From workwear to trend piece

The history of the hoodie begins in the 1930s. Back then, Champion developed the hoodie for workers in cold warehouses. In the 70s, it was adopted by hip-hop artists and later by skaters, surfers and streetwear culture. Since then, it has been an integral part of modern fashion – 100 years of fashion go by so quickly and they don’t stop – everyone loves hoodies!

Did you know? How to turn “everyday life” into real “fashion”

It’s not just the hoodie that has come this far. Levi’s jeans also started out as pure workwear during the search for gold in the west of the USA. The robust pants were developed for hard physical work. Today, jeans are one of the most popular items of clothing worldwide – a good example of how simple workwear can become a global fashion standard.

Why did the hoodie become so popular?

Because…

• It is comfortable, warm and practical
• It suits many occasions
• He became part of various youth cultures
• Today, everyone wears it – from streetwear to high fashion

The hoodie combines comfort and style – and that’s exactly what makes it so distinctive.

Why personalized hoodies are all the rage

Many people want to wear clothes that not everyone has. That’s why personalized hoodies are extremely popular. Modern printing techniques can be used to create your own designs, slogans or motifs – durable and colorful.

Today you can have shirts and hoodies printed that look good even after many washes. A great option for small brands, creative projects, teams or simply for your own style.

Advantages of a self-designed hoodie

• Unique instead of mass-produced
• Perfect for social media and creative outfits
• Ideal as a gift or for groups
• Brings more personality to your closet

Materials & sustainability: what you should look out for

A hoodie only feels good if the material is right. Organic cotton, recycled fabrics and fair production are becoming increasingly important. Good materials last longer, feel more comfortable and are more environmentally friendly.

How to recognize good hoodies

• Soft fabric that feels comfortable against the skin
• Clean, reinforced seams
• Robust cords and sturdy workmanship
• Quality that lasts even after many washes

High-quality hoodies are worthwhile because they look good for longer and fit better.

Styling tips for every day

You can combine almost anything with the hoodie. Whether cozy, modern or a little more chic – the right styling makes all the difference.

Which cuts are currently popular

• Oversized: loose and casual
• Regular fit: classic and timeless
• Slim fit: sporty and a little more elegant

Layering gives the hoodie even more style. For example, under a denim or leather jacket – a look that always works.

Colors & Trends

• Warm natural tones such as olive, sand and terracotta
• Eye-catching graphic prints
• Pastel colors for minimalist outfits
• Bright colors for festivals and events

5 outfit ideas for different occasions

1. Business casual: plain-colored hoodie under a blazer, with dark fabric trousers
2. Weekend vibes: print hoodie with jogging bottoms and stylish sneakers
3. Date night: black slim-fit hoodie with leather jacket
4. Festival: neon hoodie, shorts and bucket hat
5. Sporty-chic: performance hoodie with leggings and running shoes

Which hoodie suits you?

The perfect hoodie depends on your build, proportions and personal style. Tall people often go for longer styles, smaller people look taller with shorter cuts – I love oversized!

• Staging the hoodie correctly

Hoodie in pink?

What constitutes quality

• Thick, even fabric
• Reinforced, clean seams
• Sturdy, high-quality cords
• Hood shape that fits well

Many good hoodies offer extras such as reinforced elbows or double hems.

How to care for your hoodie properly!

Wash your hoodie at 30 degrees and inside out so that prints and colors last longer. Don’t use fabric softener and let it air dry. This protects the fabric and prevents shrinkage. You can find more tips here: Proper hoodie care. Our 4 basics for your hoodie care:

Storage

• Store lying down, never hanging.
• Store in a cool and dry place.
• Air out sweaters regularly.

Stains & pilling

• Knock out light dirt.
• Remove pilling with a lint shaver.
• Do not rub, do not scrub.

Washing

• Wool or hand wash program, max. 30 degrees.
• No fabric softener, turn sweater inside out.
• Use laundry bags.

If you don’t want to wash by hand:

Drying & care

• Dry lying down, never hang up.
• No dryer.
• Steam instead of ironing.

$10,000 Balenciaga Hoodies

Especially with $10,000 Balenciaga hoodies! Work wear in the 1930s, high fashion today.

What’s next? Where the hoodie is heading

The hoodie is here to stay. Many brands are testing new functions to make the garment even more suitable for everyday use. These include built-in warmth zones, small pockets for wireless smartphone charging, reflective fabrics for better visibility and materials that neutralize odours. This not only makes the hoodie more comfortable, but also more technical and practical.

It is also exciting that more and more labels are working on smart fabrics: Materials that adapt to temperature, dry faster or absorb less dirt. At the same time, the classic hoodie remains – only with additional options for comfort and function.

• Integrated heating functions
• Wireless smartphone charging
• Reflective fabrics for outdoors
• Odour-neutralizing materials
• Quick-drying & self-cleaning fabrics

Your hoodie, your style!

A hoodie can be anything: comfortable, simple, colorful, creative or a real statement piece. It suits almost every occasion and every season. With good quality, the right care and a cut that suits you, it will quickly become your favorite piece – and a true expression of your personal style.

Let’s end today’s tips with the ultimate hoodie, the Ninja Zipper!

https://www.youtube.com/shorts/RT8A2dM_UM8

Fashion shows: Summer & winter for women & men

Kenzo Takada’s joie de vivre and love of the unusual was often reflected in the choice of venues for his fashion shows. For example, Takada once even held a show in the infamous “Studio 54” nightclub. However, the fashion designer stopped designing long before his death. Kenzo Takada died after he was infected with the corona virus.

He told Vogue magazine that his work has always been about freedom and harmony, and that he wants to be remembered as a designer who crossed boundaries. Meanwhile, Felipe Oliveira Baptista is responsible for designing the collections. Check out the different collections of the men’s and women’s line of the house in the videos below.

Summer: fashion show in Paris

Some of the models wear large hats with protective nets that cover their faces, which is strongly reminiscent of the clothing of a beekeeper. No wonder – the collection is based on the film “Contagion than Honeyland”, a documentary about the extinction of bees. Despite all this, the fashion show sparkles with optimism as it takes place in a beautiful garden. The collection is colorful and bright, like flowers pollinated by bees. Nothing else would be expected from Kenzo.

Winter: Collection fashion film

This is not a fashion show in the classical sense, but a small film. The models dance, run and jump around in a round room. The white floor and black walls are in stark contrast to the colorful clothes. This collection is the first collection created after the death of Kenzo Takada.

Dismayed by this terrible event, Felipe Oliveira Baptista looked at garments from past collections and photographed them in motion. The pieces were taken apart and patched back together, worn backwards and more. He wanted to use colors and patterns for the collection that reflected the values that Kenzo Takada held dear: freedom, joy, diversity, love of nature, and harmoniously uniting opposites. The result is definitely something to be proud of.

Sportswear: Kenzo Sport inspires all

The line “Kenzo Sports” was launched only in 2020 and, as the name suggests, specializes in high-quality sportswear. When designing sportswear, Felipe Oliveira Baptista focuses on a combination of elegance and comfort. He also pays attention to functionality and making sure that the pieces have something gender-neutral about them, so that they can be easily worn by either gender. The logo of Kenzo Sports is the brand name in the shape of a big X.

