Entries by Lisa-Marie

Puma: history, success & breakthrough

Do you already know the story of how Puma came into being? However, the brand has never let success and defeats get it down. Among the many world records and famous faces, Puma is now one of the most famous sporting goods in the world and is now celebrating its 70th anniversary. Dassler’s foundation Dassler […]

United Colors of Benetton: History, concept and stores

With United Colors of Benetton most people associate, as the name suggests, a colorful world of clothing that can be bought by everyone. But it is not only shrill rainbow colors that are behind United Colors, but also worldwide future-oriented topics such as sustainability, transparency and globalization. A brand that is currently experiencing a new […]

Under Armour: Innovation and revolution in the sports market

Under Armour’s mission statement “TO PROMOTE ALL SPORTS BY PASSION, DESIGN AND INDIRECT STRIVING FOR INNOVATION” describes the brand’s innovative zeitgeist and the risk-taking of a young footballer who changed the world of sports. Through temperature regulating clothing, Under Armour made it into various film productions, the Olympic Games and finally into the Super Bowl […]

Ted Baker: Origin, inventor & success

Today, Ted Baker is considered an international luxury brand. Based in Great Britain, the brand is represented for men and women, as well as for children. Your trademark: The lush, playful and flowery design. A label that initially specialized only in menswear, and now offers everything from clothing to bags. Only very few people know […]