G-Star Raw at the AYFW in Milan

The brand feature of G-Star jeans can not be missing in any collection, including the new one presented at AYFW in Milan.

The show:

Here is the new collection on the catwalk in Milan.

The last day of AYFW started with #RethinkFashion by Perwoll.

G-Star Raw: Just the product

The Dutch jeans and fashion brand G-Star Raw was founded in Amsterdam in 1989 and is especially known for its jeans. But did you actually know what the “Raw” in the name of the brand stands for?! This is about the fact that the jeans remain as untreated as possible, so raw, as in “raw”. The raw, unwashed materials form the basis of each collection, which is why the correct name of the brand is G-Star Raw, even if it is rather known only as G-Star.

Front row and black carpet

Among others, content creator Millane Friesen and Bene Schulz and Julian Braun from the Elevator Boys attended the show in the front row.

photo: ABOUT YOU

Also on the Black Carpet Kayla Shyx.

photo: ABOUT YOU

Looks from the runway

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ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan

Levi’s at the AYFW in Milan

In the Levi’s Fashion Show you could see jeans looks in all variations and combinations.

Levi’s Fall / Winter Looks + Story

The Levi’s story and all the new looks for fall & winter at About You Fashion Week.

After Lascana, Puma and Levi’s still follows the highlight of the evening, the fall / winter collection of Leni Klum x About You.

Vlog: Levi’s

Behind the scenes @ FIV YouTube.

How was it? Jeans, jeans, jeans!

After the brand cooperation with Puma follows directly the next, with Levi’s. If any brand stands for jeans, it’s Levi’s. Every third, fourth person in the audience came in matching jeans styling. At the beginning of the show, you learn more about the Levi’s brand and its history. After all, Levi’s jeans have conquered the whole world and now also Milan Fashion Week.

Levi’s: A Jeans Company

Since 1853, the brand Levi’s exists and is still owned by the descendants and relatives of the nephews of the founder Levi Strauss. The company is the global leader in the sale of jeans, known mainly for its denim jeans. To date, it is one of the largest manufacturers of jeans in the world and one of the most famous brands.

Front row and black carpet

Millane Friesen and Jannik Stutzenberger sit in the front row of the Levi’s show.

photo: ABOUT YOU

Former GNTM contestant Lou Anne on the Black Carpet.

photo: ABOUT YOU

Let’s Dance professionals Renata and Valentin Lusin are also at the Fashion Show.

photo: ABOUT YOU

Looks from the runway

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

photo: ABOUT YOU

ABOUT YOU Fashion Week Milan

Alongside Paris, London and New York, Fashion Week in Milan is the place to be when it comes to fashion and haute couture. Now there is a new player, About You with a first-class line-up and its own ABOUT YOU Fashion Week. In a few days it starts and we are there for you live, at all the shows. adidas by Stella McCartney, RÆRE by Lorena Rae, LENI KLUM x ABOUT YOU, the Guido Maria Kretschmer Collection and LeGer by Lena Gercke…. Milan, are you ready?

• ABOUT YOU Fashion Week Milan

Calvin Klein: From the foundation until today

Calvin Richard Klein was born on November 19, 1942 in the Bronz in New York City. Since childhood he was interested in fashion, art and design, which is why he decided to study fashion design. He studied fashion design at the Fashion Institute of Technology until 1963.

After graduating, he worked for a while as a freelance designer for various labels before founding the Calvin Klein fashion brand in 1967 with his longtime friend Barry Schwartz. His first collection consisted of three dresses and six coats for women. Large fashion houses quickly became aware of the label and gave Calvin Klein orders, so the label could further expand its range. In the New York fashion scene Calvin Klein quickly became a celebrated designer by his timeless style, which nevertheless appeared modern.

Shortly after the label was founded, Calvin Klein appeared in Vogue and other important fashion magazines. In 1971, the brand expanded its range to include sportswear, blazers and lingerie for women. After Calvin Klein won the Coty American Fashion Critics’Award in 1973, the range was expanded to include scarves, belts, shoes, sunglasses, coats with fur, bed sheets, jeans, cosmetics and menswear. Especially the world-famous jeans with the printed Calvin Klein logo on the back pockets helped the label to become even more famous and successful.

From the year 1980 Calvin Klein introduced his still famous boxer shorts line for men and women, which is still the flagship of the brand. The line had great success and through seductive and impressive campaigns with stars like supermodel Kate Moss, Calvin Klein skillfully drew attention to his label. To this day, Calvin Klein manages to impress with its advertising campaigns and to win world stars like top model Kendall Jenner or singer Justin Bieber as models for its collections.

In 2002 Calvin Klein was sold to Phillip Van Heusen Corp and since then Calvin Richard Klein is no longer part of the label.

History of the label at a glance

• 1942 – Birth of Calvin Richard Klein
• 1963 – End of his fashion design studies at the Fashion Institute of Technology
• 1968 – Foundation of the Calvin Klein brand
• For the time being concentration on the production of dresses and blazers
• Through orders from large fashion houses, the range could be expanded
• 1971 – Expansion of the women’s range
• 1973 – Winning the Coty American Fashion Critics’ Award
• The brand becomes world famous for its jeans with logo print
• 2002 – Sale to Phillip Van Heusen Corp.

The style of the brand: clean aesthetics and innovative designs

The brand Calvin Klein stands for minimalist fashion with simple cuts and exciting designs. The brand manages like no other wearable, stylish clothes with that certain something to design. Calvin surprises every season with bold designs to surprise.

The fashion of Calvin Klein

The flagship of the brand is its famous underwear line, but the designer brand Calvin Klein has so much more to offer: The range includes jackets, jeans, cargo pants, skirts, dresses, t-shirts, sweaters, accessories, leggings, sweatpants, shoes and suits. Especially popular are the brand’s famous jeans, their stylish jackets, tops with the brand logo and their casual sneakers.

Always on trend: underwear from Calvin Klein

Calvin Klein underwear, with the brand’s signature Calvin Klein lettering on the waistband, is one of the brand’s most popular items. The range consists of boxers, briefs, bras and bralettes. But the underwear is not only worn as underwear, but integrated into the outfit and is considered an absolute Fashion It Piece: Many women wear the bralettes from Calvin Klein simply as a stylish top and for a particularly casual look, fashion role models such as Justin Bieber, Shawn Mendes or Kendall Jenner let the waistband of their Calvin Klein underwear peek out from under the jeans.

