The Berlin Fashion Week and my experience as a jury at Model Casting!

Berlin Fashion Week, it’s that time again! With a lot of luggage and enough invitations for the many shows, it’s finally time to go to Berlin. The Berlin Fashion Week is, for anyone who was not there yet, a real highlight in the fashion world. Here you have a great many shows spread over a few days, but also fairs and of course aftershow parties. Read more

The biggest German supermodels of all times!

Most of the really big top models in the world come from Brazil, America or Australia. However, there are one or the other supermodels in the world who come from Germany. The first name that comes to mind is of course Heidi Klum, but there are many more who have also made a name for themselves in the scene. We have put together a list with the best and biggest top models from Germany for you!

Caro Daur

The German model and influencer is one of the new generation models who are also booked on social media because of their reach. She is very successful and designs, among others, for brands like Dolce & Gabbana, Chanel and Calzedonia.

Stefanie Giesinger

At the age of 17, the 1.77-meter former high school student took part in the ninth season of the casting show Germany’s Next Top Model, which aired on ProSieben from February 2014. On May 8, 2014, she won the final. In June 2014 she was on the cover of German Cosmopolitan. Like other participants of the season, she received from Günther Klums model agency ONEeins a two-year contract, which she did not renew. Since then, she is very active on social media and as a model, and is often booked as an influencer.

Anna Ewers

In 2013 she came into business and ran at 42 fashion shows in Paris and New York. A call from designer Alexander Wang promoted her career. The German-language edition March 2015 of fashion magazine Vogue brought with her for the first time ever five different cover pictures of the same model by star photographers like Patrick Demarchelier or Peter Lindbergh. She lives in Brooklyn, New York and is, according to Stern, “currently the internationally most booked German model”.

Toni Garrn

As a model she was discovered in Hamburg at a Fanfest for the Football World Cup 2006. The international breakthrough came in the following year, when she was booked exclusively for Calvin Klein. After graduating from high school Ohlstedt in Hamburg, she also moved to New York City to work as a model professional. She also starred in campaigns for Burberry, Chloé, Dior, Emporio Armani, Fendi, Hugo Boss, Jil Sander, Prada and Versace.

Much ? to my glam team this week @christophersouthernldn @sarahkarranmua

Ein Beitrag geteilt von TONI GARRN (@tonigarrn) am

Lena Gercke

At the beginning of 2006, she participated in the first season of the casting show Germany’s Next Top Model broadcast by the TV station ProSieben. On March 29, 2006, she was named the winner of the competition, received a contract with the modeling agency IMG Models and appeared on the cover of the German edition of Cosmopolitan. Her career started from there on a quick start and today she is still one of the most sought-after top models in Germany.

Mondays couldn’t start any better with ???

Ein Beitrag geteilt von Lena Gercke (@lenagercke) am

Vanessa Hegelmaier

In 2008, Hegelmaier took part in the third season of the casting show Germany’s Next Top Model and reached there the 9th Place. In 2009 she was contracted by her mother agency Place. Later, she was also accepted by other international model agencies such as IMG Models in their model charts. Vogue counted Hegelmaier in the spring / summer season 2010 to one of the eight best newcomer models. Meanwhile, she is still a successful model and was the advertising face for campaigns of various brands, including DKNY, Esprit and Swarovski.

#happybirthday #vanessahegelmaier #beautiful #love #girl #models #modeling #model #ootd #style #fashion

Ein Beitrag geteilt von PLACE MODELS Hamburg / Germany (@placemodels) am

Julia Stegner

Stegner was discovered at the age of 14 by the agency boss of Louisa Models, at the Munich Oktoberfest 1999 and signed by her. She first began modeling after completing secondary school at the age of 18. Her breakthrough came in 2003, when she opened the show by Yves Saint Laurent in Paris. Today, she lives in New York and is still a successful model.

Day at the office with @hungvanngo @brentlawler ✨ #bts

Ein Beitrag geteilt von Julia Stegner (@juliastegner) am

Heidi Klum

Klum’s career began in 1992 with her participation in the Model ’92 competition, in which the then 19-year-old student won against 25,000 competitors and won a $ 300,000 endowed contract as a model for a period of three years. Heidi Klum achieved his breakthrough in 1998 with the image on the front page of the swimwear edition of the US magazine Sports Illustrated with 55 million readers. Meanwhile, she is a model and juror, presenter and producer of television programs Germany’s Next Top Model and Project Runway.

Nadja Auermann

The high school graduate was discovered in 1990 in Berlin for shots for a travel magazine. In October 1991, Ellen von Unwerth made photographs of Auermann for the British edition of Vogue magazine, and in September 1993, she appeared on the front page of the US edition of this magazine. Meanwhile, she has retired after a successful career.

