Apple Inc. is a U.S. hardware and software developer and a technology company that develops and distributes computers, smartphones and consumer electronics as well as operating systems and application software. It also operates Internet distribution portals for music, movies and software.

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Apple presents iPhone 11 and SE (Android competition)

market figures

Apple in Berlin

Apple presents iPhone 11 and SE (Android competition)

Apple has captivated an entire generation.

Brillant camera: iPhone 11 Pro night mode

The Pro version of the current iPhone.

View this post on Instagram

Commissioned by Apple. Low-light images captured before and after #Nightmode on the #iPhone11Pro #ShotoniPhone by… – 1. Geordie W. @geordiewood "Night mode mimics how the human eye would see in the dark, much better than a traditional still camera." – 2. Jason N. @Jason_nocito_studio "The fact you can shoot in almost complete darkness and get great portraits is really surprising." – 3. Laura J. C. @laurajanecoulson "Color saturation was great. Teamed with the Wide camera, the cinematic images you can create are truly amazing."

A post shared by apple (@apple) on Sep 18, 2019 at 8:00am PDT

iPhone SE

Apple’s attack on the Android middle class.

The new iPhone SE introduced:

Steve Jobs

The spirit behind all Apple products

Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. —Steve Jobs pic.twitter.com/xQWpDcABuz

— Vala Afshar (@ValaAfshar) April 20, 2020

market figures

Sale of iPhone

Here you can see the net profit of Apple Inc. worldwide from the 1st quarter of 2005 to today (in billions of US dollars).

2020: 22.24 billion euros
Increase since Q1 2005 at 7,413.3 %
2015: 18.02 billion euros
2010: 3.38 billion euros
2005: 0.3 billion euros

You can find more statistics at Statista

number 2 of the most expensive companies

Apple is still in the top 10, currently it is the 2nd most expensive company in the world.

Since the beginning of the year there is a new number one in the list. The state-owned oil company Saudi Aramco has directly set two records with its IPO on December 11, 2019. The IPO (Initial Public Offering; the first public offering of shares on the stock exchange) was the largest ever worldwide. At the same time Saudi Aramco became the most valuable company with a market value of 1.7 trillion dollars. By comparison, the market value of the American digital corporation Apple is 1186 billion dollars (source: FAZ).

However, since Saudi Aramco is not traded on Wall Street, but only on the Saudi stock exchange (with limited market access), it is not listed.

Da Saudi Aramco aber nicht an der Wallstreet gehandelt wird, sondern nur an der saudischen Börse (mit beschränktem Marktzugang), wird es nicht mit aufgelistet.

	Name	Sales (EUR)	Profit (EUR)	Market Cap (EUR)
# 1	Microsoft	113,6 Bil.	35,4 Bil.	1200 Bil.
# 2	Apple	233,0 Bil.	49,5 Bil.	1100 Bil.
# 3	Amazon	254,4 Bil.	10,5 Bil.	1100 Bil.
# 4	Alphabet Inc. (A) (ehemals Google)	146,6 Bil.	31,1 Bil.	755,5 Bil.
# 5	Tencent	–	–	469,5 Bil.
# 6	Facebook	64,1 Bil.	16,8 Bil.	412,3 Bil.
# 7	Johnson & Johnson	76,0 Bil.	14,0 Bil.	379,4 Bil.
# 8	Wal-Mart Stores	456,8 Bil.	6,0 Bil.	336,9 Bil.
# 9	Nestlé	87,5 Bil.	11,9 Bil.	296,4 Bil.
# 10	Roche	57,3 Bil.	12,6 Bil.	283,2 Bil.

Source: Finances100 – The most expensive companies

Is Apple still a trendsetter?

Is Apple a trendsetter? Apple continues to set the trends say 21.2%, that means every fifth German. The question: “Which of the following statements do you agree with the most?”