Celebrities also love Calvin Klein underwear: VIPs like Shawn Mendes, Kendall Jenner and ASAS Rocky show up in the brand’s latest designs for the Calvin Klein campaign My Calvins.

Jackets & Coats: Stylish & High Quality

Stylish jackets with logo are totally trendy right now: Of course, Calvin Klein as an innovative and trend-conscious label offers fashionable and high-quality jackets with the CK logo for men, women and children. At Calvin Klein you will find a great selection of jackets and coats, which convince with their elegant, but still sporty and unique style. The jackets are totally trendy right now, but their minimalist style makes them absolute fashion must-haves, because they are timeless classics.

Cool & Chic: Calvin Klein tops with logo

For a few years now, it is again trendy to wear fashionable basic tops with statement logo. Sweatshirts, sweaters and T-shirts with the Calvin Klein logo should not be missing in any closet, because they can be combined with anything and visually enhance boring outfits. Stylish VIPs like Blackpink singer Jennie like to wear sweaters with the Calvin Klein logo to make a fashion statement!

Perfume: sensual and timeless fragrances

Calvin Klein’s perfumes, like the brand’s fashion, are characterized by classic and timeless scents. The range includes men’s, women’s and unisex perfumes. Whether floral, fresh or something spicy-oriental, at Calvin Klein you can find the right fragrance for every taste!

Ck One Unisex: the fresh fragrance for bold

The absolute classic among perfumes: Ck One by Calvin Klein. It impresses with a fruity-fresh combination of bergamot, cardamom, papaya and pineapple. The perfume is complemented by the fragrance notes of violet, rose, nutmeg, musk and amber. The fragrance is aimed at the young, self-confident and open generation, which boldly stands up for a society in which all are equal. The fragrance was first sold in 1994 and is perfect for every day.

Eternity for her: a sensual fragrance

Eternity for her is a sensual and floral fragrance designed to capture the feeling of eternal love. The fragrance combination of freesia, mandarin and sage creates a seductive fragrance for confident and independent women. As additional fragrance notes lily of the valley, white freesia lily, marigold and narcissus harmonize perfectly with each other, resulting in a perfume with a heavenly scent! As a base note patchouli, sandalwood and amber refine the unique fragrance from the house of Calvin Klein.

Even more great fashion brands to discover!

Are you excited about luxury brands and designers like Longchamp and want to get to know more brands? Then check out our fashion brand guide here and get to know the top fashion brands in the world.

Fashion brands from A-Z

Which brands are hot right now? What is the most popular fashion brand? Which brands are there for women, which for men? Dior, Gucci, Givenchy, Hermès, Prada, Chanel & Co are brands known to almost everyone. But what is actually behind them? These and many other brands have changed the history of fashion. Here you can find out which brands are among the top fashion brands in the world. Sorted by A to Z, you can pick out exactly your favorite brands or maybe get to know a few new ones.

• Fashion brands from A-Z

Fashion brands with C

Chanel, Chloé and Celine are some of the many fashion brands that begin with C. With the mass of fashion brands that exist worldwide, it is easy to lose track of them. To give you a good overview of the brands, we have sorted them into a list according to the alphabet.

• Fashion brands with C

Fashion brands for jeans: list

Here you will find the hottest fashion brands for jeans:

• Angels
• Balmain
• Cambio
• Cheap Monday
• Cecil
• Closed
• Colorado Denim
• Dockers
• Diesel
• Dsquared2
• Esprit
• Edwin
• Garcia
• Aisle
• Giorgio Armani
• Splendid
• HIS
• Jack & Jones
• J Brand
• LTB
• Lee
• Levi’s
• Mavi Jeans
• Mustang
• MAC
• Only
• Oklahoma
• Pioneer
• Please
• Replay
• Re/Done
• True Religion
• Vero Moda
• Weekday
• Wrangler
• 7 for all mankind

More fashion brands: Pants & Jackets

Check out the hottest fashion brands for pants and jackets here!

Fashion brands for pants: Dsquared2, Armani & Replay

The choice of brands of pants is diverse. More and more often, pants are associated with more comfort, especially in cold seasons, such as autumn and winter. Suit pants are just the thing for this, appearing more numerous than ever in several forms and facets. But how to find the right model of pants for you? The answer is – know and try out good brands of pants. With us you will find the hottest and best pants brands.

• Pants

Fashion brands for jackets: Adidas, Dior & Zara

They are not only functional, but have character. If we want a warm and beautiful look for the winter, we go for a chic coat or a short down jacket. On the other hand, if we want an unforgettable office look, the oversize blazer is exactly the right choice. Every jacket makes its own statement in its own way, which is exactly why it’s no wonder why many people develop a passion for jackets. With us you will get to know the most popular jacket brands, so that nothing stands in the way of your appearance.

• Jackets

Fashion brands: list

If you are excited about French brands and want to learn even more about brands then check out our great guide here and get to know the top fashion brands in the world.

• Fashion brands

Fall campaign: The Language of Calvin Klein

In keeping with the title, “The Language of Calvin Klein,” the fall campaign is all about feelings, language, and poetry. Several famous faces, including model Kaia Gerber and singer Jennie Kim, share poems, daydreams, inner monologues, and more while presenting the latest collection. Learn about reverie and illusion in the videos below.

Commercial: Jennie Kim from Blackpink

Jennie Kim, singer of the Korean girl group “Blackpink”, recites her daily morning routine in the form of a short, simple poem. Her outfit is just as simple, consisting of loose jeans, sneakers, and underwear from Calvin Klein. Thus, the commercial shows that the fashion brand simply stands for comfort and minimalism. You don’t need much to have a great start to the day.

Commercial: Dreaming with Dominic Fike

American musician Dominic Fike takes us on a dreamy bike ride on a sunny day. He is lightly dressed as he wears only Calvin Klein socks and underwear, which is supposed to give us the secure and good feeling when wearing Calvin Klein. Dominic Fike has already collaborated with the brand “Marc Jacobs” and will be seen in the second season of the HBO series “Euphoria”, known among the young.