Summer Kenzo Sports: fashion film

The latest Kenzo Sport collection was also presented in the form of a short film. The models demonstrate their acrobatic talent by performing various gymnastic exercises and also show how stylish you can look while doing sports. It makes you feel motivated to start your own workout.

https://www.youtube.com/watch?v=_4P8nwCmD9s

Collaborations: H&M, Vans and WWF

Kenzo has already collaborated with many well-known brands. These include the fashion house “H&M”, the skater brand “Vans”, and the animal welfare organization “WWF”. For the campaign for the collaboration with “H&M” were photographed, among others, the model Iman and the music Chance The Rapper. Less star-studded, but no less vivid, are the following commercials for the collaborations with “Vans” and “WWF”.

Commercial: Kenzo x Vans

In this commercial, the collection is not presented by models, but by real skaters from Los Angeles. See their stunts on the halfpipe, dressed in Kenzo clothing.

https://www.youtube.com/watch?v=SVOGcTG5vwI

Commercial: Kenzo x WWF

This collaboration serves a good cause, which is very important to the House of Kenzo. Tigers are threatened with extinction, which is why the WWF has made it its goal to help double the number of tigers by 2022. With this collection Kenzo wants to support the company in its project, after all, the tiger is also the logo of the brand. For every piece sold, Kenzo will donate US$10.

https://www.youtube.com/watch?v=pVm_V6COJrc

Fragrances: Kenzo perfumes as stars of the brand

In 1988, the first perfume “Kenzo” came on the market and since then over 100 different men’s and women’s fragrances belong to the brand. Kenzo is often inspired by nature in the creation of its fragrances. This is also seen in the fragrances “Flower” and “Kenzo Homme”.

Women’s fragrance: Flower

The star of the commercial for the perfume “Flower” is the South Korean actress Kim TaeRi, who is known from the film “Pickpocket”. You can see not only the pretty face of Kim TaeRi, but also a red poppy whose blossom is about to open. The actress’ lips are made up in a similar red as that of the flower. Just as the poppy opens its blossoms, the actress opens her briefly closed eyes again before casting a slightly sad look at the camera. This is to symbolize both strength and fragility. This is exactly what the perfume should express!

Men: Kenzo Homme

Entrepreneur Orin Hardy, who has lived in Bali since a young age, has launched a very special project: “Bamboo U”. Orin Hardy wants to show designers, architects, and engineers how they can use bamboo to turn their creative ideas into reality. What makes bamboo so special? Bamboo is a very rapidly renewable resource and must be harvested continuously. This makes bamboo a sustainable and environmentally friendly substitute for wood. Since Kenzo supports the project, this commercial shows Orin Hardy at work. “Kenzo for a beautiful world,” it says at the beginning of the video. Bottle is made in the shape of a bamboo style and the fragrance itself is inspired by the scent of the sea and bamboo.

Documentation: Kenzo Takada

For those who want to know more about Kenzo Takada, his philosophy, and his career, here is another documentary. It was created by the “Fashion Industry Broadcast” in honor of the recently deceased designer. The documentary is filled with interesting details from Takada’s personal and professional life. The viewer learns how the Japanese-born designer managed to turn his small Parisian boutique called “Jungle Jap” into the world-renowned multimillion-dollar company “Kenzo”.

https://www.youtube.com/watch?v=lVUgaIslkNY&t=59s

ABOUT YOU and Kendall Jenner Cooperation

The online fashion brand ABOUT YOU is known for regularly collaborating with big brands like Nike or Disney, but also with influencers like Elena CarrièreElena Carrière, Nadine Klein, Sarina Nowak or Jennifer Lange. Now they are launching a very special collection. And it features none other than top model and member of the Kardashian clan Kendall Jenner. This “Kendall for ABOUT YOU” summer launch is the first of two planned launches.

Photo: ABOUT YOU

Los Angeles campaign

The shoot for the extraordinary campaign took place in Los Angeles, of course, the model’s hometown. With her familiar and natural surroundings, the concept closes the personal references of the campaign. The result is a collection that shows Kendall Jenner as real and close as never before. The campaign was photographed by internationally renowned Zoey Grossman. Meanwhile, creative direction was handled by Donald Schneider Studio. And a very special guest was also on set: Kendall’s dog Pyro!

Photo: ABOUT YOU

Kendall’s favorite pieces: 11 designs

The ABOUT YOU collection includes a total of 11 designs, all inspired by the model’s everyday look. The personal designs include cool essentials such as soft shirts, tops and basic shorts, as well as cropped sweaters. A touch of elegance is again reflected in tight dresses and bikinis. All pieces are favorites of the model and an essential part of her everyday life. The collection is made even more personal by a special numbering. Each piece is numbered and has a special code that indicates Kendall’s birthday: 11/03.

“I love the basics. You can mix and match all the pieces in the collection by putting them together. And the pieces are numbered according to my birthday,” explains the model herself.

Photo: ABOUT YOU

Photo: ABOUT YOU

Colours: Plain, beige, earth tones

Anyone who knows Kendall Jenner, sister of Kim KardashianKim Kardashian, knows that the beauty goes for simple elegance sporty styles. Beige, taupe, black and white are complemented by trendy camel and red tones, as well as soft greens and ochres. This makes the clothes an eye-catcher in any case.

Photo: ABOUT YOU

Photo: ABOUT YOU

Sporty elegance at a low price

The 11 exclusive pieces are available for everyone from Sunday, July 25, 2021 at ABOUT YOU in Europe. Whether tall, short, slim, curvy or oversized, there is something for everyone. Because all pieces are available in sizes 34 to 44, or XS to XXL and cost between 39.90 euros and 79.90 euros.

Photo: ABOUT YOU

Vogue Magazine: importance, editors-in-chief and fame of the magazine

When something is ‘en Vogue’, it means that it is on its way to being fashionable and is already gaining popularity in certain circles. This name is extremely appropriate considering that Vogue has been one of the biggest fashion magazines in the world for decades and is capable of creating trends. Under the Condé Nast publishing umbrella, Vogue is the absolute star. With still 24.9 million readers worldwide in print alone and 113.6 million unique visitors to its website, Vogue has long since stopped worrying about making the leap from print to digital. Readership figures for individual issues and who is at the helm in each country can be found here.

Vogue Germany

• Publisher: André Pollmann
• Editor-in-chief: Christiane Arp
• Digital Editor: Alexandra Bondi de Antoni
• Print: 1 million readers
• Digital: 1 million unique visitors

British Vogue

• Publisher: Vanessa Kingori
• Editor in Chief: Edward Enninful
• Print: 784,000 readers
• Digital: 10.6 million unique visitors

Vogue U.S.

• Managing Director: Susan Plageman
• Editor-in-chief: Dame Anna Wintour
• Print: 11.1 million readers
• Digital: 13 million unique visitors

Vogue Italy

• Head of Brand Advertising: Emmeline Eliantonio
• Editor in chief: Emanuele Farneti
• Print: 748,000 readers
• Digital: 4.8 million unique visitors

Vogue Paris

• Publisher: Delphine Royant
• Editor in chief: Emmanuelle Alt
• Digital Editor: Jennifer Neyt
• Print: 1.3 million readers
• Digital: 1.8 million unique visitors

Vogue Spain

• Publisher: Elene Ferreras
• Editor-in-chief: Eugenia de la Torriente
• Digital Editor: Inés Lorenzo
• Print: 765,000 readers
• Digital: 10.8 million unique visitors

Legendary Vogue Covers: Harry Styles, Kim Kardashian and Co.

