Lena Hoschek wins her passion for fashion and tailoring at the age of 18 when she sews a dirndl with her grandmother. After graduating from the Fashion School Hetzendorf in Vienna in 2003, she moved to London for 8 months and worked for Vivienne Westwood. With the opening of her own studio, the label Lena Hoschek is founded. Besides her collections under the label “Lena Hoschek Tradition”, she also designs haute couture and bridal fashion for “Lena Hoschek Atelier”.
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Trademark Lena Hoschek
Her collections are based on a feminine retro style. 50s are reflected in her outfits and with different colours and fabrics she creates timelessness. The focus is on femininity, which is accentuated by plate skirts, blouses with lace or corsages. Striking patterns are their trademark. An interplay of lively and colourful patterns with feminine silhouettes make the young woman’s fashion interesting for fashion lovers.
Lena Hoschek X Fashion Week Berlin
Lena Hoschek will present her collections for the first time in Berlin in 2010. A mixture of femininity and sex appeal remind visitors of the 50s. Today she is known as the ambassador of femininity and along with other fashion designers, her collections are always fresh and cheerful.
Lena Hoschek Lines
Ladies collection, Children, Tradition (Dirndl), Accessories, Lena Hoschek by Robert la Roche (Glasses)