Kendall Jenner for ABOUT YOU: Collection, Design, Los Angeles – exclusive only 3 days!

Kendall Jenner for ABOUT YOU – The online fashion store ABOUT YOU is celebrating a premiere! This summer the store is launching an exclusive collection with top model Kendall Jenner. The designs reflect Kendall’s everyday life and her style 100%. The highlight: the collection is only available for 72 hours in the ABOUT YOU online stores in Europe. But don’t worry, a second collection with the American model is already planned for winter. Find out more about the launch and how you can get your hands on the coveted summer pieces here.

ABOUT YOU and Kendall Jenner Cooperation

The online fashion brand ABOUT YOU is known for regularly collaborating with big brands like Nike or Disney, but also with influencers like Elena CarrièreElena Carrière, Nadine Klein, Sarina Nowak or Jennifer Lange. Now they are launching a very special collection. And it features none other than top model and member of the Kardashian clan Kendall Jenner. This “Kendall for ABOUT YOU” summer launch is the first of two planned launches.

Photo: ABOUT YOU

Los Angeles campaign

The shoot for the extraordinary campaign took place in Los Angeles, of course, the model’s hometown. With her familiar and natural surroundings, the concept closes the personal references of the campaign. The result is a collection that shows Kendall Jenner as real and close as never before. The campaign was photographed by internationally renowned Zoey Grossman. Meanwhile, creative direction was handled by Donald Schneider Studio. And a very special guest was also on set: Kendall’s dog Pyro!

Photo: ABOUT YOU

Kendall’s favorite pieces: 11 designs

The ABOUT YOU collection includes a total of 11 designs, all inspired by the model’s everyday look. The personal designs include cool essentials such as soft shirts, tops and basic shorts, as well as cropped sweaters. A touch of elegance is again reflected in tight dresses and bikinis. All pieces are favorites of the model and an essential part of her everyday life. The collection is made even more personal by a special numbering. Each piece is numbered and has a special code that indicates Kendall’s birthday: 11/03.

“I love the basics. You can mix and match all the pieces in the collection by putting them together. And the pieces are numbered according to my birthday,” explains the model herself.

Photo: ABOUT YOU

Photo: ABOUT YOU

Colours: Plain, beige, earth tones

Anyone who knows Kendall Jenner, sister of Kim KardashianKim Kardashian, knows that the beauty goes for simple elegance sporty styles. Beige, taupe, black and white are complemented by trendy camel and red tones, as well as soft greens and ochres. This makes the clothes an eye-catcher in any case.

Photo: ABOUT YOU

Photo: ABOUT YOU

Sporty elegance at a low price

The 11 exclusive pieces are available for everyone from Sunday, July 25, 2021 at ABOUT YOU in Europe. Whether tall, short, slim, curvy or oversized, there is something for everyone. Because all pieces are available in sizes 34 to 44, or XS to XXL and cost between 39.90 euros and 79.90 euros.

Photo: ABOUT YOU