With 11.1 million print readers, U.S. Vogue stands out from its international counterparts. One reason for this is the iconic covers. The magazine’s glossy fronts regularly garner major media attention. We reveal which covers have been milestones in the magazine’s history.

U.S. Vogue 2020 video: Harry Styles in a Gucci dress

Genderless fashion, or the breaking down of gender roles in fashion, is not a new trend. Especially in Japan, there are substyles that specifically refer to being completely gender neutral. However, the clothes worn there are often restrained and consist of straight, neutral cuts. In addition, Harry Styles was the first single-male cover model for U.S. Vogue. However, not worldwide. In 2008, for example, Daniel Craig was already the cover model of the German Vogue. Harry Styles went one step further in terms of genderless fashion and presented himself in a ball gown by the brand Gucci, which combines a stereotypically feminine cut and fabrics. The making-of of the popular cover, which is not entirely without controversy, can be seen here:

https://www.youtube.com/watch?v=9f7z-_2J3sc

U.K. Vogue 1990: Naomi Campbell, Eva Evangelista and Co.

The nineties were a decade that brought great changes, especially in the modeling world. The nineties saw the emergence of the cult of supermodels, especially the Top 6, which included Cindy Crawford and Naomi Campbell. The cover photographed by Peter Lindbergh became an image representative of this heyday of the supermodel profession in the course of the decade. Categorizing models in the way it was taken up at the time had rarely happened before. Today, the categorization is widespread.

U.K. Vogue 1966: Dunyale Luna as first Person of Colour

In 1966, the event happened which later became one of the milestones in Vogue cover history. Dressed in a pink Chloé dress and adorned with large gold earrings, Donyale Luna posed in front of photographer David Baileys’ camera for the photo that later became the cover of Vogue. This move was not only important for the magazine, but also for the girl who left her hometown of Detroit with big dreams and hopes, as well as a belief in herself, to take up the modeling profession. It was also a sign to many young girls that they could identify with a Vogue cover model for the first time.

Collection: high quality sweaters, shirts and glasses

A dream come true. For years, the only way to get products with the popular logo was to subscribe to the magazine. However, the need for T-shirts, sweaters and other merchandise was recognized and so Vogue began to decorate and sell high-quality merchandise items with their own logo.

Sweaters and hoodies with Vogue logo

For its 40th anniversary, German Vogue has released the collection of sweaters with its logo. In keeping with the fashion world, the respective trendy colors are released per fashion season. The sweaters are produced in an environmentally friendly and sustainable way in Europe. Due to their high quality, the garments are to be seen as a long-term investment. With this, Vogue clearly takes a stand against fast fashion.

Apart from the German Vogue shop, you can also buy exclusive designs from the American version of the newspaper. These are also made from organic cotton in Portugal. In addition, the American version has teamed up with the label Public School to produce sustainable sweaters from recycled plastic.

• Prices Sweaters: 129 – 160€

Statement T-shirts from Vogue

Trend pieces like statement shirts can also be found at Vogue Vogue. For example, the Public School designs have the words ‘Waste not want not’. If you’re looking for more unusual statement shirts, check out our shop. We offer casual shirts with quotes from Coco Chanel and cool sayings.

The logo shirts from Vogue can also be seen. Whether with a colorful print or plain, with the shirts you can quickly give a simple outfit that certain something.

• Prices T-shirts: 59 €

Video Spring Collection: Men? Ladies? Unisex!

The sweaters and t-shirts are available in sizes from XS to XL. The garments are unisex, which means cuts are wide enough to fit and accentuate different body shapes. So men, women and everyone in between will enjoy the shirts and get the chance to express their love for the fashion magazine. The embroideries and prints are often kept neutral. Hardly a reason not to soon call one of the coveted pieces your own.

Shirt or subscription: How many issues for the price of a shirt?

Which is actually more worthwhile, shirts or the magazine? Difficult decision, especially when both are so tempting. A t-shirt costs you 59€, a print edition of the magazine you can buy at the newsstand for 6€. So for the price of a T-shirt, you get almost 10 issues of Vogue. For the cost of a sweater, you get 21 print issues.

But of course, Vogue doesn’t force you to choose. A mini-subscription including a Vogue sweater or t-shirt starts at just £34, with a £20 bonus. Of course, the choice of hoodies and t-shirt is not the same. The price of the Vogue Collection is ultimately made up of the quality and production methods of the materials and the final product. However, that doesn’t mean that the mini subscription isn’t worth it and that the shirts in the subscription are of poor quality.

Looks: How do I combine the Vogue shirts?

If you need inspiration on how to combine the shirts stylishly, you’ve come to the right place. We’ve got you covered with outfit inspiration and cool tricks to make your shirts look their best. T-shirts are an absolute essential, even if it doesn’t have a Vogue print. So it’s worth taking a look here.

Video: Styling T-shirts

Turning a low-key t-shirt into an entire outfit can be tricky. In the following video, you’ll see a few ways to take an understated t-shirt and turn it into a whole outfit. The simple vogue shirts can be established into outfits instead of a white t-shirt. Make sure that the colors of your clothes harmonize with each other.

Video: Knotting techniques for shirts

T-shirts with print on the chest can be wonderfully redesigned by knotting them. We’ve picked out a few techniques for you. But be careful: tight knots can wear out the fabric in the long run. So think carefully before you do it, if it’s ok for you. A wash in the washing machine often pulls the fabric together again, but you should be aware of this fact.

Vogue Eyewear: Glasses and sunglasses from Vogue?

Have you ever been suggested Vogue eyewear on your search for Vogue and wondered if the magazine also has its own eyewear collection? The brand Vogue Eyewear was founded in Milan in the seventies and belongs to the Luxottica Group since 1990. So the glasses and the magazine have mainly the name in common. But we think: It’s super confusing. So that you don’t have to keep searching for a suitable article, we’ll tell you a little bit about Vogue Eyewear right here.

Sunglasses: Looks from Millie Bobby Brown and Gigi Hadid

That Vogue Eyewear and Vogue Magazine have only the name in common was perhaps a bit exaggerated. Because Vogue Eyewear can shine with extremely famous advertising faces. ‘Stranger Things’ star Millie Bobby Brown recently teamed up with the brand to promote their stylish sunglasses. The models are uber modern and characterized by interesting shapes. Also always to be found is the trendy cat-eye shape. Our favorites from the collection are

• VO5317S
• VO4164
• VO5316S
• VO4168

Gigi Hadid has also presented the models of the eyewear brand. The collection is no longer on the official website, but the following models were part of the collection and can still be purchased at other retailers:

• VO5235S
• VO4106S
• VO4083S

Best Seller: Vogue VO5224 Glasses

The absolute bestseller of the label is the model VO5224. The reason for this is quite simple: The glasses are elegant, simple and available in 2 color combinations. On the one hand the warm combination of brown and gold, on the other hand a bit cooler in black and silver. In addition, the glasses are also available in a smaller version. Thus, the universally flattering model not only looks good, but is also adaptable to personal needs.

