestream from over 80 countries possible
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Zoe: Our influencer in the fact check

Our model Zoe has a cool lifestyle: She lives vegan and is a bartender at poké in Israel. When she is not walking her dog, she likes to do yoga. After working in the bar, she likes to spend time with her boyfriend. Zoe also has an eye for art, animals and fashion. This is of course ideal for a model. On her Instagram profile you can see her shopping with a mouth mask or at the booth. Zoe has beautiful, curly brown hair and blue eyes.

What she puts a lot of emphasis on in her virtual life is sustainability. Thus, as a virtual model, she may even serve as a role model that already has many followers. She has already posted over 100 pictures on her Instagram account. If you want to learn more about Zoe, just visit her on her Instagram profile. See if you can tell the difference.

  • Zoe is not a real person, she is a virtual model
  • She lives vegan, has hobbies and a dog
  • The model is also active on Instagram and already has some followers.

Zoe for Chain: Virtual Fashion Show

Zoe gets to walk along the runway for Chain from Argentina. The pieces of the collection are designed by Lucía Chain. The pieces will be handmade. But this is not the only brand. Anciela, Alkhanashvili and duet.by.me are just some of the labels that will present their collections in the coming days. The focus of the whole Fashion Week is on the topic “Sustainability”.

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In total, there will be 100 different participants from 34 countries at the international Fashion Week. Terms such as “zero waste” and also “upcycling” will play an important role here. So it is of course an honor for our Zoe to be able to run at such a fashion show. After all, the term “sustainability” is not foreign to her.

Facts about Chain

This is not the first time that Lucía Chain has had models walk the Moscow runway in her designs. Only last year her collections could be seen at the Mercedes-Benz Russia Fashion Week. For her, sustainability is a lifestyle. She is concerned about our planet and the people on it. She herself describes Chain as minimalist and rebellious. Chain is based in Buenos Aires, the capital of Argentina.

The label, which is just three years old, has already made a good trip around the world: Chain has already had the opportunity to present itself on many catwalks, for example in France, Costa Rica and also here in Germany. Last year the brand even managed to win the Global Talents of the Mercedes-Benz Fashion Week in Russia. Fashion lovers can marvel at their creations in Italy, to be more precise in the Salvatore Ferragamo Museum.

  • The issue of sustainability is important to the label
  • Chain comes from Argentina
  • Chain could already be seen on many catwalks worldwide

Virtual influencers: The latest hype

If digital, then digital is the way to go: the latest trend is the influencer. Here, many people take the viewer on a tour of everyday life or present products – we all know it. But what is new about it? After all, influencers have been around for several years.

Not so long ago, virtual influencers like our model Zoe were introduced. Zoe goes together with Ella and Linda among the influencers. They could also promote products or sweeten their followers’ day with stories. There are certainly many possible applications here. From commercials to photo shootings – the virtual influencers can keep up with the real ones in some things.

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Lil Miquela

Lil Miquela has been in business for several years, since 2016 to be exact. She is also a virtual influencer and has already cooperated with big labels like Prada or Nike. On Instagram she has already 2.7 followers with her 19 years, which she can entertain. And she does, because she has already posted over 800 articles and uploaded some stories. With her short pony and the two braids she definitely stands out from the crowd. In her pictures she poses behind the wheel of a car or is photographed with flowers in her hand. Lil Miquela even already has her own songs.

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