Perfumes: “Eternity” and “Defy

Calvin Klein’s constantly growing perfume range includes some bestsellers, for example “CK One”. However, it’s not just the fragrances that are inspiring, but also the associated campaigns and commercials. Two well-known examples would be the campaign with Kate Moss for the perfume “Obsession” on the one hand, and Christy Turlington for the perfume “Eternity” on the other. Christy Turlington can also be seen in the latest commercial for the perfume.

Eternity Perfume: Christy Turlington & Edward Burns

Supermodel Christy Turlington was already the face for “Eternity” in 1988. Since 2014, she shares the honor of being in front of the camera for Calvin Klein with her husband Edward Burns. The couple shows its sensual and romantic side on the beach. Turlington proves once again that she simply belongs to Calvin Klein, just like “Eternity”.

Defy perfume: superhero Richard Madden

Actor Richard Madden is the star of the commercial for the new men’s fragrance “Defy”. Madden’s powerful movements in the video are reminiscent of those of a superhero. No wonder, since the former Games of Thrones star will soon be seen in the new Marvel movie “Eternals”.

Behind the scenes: Kendall Jenner & Justin Bieber

Kendall Jenner and Justin Bieber not only give us a behind-the-scenes look at the spring campaign, but also their personal lives. They talk about Calvin Klein, their clothing style, and answer some personal questions about family, sports, fame, and more.

Collaboration: Justin Bieber for Calvin Klein

Justin Bieber shows in this video that not only music, but also sports are among his passions. He lets us know when he started skateboarding, what extreme sports he has already tried, and what it means to be in the spotlight. Of course, he does not leave his wife, Hailey Bieber, unmentioned in this interview. The couple has already been in front of the camera together for a Calvin Klein campaign.

Collaboration: Kendall Jenner for Calvin Klein

The model and member of the famous Kardashian family talks about the benefits of a large family, what she learned from her mother and about relationships in general. Topics such as books, series and movies also come up. Kendall Jenner reveals that she loves the movie “Dirty Dancing” as well as that the book she read last is called “The Four Agreements”.

Commercials: Campaigns

Guess has been known and loved for its sexy ad campaigns ever since. Here you can watch the commercials for the latest fall campaigns for “Guess” and “Guess Originals” as well as take a look at the unique campaign for the anniversary collection with model Hailey Bieber.

Fall campaign: “Guess Originals”

The collection is inspired by college clothes and original Guess pieces from the 90s. In keeping with the “college” theme, the commercial shows young people walking through the city, in the park, or along the train station. The youth-oriented spirit of the brand is expressed in a great way.

Autumn campaign: “Guess

Love and romance – this campaign was shot in the Italian capital Rome and reflects the romantic flair of the city. The pieces of the collection are elegant and stylish, and simply the ideal choice when you need a great outfit for a date. However, not only can you admire the fall collection in the video, but also the impressive architecture of Rome. Rome is a romantic and classic city and these words perfectly describe the collection.

35th Anniversary: Campaign with Hailey Bieber and Stefano Sala

Sexy underwear and cool jeans looks in a denim wash factory. Model Hailey Bieber stars in a very special campaign with model Stefano Sala as the “Guess Originals 1981 Capsule Collection” celebrates its 35th anniversary. In 1981, Guess first saw the light of fashion, with the Marciano brothers transforming blue-collar denim jeans into highly sought-after fashion must-haves. Hailey Bieber and Stefano Sala show their rocking and seductive side in the video, which is the wild and young spirit of Guess.

Collaboration: Asap Rocky, J Balvin, Jennifer Lopez

Several world stars have already designed a collection together with Guess, including rapper Asap Rocky, singer J Balvin, and singer Jennifer Lopez. Here you can watch the commercials for the collections “Guess x J Balvin” and “Guess x Jennifer Lopez”.

J Balvin: Guess x J Balvin

The Colombian reggae singer is best known for the song “Hey Ma”, on which he can be heard together with Pitbull and Camila Cabello. The collection he designed in collaboration with Guess is called “Colores”, which is the Spanish word for “colors”. Not only is the sporty collection colorful, but so is the Colombian city where the commercial was shot, Medellín. The video is full of colorfully dressed people, colorful cars, and colorful houses.

https://www.youtube.com/watch?v=c2BVcr6hcsg

Jennifer Lopez: “Guess x Jennifer Lopez”

Megastar Jennifer Lopez is not in front of the camera for the first time here for Guess. As the face of the spring campaign, she is simply the ultimate Guess girl par excellence. Jennifer Lopez showcases several pieces from the collection, including several dresses and sunglasses. Of course, it wouldn’t be Guess if there wasn’t at least one pair of jeans or a denim jacket in the campaign. But the black and white headscarf in combination with a black and white jumpsuit and sunglasses in the style of the 50s and 60s is especially cool.

Behind the scenes: Hailey Bieber and Jennifer Lopez

It’s also definitely worth taking a look behind the scenes of the star-studded campaigns “Guess Originals 1981 Anniverary Campagin” with Hailey Bieber and Stefano Sala and “Guess x Jennifer Lopez” with Jennifer Lopez. You’ll learn more about the stars and the brand itself.

Behind the scenes: Hailey Bieber and Stefano Sala

Hailey Bieber gushes about Guess, the co-founder of fashion house Paul Marciano, and the anniversary collection. Stefano Sala is impressed by how much work is actually behind such a jeans collection, because an employee of the washing factory has explained his work to the model. He also can’t stop raving about Guess and the collection and mentions that he especially loves the bomber jacket from the collection.

Behind the scenes: Jennifer Lopez

Jennifer Lopez grew up in the ’80s and has therefore been able to follow the evolution of Guess herself. She talks about how honored she felt when she was first asked to collaborate with Guess. “It’s exciting that we’re continuing our collaboration,” Jennifer Lopez enthuses.

Interviews: Guess Family

For “Guess Family” Paul Marciano asks different people who are members of the Guess family some questions. Among them are models and employees of the company. Guess attaches great importance to a family atmosphere.