Gigi Hadid for Vogue Eyewear commercial: Video

While we’ve already told you our favorite models from the collection, nothing beats actually getting an overview of the models. And we could watch Gigi Hadid model all day anyway.

https://www.youtube.com/watch?v=mY0tZJixIiA

Video: MBB x Vogue Eyewear Ad

Vogue Eyewear’s ad campaign featuring Millie Bobby Brown presents 6 rules:

1. Love Yourself
2. Be Child
3. Stand Out
4. Keep it Real
5. Laugh out Loud
6. Chase your Dreams

6 mantras to help you live your life in a positive way. And it’s really fun to watch Millie having fun shooting with the glasses.

https://www.youtube.com/watch?v=6xK1IgaDRUs

Nike Inc.: Overview and Share

Nike Inc., started under the name Blue Ribbon Sports, managed to work its way up from trunk sales to its own shoe production in just a few years. Phil Knight and his track coach Bill Bowerman started out importing Onitsuka Tiger shoes and selling them at the track meets they went to.

Break with Onitsuka Tiger and Nike Launch

After the demand became too great to only serve from the trunk of their own car, Blue Ribbon Sports opened its own store. Already in 1966 the company expanded and opened a second store. In 1971, the relationship with Onitsuka Tiger, now Asics, began to crumble further and further until it finally came to a termination of the business relationship. In that breakup, BRS won naming rights to some shoe models and seed money. More on the lawsuit can be read in our article on Asics. This is also where the era under the Nike name began. The famous Swoosh became the brand logo and the own shoe production started. Knight and Bowerman had enough experience as athletes with the needs of athletes to lead the label to success.

5 facts about Nike Inc.: Amazon, stock and subsidiaries

Here’s a quick look at some interesting facts about Nike Inc. In case you want to shine with a bit of expertise in your next conversation with a sneakerhead, or just have an interest in the brand:

1. In November 2019, Nike discontinued its direct sales through the Amazon.com platform in an effort to build a more personal relationship with its business and consumer customers
2. Since the start of the IPO, Nike Inc. shares have seen a rise in value of over 500% with steady growth
3. The only subsidiary that is listed under Nike Inc. is Converse.
4. Nike recorded 73,100 employees in 2018
5. The simple swoosh, which currently adorns Nike articles, has only been the brand logo in this form since 1995 and is the fourth logo of the label.

Sneakers with cult status: Air Force 1, Jordan, Blazer & Co.

Several factors have to do with the rapid, unchecked rise. On the one hand quality, on the other hand smart marketing and famous brand representatives. Nike, for example, was one of the first brands to launch collections and, above all, shoe models together with athletes over a longer period of time. As former athletes, the company founders understood that athletes have a precise idea of what the perfect shoe should be like. This set the label apart from other brands that until then had classic sponsorship contracts with athletes.

Air Force 1: Models, prices and more

The Air Force 1 is undisputedly one of the most successful shoe models to date and can be found on the feet of young and old. The success is mainly due to the great representation by the hip-hop scene. We’ve put together a few facts for you that you might not have known yet, but definitely should:

1. Air Force 1 was originally marketed as a basketball shoe
2. The shoe appeared in 1982
3. The production was supposed to be stopped in 1984, after the first wave.
4. The Air technology is an embedded inert gas mixture
5. Designer of the shoe was Bruce Kilgore

Nike Air Jordan

The Air technology from Nike was also used here. Shoes were designed specifically for Michael Jordan, which attracted attention with their red and black appearance. So much so that the NBA quickly discovered that the shoes violated their rules. This fact did not dampen the success of the shoes. On the contrary, the controversy contributed to the popularity of the model. The Jumpman logo was specially designed for the line and adorns the shoes alongside the Nike Swoosh. The line started in 1985 and launched countless models in the following decades. And also a new interpretation of the classic in red-black is available again at Nike.

5 most popular Nike sneakers: Air Force, Blazer, Air Max and Co.

With the huge selection that Nike offers you, it can be hard to make the right choice. That’s why we have compiled the most popular models of the brand for you. Maybe you will find the right shoe for you. If you are not satisfied with the offer, you can also customize a shoe model to your taste on the website.

• Nike Air Max 90
• Nike Air Force 1
• Nike Internationalist
• Nike Blazer
• Nike Huarache

Air Max 90 relaunched: Video

2020 is the year Nike finally re-released the Air Max 90 with minute changes after numerous requests. The design, which is supposed to be reminiscent of the shape of sports cars, has been modernized. How exactly the process behind the re-design was, the designers reveal to you here:

https://www.youtube.com/watch?v=Vn0NZ73956I&list=PLNqKTn4CuEXfKd-AnmcCpkp7a9CdggEnZ&index=10

Collaborations: Nike feat. Dior, Off-White and more

Nike has managed to be one of the first sports brands to team up with competitors in the apparel market to design clothing. These brand collabs herald a new era of fashion design. They often consist of bringing designs and logos together to create something brand new. Advantages for the collaborators are that no completely unknown creations are necessary to create a new product.

Stüssy x Nike: Video

The surf brand from the Californian coast has found its place in various subcultures. To reach these groups, Nike has teamed up with the label. The following designs, among others, have emerged from this collaboration:

• Nike Zoom Spiridon Sneaker
• Nike Air Force 1
• Stüssy Beach Pants
• Nike Windrunner

Sacai x Nike: Video

With the Japanese high-fashion label Sacai, Nike has designed LDWaffle shoe. Sacai is known for fusing everyday and formal wear to create a style that makes the pieces unique. Here you can check out the result of the collaboration and get an idea of the sophistication of the design.

Dior x Nike: Video

The French haute couture label has also understood that streetwear fashion is increasingly influenced by sportswear and sneakers also make a good combination with more elegant outfits. The collaboration has resulted in a reinterpretation of the classic Air Jordan 1 shoe model. The limited edition and exclusivity lead to the shoes going for more than 12,000€ over the counter.

Off-White x Nike: Video

Together with Virgil Abloh, creative director for Louis Vuitton and originally an architect, Nike has created and launched several garments. Abloh has made a name for himself in street fashion with his own label and stands out especially for establishing ideas from modern art. For example, themes such as post-structuralist approaches to language are threaded indirectly.

Casual sportswear for men and women

Nike also has a lot to offer when it comes to sportswear. Especially the anchoring in different sports ensures that Nike has a monopoly on the jerseys and parts of the merchandise of certain teams. However, you can also find clothing that simply features the brand’s logo.

Hoodies for autumn and winter

Hoodies are cozy and keep you nice and warm in the cold seasons. And if the hair does not play along as you would like, you can simply pull up the hood. There are situations in life where no piece of clothing would be more appropriate than a hoodie. That’s why we’ve put together a selection of the most beautiful models from Nike for you.

