Carmushka interview: Life as a Mom, Businesswoman, Content Creator & Author

Carmushka interview – Carmen is one of the most popular content creators in Germany. Every day she shares her everyday life and everything that goes with it with her one million followers on Instagram. She is not only a content creator, but also a successful businesswoman. In addition, she became a mom for the first time two years ago. Besides all that, she has published her own book “My Head, a Universe”, which she also recorded as an audio book herself. Learn more about Carmen’s life in this interview!

Life as a successful businesswoman

In this interview, Carmen talks to us about her life as a mom, content creator, businesswoman and author. A child often means some changes in life. That’s why we asked Carmen for tips for mamas-to-be who are afraid of change. In addition, she shares with us in which stores she prefers to buy clothes for her daughter and what should definitely not be missing in the handbag during a trip as a small family. A few years ago she started her fashion brand “Oh April”, this is a dream come true for her. She has summarized for us once her experiences to start their own brand. We also talked about her book and she gave us a little sneak peak of what we can expect in the coming months.

Baby clothes: Baby Kochs, Mamushka, …

FIV: Hello dear Carmen! Thank you very much for taking the time for this interview. Let’s start right away with the first question! You became a mom 2 years ago and your daughter always looks super cute. Where do you prefer to buy clothes for your daughter?

Carmen: I love shopping at Baby Kochs – my mom used to shop there when I was little. But I also always find something at my own baby brand Mamushka, of course, but there are also great things at Smallable, Kyddo and Donsje.

Employment pencil case for on the way

FIV: When you’re out and about with your daughter, certain things have to go in your handbag, of course. What are your current must-haves in your handbag that can’t be missing when you’re out and about as a duo?

Fragrance Tip! by FIV

Carmen: I always have a little activity bag with me that has little cars, mini books, and creepy-crawly animals, but also wet wipes and snacks – we never get far without snacks.

Photo: Lena Hogekamp

“Because we parents have superpowers”

FIV: It’s been a good two years since the birth of your daughter. How has your life changed for you personally after the birth?

Carmen: So many things have changed, but I personally have experienced one of the greatest personality developments. Nothing makes you as strong and at the same time as emotional as having your own child – at least I have never experienced it like that. I struggle every day with balancing everything and being a mom, wife, business partner and so much more. In the end, we manage everything somewhere because we parents have superpowers.

Carmen’s tips for moms-to-be

FIV: Do you have any tips for moms-to-be who are looking ahead to the changes with trepidation?

Carmen: The child is new in your life, but you should still try not to always align everything with the child – try to find a common rhythm and also keep your own routines. Of course, only as far as it is possible and you want.

Must have for travel: Wound protection cream

FIV: You’ve also had a few trips as a small family. What are your must-haves for traveling since you’ve been a mom?

Carmen: I love our Joolz Aer travel stroller, the Stokke BedBox, and the entire baybies line – especially the wound cream.

Own fire: dream come true

FIV: Now we would like to talk about your own brand Oh April. Would you like to summarize your experience for our readers who would also like to start their own brand?

Carmen: For me, it’s a dream come true to be able to realize myself like this, to create things and try my hand at self-employment. To this day, I grow from the hurdles and never want to stand still.


Book: “My head a universe”

FIV: Besides being a mom, content creator and entrepreneur, you’re also an author. Your book “My Head, a Universe” has inspired and enriched many readers. What inspired you to write your own book?

Carmen: The fact that my universe has already granted me some unimaginable wishes. I was eager to share this secret recipe.

Your book as an audio book recorded by yourself

FIV: Not only did you write your book yourself, of course, but you also recorded it as an audio book yourself. What did this process look like?

Carmen: I recorded the audiobook in a trailer that had been converted into a recording studio. It was unusual to hear your own voice over and over again, but you have to go through that when you record an audio book.

Community has made all these successes possible

FIV: Looking back on your social media career, what has been your personal biggest success so far?

Carmen: It’s still incredible for me to reach so many people every day, to inspire them and make them aware of important content. My community has made all these successes possible, because without them I wouldn’t be where I am today.

The House of Carmushka as Mom Edition

FIV: Last but not least, we would be interested to know if you have any projects coming up this year that you can give us a sneak peek of?

Carmen: This year the focus is mainly on the second issue of the magazine, but of course we are already thinking about next year – here I can share an idea. We had thought about doing The House of Carmushka as a mom edition.

FIV: That sounds exciting! Thank you again for your time and the great interview!

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