Model Bri Teresi gives exclusive insight into her collaboration with Guess

Bri Teresi modeled for Guess for three years and describes that Guess just feels like home, she was able to make a lot of good friends there, and everyone is super friendly. She also describes that the relationships with each other are on a more personal level and you just get to know the employees better than you would at other companies.

Interview with Guess employee Jennifer Fortunato

Jennifer Fortunato is the vice president of Guess stores and she remembers her very first day at Guess very clearly. It started with a conference where Paul Marciano talked about how important people are, among other things, before he got to talking about the company itself. From that moment on, it was clear to Jennifer Fortunato that she would like to work for this company. After all, her former employer had little interest in people and their well-being.

Guess: From denim to lifestyle brand

When you hear the Guess brand today, most people probably think of its beautiful, classic bags and accessories, but that wasn’t always the case: when the brand was founded in 1981 by four French brothers Paul, George, Armand and Maurice Marciano in Los Angeles, it first started out as a denim brand. The very first product of the brand was a slim fit stonewashed jeans , which was ankle length and whose model name is “Marylin”. This jeans model was so popular in the American market that the produced quantities of the jeans were completely sold out within a few hours. In the first year after its foundation, Guess had already managed to be represented in all major American department stores. With their jeans designs they managed to interpret the jeans as a garment in a more elegant and sexier way.

Advertising campaigns: Supermodels and Claudia Schiffer

Guess managed to attract a lot of attention for their collections, especially with their advertising campaigns, and was able to gain a lot of recognition as a brand in a short time: The campaigns are sexy and play with the old Hollywood flair. While the very first Guess Girl was still an unknown French model, true icons like Eva Herzigova, Naomi Campbell or Paris Hilton followed afterwards. Especially the advertising with Claudia Schiffer is considered one of the most famous and impressive Guess campaigns: She not only modeled once for Guess, but was also allowed to stand in front of the camera 30 years later for the anniversary collection for the American label after 1989.

Guess logo: McDonalds advertising as inspiration

Everyone knows it, but hardly anyone knows how it came about: The famous Guess logo was invented by the Marciano brothers, who were inspired by a McDonald’s billboard that read “Guess what’s in our new Big Mac? Since they wanted to add a question mark to the Guess, they designed a triangle style logo to stylishly surround both the question mark and the word Guess. The logo has become an absolute hit over the years!

Guess bags: Embellish the everyday and the evening

If you’re looking for a new bag that suits you and your needs perfectly, then Guess is the perfect place for you! The handbag assortment is huge and there are all kinds of handbags: From shoulder bags and totes to clutches and tote bags. Particularly popular styles include the Noelle Crossbody Camera, Layla Bag, Noelle Elite Tote, Baguette Bag, and the Naya Tote Bag. If you are a beauty fan you will also find what you are looking for at Guess, because the brand also offers toiletry bags and cosmetic bags so that your make-up is safely stowed away on the go. The range is completed by practical and elegant backpacks, travel bags, suitcases and portmmonaies (also for men). Here we have put together a small selection of Guess bag models that are particularly well-known and elegant.

Absolute Must-Have: The Noelle Crossbody Camera

An absolute classic: the Noelle Crossbody Camera, a small black shoulder bag that goes with everything. With its silver details, the chain and the iconic Guess logo, the bag looks elegant and classic and is the right accessory for every occasion and outfit.

The Layla Bag: The trend bag among fashionistas

Stylish mini bags are all the rage right now. The Layla Bag is an enchanting mini bag in powder pink with golden details that is guaranteed to become your new favorite bag. It can be combined in many ways and always looks stylish, whether elegant with a dress or casual with jeans.

The versatile shopper: The elegant Noelle Elite Tote

Perfect for the next shopping trip or everyday life: The Noelle Elite Tote is spacious and can be worn comfortably on the shoulder due to its wide handles. Like all Guess bags it is available in different colours, but especially in black with the brown brand embossing the bag looks super elegant and high quality.

Guess shoes: sporty sneakers, boots and high heels

Guess offers a variety of women’s shoes, from sporty sneakers to elegant boots and high heels. Guess sneakers are characterized by their high sole and eye-catching details. Chucks with embossed brand logos are also very popular. When it comes to boots and ankle boots, you will find everything from very masculine and robust-looking boots to elegant ankle boots with a high heel to be perfectly equipped for the winter. For special occasions Guess also offers a range of beautiful high heels, classic pumps in black decorated with the Guess logo and summery sandals in bright colors with which every outfit becomes an absolute eye-catcher. The men’s shoe collection consists of classic boots and sneakers in neutral colors.

The Ederla Chucks: Perfect for the everyday look

A simple outfit is best spiced up with eye-catching shoes, for which the Ederla Chucks by Guess are perfect: They are super comfortable for everyday wear but still look not too sporty but also very elegant thanks to the print with the Guess monogram in elegant black.

Guess fashion: legendary jeans and logo T-shirts

The fashion assortment of Guess includes collections for men and women; in the collections there is everything for a shopping lover from elegant bomber jackets made of satin to summery floral dresses. A special highlight is the jeans collection of the brand, because after all Guess started as a denim brand and still produces perfectly fitting and high quality jeans. The T-shirts and sweaters with the legendary Guess logo or the name of the label printed on them are also very popular.

Jeans: The favourite for ladies and gentlemen since 1981

Having a perfectly fitting pair of jeans in your wardrobe is super important, as they are considered an absolute fashion basic. At Guess you can choose from a wide range of styles and fits. Especially popular with women are the sexy skinny jeans that made the brand famous, the currently totally trendy mom jeans and straight cut jeans. Men can choose between skinny, regular and slim fit. Each jeans model of Guess has the brand logo embroidered on the back pocket, which is a nice little detail and makes the jeans unique.

Make a statement: Strikingly stylish logo T-shirts

Since the trend of wearing brand logos on t-shirts and sweaters has returned, Guess also offers statement t-shirts with logos or brand names printed on them. Combine them with jeans and a belt to create the perfect outfit for your everyday life.