• Nike SB Hoodie
• Nike Therma Hoodie
• Nike Sportswear Hoodie
• Nike Pro Hoodie

Sweatpants in grey, white, black and colorful

Jogging pants are no longer just used for sports, but also find their place in the everyday wardrobe. Smartly combined and in the right fabric, legwear can even be very chic. The athleisure trend has done a lot to establish sportswear. To help you find the right pants for everyday wear, sports and relaxation, we’ve put together a little overview for you:

• Nike Therma Sweatpants
• Nike Tech Fleece Sweatpants
• Nike Pro Sweatpants
• Nike Essential Sweatpants

Tops for sports: tank top, shirt or sleeveless

Vests help you regulate your body temperature without restricting your freedom of movement. This makes them the perfect addition to your running outfit for the transitional season. Even sports like golf are better played in vests. We have summarized different models for you at a glance:

• Nike Sportswear Down-Fill Windrunner
• Jordan Jumpman Air Vest
• Nike Pro Sleeveless Top
• Nike Aerolayer Running Vest

Nike Outlet in Herzogenaurach

The home of Adidas and Puma also attracts other brands with its factory outlets. So if you’re looking for factory-fresh Nike clothes and shoes, you can easily find them here:

Alexander Wang: dark designs for sweaters, jeans and shoes

Alexander Wang continues to regularly present new collections under his own name. However, the never-resting designer does not shy away from collaborations with other fashion houses. Wang has already released collections together with Adidas and H&M. These collections are often characterized by the color black and are particularly characterized by the combination of different fabrics and unusual cuts, which make his designs so special. The creations are significantly influenced by the Californian West Coast flair and enjoy great popularity.

Model Off-Duty Look: Shoes, Tops and Co. with Kaia Gerber and Kendall Jenner

The model off-duty look is well known to fans of supermodels and street fashion fanatics. Stars like Kendall Jenner, Kaia Gerber, the Hadid sisters and many others. The casual, sporty look looks fantastic in everyday life and is quite easy to recreate. Of course, it works especially well with the pieces of the father of the Model Off Duty look: Alexander Wang.

5 Key Pieces of the Model-Off Duty Look

Messy hair, no-makeup makeup look and comfortable clothes, that’s what makes the look. The centerpiece, the clothes, we present to you here. These pieces are the essential pieces that make up the perfect outfit:

• Cropped shirts
• Sneaker
• Boyfriend pieces
• Athleisure
• Denim
• Biker Jackets
• Blazer

Video: Sneakers and ankle boots with Adidas

The Alexander Wang x Adidas collection brings together the substantial elements of the look Athleisure and high-quality fabrics are combined here. Dark as usual, but also with little splashes of colour like the coveted pink sneakers. These pieces will complete your outfit.

Design Streetwear Alexander Wang: Designs for shoes, sweaters & co.

Alexander Wang has designed several collections and runway shows. Get an overview of his collections and designs and the diversity of his clothing. Alexander Wang has received a lot of praise for his collaboration with Adidas, a brand that supports the streetwear image that Wang also relies on.

Tops: Cropped tops, hoodies and shirts.

The tops that make up the style are different. On the one hand, you can wear casual crop tops, on the other hand, shirts and hoodies do very well. Here is the possibility to directly add another element to the look by opting for ‘boyfriend fit’, so everything can be a bit wider. But be careful: you should make sure you have a good mix of tight and loose pieces so that the outfit doesn’t look too much like a couch outfit. The model off-duty look just plays with the idea of a normal casual outfit, but the styling differs mainly in that it is chosen and put together with care.

These pieces from Alexander Wang will help you get closer to your goal:

• Bodycon Mock Neck Top
• Cinched Button-Down Shirt
• Cropped Curdoroy Hoodie
• Logo Elastic Sweater

Elegant blazers and jackets in boyfriend cut

The outerwear decision is also influenced by your previously chosen piece and how you want the outfit to look. On the one hand, there is the option to go in the direction of casual-chic. Also, a casual-cool way may be chosen. If you’re going for a smart-casual look, you’ll find a selection of blazers at Alexander Wang to help you complete your outfit:

• Cinched Waist Blazer
• Single Breasted Blazer
• Cropped Trench Jacket

If your ultimate look is more of the casual-cool route, we recommend the following products:

• Cropped Moto Jacket
• Falling Back Jacket
• Game jacket
• Padded Track Jacket

Relaxed pants and jeans

What is almost guaranteed to be said about the model off-duty look is that the bottom of choice is almost always a pair of pants. Whether it’s jeans, shorts or track pants, it doesn’t really matter as long as it matches the rest of the composition. The trousers by Alexander Wang are not only popular with models, but also with other starlets. For example, Kylie Jenner’s Logo Elastic Leggings were featured on her Instagram profile, sparking a veritable run on the designer’s wares. But jeans and shorts with a paperbag waistband are not to be neglected. These emphasize the waist particularly beautifuly and give enough room for the hips. High-waist models have been particularly popular in recent years, but recently low-waist models have also become increasingly popular again, heralding the renaissance of the Y2K trend.

Athleisure for the relaxed days

Athleisure, i.e. sporty clothing with everyday potential, has become a real hit in recent years. Jogging pants are no longer an expression of laziness or the intention to do sports. For a long time now, sportswear has become part of the daily wardrobe and can always be found on the street. It’s not for nothing that the sportswear market has continued to grow in recent years. Alexander Wang has also added sporty pieces to his range. Not all of these pieces qualify as athleisure per se, as the designs are not designed to be worn as sportswear. The aim is rather to let the essence of sportiness flow into the creations.

• Logo Elastic Legging
• Compact Logo Legging
• Stretchy Curdoroy Pants
• Foundation Terry Sweatpants

Must-have accessories: bags, scrunchies and jewellery

For the perfect model off-duty style, the right accessories must of course not be missing. Absolute must-haves are sunglasses in geometric shapes, tennis socks and earrings. Especially popular are small golden creoles, which are well accentuated with pinned up hair. Equally, bags and even such simple things as scrunchies in the right design make an absolute eye-catcher that enhances the simple outfit. Accessories are really what complete the look and give it the final touch. Alexander Wang has these little eye-catchers on offer:

• Scrunchy bag
• W Legacy Bags
• Wang Sport Backpack
• Scrunchie Rhinestone Bracelet

Inside Alexander Wang’s Show: Vogue Video

You can follow the FW 2018/19 show in more detail here, with exclusive behind-the-scenes looks and comments from the designer on his designs. A rhinestone-studded freshness bag? Count us in! And you’ll find out what made the show, aside from the clothes, such a special event.

Model Off-Duty: A style that moves with the times

Now that we’ve introduced you to the key pieces of the look and written about Alxander Wang’s position, we’d like to give you the opportunity to delve a little deeper into the style and learn more about the background and the look through the ages.

Fashion Shows & Catwalk Videos

Many designers have their fashion shows and runway looks filmed to get their clothes on everyone’s lips. This is of course also the case with Alexander Wang. Check out some of his most famous and successful fashion shows and collections here and fall under the spell of his unique designs.

Video Alexander Wang Fashion Show 2010 Ready-to-Wear: Pre-Balenciaga

Not only did Alexander Wang aim to tailor clothes that women would actually want to wear. He established rock and punk elements in his designs, coining the cool model-off-duty look. Ripped tights were not taboo on his runway. Safety pins and lots of neutral colors. But above all, black is hard to imagine an Alexander Wang collection without. Leather, cutouts and sheer fabrics make for cool sexiness.

Balenciaga FW 2013 Ready-to-Wear Video: Wang’s Launch at Balenciaga

As a ready-to-wear designer for Balenciaga, Wang was not without controversy. After all, he took his first steps in high fashion with the brand. While he was an accomplished streetwear designer, his luxury fashion portfolio was limited. With his sophisticated designs Wang still managed to convince his critics and cleverly combined elements that were found in his streetwear fashion with the chic designs that he sent on the runway for Balenciaga. Cristóbal Balenciaga and Alexander Wang have one thing in common: they both rely on fancy tailoring. Creating structures through cut and fabric instead of relying on pompous decorations.

