Kendall Jenner x Calzedonia: Red! Hot! Kendall! Bikini campaign and swimwear collection

Summer, sun, Kendall! With her brand new campaign for Calzedonia, Kendall Jenner creates one of the hottest fashion moments of the year. The new 2025 swimwear collection wasn’t just designed for the camera – it’s made for headlines. The looks? Seductive. The photos? Pure magic. The message? Kendall rules the summer.

Bikinis that burn – Kendall makes it hot

Kendall Jenner poses in fiery red with an elegance that sends fashion editors around the world into ecstasy. The cuts? Skimpy, but classy. The colors? From vibrant crimson to elegant black. Kendall shows: You don’t need XXL accessories – a perfectly fitting bikini is enough. And no one wears it cooler than her.

The look: minimal cut, maximum impact

High legs, golden detailing, no frills – the new collection goes back to pure sensuality. Kendall shows triangle tops with a statement factor, ultra-high bikini briefs and one-pieces that are made for supermodels. She herself describes the style as “raw, confident & feminine” – and that’s exactly what the images deliver. No filters. No drama. Just style.

Heidi Klum x Calzedonia Mural in Köln (Foto: Calzedonia)

Star-level photography – Kendall has rarely been this intimate

The campaign feels almost voyeuristic – so close, so unposed. The photos were taken in a secret villa with an endless pool and dramatic sunlight. Kendall leans, lies, walks through the water – every image feels like a moment you just happen to catch. And that’s exactly what makes the campaign so irresistible: it plays with naturalness without being boring. An aesthetic direct hit.

It girl meets It brand: Why Calzedonia does everything right

Calzedonia, once known for tights, is a global swimwear player in 2025. The brand has reinvented itself – young, sexy, elegant. And with Kendall at the helm, it’s clear that this brand doesn’t just want to sell, it wants to dominate. The Italian label is sending out a clear signal: We have arrived, on the radar of the fashion elite.

Kendall’s message to all girls: “Be your summer icon”

Whatever Kendall touches becomes hype. And this time, too, she’s not just bringing her body with her, but her attitude. She wants every woman in the collection to feel strong – “as if you were dancing barefoot on a rooftop and all eyes are on you”. Her looks convey self-confidence – not as a trend, but as an attitude.

Kendall Jenner (Foto: Calzedonia)

Why the fashion world is going crazy!

Look at the photos, wow!

Since the release, the campaign has been buzzing across all channels: TikTok, Instagram, fashion newsletters. Kendall in a red bikini? Viral. Kendall in a white one-piece? Save, share, post. Fashion houses react, fans go crazy, Calzedonia sets sales records. In short: this campaign hits the zeitgeist – with full force.

Kendall delivers the 2025 summer trend

You don’t need to google new trends – Kendall has long since shown the way. Calzedonia’s swimwear collection not only sets visual accents, but is also a lifestyle statement. A touch of dolce vita, wrapped in minimalist elegance. And Kendall? She delivers the definition of “Hot Girl Summer” right along with it.