Accessories by Guess: Classic and Elegant

Guess accessories range from watches and glasses to caps and hats. Probably the most classic accessory there is: Watches. At Guess you will find a whole range of watches in different colors and designs. Especially the “Ladies Dress” in gold is a very popular watch, because it goes with everything and looks incredibly classy. If you are looking for a new phone case for your smartphone, you can find trendy cases in monogram look at Guess. Statement belts, sunglasses and stylish hats extend the range of accessories. In the following section we present a few of the most beautiful and popular pieces:

Belt with logo: High quality leather in pastel

Perfect to set an eye-catcher: The luxurious belts by Guess enhance any outfit and are made of high quality leather. The absolute focus of the belt is the eye-catching buckle in gold, which shows the Guess logo. A timeless accessory that no wardrobe should be without.

The absolute summer trend: Cat-Eye sunglasses

Looking for a pair of stylish and luxurious sunglasses for your next beach holiday? Guess offers you a great selection of high-quality, chic sunglasses from large glasses with dark lenses to filigree with tinted lenses. The absolute trend among sunglasses are models in cat-eye style, which you can find at Guess in beautiful colors and designs. From classic black to neon blue or beige with rhinestones, you have a free choice to find the right cat-eye sunglasses for your taste.

Absolute trend piece: The fishing hat for every season

You can see them everywhere right now: fishing hats. Of course you can also find a selection of fashionable fishing hats with the brand-typical Guess lettering at Guess. Combined with a casual outfit you are always perfectly styled with the hat. Even if you have a bad hair day, you can still look stylish with a fisherman’s hat.

Trend pieces: Necklaces, bracelets and earrings

Of course, a stylish outfit can’t be complete without the right jewellery: Guess has rings, bracelets, necklaces and earrings in gold, silver and rose gold to offer in their jewellery collection, where you will find timeless and elegant jewellery for every occasion. Particularly popular is the ‘Queen of Hearts Necklace’ which is a fine chain with a delicate heart pendant and engraved Guess lettering. The necklace is a classic piece of jewellery that you can wear on any occasion.

Perfume: From sweet-floral to sexy-fresh scents

The Guess perfumes have the right scent for every taste: If you prefer floral-sweet, then the Guess “Los Angeles” perfume is the right choice for you. If you prefer fresh perfumes with a sexy note, the “Noir” is an absolute recommendation, because a high-quality and long-lasting perfume with a distinctive scent should be found in every bathroom.

Star power: Guess collaborations with Asap Rocky and J Balvin

Guess has had many successful and popular collaborations with well-known personalities. Especially the collections of the American rapper Asap Rocky and the Latin pop singer J Balvin are particularly popular due to their uniqueness and creativity:

Casual and Summer Vibes: Guess X Asap Rocky

The Guess X Asap Rocky collection consists of T-shirts with short and long sleeves as well as oversized denim jackets and focuses on soft colors like baby blue, pastel yellow and orange. The highlight of the collaboration is a light blue denim jacket in a washed-out 90s style with the words “GUE$$” embroidered on it. Stripes or the Guess logo can be seen on many of the tops. The name of the collaboration “GUE$$” stands for the connection between the brand Guess and Asap Rocky.

Guess X J Balvin Colores: Bright colours and eye-catching designs

A colorful and summery collection that puts you in a good mood: this is the “Guess X J Balvin Colores” collection. It includes clothing, swimwear and accessories in bright shades of green, blue, purple, red and yellow. Each piece is an absolute summer must-have with its eye-catching designs and bright colors.

Celebrity support: Singer Becky G at the Guess X J Balvin Colores Launch

Brands like Guess: Gucci & Givenchy

Here we have put together some similar brands for you or you can have a look at our fashion brand list where you can see all the big labels at a glance.

Givenchy: Haute Couture, Perfumes & Friendships

In fact, Cristóbal Balenciaga and Hubert de Givenchy were good friends, as already mentioned. Both brands were created at about the same time and have had to assert themselves in a similar zeitgeist. So there are certain parallels. To better compare the influences on each other, you can read this article on Givenchy.

• Givenchy

Gucci: Timeless Designs, Fragrances & Cosmetics

What do you associate with the luxury fashion house? Is it the Marmont bags and the world famous fragrance Gucci No. 1? World stars like Harry Styles or Iggy Pop sit on the audience benches to admire the latest fashion collections by Gucci. Fashion that is later worn by fellow singers like Rihanna or Jennifer Lopez. Get to know the label that adorns the wardrobes of your favorite stars. Immerse yourself in the world of Gucci and learn everything about fashion shows, style, bag collections and even the founding father Guccio Gucci himself.

• Gucci

Many other fashion brands: XXL List

You are enthusiastic about Balenciaga and want to get to know more brands? Then take a look at our XXL Guide and get to know the top fashion brands in the world.

Extravagant haute couture. Refined prêt-à-porter. Fine sportswear and innovative accessories. The world’s most luxurious fashion brands inspire millions of people and fashion lovers with their exquisite collections every year. They camp out in front of stores to snag limited edition specials, stand on the streets of Paris during the highly coveted Fashion Week, and sit wide-eyed in front of televisions to watch the latest and hippest runway shows. Here is the ultimate fashion brand guide.

• Fashion brands XXL

What makes a man attractive?

It’s been no secret for a long time: men want to be beautiful too! The cosmetics industry has recognized this and the fashion world anyway. The men of today are well-groomed and know how to look young and fresh for as long as possible. The hairstyle, the beard, everything must fit. When it comes to perfume, men prefer a tart, woody scent that underlines their masculine charm.

That’s what makes a man really attractive:

• Good skin care
• Matching fragrance
• Well groomed beard
• Self-confident appearance
• Clothes to match the type

Men’s outfits: It all depends on the right clothes

And also the clothes fit the respective type in the best case. Those who can afford it, fall back on the offer of high fashion fashion and benefit from an excellent selection of selected men’s models. The models have that certain something and at the same time convince with an excellent wearing comfort and a robust workmanship. There are now numerous fashion brands dedicated exclusively to men’s outfits. One of them is Stone Island. Founded in 1982 by Massimo Osti in Italy, the company chose its name carefully. Translated into German, the brand name means “Stone Island”. The indestructibility of stone forms a symbiosis here with the freedom embodied by the island, thus reflecting the dreams of every man. Stone Island gained increasing popularity in Great Britain, especially in the 1980s. At that time, the robust workmanship and excellent material quality inspired some members of the hooligan scene, who gave themselves an elitist touch with designer clothes by Burberry, Armani, Aquascutum and also Stone Island. Since then, this brand has been strongly associated with the British football scene.