Claudia Maria Schiffer

In 1987, she rejected her plans to study law when she was discovered in Dusseldorf in Checker’s discotheque by Michel Levaton, managing director of the Model Agency Metropolitan. Her career was a lightning start. Elle Strecken, catwalks for Chanel, Muse by Karl Lagerfeld and finally the Vogue cover. Even today, Schiffer is still one of the most famous models from Germany and a role model for many young girls.

Sun is out for the weekend! X

Ein Beitrag geteilt von Claudia Schiffer (@claudiaschiffer) am

Setup for Model Newbies – Agencies, Test Shootings and Co.

Become a model. Many young women dream of floating like Victoria’s Secret Angel on a glittering catwalk, or how to model GiGi Hadid for big brands like Tommy Hilfiger and Co. But not everyone has what it takes and in the real world of modeling, there is far more to it than the things that show us formats, such as GNTM. In order to bring a little clarity into the conditions and the true model life, I summarized here the most important facts.

Fact # 1 Requirements for Models

Of course, the cliché is already a bit that all models must be thin, because except for the Curvy Models, you should be in shape as a model. But what is important, the so-called hunger models no longer wants to have an agency these days. It is much more about living healthy, sporty and balanced. Of course you need certain dimensions as a model. 90-60-90 is not so outdated in the modelbussiness. For the German market models can also be ‘curvy’ means a 94 he hips or a 65 waist are here in sufficient. The reason why these measurements exist is simply the fact that designers usually tailor their shoots or catwalks to a certain size, which the models must then fit into. The problem with the dimensions is usually that many of the bones and physique are not designed to reach these dimensions. Therefore, one should not be too strict with the dimensions, because even the size is sometimes made by a beautiful face in the shade. Of course, the size is very important, but there are also many professional models that are actually too small, but have such an expressive face that they still work well. In summary, it means that it comes down to the mixture when modeling. The measurements should be correct in a certain range, the size should not be less than 1.71m in women and the face must convince. It is also important – Model does not mean pretty. There are many models with an androgynous or special face, which we would not classify as beautiful at first glance, but still work great as a model!

Fact # 2 Modeling agencies and how do they actually earn their money?

Model agencies are the nuts and bolts of aspiring models. They help a photographer find his first test shootings, teach jobs and organize everything around modeling. But which agencies are good and professional and which ones should you avoid? There are some key facts to make a good agency. For example, a professional agency will never take money from you. Even if this is made so firm in the contract, this is not right. A good modeling agency also does not tell you that you have to go hungry or force yourself into things you do not want, such as a haircut, self-tanner or anything else. A good agency does not let you sign a contract that specifies a minimum term, or states that you are not allowed in any other agencies. As a professional model it is normal to be represented by several agencies from different countries. So-called ‘exclusivity contracts’ are not legal, because you are independent and can be represented in as many agencies as you want. Important, if you apply, you do not need a big portfolio of you. Simple polaroids are enough. You can just make these in front of a simple wall at home. But how do agencies actually earn their money? It’s easy, because modeling agencies give you jobs and get 20% agency commission from your customers, as a commission. If you earn 400.00 Eur netto on a job, your agency will get 80.00 Eur from the customer. Important, you will not be deducted from the fee, but the customer pays the commission, not you!

Fact # 3 Build Book as New Face

As NewFace, it is important to build a large, comprehensive book. Most of the test shoots are done with photographers. In the so-called TfP shootings, all involved (photographer, visa, model) use the images for their book, but no one has to pay the other. Here it is important that the quality of the pictures is correct. So just look for good photographers or discuss the shootings with your agency. Best suited for your book shoots with a natural setting, not too much make-up, not too fancy clothes or accessories, it should go around you and show you from a good side. Depending on how professional the photographers are, it may also be that they want to have money from you for a test. This is worthwhile only for the best, but then it is a good investment in yourself. Watch out, you have to organize with photographers who want to make lewd photos of you, or the shoot without your agency. If it’s a professional photographer, he has no problem communicating with your agency in advance. Since you’re on a shoot and the photographer is expecting something you do not want, say no, because you do not have to go along with everything and beautiful pictures will only be created if you feel comfortable in your own skin anyway.

? @agnilogy by @oliver.rudolph.cgn ▶ #CM #cocainemodels #agency #modelagency #models #models

Ein Beitrag geteilt von CM x COCAINE MODELS (@cocaine.models) am

Oliver Rudolph – Flower Power and Spring freshness

StephanMode, Trends und Highlights aus der Medienwelt. Ich nehme euch mit hinter die Kulissen von Fashion und Werbung. Egal ob bei GNTM oder der Fashion Week New York, wir sind für euch dabei! Fashion, trends and highlights from the media world. I take you behind the scenes of fashion and advertising. Whether at GNTM or […]


Mode, Trends und Highlights aus der Medienwelt. Ich nehme euch mit hinter die Kulissen von Fashion und Werbung. Egal ob bei GNTM oder der Fashion Week New York, wir sind für euch dabei!

Fashion, trends and highlights from the media world. I take you behind the scenes of fashion and advertising. Whether at GNTM or Fashion Week New York, we are here for you!