Fashion shows, lectures and fairs, there was something for everyone interested in fashion. FIV Magazine was allowed to interview Johanna Groß. She presented handmade fashion from Berlin and other collections in the showroom. We talked to her about the big topic of sustainability, the role of women in fashion and the exciting color analysis.
Dear Johanna, introduce yourself to our readers. Who are you, where are you from…? 🙂
Twelve years ago, after studying sociology and working in market research for several years, I moved from Munich to Berlin. to Berlin. I am the owner of kultpur, a Berlin concept store in Kre uzberg, which celebrates its 10th anniversary this year. Besides fairly produced fashion, accessories and home design from smaller labels, I now offer color type consulting in an adjoining space.
Showroom during Fashion Week – super cool! How did it come about?
The Berlin Fashion Week is now over, you were there. With the Fashion Week event fashion * sustainability * just shine interested people were allowed to look at your fashion.
How did the name come about? What is the meaning behind the title?
Who are the designers behind the collections and how did you decide to showcase just that in the showroom?
You told us in advance that the theme would be sustainability and choosing colors based on personality & strengths. Why did you choose the topic of sustainability? Do you also deal with this point privately?
You explicitly mentioned women in the preliminary interview. Why do you want to reach women in particular with these topics? What makes up the color analysis and what does it bring to women in everyday life?
Do you think women today are stylish?
Our readers always find tips from the experts exciting. What are your 3 best tips for shopping in a goal-oriented and sustainable way?
- Treat yourself to a colour type/style consultation – this will train your eye and your individualised colour passport will support you when shopping (only: the right advice is what matters! It is important that the analysis is based on your own colours).
- Take your time, go to small shops where regionally produced collections are offered or where you can be told something about the origin of the fashion.
- Get inspired by trends, but stick to your own style and the colors that make you shine.
Why don’t you tell us your 3 favorite brands that emphasize sustainability?
- the Austrian label MILCH- fashion from “retired men’s trousers and shirts”. MILCH has brought the topic of upcycling to life and is for me one of the few upcycling labels that manages to implement the topic in a high-quality, casual and elegant way. With great pleasure we had presented the fashion at kultpur for years. Unfortunately, the production is now discontinued at the end of June – so use your last chance in the online shop!
- In the accessories sector Sag+SAL (unique bags made in Berlin from offset printing blankets) and K.W.D., bags and accessories made from hose, cash register conveyor belt and air mattress. In my eyes, these brands were creative pioneers in terms of sustainability through upcycling.
- Just shine 🙂 The synergy of color type consulting and handmade fashion in colors that let you shine from one source will soon be expanded to a first small in-house production.