The hallmarks of good menswear:

• Robust processing
• Excellent wearing comfort
• Excellent material quality
• Elitist touch

Men’s fashion from the think tank: Innovative fabrics & futuristic developments

Many of today’s models are significantly different from what gentlemen used to wear on their bodies. Today’s companies are known for their innovative spirit. Novel fabrics, special dyeing techniques and unconventional surface treatments give the garments a very special touch. Stone Island was known worldwide in the 80s for its futuristic developments. Special production machines were created especially for this purpose. Many of these developments were patented. Among the novelties were, for example, parkas made of cotton fabric covered with a thin layer of rubber. The rubber coating made the garments waterproof. Flax fibers were also used at times. In addition, a new type of fabric came onto the market that changed its colour with the help of heat as a result of a quartz treatment. The makers behind the brand also processed glass particles in the outer material and added steel threads to the fabric.

These extras are what make modern men’s fashion:

• Thin rubber layer covered parkas
• Waterproof clothing
• Novel fabric that changes color with heat
• Upper made of glass particles and steel threads

Stonewash effect: great effects for an authentic style

One of the best known developments is the stonewash effect, which can be found on a lot of jeans these days. Pants with a stonewash effect look like they have been used. This can be seen in the faded areas. This means that the jeans are not evenly coloured, but lighter in places. The manufacturers achieve this effect by a certain washing. Since pumice stones were used in the past, this special treatment is called “stonewashed”. Nowadays, other methods are used to create this look, such as sandblasting. Denim jeans are usually only superficially dyed with indigo. After the top layer of fibres has been removed, the light-coloured bottom layer is revealed. A stonewashed jeans convinces with a casual and at the same time trendy look. The shading makes the fabric look very plastic. Bleached are especially the raised areas such as the knee area and the folds.

The special ‘Stonewashed’ treatment is one of the most popular jeans effects

The stonewash effect is an important component of many garments for men. It increases the attractiveness of the fabric in a subtle way. In particular, men who appreciate a simple elegance very much, like to resort to such a model. In any case, in men’s fashion, the cut and surface texture of the fabric are more important than any frills. Men pay more attention to practical details. For example, hoodies and jackets and trousers with large, securely closable pockets are popular.

Conclusion: Men’s fashion ideally convinces with a high functionality and a clever design. It is worth spending a little more money on really high-quality clothing that lasts longer and fits comfortably.

Chrome Hearts: Meaning, Founder and Style

To give you a rough idea of why Chrome Hearts is enjoying such massive success, we’ve put together an overview that takes a closer look at the brand’s founders, history and signature style. It all started with a small custom jewellery production in Los Angeles, but it was after punk musician Steve Jones started wearing designs from the label on stage that the rapid rise began. The rock ‘n’ roll community was enthusiastic about the biker style. Especially the influence of Laurie Lynn as marketing director helped the fashion house to take off.

Richard Stark: Founder of Chrome Hearts

As a proud member of the Los Angeles biker scene and a big fan of Harley Davidson, Richard Stark had a dream in 1988 to fill the need for quality biker apparel, so he began working with John Bowman and Leonard Kamhout to create leather vests, jackets and jewelry they couldn’t find anywhere else. Thus was born the look Chrome Hearts is known for. Heavy crosses, skulls, and gothic lettering characterize the label’s image. Everything is handmade with the utmost care. This not only creates unique pieces, but also guarantees the top quality of the designs.

But this is also the origin of the price category in which jewelry, accessories and clothing lie. Best materials and craftsmanship have their price. In addition, of course, the popularity of the products also plays a role. The cooperation of the label with stars and starlets has contributed significantly to the popularity and of course to the prices.

Label Name: What does Chrome Hearts mean?

Shop fronts without names, simple interior design: Chrome Hearts is a label for real insiders. The reason is simple: it’s about a certain kind of nostalgia. Above all, the brand is against many customs that have established themselves in the fashion world with the digital age – for example, that you can read about parts of the collection and possible prices months before the actual release. Chrome Hearts doesn’t want that. The label, which finds its origins in the eighties, puts a lot of emphasis on staying true to its roots. So it also stayed with the name “Chrome Hearts”.

The title of the label itself probably goes back more to the chrome elements of motorcycles. These have found influence in various aspects of the biker scene. For example, also in the new school tattoo style. It is hard to imagine the rocker scene without tattoos – For this reason, the style has also been influenced by bike designs. The name “Chrome Hearts” can therefore be traced back to the brand’s cradle in the rocker scene. And to the label’s first major contract: production of costumes for the low-budget horror film “Chopper Chicks in Zombie Town”, which was still titled “Chrome Hearts” during the casting phase. The label’s title, however, is not relevant in itself, the brand creator said:

“Label it whatever you want. I just call Chrome Hearts, ‘Chrome Hearts’. If you have to tell somebody what you are – You aren’t.” – Richard Stark

Buy Chrome Hearts: Where can you get the label’s designs?

Getting one of the unique designs isn’t a problem in itself, but if you’ve fallen for a particular design, you’ll have to be prepared for a major search. Due to the limited nature, it is not easy to get any piece. Especially designs that were represented by stars are hardly available.

If you’re planning to hunt for your chosen favourite, don’t limit yourself to just one online flea market. Search multiple websites, Ebay and even sites like Etsy occasionally carry Chrome Hearts. The very most important rule is to look for the authenticity of the pieces. Ask for invoices or other proof that it is not a counterfeit product. That would be extremely annoying and unfortunately Chrome Hearts fakes are very common.

Clothing: Jeans, hoodies and t-shirts from Chrome Hearts

If you want to be a bit closer to the big stars, you can purchase one of the brand’s coveted designs. However, this is not that easy, as the limited pieces sell out quickly. However, the resale market of Chrome Hearts is huge, but here the prices can be much higher.

Hoodies with Off-White, Matty Boy and Co.