Video FW 2018 Ready-to-Wear: Female CEO meets Matrix

For his fall and winter 2018/19 collection, Wang reinterpreted business wear. Leather and studded elements were used to add edge to the designs. Functional accessories were also presented on the catwalk. Comfortable designs were meant to be stylish on the one hand, but also strong on the other. above all, however, they had the goal of supporting women. On show were classic office staples such as pencil skirts and blouses with the designer’s very own signature: rivets, zips, modern fabrics and, as always, a lot of black.

GAP: a well-known fashion brand with jumpers, jeans & Co.

Gap stands for affordable everyday fashion, which is not cheap, but also does not belong to the extroverted and extravagant high fashion. Gap is an internationally known fashion label that has experienced some economic ups and downs. In addition to classics such as jeans and jumpers, Gap has many other products in its repertoire, but they mainly target a younger customer group. Find out everything about the Gap fashion brand here.

From ‘the gap’ to the listed company GAP Inc.

In 1969 Don and Doris Fisher founded the first GAP store in San Francisco. They were inspired by a disapponting experience when returning mismatched jeans to the shop. An friend of the two had noticed that many shops only stock a small selection of sizes and therefore a large number of people were unable to purchase well-fitting trousers. Especially in times before the widespread use of the internet, people were dependent on getting their own size in shops.

This was the reason why Don and Doris developed their business concept: A shop that sells Levis jeans for men, records and record tapes. The core of the shop was the wide selection of jeans, under which everyone should be able to find his or her own size. Only five years after opening of the first GAP store, in 1974, the group of shops had grown to 25 and GAP was selling the first products under its own label.

GAP on the stock exchange: IPO and the share under the magnifying glass

The label was so successful that GAP was able to be publicly traded on the stock market in 1976. Trading began at USD 18 per share. GAP grew into GAP Inc. and managed several brands under its umbrella. They stopped selling Levis jeans and focused entirely on clothing under their own label.

After international expansion, the company reported an absolute stock market high and the value of one share rose to $59. Among other things, this success was attributed to the Vogue cover, which adorned supermodels in white GAP outfits. In the following years however, the company was unable to build onto previous successes. The reasons for this are of different nature.

It is assumed that the original idea behind GAP, which had led to the great success of the shops, no longer had the same relevance. The clothing industry was constantly expanding and with the increasing popularity of e-commerce it was less difficult to get individual sizes. This was also noticed by the label, which tried to attract and retain customers in other ways.

Losses & profits for GAP: the decline and rise of the label for basics

This also included the establishment of other fashion houses and lines for different needs. Nevertheless, GAP Inc. had to cope with losses time and time again. The reasons for this can be found in the increased consumption through e-commerce. A market shift, which GAP recognised and set up an online shop, but could not overcome unaffected. GAP also lost popularity among its target group. 12-25 year olds deemed other brands to be more fashionable. GAP was and still is the supplier for basics. Even a stronger orientation towards an older, more solvent clientele proved successful, but then led to an over-expansion of the label and subsequent losses.Nevertheless, main markets remain stable. Although 225 GAP locations had to close their doors for good last year, several branches remain. As the reason for GAP’s downfall is often an over-expansion under Paul Pressler cited, who left the company shortly afterwards.

Video GAP NewCom: GAP Inc. splits

In 2019 plans were announced that GAP plans to split the company into two. Thus Old Navy was to operate independently of GAP as an individual company and the other split company, which did not get an official name (NewCom = New Company) was to shield the subsidiaries Banana Republic, Athleta, Janie and Jack, Intermix and Hill City. However, this plan has been withdrawn as of 2020.

GAP Inc.: subsidiaries such as Banana Republic and Old Navy

The fact that GAP has long since ceased to sell only GAP clothing has already been mentioned in the previous section. Here we summarize for you the most famous subsidiaries of GAP Inc.

GAP, GAP Kids and GAP Factory in Europe

GAP is the internationally distributed american fashion label of GAP Inc. with store locations in England, Germany and the rest of Europe. Unfortunately, GAP has had to reduce the number of its stores in recent years, making it more difficult to get hold of the brand’s clothing. Nevertheless, GAP and Banana Republic can still be easily purchased online in Europe. GAP stores have been reduced a lot. And international sales have been refocused to online retailing.

Banana Republic: Chinos, shirts and why this name?

A banana republic describes an economic construct in a country that is extremely dependent on the production and export of a single commodity. The original ‘banana republic’ that coined the term was Honduras. The fashion label’s name Banana Republic does not refer to the fact that they sell a single commodity, but rather to the regions associated with the term.

Banana Republic stores originally sold clothes to travel and safari clothing. The aim was to sell adventurers clothes that were functional and suitable for travelling to climatically more unpleasant areas. At the same time they had to look good. Banana Republic still stands for lifestyle fashion, which allows the wearer to feel comfortable and at the same time wear fashionable clothes. Even more extreme conditions should be able to be mastered in the pieces.

5 Bestseller of Banana Republic for women & men

With such a long existence, one or the other favourite has of course emerged. That’s why we present you here the 5 bestsellers of Banana Republic, which you can also get in Europe.

Bestsellers for men:

• Aiden Slim Rapid Movement Chino: Water and dirt repellent pants made from a comfortable stretch fabric
• Authentic Supima Cotton Crew Neck T-Shirt: made from soft, durable, American Supima cotton
• Core Temp Rugby Sweatshirt: Available in standard and tall sizes
• Straight Rapid Movement Denim Jeans: Classic cotton jeans with stretch

Bestseller for ladies:

• Dillon Classic Fit Shirt: Blouse in a wide variety of colours
• Keyhole Blouse: Elegant blouse with special neckline

Old Navy: leggings, jumpers and co.

After GAP under Paul Pressler was supposed to address the medium-priced market, Old Navy adopted the low-price segment and is thus the most successful company listed under GAP Inc. Affordable Fashion for everyone’ is what Old Navy has written on its flags.

The brand sells fashion of the highest possible quality at a low price. The range includes leggings, graphic T-shirts and basics, such as single-colour T-shirts, which are popular.

Athleta, Hill City, Intermix and Janie and Jack

The rapid rise of the sports fashion market has not passed GAP Inc. by and so in 2009 Athleta was added to the portfolio of GAP Inc. Active-Brand produces high-quality women’s sportswear. The brand is highly praised for its leggings, which are priced in line with brands such as Lulu Lemon.Overall, Athleta focuses on athleisure and also offers loungewear that perfectly complements the range. Hill City has been part of the group of companies since October 2018. However, only one sale of the products is still taking place, as this has been discontinued since June 2020.

Intermix: Store group with designers like Dior & Gucci

Intermix is a retail group which, unlike most other companies under the umbrella of GAP Inc. does not produce its own clothing, but offers a mix of high-quality designers in its shops. Intermix shops focus on feminine chic and the group is still managed.

The Intermix range includes brands such as:

• Dior
• Balmain
• Gucci
• Manolo Blahnik
• Saint Laurent

And many other well-known names. The shops are comparable with suppliers like Nordstrom or Zalando. Especially the former offers many well-known brands in one place. Zalando is still in lower price categories than Intermix. Nevertheless, they are similar in terms of distribution of different brands.

