Wolford x Grace Jones: Discover new collections + Cover FIV #29

Singer and style icon Grace Jones is once again the face of Wolford‘s new spring campaign. Wolford and Grace Jones’ collaboration began in 2017, when the Austrian company appointed the singer as its brand ambassador. Discover the looks of the collection here and learn how Grace Jones has inspired women with her uniqueness for generations.

News: Grace Jones for Wolford

Wolford presents a new campaign featuring performance artist Grace Jones, who has been a loyal inspiration for the brand for 30 years.

The looks of the new campaign

More in magazine #29!

Wolford: High quality women’s clothing and accessories

Wolford is an Austrian fashion brand specializing in the manufacture and sale of high-quality women’s clothing and accessories, especially hosiery, underwear and bodywear. The brand was founded in 1949 by Reinhold Wolff and is headquartered in Bregenz, Austria.

Wolford is known for its premium quality and timeless design that combines elegance and comfort. The high-quality tights and leggings, which are made of soft and stretchy materials, offer the perfect fit. In addition, the brand also has a variety of other clothing items: dresses, tops and accessories such as scarves and gloves.

Wolford has already worked with many celebrities and designers:

  • Karolina Kurkova
  • Vivienne Westwood
  • FKA Twigs

Grace Jones in particular has been a style icon for Wolford since the 1990s, known for her uniqueness and bold, distinctive features. But what exactly makes Grace Jones stand out?

Grace Jones: singer and style icon

Grace Jones is a Jamaican-American singer, actress and model who is known for her unique voice, striking looks and provocative stage performances. She was born on May 19, 1948 in Spanish Town, Jamaica.

Jones began her career in the 1970s as a model and soon began performing in nightclubs. In the early 1980s she had a series of successful albums, including “Warm Leatherette”, “Nightclubbing” and “Slave to the Rhythm”. Her music was often described as experimental, combining elements of funk, reggae, dance and new wave. Grace Jones’ talent and beauty have inspired women from generation to generation to be creative, express themselves and have confidence.

One of their most famous hits is “Pull Up to the Bumper” from 1981, which was produced by Sly and Robbie.

Silvia Azzali (CCO) on the collaboration with Grace Jones

Silvia Azzali, Chief Commercial Officer of Wolford:

“This special collaboration between Wolford and Grace Jones represents an affirmation of Wolford’s foundational by paying homage to the brand’s timeless style through a bold visual vocabulary.”

Grace Jones and Wolford already have a long and successful collaboration that has combined fashion, music and culture. The combination of Jones’ style and personality with the quality and design of Wolford products has contributed to a unique and distinctive style. Through the collaboration with the singer, the Wolford brand continues to evolve while reaffirming its values. Grace’s recordings showcase the brand’s timeless image. With Grace Jones as its inspiration, the Wolford brand aims to motivate women to be confident and reach a wider audience.

As part of the collaboration, Grace Jones appeared as an ambassador for Wolford at various fashion shows and events, including the presentation of the joint collection in 2018, not only presenting the garments but also singing well-known songs such as “Slave to the Rhythm” and “La vie en Rose.”