Beauty trends: Which fragrance creations can we expect in winter? – including tips on application & co.

Beautiful fragrances are simply part of life. Depending on the fragrance composition, a perfume can have a different effect and intensity. Current beauty trends include fragrance creations that unfold a floral, tart, woody or tangy scent.

Classic fragrances and innovative fragrance blends

We spend most of the day at work. A perfume must therefore not have too strong a fragrance effect, so that it does not seem intrusive. Discreet women’s fragrances suitable for everyday use include, for example, the Lancôme classic “La vie est Belle,” which regularly appears in the best-selling fragrance category.

Most popular women’s fragrances: Lancôme, Chloé & Giorgio Armani

On the job, it’s important to look professional. Styling should be rather restrained and unobtrusive. With a floral fragrance like Chloé by Chloé, we are well prepared for a long day at work. Chloé perfume is light and elegant while exuding a seductive scent. The pleasant fragrance is based on a combination of floral powdery notes of peony, lychee and freesia. Considered glamorous and sensual, the perfume My Way developed by Giorgio Armani. The new fragrance, which was launched only this year, has already become one of the most popular women’s fragrances of the year in a short time. The base of the Armani fragrance blend consists of cedarwood, white musk and premium bourbon vanilla, while fruity orange blossom and bergamot dominate the top notes.

• La vie est Belle by Lancôme
• Chloé by Chloé
• My Way by Giorgio Armani

The fragrance pyramid: top note, heart note & base note

Meanwhile, you can order beauty products online, but you should pay attention to some details. One of the decisive criteria for a perfume is the quality of the ingredients. It is therefore important to pay attention to how the perfume is composed. Basically, each fragrance consists of a total of three notes.

In a high-quality perfume, the smell hardly changes in all three notes.

The top note is the first to be noticed, as it exudes a very intense smell, which, however, dissipates after a short time. The heart note usually remains for several hours, so this is considered the most important component of a perfume. The base note can even remain on the skin for several days. In a high-quality perfume, the smell hardly changes in all three notes. For those who want to try something through and have not yet found the ideal fragrance, for example, Beauty & Parfum Advent calendars are very suitable. These offer a wide range of different perfumes and fragrant beauty products, so you can discover something new every day.

Large perfume guide: From the ingredients to the correct storage

The ingredients of a perfume also allow conclusions to be drawn about the quality of the fragrance blend. A large part of the ingredients consists of distilled water and alcohol. Oils as well as fragrances extracted from flowers, woods, roots and leaves are responsible for the smell. Often, perfume also contains synthetic substances that give the fragrance a special scent. For sensitive skin, some artificially produced fragrance components can also cause allergies, so it makes sense to pay attention to this detail as well.

Here is the composition of a perfume again summarized:

• Distilled water
• Alcohol
• Oils
• Fragrances from flowers, woods, roots and leaves

Wrist, décolleté or neck: the right spot

Although a perfume can basically be applied to any part of the body, the scent is usually sprayed on the inner wrist, décolleté or earlobes. One of the insider tips for perfume application is the belly button. Since warmth is emitted at this part of the body, a fragrance unfolds particularly intensively. It is recommended to always apply a perfume to dry skin after showering or bathing:

How to apply a perfume correctly? – Tips and tricks

The skin is then still slightly warm, so that the fragrances can develop optimally. For the perfume to work properly, the skin should be sprayed from a distance of 20 to 30 centimeters. Two sprays are sufficient. Perfume on clothing should be avoided, otherwise nasty stains can occur. In addition, fragrances should never be rubbed on the skin so as not to destroy the delicate fragrance molecules. High quality perfumes, if stored properly, will last between 12 and 36 months until the scent slowly wears off.

Perfume advertising: the best campaigns of Georgio Armani & Co.

Perfumes are not only unique in their creation. They are also something very personal and emotional. And so are the many campaigns and commercials. Whether seductive and sensual, like Lancôme, or playful and light, like Georgio Armani – just like every perfume, every clip tells its very own story. Here are our favorite clips from the world of fragrances and perfumes.

My Way by Georgio Armani: commercial with supermodel Adria Arjona

Completely unretouched, natural beauty and model Adria Arjona appears in the campaign for Giorgio Armani’s women’s fragrance My Way. The campaign is bursting with a spirit of discovery and irresistible joie de vivre, which is also reflected in the composition of the fragrance, true to the motto “I am what I live.” Thus, orange blossom, bergamot, tuberose and vanilla provide a fruity floral fragrance.

Chloé by Chloé: First-class campaign of a timeless classic

Elegant and seductive – this is not only how the commercial of the classic Chloé can be described, but also the fragrance itself. The classic scent of red roses is combined here with French sophistication. The ingredients? Exotic lychee, fresh magnolia and a warm hint of amber. Check out the commercial here.

La Vie Est Belle by Lancôme: Hollywood legend Julia Roberts in the lead role.

Translated, “La vie est belle” means life is beautiful. And it is precisely this joie de vivre that can be seen in the new muse of the classic fragrance. It is namely none other than Hollywood icon Julia Roberts herself, who strolls with her smile on her face through what is probably the most unusual party of the year.