Chrome Hearts hoodies usually feature the Horseshoe logo and gothic lettering that the brand is known for. These hoodies are also 100% cotton and usually come in black with the label’s familiar Horseshoe logo and lettering. Editions in other colors are usually part of collaboration collections such as with Off-White. The Off-White x Chrome Hearts collection was launched in 2018 and the average resale price of the hoodie is around €1,500.

Chrome Hearts also released a collection with YouTuber Matty Boy in 2020. Again, also with sweaters that were available in different colors. Additionally, the collab models do feature the brand’s logo, but it is combined with other prints. It can be assumed that the hoodies are so popular because they can be easily integrated into a casual streetwear look, but are also suitable for relaxed leisure activities. Many high-fashion labels have started selling hoodies with the brand logo in the recent past. For example, hoodies by Celine can be seen on stars like Timothy Chalamet and Rihanna.

Denim: Levis vintage jeans with patches

The patches jeans from Chrome Hearts are something very special, because each one is unique. The reason for this is that Chrome Hearts selects each pair of processed jeans individually from second hand Levis jeans. While the model is the same, each pair of pants so naturally comes with its own unique character. The pants are then enhanced with Chrome Hearts signature accessories: cross patches and Chrome Hearts silver hardware. More specifically, this means that all of the buttons on the Levis jeans will be replaced. Seams are also reinforced and leather patches are securely fastened with double stitching.

• Price: 3.520 €

T-shirts with Chrome Hearts logo

Chrome Hearts’ t-shirts, much like their hoodies, are often found in collaborations. And Chrome Hearts does a lot of that, as the limited edition and unique creations that come out of collaborations are exactly what the label is aiming for. T-shirts are also found in abundance on the resale market and are probably one of the most affordable pieces you can purchase from Chrome Hearts. Occasionally you can get them for less than 200 €.

Accessories: rings, necklaces and bags for men and women

Jewellery and accessories are the things Chrome Hearts started with, so the range has grown considerably since the eighties. Because especially the silver jewellery is something the fashion designers put their heart and soul into. Here also the reference from the rocker scene is further clearly recognizable.

Rings in gold, black and silver

Chrome Hearts rings are an absolute staple of the brand. Especially the chunkier models can often be found on the hands of the stars. However, the accessories that adorn rappers and co. are often custom-made. Nevertheless, there are a few popular models that you can get on the website or on resale:

• Silver ‘Forever Spacer’ Ring
• Silver Floral Cross Ring
• Silver/Gold CH Cross Ring
• Gold/Diamond ‘Keeper’ Ring

Chains with Chrome Hearts Motifs

Of course, chains in signature sterling silver are also offered. Daggers, crosses, stars: everything is there. Always in the style of the brand with eroded recesses and rocker motifs – As always, handmade in Los Angeles and produced to a high standard. These are the most popular designs:

• Dagger Pendant
• Cross Ball Small Pendant Necklace
• Plus Safety Pin Chain
• Cross Pendant Necklace
• Chain Mille Cross Charm

Glasses with Chrome Hearts Details

The love for fine work and design has also inspired the designers to create glasses and decorate them with silver details and the brand’s signature designs. The frames are available on resale and are priced around €1,500. The materials and careful manufacturing methods have created an uber modern frame with sleek black acetate rims and high quality silver temples and bridge.

Bella Hadid was also spotted sporting a pair of rimless square sunglasses. The side parts, as always decorated with familiar Chrome Hearts motifs. Incidentally, the model is a big fan of the exclusive designs and presents herself among others also in jeans and jewelry of the brand.

Unisex Beanies

A particularly coveted piece are the label’s beanies. As always in black and with Chrome Hearts Horseshoe or lettering. The original retail price of the headwear was 125 dollars, now they are traded for over 200€. This shows again what an incredible potential the designs have due to their position as a rarity. That’s exactly the reason why Chrome Hearts is going for crazier and crazier pieces and meanwhile also released plungers and smores-roasters, which were sold out in no time.

Video: Chrome Hearts Leather Belt and Style Tips

Black leather, shimmering silver and big buckles. Belts are always represented in the rocker scene and also form an accessory outside of this, which can perfectly complete a simple outfit. Especially the striking belt buckles help a restrained outfit on the jump. Different belt lengths, widths and colors fulfill different functions. A few tips and tricks you get in this video:

Popular bag: Duffle Bag

The Chrome Hearts Duffle Bags once again feature the use of leather and silver. The leather applications are the usual Chrome Hearts shapes and motifs in black on black. The hardware of the bags are particularly exciting: The pendants, which can also be found on chains, are cleverly used here as zippers.

Caps from Chrome Hearts: Video about “Recognizing Authenticity

The Chrome Hearts caps are also decorated with real silver details. But especially here exists a large market of fake products. Sometimes it can be difficult to tell them apart from the real thing. To make sure you don’t pay too much money for a product that turns out to be fake, we’ve put together a video that shows you what to look for when buying.

Alexander Wang: dark designs for sweaters, jeans and shoes

Alexander Wang continues to regularly present new collections under his own name. However, the never-resting designer does not shy away from collaborations with other fashion houses. Wang has already released collections together with Adidas and H&M. These collections are often characterized by the color black and are particularly characterized by the combination of different fabrics and unusual cuts, which make his designs so special. The creations are significantly influenced by the Californian West Coast flair and enjoy great popularity.

Model Off-Duty Look: Shoes, Tops and Co. with Kaia Gerber and Kendall Jenner

The model off-duty look is well known to fans of supermodels and street fashion fanatics. Stars like Kendall Jenner, Kaia Gerber, the Hadid sisters and many others. The casual, sporty look looks fantastic in everyday life and is quite easy to recreate. Of course, it works especially well with the pieces of the father of the Model Off Duty look: Alexander Wang.

5 Key Pieces of the Model-Off Duty Look

Messy hair, no-makeup makeup look and comfortable clothes, that’s what makes the look. The centerpiece, the clothes, we present to you here. These pieces are the essential pieces that make up the perfect outfit:

• Cropped shirts
• Sneaker
• Boyfriend pieces
• Athleisure
• Denim
• Biker Jackets
• Blazer

Video: Sneakers and ankle boots with Adidas

The Alexander Wang x Adidas collection brings together the substantial elements of the look Athleisure and high-quality fabrics are combined here. Dark as usual, but also with little splashes of colour like the coveted pink sneakers. These pieces will complete your outfit.