Janie and Jack is premium clothing for children and is supposed to be a high-quality alternative to GAP Kids. Jeanie and Jack has been part of GAP Inc. since 2019. With Janie and Jack, the little ones can feel big, because here they are in the foreground. Of course, the label offers everyday fashion. But also pompous dresses and chic suits in mini format are part of the brand’s range.

GAP x Vogue: All-time stock market high after Vogue Cover

The brand recorded its absolute stock market high in 1992, shortly after the 100-year special edition of American Vogue was adorned by the supermodels of the 1990s head-to-toe in GAP.

Vogue Cover with Naomi Campbell, Claudia Schiffer and more

For the anniversary edition, as many supermodels as possible were actually rounded up. At least you get this impression when you look at the cover and read through the names:

• Naomi Campbell
• Claudia Schiffer
• Linda Evangelista
• Yasmeen Ghauri
• Cindy Crawford

They were all present when Vogue celebrated its birthday in GAP. The look also is easy to recreate. White straight leg jeans with white shirt blouse. The blouse is knotted over the waistband. Thats the nineties supermodel look for you.
And if you can’t get enough of the supermodels of the nineties we have also compiled a list of the most famous supermodels of the 90s. Noami Cambpell’s era with GAP is not over yet, so she could recently be seen again in a commercial of the brand.

GAP: Statement for inclusion and diversity

GAP also knows how important it is for a company to work towards inclusivity. Therefore the brand works hard to meet these demands. After all, the first shop was born from the idea of giving many different people access to suitable clothing. This is exactly what GAP wants today. Their clothing is supposed to be tailored to as many people as possible.

Video Inclusive, by Design

Especially the latest advertising efforts are characterised by this spirit. There is a feeling that GAP has had a lot of catching up to do. Whether through new business channels such as e-commerce, trends and also things like working with labels and stars. They are now working on identifying needs like inclusive design and addressing consumers.

The approach is not revolutionary, but investing in positive trends is always good a positive statement.

https://www.youtube.com/watch?v=fifdVUjY6P4

GAP and Kanye West: Yeezy GAP

Kanye West, known for eccentricity and street style, after Nike and Adidas has also teamed up with GAP. Many suspect that GAP is hoping to work its way back up the market in this way. If Stardom was already successful in the 1990s, this cannot be wrong in the 2020s. Under the hashtag ‘#westdayever’ the singer and designer promoted the collection among his fans.

Video Yeezy GAP and Telfar

Before the 10-year deal between Kanye West and GAP was concluded, GAP was talking to Telfar about collaborating. Telfar is an American designer who is best known for his bags with the iconic G-T logo. But when Kanye West showed interest, GAP knew people would be interested in collections with Kanye West and were convinced by his huge following. So West got the deal. More details about the deal, drama and the collection can be found here:

Dress style: skirts, dresses & jackets

We all know one thing from the fashion of the 20s – the loose, wind-blown fringes on skirts, dresses or even jackets. These will come back in autumn and winter 2020 and give every outfit a bit of dynamism. They look good on a comfortable cardigan, which is put on for an evening get-together with friends, but also on a sexy dress with a figure-hugging cut. Whether in everyday life or Gala events – the fringe fashion should not be missing.

Oversize: the trend of maxi fashion

At last a trend is emerging that is particularly suitable for the cold days. This year everything can be maxi. Whether skirts, dresses or even warming coats that reach almost to the ankles – the XXL format sets skilful accents. But wearing oversized requires a trained eye. Because if you want to wear oversized clothes, you should try to emphasize femininity with other accents in the outfit. A maxi coat, which almost completely hides the female curves, should be combined with high-heels. This sets a wonderful eye-catcher, which you will certainly like to offer in winter as well.

These garments are not only suitable to play around the problem zones a little. They can also be worn wonderfully during pregnancy. Because despite the growing baby’s tummy, many mothers want to follow the fashion trends of the year. So if you plan to have a baby soon, you can still shop around in the spring to prepare for the winter months.

Pullovers & Hoodies for the winter

As in almost every year, hoodies, sweaters and pullovers are well received. You should also be prepared for the trend of 2020 with this item of clothing – everything in XXL is super hip. If you like it especially sexy and still don’t want to miss out on a cosy look, you can also score points this autumn with extra long sweaters. A fashionable Nike sweater, which goes up to the knees, is combined with a sheer pantyhose or black leggings and becomes an absolute eye-catcher. Depending on how chic the outfit should be, sneakers or high bootees can be combined.

From the red carpet to your own wardrobe

What has been seen on the red carpets for some time is now coming onto the catwalks. The so-called cut-out design makes it possible to show some skin even with thick cardigans or chubby warm winter dresses. The garments have stylish holes in them, which flatter the pattern. Especially beautiful are these cut-outs on the shoulders, which give a very sensual impression. However, when choosing your clothes, make sure that the garment can still be worn in winter, or whether the cut-outs predestine the outfit for warmer autumn days.

In this context, dresses with a peekaboo neckline are increasingly attracting attention. A peekaboo neckline is a sexy neckline at the waist, which gives the figure a wonderful hourglass shape. The neckline looks especially good when the dress becomes very strict and unobtrusive. Because floor-length dresses in a plain design can look boring on festive occasions. If you want something more conspicuous, go for this sexy neckline shape.

Fashionable protection from the cold

In winter a scarf should not be missing. It is not only a practical helper against the cold, but also provides a fashionable completion of the outfit. At the Fashion Weeks, which provide a glimpse of the cold season of the year, draped quilts or silk opera scarves come onto the catwalks. This should also follow the XXL motto and cover the entire upper body. The scarf, placed over the shoulders as a protective highlight, gives the outfit a particularly feminine and yet comfortable touch.

Fashion in winter: Video Tutorials

Here you will find the most important information about winter fashion for men and women:

Balenciaga: Stylish prête-à-porter fashion and exceptional fragrances

The famous label was made big by the Spaniard Cristobal Balenciaga. He revolutionized fashion, trends and cuts in his own unique way. With his modern approach to fashion design he even convinced the then leading designer of the European fashion world – Christian Dior, who himself became world famous with new, unusual silhouettes.

Read on to find out everything you need to know about the latest styles and trends the label is setting.

From fishing village to metropolis

The world-famous Parisian company Balenciaga is actually a Spanish label. In 1917, the founder opened his first salon for high-priced women’s fashion in Madrid and Barcelona. At that time the name of the label was still “Balenciaga y Compañia”, which quickly dissolved due to disputes between the partners and re-established itself in 1924 under the name Cristóbal Balenciaga.

With the outbreak of the Spanish Civil War, the company emigrated to Paris and presented skin couture fashion for the first time. Opened in 1938, the salon at 10, Avenue George V is still the most famous Balenciaga flagship store.

In a very short time, the Spanish-born designer and his French-Polish life partner made their breakthrough by offering their fashion for sale in the leading British and American department stores such as Saks Fifth Avenue, Harrods or Bloomingdales. (possibly internal links?)

Haute couture: Balenciaga as a trendsetter

Luxurious materials, high quality workmanship and individually tailored fashion creations in the top price segment: these were the advantages with which the fashion of Balenciaga scored in the years between 1940 and 1960. As a pioneering trendsetter, Cristóbal Balenciaga created innovative designs for women, which also convinced prominent customers such as Marlene Dietrich, Greta Garbo, Ava Gardner and Ginger Rodgers and not without reason earned him the rank of “King of Haute Couture”.

