Philipp Plein – The German “bling bling designer”

Philipp Plein – The dazzling world of a fashion rebel who is shaking up the fashion world with his unconventional style and revolutionary vision. Philipp Plein, a name that stands for more than just fashion. Find out how this charismatic designer redefines the boundaries of what is possible with his extravagant creativity and unwavering assertiveness. Join us on a journey through the highs and lows of his meteoric rise, full of glamor, passion and an unparalleled dedication to individuality. Be prepared to be inspired by his unique aesthetic and unwavering self-confidence – for all the high fashion fans out there

Philipp Plein’s story: founding the company

Fashion designer Philipp Plein was born in Munich on February 16, 1978. Alongside the legend Karl Lagerfeld, he is one of the most successful and well-known designers in Germany and it is hard to imagine the fashion industry without him. He has definitely made a name for himself with his unusual pieces, and his pieces are recognizable at first glance!

In 1998, he founded his company International AG, which is now based in Switzerland. Before that, Plein studied law, but he didn’t seem to want to do that in the long term! He started designing furniture and then bags and accessories. In 2003, he was given the opportunity to design the lounge for Moet & Chandon at the German CPD trade fair in Düsseldorf. There he took his chance and sold his accessories, which he designed from old leather, for the first time.

The rest is history!

The last show of Philipp Plein:

Creation of his brands: Philipp Plein, Plein Sport and Billionaire

Shortly afterwards, he founded his fashion brand. Since 2004, he has been known for his extravagant, rocking “bling bling fashion”. Almost all of his garments feature skulls and plenty of rhinestones. In addition to his main fashion brand, which bears his name, his agency now includes Plein Sport and Billionaire. The brands cater to both men and women as well as the juniors among us. Billionaire is the only brand among them that focuses exclusively on men’s fashion. In addition to clothing and bags, you will also find shoes and fragrances in his store – so there should be something suitable for everyone!

• Born on 16.02.1978 in Munich
• One of the most famous fashion designers in Germany
• Founded company in 2004 (International AG)
• Philipp Plein, Plein Sport & Billionaire = International AG
• Fashion for men, women & kids

Its brands

The 42-year-old designer’s fashion is recognizable at first glance – there’s always a lot going on!

“I don’t want to be a follower. I want to be ME!”

(Source: GQ-Magazin.de)

And that is precisely the reason why his fashion is highly recognizable and can keep up with the biggest brands. Plein always tries to come up with something new.

In addition to his main brand, his agency also includes two other brands:

Philipp Plein

The brand is known for its unusual pieces. From leather jackets, T-shirts, jeans and sweaters to rhinestone and skull studded rucksacks – everything is eye-catching and extravagant – just like you know it!

Plein Sport

Plein’s sports brand offers just about everything you need for sport: sports bras, sports leggings, tops, outdoor jackets and shoes. With sportswear like this, it’s easy to fight your inner weaker self, isn’t it?

Billionaire

The Billionaire brand is aimed at men who can radiate self-confidence and want to put themselves in the limelight with chic clothing.

“Billionaire represents an extravagant and sumptuous wardrobe for men with a certain maturity, who radiate self-confidence and are not ashamed of their ambitions.”

(Source: billionairecouture.com)

So this description clearly shows what kind of men should be found in the clothing of the fire!

Philipp Plein: As conceited as they always say?

He is known for his many tattoos, his well-trained body and his swanky watch! But is that all he has to offer?

Plein has always been a “dreamer”: he always wanted to aim high and realize his dreams – that was and is his greatest motivation. Many interpret his single-minded attitude as arrogance. Plein explains what you should bear in mind with his “strategy”:

“You always have to be able to dream new dreams. I always try to achieve one dream after another. But I know that dreams are never as beautiful in reality as they are in fantasy. Once you understand that, you can deal with it well.”

(Source: GQ-Magazin.de)

He also sees a lot of potential in his brand. For him, this is just the beginning. Despite this attitude, he – together with his team – is very realistic. They seem to know how much room for improvement there is: and a lot of it, according to Plein himself! He knows exactly when he can launch something on the market – he says it’s always when people aren’t expecting it. He stands for unusual fashion where there is a lot going on! Plein rarely talks about himself alone as a brand. For him, the brand means his team, not a single person:

“Yes, we at Philipp Plein are a team, a young team”

(Source: GQ-Magazin.de)

• Has a specific strategy
• Always wants to make his dreams and goals come true
• Works in a team, not alone

Well thought-out strategy brings him success

So his whole attitude seems to be very well thought out and determined! He builds on his team and dreams until he

can fulfill them. He often throws around arrogant remarks, which he himself takes with humor. He says he wants to take over the world: For him, that means having a store in every city. And he is far from complaining about the presence of his stores:

Collections and stores – major development

Philipp Plein:

• Fashion designer known for extravagant pieces.
• Founded Unternehmen International AG in 1998.
• Brands: Philipp Plein, Plein Sport, Billionaire.
• Special trademarks: Skulls, rhinestones.
• Collections presented at fashion weeks.

Achievements:

• First collection: military jackets with Swarovski skulls (Paris).
• Introduction of the accessories line (2006).
• Couture collection (2008).
• Heavy Metal collection on Germany’s Next Topmodel (2008).
• Collaboration with Mattel for Philipp Plein Barbie (2009).
• Opening of the first store in Monte Carlo (2009).
• Expansion with boutiques and stores worldwide.

Battle for son Romeo Prince: reunion after four years

Philipp Plein spent four years fighting for his little son Romeo Prince, who is now seven years old. The child’s mother (Fernanda Rigon) took him to her home country of Brazil in 2014 to keep him away from his father. Plein fought against her with numerous lawyers – to no avail! He only wanted his son to experience one thing: a mother and father who could look after him and give him a stable family life. After four years, this battle finally seems to be over and he can finally hold his son in his arms again!

Plein in love: this is his girlfriend

Girlfriend Lucia Bartoli is always by his side everywhere he goes: whether in Cannes, Lugano or New York – there are three places he calls home! Ever since he finally introduced her to the public, she has never left his side! In an interview, when asked what she does for a living, Lucia replies that she is a “full-time girlfriend”! I wonder if Plein likes to hear such an answer in an interview with his girlfriend!

Numerous surprises

Plein likes to surprise his sweetheart “here and there”: whether at home or on an airplane – the two of them seem to be on cloud nine everywhere! Despite his tight schedule, he likes to make time for his girlfriend.

“I try to surprise them as often as possible.”

Lucia adores her designer boyfriend and says she misses him when they are apart. In an interview with RTL, the two claim that their “love secret” is that they are stuck together and it’s funny when they are apart – if that’s not an unusual attitude!