Posts

Digital Avatars in Advertising: Virtual Reality in Campaigns – Stephan Czaja (Manager) in Interview

Digital avatars in advertising – Worldwide there are only 3 big creators of digital avatars (or virtual influencers, models). But, who actually makes the first virtual avatars, here in Europe? We met with Stephan Czaja, manager of Zoe and Ella, the first VR avatars and currently seen in the Buffalo London campaign. We talk to […]

Makeup series: NA-KD: eyebrow gel, eyebrow pencil, bronzer, lipstick & more

NA-KD is one of the fastest growing fashion brands in Europe. Now there is an expansion of the products. Not only fashion, but also make-up is now officially produced by NA-KD and a nine-piece series NKD / BTY, suitable for Christmas, is launched on the market. Make up from NA-KD The range includes eyebrow gels […]

The Content Book: Writing Good SEO Texts – Book Recommendation

Search engine optimization, so-called SEOs, are very important nowadays. While in the past, marketing still learned the classic advertising methods around direct sales or the distribution of flyers, today search engine optimization is one of the central tools. Especially when it comes to marketing products. For all self-employed people who own a small company, but […]

The Social Book: Social Media Management and Marketing – Book Recommendation

The Social Book (2nd edition) was published last week in bookstores. Stephan M. Czaja writes for the second time about Social Media Management and Marketing. Our book recommendation this week for self-employed, start-ups and those who want to become social media managers through studies or vocational training. The job is becoming more and more important […]

THE MODEL BOOK – Become a model… Now in the book trade

Model agent Stephan M. Czaja (Cocaine Models) is very busy. We could still meet him for a short interview and ask him three questions! His new book, The Model Book, has been available in stores since today. The 264-page book is for young models and clarifies all questions young models have. Just in time for […]