Design Streetwear Alexander Wang: Designs for shoes, sweaters & co.

Alexander Wang has designed several collections and runway shows. Get an overview of his collections and designs and the diversity of his clothing. Alexander Wang has received a lot of praise for his collaboration with Adidas, a brand that supports the streetwear image that Wang also relies on.

Tops: Cropped tops, hoodies and shirts.

The tops that make up the style are different. On the one hand, you can wear casual crop tops, on the other hand, shirts and hoodies do very well. Here is the possibility to directly add another element to the look by opting for ‘boyfriend fit’, so everything can be a bit wider. But be careful: you should make sure you have a good mix of tight and loose pieces so that the outfit doesn’t look too much like a couch outfit. The model off-duty look just plays with the idea of a normal casual outfit, but the styling differs mainly in that it is chosen and put together with care.

These pieces from Alexander Wang will help you get closer to your goal:

• Bodycon Mock Neck Top
• Cinched Button-Down Shirt
• Cropped Curdoroy Hoodie
• Logo Elastic Sweater

Elegant blazers and jackets in boyfriend cut

The outerwear decision is also influenced by your previously chosen piece and how you want the outfit to look. On the one hand, there is the option to go in the direction of casual-chic. Also, a casual-cool way may be chosen. If you’re going for a smart-casual look, you’ll find a selection of blazers at Alexander Wang to help you complete your outfit:

• Cinched Waist Blazer
• Single Breasted Blazer
• Cropped Trench Jacket

If your ultimate look is more of the casual-cool route, we recommend the following products:

• Cropped Moto Jacket
• Falling Back Jacket
• Game jacket
• Padded Track Jacket

Relaxed pants and jeans

What is almost guaranteed to be said about the model off-duty look is that the bottom of choice is almost always a pair of pants. Whether it’s jeans, shorts or track pants, it doesn’t really matter as long as it matches the rest of the composition. The trousers by Alexander Wang are not only popular with models, but also with other starlets. For example, Kylie Jenner’s Logo Elastic Leggings were featured on her Instagram profile, sparking a veritable run on the designer’s wares. But jeans and shorts with a paperbag waistband are not to be neglected. These emphasize the waist particularly beautifuly and give enough room for the hips. High-waist models have been particularly popular in recent years, but recently low-waist models have also become increasingly popular again, heralding the renaissance of the Y2K trend.

Athleisure for the relaxed days

Athleisure, i.e. sporty clothing with everyday potential, has become a real hit in recent years. Jogging pants are no longer an expression of laziness or the intention to do sports. For a long time now, sportswear has become part of the daily wardrobe and can always be found on the street. It’s not for nothing that the sportswear market has continued to grow in recent years. Alexander Wang has also added sporty pieces to his range. Not all of these pieces qualify as athleisure per se, as the designs are not designed to be worn as sportswear. The aim is rather to let the essence of sportiness flow into the creations.

• Logo Elastic Legging
• Compact Logo Legging
• Stretchy Curdoroy Pants
• Foundation Terry Sweatpants

Must-have accessories: bags, scrunchies and jewellery

For the perfect model off-duty style, the right accessories must of course not be missing. Absolute must-haves are sunglasses in geometric shapes, tennis socks and earrings. Especially popular are small golden creoles, which are well accentuated with pinned up hair. Equally, bags and even such simple things as scrunchies in the right design make an absolute eye-catcher that enhances the simple outfit. Accessories are really what complete the look and give it the final touch. Alexander Wang has these little eye-catchers on offer:

• Scrunchy bag
• W Legacy Bags
• Wang Sport Backpack
• Scrunchie Rhinestone Bracelet

Inside Alexander Wang’s Show: Vogue Video

You can follow the FW 2018/19 show in more detail here, with exclusive behind-the-scenes looks and comments from the designer on his designs. A rhinestone-studded freshness bag? Count us in! And you’ll find out what made the show, aside from the clothes, such a special event.

Model Off-Duty: A style that moves with the times

Now that we’ve introduced you to the key pieces of the look and written about Alxander Wang’s position, we’d like to give you the opportunity to delve a little deeper into the style and learn more about the background and the look through the ages.

Fashion Shows & Catwalk Videos

Many designers have their fashion shows and runway looks filmed to get their clothes on everyone’s lips. This is of course also the case with Alexander Wang. Check out some of his most famous and successful fashion shows and collections here and fall under the spell of his unique designs.

Video Alexander Wang Fashion Show 2010 Ready-to-Wear: Pre-Balenciaga

Not only did Alexander Wang aim to tailor clothes that women would actually want to wear. He established rock and punk elements in his designs, coining the cool model-off-duty look. Ripped tights were not taboo on his runway. Safety pins and lots of neutral colors. But above all, black is hard to imagine an Alexander Wang collection without. Leather, cutouts and sheer fabrics make for cool sexiness.

Balenciaga FW 2013 Ready-to-Wear Video: Wang’s Launch at Balenciaga

As a ready-to-wear designer for Balenciaga, Wang was not without controversy. After all, he took his first steps in high fashion with the brand. While he was an accomplished streetwear designer, his luxury fashion portfolio was limited. With his sophisticated designs Wang still managed to convince his critics and cleverly combined elements that were found in his streetwear fashion with the chic designs that he sent on the runway for Balenciaga. Cristóbal Balenciaga and Alexander Wang have one thing in common: they both rely on fancy tailoring. Creating structures through cut and fabric instead of relying on pompous decorations.

Video FW 2018 Ready-to-Wear: Female CEO meets Matrix

For his fall and winter 2018/19 collection, Wang reinterpreted business wear. Leather and studded elements were used to add edge to the designs. Functional accessories were also presented on the catwalk. Comfortable designs were meant to be stylish on the one hand, but also strong on the other. above all, however, they had the goal of supporting women. On show were classic office staples such as pencil skirts and blouses with the designer’s very own signature: rivets, zips, modern fabrics and, as always, a lot of black.