Discover your own hoodie style! + 4 care basics

The hoodie has undergone an amazing development. It used to be practical work and sportswear – today it is one of the most popular fashion basics of all. Whether for everyday wear, university, the office or leisure: there are few items of clothing that are as comfortable, versatile and personal as a hoodie. And that’s […]

“Azzedine Alaïa’s Dior Collection” in Paris: the 101 looks that retell fashion history

Paris has a new exhibition that is currently attracting fashion fans like magic: “Azzedine Alaïa’s Dior Collection”. Two designers, two worlds – and yet a perfect match. Anyone in Paris, whether on a short trip or a weekend tour, should not miss this show. It is already one of the most exciting fashion experiences of […]

Kilian Kerner x Fashion Week 2025: “DDR” German couture between emotion and elegance

Kilian Kerner is one of the most influential voices in German fashion of the last 15 years. Based in Berlin, the designer combines emotion, pop culture and elegant design like no other to create wearable fashion with depth. His collections tell stories – often melancholic, always full of feeling, but never without strength. Kilian Kerner […]

Heroin Kids x Fashion Week 2025: Berlin streetwear between grunge and gender fluid

Heroin Kids is more than just a streetwear label – it is a statement from Berlin, raw, direct and uncompromising. The name polarizes, the designs provoke, but that’s exactly the point: Heroin Kids holds up a mirror to society. In a world full of high gloss and filters, this label brings everyday urban life onto […]

Berlin Fashion Week 2025: No tickets? Follow me! Damur, Danny Reinke, Heroin Kids, Tell the Truth, ….

Berlin is back – and yes, it’s getting wild again. The capital is raw, loud, creative – they used to say “poor but sexy”. Berlin’s Dior, Gucci and Prada, you’ll get real character here – I’ll take you to Heroin Kids, Rebekka Ruétz, Kilian Kerner, DAMUR, Danny Reinke, Tell the Truth at Betonbunker and more! […]

Tell The Truth x Fashion Week 2025: CULT @ Bunker Berlin

Tell the Truth is not a label like any other – it is a statement. Created in the raw atmosphere of Berlin, the brand stands for honesty, directness and uncompromising authenticity. In a fashion world full of shells and staging, Tell the Truth focuses on clarity. The style? Urban, reduced, almost brutalist – but with […]

Rebekka Ruétz x Fashion Week 2025: Elegant, almost like Chanel in Berlin

When it comes to power looks and clear statements, Rebekka Ruétz is one of the most exciting designers on the German-speaking fashion scene. Her designs are loud, edgy, intensely colorful – and never arbitrary. She uses fashion as a medium to show attitude, take a stand and break with convention. Those who wear her collections […]

Marcel Ostertag x Fashion Week 2025: “Paradise” Colors, patterns, emotion

Marcel Ostertag is more than just a fashion designer – he is a performer, visionary and aesthete through and through. With his eponymous label, he stands for modern elegance, luxurious materials and a deep commitment to individuality. His shows are legendary: dramatic, personal, full of emotion. With him, high fashion meets lifeblood – noticeable in […]

Danny Reinke x Fashion Week 2025: “The Hunt” Renaissance-inspired fashion with a modern line

Danny Reinke is one of Germany’s most exciting couture designers. Based in Berlin, his label stands for excellent craftsmanship, exceptional materials and a clear attitude. Reinke brings haute couture to the asphalt – uncompromising, artistic and socially relevant. His collections surprise not only with sophisticated cuts, but also with clear political statements. It’s not just […]

BUZIGAHILL x Fashion Week 2025: Upcycling meets urban stories from Uganda

BUZIGAHILL is no ordinary fashion brand – it is a global art project with origins in Uganda and an impact in Berlin. Founded by the multidisciplinary artist Bobby Kolade, BUZIGAHILL stands for a radical change of perspective: away from Western second-hand overproduction and towards African self-determination in design, production and aesthetics. Every collection is political, […]

Anja Gockel x Fashion Week 2025: Empowerment fashion for modern business women

Hardly any other German designer stands for empowerment as strongly as Anja Gockel. Her fashion is not just clothing – it is expression, movement and attitude. Anyone who experiences one of her shows immediately realizes that it’s about more than cuts and fabrics. It’s about freedom, self-confidence and the power to be yourself – loud, […]

Kendall Jenner x Calzedonia: Red! Hot! Kendall! Bikini campaign and swimwear collection

Summer, sun, Kendall! With her brand new campaign for Calzedonia, Kendall Jenner creates one of the hottest fashion moments of the year. The new 2025 swimwear collection wasn’t just designed for the camera – it’s made for headlines. The looks? Seductive. The photos? Pure magic. The message? Kendall rules the summer. Bikinis that burn – […]

Heidi Klum in Cologne: Calzedonia unveils XXL bikini mural with wow factor

Heidi Klum creates a real showstopper moment in the middle of Cologne! In a skin-tight bikini and denim look, she transforms the Friesenwall into a catwalk for a day. The occasion: the new Calzedonia campaign! Tomorrow is the grand finale of GNTM, today is showtime for 100% Heidi at Cologne’s Friesenplatz – by the way, […]

Rebecca Mir – The ex-GNTM contestant fights her way to the top

Rebecca Mir is one of the most exciting women in the German entertainment world. From the GNTM final to the limelight, from the catwalk to the camera – and today also a mom, wife and power woman with attitude. We show you what makes Rebecca tick in her private life, what makes her tick and […]

High heels & red soles: The story behind Louboutin

Fashion thrives on innovation, creativity – and sometimes also on coincidences. Thanks to Guido Maria Kretschmer, I now know the story behind Louboutin, I have to share it with you! One of the most famous icons of the shoe world is the red sole by Christian Louboutin. They cost 700 to 2,000 dollars per pair. […]

AI fashion shows with the powers of this world: “Runway of Power!”

Imagine the world’s most powerful celebrities walking down the catwalk in stunning outfits. That’s exactly what a fascinating new video created entirely with artificial intelligence shows. From Mark Zuckerberg to Donald Trump – AI makes it possible! The video was produced with the advanced tools Midjourney and Luma Labs and blurs the boundaries between reality […]