Pompous gowns and elegant bolero jackets inspired by the Parisian chic of the time, combined with influences on the flamenco, characterize this time. But also more modern pieces, such as the so-called “shirt” dress stand for this era.

At this time, Balenciaga works closely with fashion designer Hubert de Givenchy and presents his fashion on the New York catwalks, among others.

Silhouettes that stand the test of time – Video

Other well-known fashion designers such as Emanuel Unagaro and Oscar de la Renta also benefit from the label’s innovative and creative designs.

See for yourself and discover the unique art of Cristóbal Balenciaga’s haute couture:

Share: Balenciaga on the stock exchange?!

The stock market is also becoming more and more interesting for fashion victims, because many of the big traditional houses can now be found on the stock market. Overall, the textile industry is no stranger to bankers and analysts. Balenciaga can be found together with Gucci, Bottega Venetta and Saint Laurent under the umbrella of the French Kering Group. In the luxury brand segment, Kering, together with LVMH, is the place to go on the stock exchange for all fans of luxury brands. Current stock prices can be found on various websites.

Nicolas Ghesquière: From second choice to number one

Actually, Ghesquière was not intended for the position as creative director of the prestigious fashion house, but the attempts of the management to win Helmut Lang as head designer failed. So in the end it was decided to give the Frenchman, who until then had been rather inexperienced as head designer of a major fashion house, a chance.

No one at Balenciaga should have regretted this decision, because Ghesquière managed to interpret the designs of the old master Balenciaga in a modern, fresh way and thus breathe new life into the dusty reputation. Only after 15 successful years did the label and the designer part ways.

SS 2013: Ghesquière’s farewell collection – Video

See the designer’s latest collection here, which already gives an idea of the label’s future, as Wang also opted for a simple, very clear line, while Ghesquière was also very fond of colour in his previous collections.

Alexander Wang: Straightforwardness with short duration

In 2012 Alexander Wang became head designer and presented his first collection for Balenciaga at Paris Fashion Week in February 2013. However, Wang’s time at Balenciaga was short-lived and he and the label parted ways so that Wang could fully focus on developing his own label.

FW 2013: Clear line in clothes and shoes – Video

Really not a big fan of many colors and patterns is the ‘inventor’ of the model off-duty look Alexander Wang. Neutral tones dominate his creations, but what makes the clothes so special are the casual street style elements that break up the elegance of the pieces and add an edgy touch. Especially rivets, safety pins, but also rhinestones are not long in Wang’s creations, see for yourself:

Demna Gvasalia: Streetwear for a breath of fresh air

After Alexander Wang’s early departure in 2015, Demna Gvasalia took the helm of the French label, making the first collection under his leadership for fall and winter 2016. The fashion designer is the founder of the brand ‘Vetements’ (French for ‘clothing’), which since 2014 has been producing just that: Clothes. Because Gvasalia wants to see this in fashion – wearable clothes that are there for you in everyday life.

The brand got special attention when he presented the clothes of his brand in a famous Parisian sex club. The unusual environments for his fashion continued, for example, in an Asian restaurant. After the Ghesquière era, Gvasalia obviously brought the breath of fresh air that the brand had hoped for, because Gvasalia came to stay. To this day, the Georgian is at the helm of the brand and plans to return to haute couture in the coming collections after the excursion into more everyday fashion, which was also seen at brands like Céline.

Gucci x Balenciaga: two giants unite? – Video

About a year before Gvasalia became creative head of Balenciaga, Gucci also got new leadership under Alessandro Michele. Both designers were able to breathe fresh air into the sails of the traditional houses left to them. Not least seen in the success of Balenciaga’s ‘Sock Sneakers’, which shook the world of sneaker heads and were snatched right out of Balenciaga’s hands.

For the fall 2021 collection of the Italian fashion label Alessandro Michele was inspired by Demna Gvasalia’s designs for Balenciaga in an unprecedented way and caused a huge uproar in the fashion world, because a collaboration of this caliber has not seen the fashion world until this point. You can’t talk about a collaboration here, but in fact the eccentric Italian was inspired by past collections of Balenciaga and Demna Gvasalia. You can see the result here:

Exceptional perfumes and leather goods

Normally handbags, perfumes and small leather goods often form the backbone of big traditional houses. The best example of this ‘rule’ are brands like Dior, Chanel, Louis Vuitton and especially Hermès. Bag styles such as the Lady Dior, the Chanel 2.55 or Boy Bag, Louis Vuitton Speedy and Alma, and the Hermès Birkin make up a large part of these brands’ sales. Also perfumes like Dior Poison or Chanel No. 5 are the small, less expensive options that luxury brands offer even to those who do not have the spare change for one of the handbags for often over 1,000 €.

It’s all the more surprising, then, that Balenciaga hasn’t embraced leather goods and fragrances in the same way as other brands. Although in recent years the small ‘baguette’ handbags in the style of the early 2000s, often called Y2K, have been spotted under the arms of models and other street style enthusiasts, Balenciaga cannot boast a cult model, which is also due to the label’s origins in evening gowns and haute couture.

Noble, floral fragrances with that special something – Video

Also surprising to some may be that Balenciaga offers perfumes. Balenciaga Paris is a fresh floral fragrance with a robust, slightly woody-leathery note that wraps you in an elegant veil of scent. This video gives you a little insight into the world of the fragrance:

Prête-à-porter: late entry into T-shirts, sweaters and more

Cristobal Balenciaga was a couturier extraordinaire, specializing his outlandish ideas mainly in evening wear and stunning gowns that women all over the world craved. It wasn’t until 1997 that the fashion house made the move to ready-to-wear fashion, which still makes up the majority of its collections today. Especially with the current head designer Demna Gvasalia the position in streetwear has manifested itself more and more.

Hoodies, T-shirts and sneakers by Balenciaga convince the masses and bring the luxury label on everyone’s lips. But above all, the shoes are an absolute must-have. Balenciaga without streetwear and streetwear without Balenciaga? Unthinkable! So it is all the more surprising that the luxury brand’s prête-à-porter range has not been available for all that long. It was only in 2002 that Nicolas Ghesquière introduced everyday clothing for men and women under the label.

T-Shirts: Statement shirts and inspirations from world events

Ready-to-wear is exactly what Demna Gvasalia does best. The Georgian has already been inspired by everyday life for his own label Vetements. At Balenciaga he continues to rely on these ideas. Whether from political campaigns or simply the T-shirts from souvenir shops: Nothing is safe from being included in a new interpretation in the label’s collection. This can be seen, for example, in the following models:

• Sacré Cœur XL T-Shirt
• Political Campaign Large Fit T-Shirt
• Fashion Week Flatground T-Shirt

Statement shirts are just your thing? Then check out our shirt shop, packed with cool t-shirt designs for every taste!

Current shoe trends: Balenciaga Triple S

The Balenciaga Triple S is the trend sneaker right now. See for yourself and see how you can skillfully stage your trendy Triple S sneakers and combine them with your outfit.

Fashion Show Summer 2020

Want to see more from Balenciaga? Here you can find a video of the fashion show summer 2020.

Show Case 21

Take a look for yourself and find the absolute IT-pieces of the 2021 collection.

Stylish through the winter with Iva and Marie